The Wayback Machine - https://web.archive.org/web/20120515030536/http://www.email-standards.org/gmail-appeal

What’s it about?

The Email Standards Project is about working with email client developers and the design community to improve web standards support and accessibility in email.

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The 2008 Gmail Appeal

Here at the Email Standards Project, we've heard from designers all over the world how frustrating it is that Gmail, the otherwise excellent webmail client, does such a disappointing job rendering HTML email.

It's so close to being really great, and other webmail clients have already made it work. This video is a friendly attempt to get in touch with someone from the Gmail team, so we can help them to make Gmail even better.

OK, perhaps it is not quite that bad, but supporting web standards for HTML email really is important. We've finally got web browsers to have pretty good, and consistent support for HTML and CSS, but email clients are falling behind.

How you can help

We desperately want to get in touch with anyone from the Gmail team, or from Google, who we can talk to about the way Gmail handles CSS and HTML. If that's you, then get in touch right away! We'd love to talk to you and give you as much background, help and support as we can.

If you are not from Gmail, but you are a web designer or otherwise interested in the Email Standards Project, then you can help too. The first thing to do is contact Gmail directly - Drop an email into the Gmail Suggestion box, asking them to visit this website and get in touch, to improve their CSS and HTML rendering.

Check out our "What You Can Do" page, and have a read of our blog to keep up to date. Every mention really does make a difference.

Contact the Email Standards Project