Apple dubbed top billion-dollar brand in US

Apple has received yet another crown -- this one as the top billion-dollar brand in the United States.
In a report released Tuesday, UK consulting agency Brand Finance awarded Apple a brand value of $104.6 billion, up from $87.3 billion in 2013. This year's value far surpassed that of second place Google, which was valued at $68.6 billion. Other tech companies on the list included Microsoft, Verizon, AT&T, Amazon, and IBM, all of which made the top 10 out of 50 brands in total.
How does Brand Finance come up with the billion dollar … Read more