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Search Tips

Apple Computer offers a site-wide search feature for our public web pages. The search tips on this page explain how to use our search engine to find what you are looking for. Visit the "Find It" page to use the search engine.

Searching Apple's web site:

  • Simple Search
    Starting a Search - Adding search terms - Capital letters - Stemming - Quotation Marks - Asterisk (*) and Question Mark (?) - And, Or, Not
  • Results
    Key Site - Full Search Results - "Duplicates may have been removed"
  • Advanced Features
    Operators - Syntax - Punctuation and capitalization of operators - Parentheses - <ACCRUE> - Proximity searching - Case sensitive searches - HTML Zone searching - Finding links.


On this page
Simple Search
Results
Adv. Features



Simple Search

Starting a Search
Type a word or phrase and click the "Search" button or press the Enter key. Searches for single words or simple phrases may match our Key Site feature, pointing out the primary site for information on that term. If you are searching for a phrase, remember that the order of words in the phrase is important.
Example: Java (simple one word search)
Example: Power Macintosh (one phrase, no commas needed)
Example: Mac OS upgrade (one phrase, order is important)

Adding search terms
To make your results more specific, use multiple search terms, separated by commas. Each search term may be a single word or a phrase. The commas tell the search engine "Find as many of these terms as possible, in any order."

Example: QuickTime, download, update (three words, any order)
Example: upgrade, Mac OS (a word and a phrase)
Example: Power Macintosh, edit video, Avid Cinema (three phrases)

Capital letters
Capital letters do not change your results because simple searches are not case-sensitive. "WebObjects" and "webobjects" get the same search results. If case sensitivity is required, use our advanced features.

Stemming
Our search engine uses stemming to automatically include related variations of your search term. If you search for update, you will also find "updated", "updates", "updating" and so on. Every word in a search phrase is stemmed unless quotation marks are used.

Quotation Marks
Use quotation marks around your search terms to find exact matches.

Example: Announce (matches announcement, announcing, and announced)
Example: "Announce" (matches only announce)

Asterisk (*) and Question Mark (?)
Use asterisks and question marks when you don't know the exact spelling of a word or want to match many words which begin the same. Question mark replaces a single unknown character.

Example: Macintosh II?? (matches Macintosh IIci, IIsi, IIfx, but not IIx)

Asterisk matches multiple unknown characters and can broaden your search. Remember that stemming (described above) may help to broaden searches for common words. If you are looking for an even broader range of words, asterisk will find words which are unrelated but start the same. (cat* matches cat, cats, catapult, and catch)

Example: Power Macintosh 81* (matches 8150, and 8100/110AV)

And, Or, Not
Use "or" to broaden your search. Use "and" and "not" to narrow your search.

Example: Education or School (matches either search term)
Example: eMate and Rebate (match must include both terms)
Example: LaserWriter not StyleWriter (match first term, exclude second term)



On this page
Simple Search
Results
Adv. Features



Results

Key Sites
The first section of the results page is reserved for a Key Site match, if one is found. Search terms in our list of common Apple topics will result in a Key Site match. For example, a search for QuickTime will display a link to the Key Site for QuickTime, like this:

Key Site:

QuickTime <http://quicktime.apple.com/>

This site appears to be the closest match to your search request. Full search results are listed below.

Full Search Results
Below the Key Site result (if one was found), you will also see the full search results. Search results are shown as a list of documents ranked from those that match your search terms the most to those that match the least. Here is one result entry for a search for online, technical support:

1. Relevance: 73% Apple: Technical Support Online
Apple: Technical Support Online . Desktop Computers .Apple Displays .Performa Products .Mac OS & Applications .Portable Computers .Printers & Imaging .eMate/MessagePad .Servers & Networking. .... ... -- > Welcome to technical Support Online To get started now click on the blue product links above.. For full details please read below. What Technical Support ...
http://support.info.apple.com/tso/tso-home.html


This results display begins with the match number and a bar graph indicating the strength of the match. (Lower numbers and darker bars indicate better matches.) The next item in the display is the title of the document which links directly to the web page you have found. Next is a summary paragraph of text drawn from the first 100 words of the document. Finally, there is a second link to the document showing its full URL, for your future reference.

"Duplicates may have been removed"
The statement "Duplicates may have been removed" appears at the beginning of the search results. You may notice that the numbered items in your results list skip some numbers, because duplicate results have been deleted. These duplicates reflect Apple's use of redundant servers to serve our web sites.



On this page
Simple Search
Results
Adv. Features



Advanced Features

Advanced search features allow much more specific queries by using additional search operators and parentheses to more precisely describe your search request. Queries using advanced structure and operators usually produce more precise results, but may take longer to complete than a simple search.

Operators
Commands in the search language are called operators. The operators describe how the search terms must be related to match your request. In simple search tips above, we introduced the operators <AND>, <OR>, and <NOT>. Additional operators and their definitions are introduced starting with <ACCRUE> below.

Syntax
Most searches involve only one or two search terms, and use the structure "Searchterm <OPERATOR> Searchterm". As you add more terms, you may want to take advantage of an alternate structure or syntax. For very long search requests, the alternate syntax "<OPERATOR> (searchterm1, searchterm2, searchtermN)" requires less typing.

Example: employment <OR> jobs (good for short queries)
Example: <OR> (employment, jobs, career, internship) (many terms)
Punctuation and capitalization of operators
Formally, operators in the search language appear in capital letters, surrounded by brackets. In common usage, you can use upper, lower or mixed case for search operators. A few very common operators can even appear without brackets. <AND>, <OR> and <NOT> are the three most common operators which can be written with or without brackets. See the Simple Search tips for examples of informal punctuation.

Parentheses
In searches where multiple operators are needed, you can group your search terms using parentheses. Parentheses clarify the relations among the search terms so the search engine will be able to interpret how to answer your search request properly. For example, you can use parentheses plus <OR> to group words which have similar meaning into one search term before using <AND> or <NOT> to include or exclude the entire group.

Example: Rhapsody <AND> (programming <OR> developing)
Example: (Mac OS <OR> system software) <AND> download
Example: Mac OS <NOT> (update <OR> download)

<ACCRUE>
In the simple search tips, we introduced the idea of using a comma to separate search terms. Actually, a comma is an informal version of the <ACCRUE> operator. As we explained above, <ACCRUE> tells the search engine "Find as many of these terms as possible, in any order." More precisely, <ACCRUE> looks for documents where the search terms appear frequently (density) and close together (proximity). If the terms appear in great density and proximity in a document, the search engine assigns a higher match score to the document . <ACCRUE> can be written out fully as an operator, or written informally as a comma ",".

Example: Rhapsody <ACCRUE> developing) (two terms, any order)
Example: Mac OS, update, download (three terms, comma is an operator)
Proximity Searching
Proximity operators make the search engine assign a higher score to documents in which the search terms appear close together or within a specific portion in a document. The operators for proximity searching are <NEAR>, <PHRASE>, <SENTENCE> and <PARAGRAPH>.

The <NEAR> operator uses the number of words between multiple search terms to score documents -- the closer they are together, the higher the document scores. The <NEAR> operator is better than the <AND> operator at finding documents in which your search terms normally appear close together.

Example: publish <NEAR> multimedia
Example: (publish <OR> author) <NEAR> multimedia

In proximity searches, the order of the search terms doesn't matter and, as usual, all search terms will be stemmed, so that in the search above, the term "publish" will match "publishing" "publisher", and so on. The <PHRASE> <SENTENCE> and <PARAGRAPH> operators find documents in which the search terms appear within the same portion of a document -- a phrase, sentence or paragraph.

Case Sensitive Searches
The <CASE> operator makes search terms case sensitive. Use parentheses to surround all the search terms you want to modify with the <CASE> operator:

Example: <CASE> (System Software)
Example: publish <NEAR> <CASE> (HTML <AND> QuickTime)

HTML Zone Searching
You can restrict your search to any named HTML zone, such as <TITLE> or <H1> with the <IN> operator. HTML zones are defined by pairs of HTML tags, as in: <TITLE>This is the Title Zone</TITLE>

Example: (encryption <OR> security) <IN> title
Example: (new <NEAR> products) <IN> H1

Finding Links
Finally, you can search the links in documents for specific terms using the <CONTAINS> operator and the HREFS field extracted from each document. To find out which documents point to Apple's QuickTime Web site:

Example: HREFS <CONTAINS> quicktime.apple.com

Now try it yourself
Use the "Find It" button on any navigation bar to get to our search interface to try these search techniques.


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