February 8, 2011
Fujitsu Semiconductor Limited
Yokohama, Japan, February 8, 2011 — Fujitsu Semiconductor Limited today announced the development of MB91696AM, the newest model in the Milbeaut series of advanced imaging processors. Samples of the new model will begin shipping in April 2011.
MB91696AM represents the sixth generation of the Milbeaut image processing algorithm, which has been widely adopted due to its high reliability, allowing both high-speed continuous shooting at 8 frames per second (at a 14 megapixel resolution) and higher video quality. Furthermore, MB91696AM is equipped with a newly-developed Full HD H.264 codec engine, enabling clear, low-noise recording of high-resolution Full Hi-Vision movies (1920 X 1080 pixels).
By advancing the development of these proprietary technologies, Fujitsu has been able to achieve a balance between quality and speed for both high-resolution video and still photography, thereby enabling camera solutions to be developed using a single chip.
In recent years, the shift toward high-definition technology in the market for AV devices, including digital cameras, mobile phone cameras, and digital camcorders, has been accompanied by heightened demand for increasingly higher resolutions for capturing high-speed photographs and HD movies. Using conventional technology, however, it still remains a challenge to quickly handle dramatically-increased processing volumes of high-resolution images.
Fujitsu Semiconductor has responded to these challenges by enhancing its proprietary Milbeaut image processing algorithm and H.264 Full HD codec engine, thereby meeting the high-resolution needs of users, from still images to HD movies, using a single chip.
MB91696AM represents the sixth generation of the Milbeaut image processing algorithm. Milbeaut is an image processor that has been widely adopted in digital cameras, mobile phone cameras and other devices since its release in 2000. MB91696AM features a significantly-improved image processing algorithm that enables higher image quality and processing performance. At the same time, the processor is equipped with two ARM® processors, an industry-standard CPU core, and features continuous photography performance approximately five times that of previous Fujitsu products.
In addition, Fujitsu Semiconductor has performed a complete optimization of its Full HD H.264 codec engine. The new engine enables the capturing of high-resolution images through a proprietary image processing algorithm, which was developed in collaboration with Fujitsu Laboratories Limited. In addition, with an architecture that significantly reduces data-transfer volumes, the processor reduces energy consumption.
In the future, Fujitsu Semiconductor plans to bring the product to the global market while continuing to develop high-resolution, high-performance, and energy-efficient products.
This product was jointly developed by Fujitsu VLSI Limited, Fujitsu Microelectronics Solutions Limited, and Fujitsu Laboratories Limited.
| Product | Sample Price | Sample release schedule |
|---|---|---|
| MB91696AM | 3,000 Yen | From April 2011 |
1 million units/month from 2011 (Mass-product)
MAIN FEATURES of MB91696AM [39KB]
Fujitsu Semiconductor Limited designs, manufactures, and sells semiconductors, providing highly reliable, optimal solutions and support to meet the varying needs of its customers. Products and services include microcontrollers, ASICs, ASSPs, and power management ICs, with wide-ranging expertise focusing on mobile, ecological, automotive, imaging, security, and high-performance applications. Fujitsu Semiconductor also drives power efficiency and environmental initiatives. Headquartered in Yokohama, Fujitsu Semiconductor Limited (formerly named Fujitsu Microelectronics Limited) was established as a subsidiary of Fujitsu Limited on March 21, 2008. Through its global sales and development network, with sites in Japan and throughout Asia, Europe, and the Americas, Fujitsu Semiconductor offers semiconductor solutions to the global marketplace.
For more information, please see: : http://jp.fujitsu.com/group/fsl/en/
Fujitsu Semiconductor Limited
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Fujitsu Semiconductor Limited
Imaging Division
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Tel: +81-45-755-7082
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