Npower's deal runs until the end of the 2012-13 season
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Energy firm Npower has signed a three-year deal worth �21m to become the new sponsor of the Football League. The utility provider will replace Coca-Cola, whose contract expires at the end of this season. The League's three divisions will be known as the Npower Championship, Npower League 1 and Npower League 2. The firm said it would put an emphasis on community involvement in football - as well as using the sponsorship to promote its services. Outgoing Football League chairman Lord Mawhinney said that Npower was "a widely respected company with a strong pedigree in sports sponsorship". "Their support is a huge boost to our clubs and represents the enhanced reputation of the Football League in the commercial marketplace." Reports say that the Football League rejected a more lucrative sponsorship offer with a gambling firm because it did not believe it was a suitable association.
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One-Minute World News
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