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agglomerative-clustering

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Customer Personality Analysis is a detailed analysis of a company’s ideal customers. It helps a business to better understand its customers and makes it easier for them to modify products according to the specific needs, behaviors, and concerns of different types of customers. Customer personality analysis helps a business to modify its product based on its target customers from different types of customer segments. For example, instead of spending money to market a new product to every customer in the company’s database, a company can analyze which customer segment is most likely to buy the product and then market the product only on that particular segment.
  • Updated Dec 1, 2021
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Assignment-07-Clustering-Hierarchical-Airlines. Perform clustering (hierarchical) for the airlines data to obtain optimum number of clusters. Draw the inferences from the clusters obtained. Data Description: The file EastWestAirlinescontains information on passengers who belong to an airline’s frequent flier program. For each passenger the data include information on their mileage history and on different ways they accrued or spent miles in the last year. The goal is to try to identify clusters of passengers that have similar characteristics for the purpose of targeting different segments for different types of mileage offers.
  • Updated Jun 19, 2021
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This project shows how to perform customers segmentation using Machine Learning algorithms. Three techniques will be presented and compared: KMeans, Agglomerative Clustering ,Affinity Propagation and DBSCAN.
  • Updated Oct 19, 2020
  • Jupyter Notebook

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