2 Mar 2018

• First Limited-Edition timepiece from Richard Mille and McLaren Automotive
• Both sharing the same values: luxury, cutting-edge technology and excellence
• Rendez-vous on the McLaren stand, #6040, March 7 at 15.00 CET for further details

McLaren Automotive and Richard Mille will present their first Limited-Edition timepiece at the 88th Geneva Motor Show on March 7. With a focus on materials, details and design, the long-awaited watch from the partnership will incorporate design features from McLaren cars as well as lightweight technologies, reflecting the brands’ values whilst being both aesthetic and functional.

Both companies have a reputation for luxury and a strong desire to be at the cutting edge of technology while striving for excellence and rarity in everything they do. The two companies are relatively newcomers in their industries as McLaren Automotive was founded in 2010, and Richard Mille in 2001. Their respective growth and success is mainly due to the investment in their respective R&D divisions, allowing them to deliver innovative pieces.

The watch will be honouring one of the new McLaren models being introduced in Geneva on Tuesday March 6 at 10.45am CET. More information about the watch will be released on the March 7, 2018 at 15:00 CET.

Ends

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

The company, launched in 2010, is now the largest part of the McLaren Group.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.

2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLarenGroup:
The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.

Richard Mille
The first watch to carry Richard Mille’s name, the RM 001 Tourbillon, launched the millennium: the year was 2001, and the model marked the beginning of a new era in watchmaking. Today, the collection points resolutely towards the future, while holding steadfast to the time-honored traditions of fine watchmaking. Richard Mille endeavored to apply the techniques and materials found in the most innovative sectors such as in the domains of F1 racing car development and the aerospace industry to watchmaking, with the goal of creating an extreme timepiece, without compromise, without gimmicks.

Further information:

Wayne Bruce
Global Communications & PR Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 12429
Email: [email protected]

Amel Boubaaya
Head of Lifestyle and EU Communications | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 531357
E-mail: [email protected]

Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 77717 450469
Email: [email protected]

Paul Chadderton
Global Product Communications & PR Manager | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email: [email protected]

Adam Gron
Senior Press Officer - UK | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7827 081 770
Email: [email protected]
Twitter: www.twitter.com/Adam_Gron

Hunter Skipworth
Social Media Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
E-mail: [email protected]

Roger Ormisher
Vice President, Communications & PR | McLaren North America
Phone: +1 714 501 8137
Email: [email protected]

Laura Conrad
Public Relations | McLaren North America
Phone: +1 765 517 2186
Email: [email protected]

Karin Haferkorn
Head of Marketing & PR, Middle East, Africa and Latin America | McLaren Automotive Limited
Phone: +44 (0) 1483 261343
Mobile: +44 (0) 7899 816872
Email: [email protected]

Sunny Zhang
PR Communication Director - China | McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email: [email protected]

Gracia Yap
PR Manager – Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email: [email protected]

Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv