The Wayback Machine - https://web.archive.org/web/20080908031815/http://www.centernetworks.com:80/change-is-hard

Changing Your Thought Process is Hard

Written by Allen Stern - September 1, 2008

I found this video via the AdJoke blog and thought it was worth sharing. Forget about the money noted in the video - consider what it means to change your thought process.

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COMMENTS - Add New Comment

Submitted by Anonymous on September 1, 2008 - 9:37pm.

this video is from the 60s and yet it works today for startups, good find Allen!

Submitted by antje wilsch on September 1, 2008 - 11:47pm.

ummmmm our company isn't ON there! :) I wanted to be first!!!!

Submitted by Tyler on September 2, 2008 - 1:38pm.

Thanks for the link, Allen. Although this is an old execution, it's a great example of solid copywriting and simple art direction.

VW had many challenges when they first came into the market but their value proposition was solid. Creatively they let their agencies do bold work and it's been paying off ever since.

Thanks again for the link.

Adjoke

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