P Interest
P Interest
tation from an already registered friend, or they could request an invitation directly from the Pinterest website that
could take some time to receive. An account can also be
created and accessed by linking Pinterest to a Facebook
or Twitter prole. When a user re-posts or re-pins an image to their own board, they have the option of notifying
their Facebook and Twitter followers; this feature can be
Pinterest CEO Ben Silbermann summarized the company
[9]
as a catalog of ideas, rather than as a social network, managed on the settings page.
that inspires users to go out and do that thing.[6]
On the main Pinterest page, a pin feed appears, displaying the chronological activity from the Pinterest boards
that a user follows.[10] When browsing for new boards
and relevant pins, users can visit a Tastemakers page
1 Use
that recommend pinboards with content similar to previous pins saved by a user.[7] For both guests and Pinterest
users, there are currently four main sections to browse:
everything, videos, popular, and gifts.
Quick links to Pinterest include the pin it button that
can be added to the bookmark bar of a web browser, Follow me and Pin it buttons added to personal website or
blog page,[8] and the Pinterest iPhone application available through the App Store.[11]
Users should be aware of certain terms and functions
when using Pinterest. A board is where the users pins
are located. Users can have several boards for various
items such as quotes, travel or, most popularly, weddings.
A pin is an image that has either been uploaded or
linked from a website. Once users create boards and add
pins, other users can now repin, meaning they can pin one
users image to their board as well.[12] Once the user has
set up their account and boards, they can browse, comment, and like other pins. If a user wants to turn an image online into a pin, there are a few simple steps to do
so. First, the user must select the image to pin. Second,
the user then clicks on the Add + button on Pinterest.
Third, the user enters an image URL into the link box.
Next, the user selects the exact image they want to pin,
and place it on the designated board. Users can then describe the pin and share it via Twitter or Facebook. Other
users can now click on the pin to see which board the image is pinned in, who pinned the image previously, where
the original pin is from, and who has liked, commented,
or repinned the image. Pinterest has also added the option of making boards secret so that the user can pin to
and view boards that only the user can see when logged
into their own account. People normally post seles
and things they have made. A user can nd friends by
using his or her Facebook and Twitter accounts. This
allows for an easy ow of information through varying
infrastructure.
USE
The website has proven especially popular among 1.2 User data
women.[13] According to Nielsen, in 2012 the U.S. female
audience of Pinterest accessing the website through the
computer was 70%.[14] The average Pinterest user spent
about 90 minutes per month on the website in 2012.[15]
The most popular categories on Pinterest are food &
Like Facebook and Twitter, Pinterest now lets mardrink, DIY & crafts, womens apparel, home decor, and
keters access the data collected on its users. Tech[16]
travel.
nology providers including Salesforce.com, Hootsuite,
Users should also keep in mind that Pinterest stores ac- Spredfast, Percolate, Piqora, Curalate, and Tailwind are
tual copies (not just thumbnails and links) of the images presently the only companies granted access to the data.
being pinned. This has caused controversy with regard By granting access to users data, Pinterest lets marketers
to copyright issues for photographers. The technical un- investigate how people respond to products.[23] If a prodderpinnings of Pinterest are not unique: Pinterest uses uct has a high number of repins, this generally tells the
Amazon S3 cloud storage (running at large datacenters) producer of the product that it is well liked by many memand data deduplication.
bers of the Pinterest community. Now that Pinterest lets
Pinboards can be used by educators to plan lessons. marketers access the data, companies can view user comTeachers can pin sites for later referral. Students can pin ments on the product to learn how people like or dislike it. A 2013 study on Pinterest practices found that
and organize sources and collaborate on projects.[17]
repinning was the most popular action by users, folPinterest has played a role in the run-up to the 2012 lowed by likes, and lastly, commenting.[24] According to
US presidential election. The wives of both candidates Salesforce.com, Pinterest has become a key part of corcreated accounts. Ann Romney debuted her Pinterest porate digital marketing strategies. Before 2013, Pinteraccount in March and First Lady Michelle Obama an- est only accounted for about 2 percent of global socialnounced hers in June.[18]
mediated sales, however it has recently substantially in[25]
People use social mePinterest does not generate its own content; rather, it creased to about 23 percent.
dia
sites
like
Pinterest
to
direct
or
guide their choices in
draws from many resources around the web and compiles
products.
