Applying communication theory for professional life : a practical introduction
Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured..
Print Book, English, ©2011
SAGE Publications, Thousand Oaks, Calif., ©2011
xvi, 247 pages : illustrations ; 23 cm
9781412976916, 141297691X
456170121
Introduction to communication theory
Developing theory
Explaining theories of communication and cognition/intrapersonal communication
Explaining theories of interpersonal communication
Explaining theories of group communication
Explaining theories of organizational communication
Explaining theories of persuasion
Explaining theories of leadership
Explaining theories of mediated communication
Mass communication defined
Explaining theories of culture
So what should a communicator do?