The Subtle Art of Being Different
Adnan Siddiqui in profile.
Mar - Apr 2020
Profile
Published in Mar-Apr 2020
Trends
Opinion
Interview
Books & Reviews
Campaigns
Campaign Watch
Branded Bubbles
Launches
Transitions
Staying on Topic
Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn.
Time to Get Phygital
Ahsan Sheikh warns against taking a digital-only approach.
Hashmi’s ‘Majestic’ Evolution
Hashmi rebrands in 225-year history.
The Role of Mar-Tech
The emergence of the marketing technology specialist.
Finding Pakistan’s Competitive Advantage
Khalid Naseem on the right way to solve Pakistan’s economic problems.
Not Small. Not Medium. Not Ever
There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi.
The Big Role of Small Businesses
What is preventing SMEs from becoming Pakistan's economic backbone?
Engines of No Growth
Why are SMEs lagging in their potential? Khurram Mahboob poses the question.
The Story of Stingless Bees, Shansiah – and Perhaps Your SME?
Dr Frank Peter on how small enterprises can significantly and cost-effectively up their marketing game.
Reforming Mindsets
Change-resistant and risk-averse mindsets are the main hurdles for SMEs.
Spaces for Empowerment
Zeenat Chaudhary reviews initiatives aimed at widening employment opportunities for Pakistani women.
What Went Wrong With Boeing?
At a simple level, this is the story.
Love Me, Teach Me, Never, Never Leave Me
What agencies must do to retain their top creative talent.
Bring on the (Crocodile) Tears
Why 'sadvertising' doesn't always work.
In Conversation with CEO, Extreme Commerce
Sunny Ali speaks about the prospects of Amazon coming back to Pakistan.
Jazz at 25
Aamir Ibrahim, CEO, Jazz, speaks about what his company has achieved in 25 years and what needs to be done next.
Building the ZALMI Brand
Interview with Nausherwan Effandi, Chief Commercial Officer, Peshawar Zalmi.
Facilitate, Encourage and Motivate
President, UNISAME, speaks about the realities that prevent Pakistan’s SMEs from reaching their potential.
Once Upon a Time in Bollywood
Fatima Bhutto’s New Kings of the World in review.
A Few of My Favourite Things
Irteza Rehman lists his favourite ad campaigns from the recent past.
Campaigns for January-February
Campaigns run during the months of January - February 2020
Refresh, Reset, Rethink
Lipton encourages people to reflect on the things that really matter.
Campaign Watch
Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns.
Queno Story
A day in the life of Co-founder and COO, Queno.
A New Way to Chill
A new form of entertainment for Karachiites: Winterland
Soft-Spoken and Brimming With Life: Waqar Hasan (1932-2020)
"He was full of life, fantastic company and a lovable man who has left behind fond, everlasting memories."
A Life in Quest of Mr Jinnah: Sharif al Mujahid (1926-2020)
“He was a friend to all of us and educated us; when he saw me doing nothing, he would tell me never to waste time.”