However,
at
this
time,
the
data collected from
them in one convenient location for users. By transferring
Pinterest
is
predominantly
from
female
users. A recent
information from restricted access to a more open pubstudy
found
that
80%
of
Pinterest
users
are women.[26]
lic sphere, information transaction costs have decreased
Many businesses use Pinterest Analytics to investigate
drastically.
whether the time spent on the social networking site is
The items users pin dene their identities and boards they
actually producing results or not. Through the access
view. Pinterest then modies a users homepage to reect
of Pinterest Analytics, companies receive insight to data
toward his or her interests. However, similar to other onvia API, which makes it easier for the businesses using
line algorithms (e.g. YouTube and Google), this eort
this method to closely engage with the consumer poputo personalize has its drawbacks. By only being shown
lation on Pinterest.[27] Pinterest Analytics is much like
items users are comfortable with, users are unexposed to
Google Analytics. It is a created service that generforeign ideas. Many users are unaware of the personalates comprehensive statistics on a specic websites trafization.
c, commonly used by marketers. Pins, pinners, repins,
and repinners are some aspects of user data that Pinterest Analytics provides. It also collects data that depicts
1.1 Business pages
the percentage of change within a specic time, to determine if a product is more popular on a specic day
Pinterest also allows businesses to create pages aimed during the week, or slowly becoming unpopular. This
at promoting their companies online.[19] Such pages can data helps marketing agencies alter their strategies to gain
serve as a virtual storefront. In one case study of a more popularity, often changing the visual content to apfashion website, users visiting from Pinterest spent $180 peal to the Pinterest community. The Most Clicked
compared to $85 spent from users coming from Face- tab in Pinterest Analytics demonstrates products that are
book. These users spent less time on the companys more likely to sell. According to a study by Converto, in
website, choosing instead to browse from the companys April 2012, Pinterest drove more social media-originated
pinboard.[20] Further brand studies have continued to e-commerce sales than Facebook or Twitter.[28] Compashow Pinterest is more eective at driving sales than other nies also can add their own ideas features to explore how
forms of social media.[21] In 2013, Pinterest introduced consumers respond to a product, like the Pinterest Trends
a new tool called 'Rich Pins, to enhance the customer product, Piqora. Piquora is a visual analytics and marexperience when browsing through pins made by compa- keting provider for specically visual social networking
nies. Business pages can include various data, topics and sites including Tumblr, Instagram, and Pinterest. Marinformation such as prices of products, ratings of movies keters use Piqoras Pinterest Trends to analyze a brands
performance against competitors on Pinterest.[29]
or ingredients for recipes.[22]
2.1
1.2.1
Copyrighted content
Demographics
Growth
Business
Pinterest has a notication system that copyright holders can use to request that content be removed from the
site. The Digital Millennium Copyright Act (DMCA)
safe harbor status of Pinterest has been questioned given
that it actively promotes its users to copy to Pinterest, for
their perpetual use, any image on the Internet. Pinterest users cannot claim safe harbor status and as such are
exposed to possible legal action for pinning copyrighted
material. Because Pinterest allows user to transfer information, intellectual property rights come to play. Pinterests system is in line with Nicolas de Condorcets view
that the publics interest in knowledge trumps the authors
property rights.
3 HISTORY
Development of Pinterest began in December 2009, and On 17 May 2012, Japanese electronic commerce comthe site launched as a closed beta in March 2010. The site pany Rakuten announced it was leading a $100 million investment in Pinterest, alongside investors includproceeded to operate in invitation-only open beta.
ing Andreessen Horowitz, Bessemer Venture Partners,
Silbermann said he personally wrote to the sites rst
and FirstMark Capital, based on a valuation of $1.5
5,000 users oering his personal phone number and even
billion.[58][59]
[43]
meeting with some of its users.
On 10 August 2012, Pinterest no longer required a reNine months after the launch the website had 10,000
quest or an invitation to join the site.[60] In addition, the
users. Silbermann and a few programmers operated the
Pinterest app for Android and iPad was also launched on
site out of a small apartment until the summer of 2011.[43]
August 14, 2012.[61]
Early in 2010, the companys investors and co-founder
On September 20, 2012 Pinterest announced the hiring
Ben Silbermann tried to encourage a New York-based
of its new head of engineering, Jon Jenkins. Jenkins came
magazine publishing company to buy Pinterest but the
from Amazon, where he spent eight years as an engineerpublisher declined to meet with the founders.[44]
ing lead and was also a director of develop tools, platform
The launch of an iPhone app in early March analysis and website platform.[62]
2011, brought in a more than expected number of
4.2
Legal status
5
service that, once implemented in April, ended the sites
previous claims of ownership of posted images. Selling
content was never our intention, said the company in a
blog post.[54][55]
In March 2013, Pinterest acquired Livestar. Terms were In February 2012, photographer and lawyer Kirsten
Kowalski wrote a blog post explaining how her interprenot disclosed.[65]
tation of copyright law led her to delete all her infringing
In October 2013, Pinterest acquired Hackermeter. The pins.[72] The post contributed to scrutiny over Pinterests
companys co-founders, Lucas Baker and Frost Li, joined legal status.[73] The post went viral and reached founder
Pinterest as engineers.[66]
Ben Silbermann who contacted Kowalski to discuss mak[72]
In October 2013, Pinterest won a $225 million round of ing the website more compliant with the law.
