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HBO: DIGITAL TO THE MAX.(Home Box Office HBO/Max Pak multiplex cable channel package)(Brief Article)

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New channel package increases choice, channels

Expanding upon its digital offerings, on May 17, Home Box Office will offer HBO/Max Pak, a multiplex package designed to more broadly appeal to the unique interests of its viewers, according to Olivia Smashum, senior vice president, subscriber marketing and business development, HBO.

The new service combines HBO's original programming with Cinemax's movie offerings under a single, comprehensive service. "With HBO/Max Pak, we feel we offer the consumer the best of both worlds with two strong brands," Smashum says.

The HBO/Max Pak, which is similar in concept to Starz' 12-channel Super Pak that rolled out …

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