Heck, now you can get e-ink ebook readers for $150. The Sony Pocket Reader is discounted to that price in a lot of places, and the Kobo reader apparently also is at that price too. I just got a Pocket Reader off woot and it's pretty awesome so far, besides the small screen, but I think any ebook reader that's less than a full size letter paper is going to have problems with viewing PDFs without reflowing. As a note, my Pocket Reader actually reflows the text in a PDF pretty well for the most part, but it just involves a lot of page turning (4ish page turns for each real page). I actually am finding that while most devices are moving towards convergence, dedicated ebook readers are actually pretty nice. I agree, I'm not sure who this is targetted at, especially since it doesn't have the brand appeal of someone like Apple. Maybe if Apple made something like this, people would buy it for $600-800, but anyone else would be SOL (Apple would probably also make it more usable, RDF notwithstanding, but that's another story).