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A Project Report On: "A Study To Determine The Marketing Initiative Required by The Wipro's Telecom Vertical"

This document is a project report submitted to the All India Management Association for the partial fulfillment of a Post Graduate Diploma in Management. The report studies the marketing initiatives required by Wipro's Telecom vertical. It provides an overview of the global and Indian telecommunication industries. It also describes Wipro's telecom business, offerings, and solution delivery approach. The research methodology and findings are presented, including the performance of telecom companies in India, subscriber base trends, usage patterns, and telecom companies' IT spending. The report concludes with recommendations for Wipro's Telecom vertical.

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50 views7 pages

A Project Report On: "A Study To Determine The Marketing Initiative Required by The Wipro's Telecom Vertical"

This document is a project report submitted to the All India Management Association for the partial fulfillment of a Post Graduate Diploma in Management. The report studies the marketing initiatives required by Wipro's Telecom vertical. It provides an overview of the global and Indian telecommunication industries. It also describes Wipro's telecom business, offerings, and solution delivery approach. The research methodology and findings are presented, including the performance of telecom companies in India, subscriber base trends, usage patterns, and telecom companies' IT spending. The report concludes with recommendations for Wipro's Telecom vertical.

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A PROJECT REPORT ON

A study to determine the marketing initiative required by the Wipros Telecom vertical
A PROJECT OF Wipro Ltd.,

Wipro Infotech, Ahmed Plaza, Bertenna Agrahara, Hosur Main Road, Begur Hobli, Bangalore 560 068 (India)

SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTER FOR MANAGEMENT EDUCATION Management House, 14 Institutional Area, Lodhi road, New Delhi 110003 NOVEMBER 2004 BY ANAND DAVDA REGISTRATION NO. 800310384 GUIDED BY MR. ARIJIT SARKAR BUSINESS DEVELOPMENT MANAGER

FOR THE PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT

A PROJECT REPORT ON
A study to determine the marketing initiative required by the Wipros Telecom vertical
A PROJECT OF Wipro Ltd.,

Wipro Infotech, Ahmed Plaza, Bertenna Agrahara, Hosur Main Road, Begur Hobli, Bangalore 560 068 (India)

SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTER FOR MANAGEMENT EDUCATION Management House, 14 Institutional Area, Lodhi road, New Delhi 110003 NOVEMBER 2004 BY ANAND DAVDA REGISTRATION NO. 800310384 GUIDED BY MR. ARIJIT SARKAR BUSINESS DEVELOPMENT MANAGER

FOR THE PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT

Acknowledgment
The satiation and euphories that accompany the successful completion of a task would be incomplete without the mention of the people who made it possible. Therefore, with immense gratitude I acknowledge all those whose guidance and encouragement served as a beacon light and helped me in completing this project successfully. I consider it a proud privilege to extend my warm salutation to Alliance Business Academy, Bangalore and Wipro Limited, Bangalore who gave me an opportunity to work on this project. I express my heartfelt gratitude to Mr. Arijit Sarkar for all his guidance and inputs he provided throughout the project and giving me an opportunity to conduct this study which has been a rewarding experience. I whole-heartedly express my profound sense of gratitude to my professor Mr. Manoj Pandey for providing me the support and guidance for conducting this project study and for preparing the dissertation. I am indebted to all my friends and all those who have either directly or indirectly lent their time and co-operation towards the execution of this project.

Place : Bangalore

Date : 10th November, 2004 Davda

Anand

Declaration
I, Anand Davda of PGDM IV semester studying at Alliance Business Academy (AIMA registration number- 800310384) hereby declare that this project report titled A study to determine the marketing initiative required by the Wipros Telecom vertical is my original work and is being submitted for the partial fulfillment of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM), AIMA, NEW DELHI.

This project report has not been submitted for the fulfillment of any other degree/ fellowship/ award.

Place : Bangalore

Date : 10th November, 2004 Davda

Anand

Table of Content
Topic
1. EXECUTIVE SUMMARY 1.1 Objectives of Study 1.2 Key Findings 2. TELECOMMUNICATION INDUSTRY - AN OVERVIEW 2.1 Worldwide Telecomm Scenario 2.2 Indian Telecomm Scenario 3. COMPANY PROFILE 3.1 About Wipro Ltd. 3.2 About Wipro Infotech 3.3 Wipro in Telecom 3.3.1 3.3.2 3.3.3 3.3.4 Subsegment focus Offerings / Services Wipro Advantage Wipro Telecom Solution Delivery Approach 16 25 27 27 29 30 30 32 3 4 7 10

Page No

3.3.5 Global Alliances 4. RESEARCH METHODOLOGY AND ANALYSIS 5. RESEARCH REPORT AND ANALYSIS 5.1 Overall Performance of Telcos 5.2 Category and Company wise sub.base and mkt.share 5.3 Trends in ARPU & Usage Patterns 5.4 Telcos present IT spent and Future plan 6. SUMMARY OF FINDINGS AND RECOMMENDATIONS 7. CONCLUSION 8. BIBLIOGRAPHY 9. APPENDIX

38 42 47 51 57 63 65 67

List of Tables

Table No.
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12

Topic
Telcos Operating Circle Overall Performance Indicator of Telcos Performance of Telcos Top 5 Telcos Market Share Category wise Subscriber Base and Market Share Revenue Per Minute (RPM) Subscriber Base & Market Share of Telcos Subscriber Base & Market Share of Telcos (Cellular) Subscriber Base & Market Share of Telcos (WLL) Trends in ARPU & Usage Pattern (MOU) Company wise Revenue and ARPU Operational Revenue and Market Share for f/y 02-03

Page No.
38 39 40 41 42 43 44 45 46 47 48 49

List of Figures
Figure No.
2.1 2.2 3.1 3.2 3.3 3.4 5.1 5.2

Topic
Communication Industry IT spend Indian Telecom Evolution Wipros Diversified Business Matrics Wipros Quality Orientation Wipros Global Footprint Telecom Solution Delivery Approach Cellular Service Provider Across India State-wise wireless Market share

Page No.
9 13 20 23 24 30 37 55

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