Educational Displays Designed for Multiple Products
Modular Options for Easy Placement Across Retail Sites
Because the merchandising display needed to fit a variety of store layouts, Frank Mayer developed four-, eight-, and 12-foot displays to exhibit the brand’s product lines by size, color, and fit. The displays organize the product categories and provide an easily navigable shopping process for customers.
A Focus on Product Category Education
Consumer education was key when initially strategizing the display, with design features added to inform shoppers about Shock Doctor’s products and their differences. Comparison of the performance gear is made easy with informative graphics, vertical dividers between merchandise categories, and product displayed under premium plexiglass cases.
Kool-Aid Partnership Display at Select Dick’s House of Sport Stores
Shock Doctor recently teamed with Kool-Aid to launch a flavored mouthguard line featuring the popular fruit drink. To kick-off the collaboration, Shock Doctor needed a special retail display for Dick’s House of Sport sites across the country.
Featuring a Kool-Aid man built out of a decorated urethane mold bursting through a brick backer wall, the display draws attention to the mouthguards merchandised underneath. Added left and right wings made of powder coated sheet metal with a magnetic graphic draw the consumer in and create a focal point for the display.