equity funding that valued the website at $3.8 billion.[67] Content creators on sites such as iStock have expressed
In April 2015, Pinterest acquired team from Hike Labs, concern over their work being reused on Pinterest without
which had been developing a mobile publishing applica- permission. Getty Images said that it was aware of Pinterests copyright issues and was in discussion with them.
tion called Drafty.[68]
In June 2015, Pinterest unveiled buyable pins. Rich A meta tag was released by Pinterest in February 2012 to
[74]
Pins - pins which have more information than a normal allow websites to opt out of their images being pinned.
link - will get a new button that allows users to purchase
things directly from partners that its working for. Users
will see prices, be able to select specic types of a product 4.3 Awards
(like the color), and then they can tap the button to buy
Pinterest won the Best New Startup of 2011 at the
the product. The item will arrive at the users door.[69]
TechCrunch Crunchies Awards[75] At the 2012 Webby
Awards, Pinterest won best social media app and peoples
voice award for best functioning visual design.[72]
4.1
Reception
Terms of service
6 Technical
Pinterest is written with Django, a web application framework that uses the Python programming language.[76]
7 Use by scammers
REFERENCES
re-pin the scam image. Victims are phished for their per- [15] Ciaccia, Chris (2012-04-16). Pinterest Is a $7.7 Billion
Company. Forbes. Retrieved 2013-10-17.
sonal information and the promised free product is never
delivered.[77]
[16] Repinly.com (April 10, 2012). Pinterest Directory &
See also
clipix
Visual marketing
References
[19] How Pinterest Drives Online Sales / Pinterest Ecommerce Infographic. Shopify. Retrieved 12 February
2013.
[22] Pinterest adds more data to your boards with rich pins.
Engadget.com. Retrieved on 2014-02-25.
[23] Pinterest Opens Up Data Firehose for Marketers. WSJ.
[24] Social curation on the website Pinterest.com.
ley.com.
wi-
[29] http://www.intercooleronline.com/2014/05/21/
piqora-announces-participation-in-pinterests-business-insights-api-launches-
[30] Pinterest: A Review of Social Medias Newest Sweetheart (PDF). Retrieved 2013-01-02.
[13] Clayton Morris (February 13, 2012). Pinterest: Facebook for women?". Fox News. Retrieved 2012-02-13.
[35] Jon Swartz (25 April 2012). Pinterest growth curve levels
o. USA Today. Retrieved 2012-05-02.
[63] Taylor, Colleen (17 October 2012). Pinterest Adds Ability To Block And Report Other Users To Keep Site 'Positive And Respectful'". Tech Crunch.
[64] Pinterest Finally Rolls Out Business Accounts. HubSpot. 14 October 2012.
[65] Pinterest Acquires Mobile Startup Livestar. AllThingsD. March 20, 2013. Retrieved March 21, 2013.
[66] Pinterest Acquires Coding Challenge Site Hackermeter
Right Out Of The Gate, Will Shut It Down. TechCrunch.
October 11, 2013. Retrieved October 11, 2013.
[67] Gerry Shih (23 October 2013). Pinterest valued at $3.8
billion in hefty nancing deal. Reuters.
[68] Sarah Perez (3 April 2015). Pinterest Acquires Team
From Hike Labs, Including Google Reader, Blogger Veteran Jason Shellen. TechCrunch.
[69] Matthew Lynley, TechCrunch.
Pinterest Unveils
Buyable Pins, A Way To Purchase Things Directly Within
Pinterest. June 2, 2015. June 3, 2015.
[70] Kalliopi Monoyios (19 March 2012). Pinterests Terms
of Service, Word by Terrifying Word. Scientic American. Retrieved 2012-03-24.
[71] Glendon Mellow (16 March 2012). The Promise and
Perils of Pinterest. Scientic American. Retrieved 24
March 2012.
[72] Therese Poletti (14 March 2012). Is Pinterest the Next
Napster?". The Wall Street Journal. Retrieved 2012-0315.
[73] Hayley Tsukayama (15 March 2012). Pinterest addresses
copyright concerns. The Washington Post. Retrieved 15
March 2012.
10
10
External links
Ocial website
EXTERNAL LINKS
11
11.1
11.2
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11.3
Content license