Deeplinks Blog posts about Online Behavioral Tracking
"Sharing" or "gig economy" companies like Uber and Airbnb continued to grow in 2016, meaning their data protection and privacy practices came into sharp focus as millions of Americans turned to these young companies for everything from rides to the airport to renting an apartment instead of a hotel room.
Customers are entrusting these companies—including others like Lyft, TaskRabbit, and Instacart—with enormous amounts of sensitive information about their habits and lives. To access the services offered, or to offer services via company apps, individuals are disclosing data about where they live and shop, what they buy, where they sleep, and where they travel.
Today, Verizon reached an agreement with the FCC to acquire affirmative consent before injecting their UIDH tracking header into their customers' web activity on non-Verizon owned sites. This is exactly what we asked them to do in November 2014, and is a huge win for Internet privacy. ISPs are trusted carriers of our communications. They should be supporting individuals' privacy rights, not undermining them.
Today we're launching version 2.0 of our tracking and fingerprinting detection tool, Panopticlick. This version brings new tests to our existing tool, such as canvas and touch-capability fingerprinting, updating its ability to uniquely identify browsers with current techniques. In addition, we're adding a brand new suite of tests that detect how well your browser and extensions are protecting you from (1) tracking by ads; (2) from tracking by invisible beacons; and also (3) whether they encourage compliance with the Do Not Track policy, which EFF and a coalition of allies launched earlier this year.
Good news for Firefox users sick of online trackers shadowing their every click: Mozilla just released Tracking Protection for use with their private browsing mode.
As we wrote previously, we think it's important for users to be able to protect themselves from non-consensual online tracking. That's why we created Privacy Badger, which enforces Do Not Track around the Web. But it's also important for browser vendors to join in the fight to protect user privacy. Mozilla has done just that with today's announcement.
What if using the Web didn’t mean sacrificing your privacy?
We’ve spent years thinking about simple ways for everyday users to demand real privacy online. And, working in consultation with privacy experts across the globe, we’ve got a blueprint for addressing one particularly challenging privacy dilemma: online tracking.
EFF just released the first detailed policy implementation of Do Not Track (DNT) as a Web privacy opt-out. We’ve also created a less technical guideline to the policy.
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