By Tim A. Miller, Head of Engineering, Flickr

At Flickr, we’ve dreamed of creating a space where you can store and manage a lifetime’s worth of memories - imagine having half a million photos in one place! We’ve redesigned Flickr and now you can easily and effectively upload, view, organize,...

By Jarah Euston, Sr. Director of Marketing & Analytics, Flurry from Yahoo

With more than a million apps in the world, U.S. smartphone users spending 88 percent of their time in apps, the unique combination of apps a person has on their phone is like their digital DNA. Understanding app preferences can unlock critical insights to help marketers reach a target audience. Now advertisers can use valuable data on mobile users based on app activity to enhance campaigns on Yahoo Gemini, Yahoo’s mobile search and native marketplace.

Today I’m excited to announce that in addition to Yahoo data, first-party CRM data, and third-party data, advertisers can now use more than 40 Flurry Personas, such as “Business Travelers” and “Social Influencers,” to reach the right mobile audiences through Yahoo Gemini. Flurry Personas are behavioral audience groups based on real app use based on aggregate data from Flurry Analytics. Flurry from Yahoo builds Personas based on users who are particularly heavy users of particular apps.

Background:

We blogged about the evolution of Yahoo Mail to React + Flux and Node.js. It is important to focus on building a strong foundation when you are building a new platform and having a robust test infrastructure is a big part of the foundation. Yahoo Mail today relies on automated...

By Marissa Mayer, Yahoo CEO

We’re focused on bringing Yahoo back to greatness and a critical part of that mission rests on our ability to attract and retain the best talent. In the last two and a half years, we’ve worked hard to make Yahoo a desirable place to work and I’m immensely...