SearchCap: SEO at Google, Sitelink ad tips & SMX Munich
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Barry Schwartz | Jan 11, 2019 at 4:00 pm ET
How to avoid a site migration disaster
There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your...
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you...
Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal...
SMX Munich agenda is now live
The agenda for our largest European show is now live. Check it...
SEOs noticing ranking volatility in Google’s search results
There may have been an update or two in the past...
Google may be headed for victory in EU right-to-be-forgotten indexing appeal
The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU....
7 things you might not know about Google My Business categories
I have found that Google My Business categories are often an overlooked tactic by many people that work in the Local Search space. According to...
Google working to disable knowledge graph hack that shows misleading search results
A knowledge panel manipulation technique is finally getting the search giant's serious...
Intelligent search strategies for better conversions in 2019
From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the...
In-depth with Bing Webmaster Tools — the definitive guide
Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series....
Google lets users see their related search history with new card
Google helps searchers remember what they saw on Google in their past searches and web site visits with a new search...
10 reasons you need to attend SMX West
For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to...
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising....
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving...
Help us anonymously benchmark marketing operations and technology salaries
Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary...
Learn how one startup doubled CPL and saved money
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger...