Freudian Theory
Freudian Theory
Assignment : 2
Name:
Muhammad Shahroze Ilyas
Roll Number:
LCM 3080
Semester:
7th
Shift:
Morning
Date:
3-13-2017
Submitted To:
Maam Zara
Freudian Theory
According to Sigmund Freud, human personality is complex and has more than a single
component. In his famous psychoanalytic theory of personality, personality is composed of three
elements. These three elements of personality known as,
ID
EGO
SUPEREGO
Each component adds its own unique contribution to personality and all three elements work
together to form complex human behaviors.
ID:
The id is the most primitive of the three structures, is concerned with instant gratification of
basic physical needs and urges. It operates entirely unconsciously.
This aspect of personality is entirely unconscious and includes the instinctive and
primitive behaviors.
According to Freud, the id is the source of all psychic energy, making it the primary
component of personality.
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As ID is the basic physical need of human, so the commercial of NESTLE mineral water is
example of ID as a person can quench its thirst by consuming a water.
Ego:
In contrast to the instinctual ID and the moral super ego, the ego is the rational, pragmatic part of
our personality. It is less primitive than the ID and impartially conscious and partially
unconscious. Its what Freud considered to be the self and its job is to balance the demand of
the ID and super ego in the practical context of reality.
The ego is the component of personality that is responsible for dealing with reality.
According to Freud, the ego develops from the id and ensures that the impulses of the id
can be expressed in a manner acceptable in the real world.
The ego functions in both the conscious, preconscious, and unconscious mind.
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Maggi:
In the commercial of Maggi, a child who is doing different works like washing the bike of uncle
and got 5 rupees and then he fixes the mobile of sister and got 5 rupees and he also doing some
task of grandmother and got 5 rupees and then he purchases a maggi noddle worth of rupees 15.
Super Ego:
The super ego is concerned with social rules and morals. Similar to what many people call their
conscious or their moral compass. It develops as child learns what their culture considers
right and wrong.
The superego is the aspect of personality that holds all of our internalized moral standards
and ideals that we acquire from both parents and society - our sense of right and wrong.
Advertisement:
Pepsi:
In the commercial of pepsi during Ramadan they present the idea of providing the light to those
areas which are still facing the energy issues. In this add they asked that if you buy a bottle of
pepsi we will contribute a 1 rupees in that project.
The problems with Freudian theory and focus came when anthropologists came back from
their studies with news that some of Freuds assumptions about the universality of biological
imperatives for humans were simply not proven. Societies where latency never occurred, for
example, and where other standards of normality were established and worked just fine offered
proof that other social environments existed and did have a major effect on the individuals
personality and behavior. Sociologists were also discovering the far greater impact of
environment and society on the individual, and that fixed, universal, and immutable personality
qualities and behavioral potentials did not exist in all humans.
Alfred Adler and Karen Horney are the two most well known proponents of the neo Freudian
school of psychological thought. Both believed that the biological basis for human personality
and behavior should be replaced with far more attention to social conditions, in relation to
causing anxiety and conflict, striving for superiority through self-perfection and and in striving to
work for the public good. Rather than serving as functions of our biological imperatives when we
reach maturity, we direct our activities toward specific endeavors toward social ends that give us
feelings of superiority. Adler, (1930)
Adler naturally looked into inferority and developed the theory of the Inferority Complex,
where in early childhood, there are things that some can do, but we cannot, creating the internal
construct that we are inferior. In more pathological situations, the anxiety and conflict can
continue without healthy resolution throughout life, and even when the actions of the individual
to achieve superiority result in great accomplishment. To the individual, the accomplishments are
never enough.
While some, or many, of Freuds theories have been modified or disproven, his work remains a
viable, powerful, and major part of our education and understanding of psychoanalysis, the
biology of the mind, psychotherapy and psycopathology.