Regression Analysis

Brand Association and Replica:

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 replicaperceptio . Enter
b
n
a. Dependent Variable: brandassociation
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .300a .090 .081 .93812
a. Predictors: (Constant), replicaperception

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 8.544 1 8.544 9.708 .002b
Residual 86.247 98 .880
Total 94.791 99
a. Dependent Variable: brandassociation
b. Predictors: (Constant), replicaperception

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.300 .470 4.892 .000
replicaperception .517 .166 .300 3.116 .002
a. Dependent Variable: brandassociation

Perceived Quality and Replica:

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .266 .071 .061 .86859
a. Predictors: (Constant), replicaperception

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 5.641 1 5.641 7.477 .007b
Residual 73.935 98 .754
Total 79.577 99
a. Dependent Variable: perceivedquality
b. Predictors: (Constant), replicaperception

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.637 .435 6.057 .000
replicaperception .420 .154 .266 2.734 .007
a. Dependent Variable: perceivedquality
Effect on demand and Replica:

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 replicaperceptio . Enter
b
n
a. Dependent Variable: effectondemand
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .281 .079 .069 1.25006
a. Predictors: (Constant), replicaperception

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 13.100 1 13.100 8.383 .005b
Residual 153.140 98 1.563
Total 166.240 99
a. Dependent Variable: effectondemand
b. Predictors: (Constant), replicaperception

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 1.982 .627 3.164 .002
replicaperception .640 .221 .281 2.895 .005
a. Dependent Variable: effectondemand
Value and Repica
Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 replicaperceptio . Enter
b
n
a. Dependent Variable: value
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
1 .235a .055 .046 1.02411
a. Predictors: (Constant), replicaperception

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 6.027 1 6.027 5.747 .018b
Residual 102.783 98 1.049
Total 108.810 99
a. Dependent Variable: value
b. Predictors: (Constant), replicaperception

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.424 .513 4.723 .000
replicaperception .434 .181 .235 2.397 .018
a. Dependent Variable: value
Social status and Replica:

Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 replicaperceptio . Enter
b
n
a. Dependent Variable: socialstatus
b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 .257 .066 .057 1.00651
a. Predictors: (Constant), replicaperception

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 7.044 1 7.044 6.953 .010b
Residual 99.280 98 1.013
Total 106.323 99
a. Dependent Variable: socialstatus
b. Predictors: (Constant), replicaperception

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 2.186 .504 4.334 .000
replicaperception .469 .178 .257 2.637 .010
a. Dependent Variable: socialstatus