MANAGEMENT DEVELOPMENT & CERTIFICATION PROGRAM IN

DATA SCIENCE & BUSINESS ANALYTICS

BIG DATA MARKET IS EXPLODING

2020
$203 BILLION REVENUE
For big data and business analytics; up
from $130 billion in 2016

2020
MILLIONS OF PEOPLE
Needed to serves as translator of the
results of the work of data scientists

2021
$84.6 BILLION
The global market for Hadoop - software
framework for storing/processing Big Data

2025
180 ZETTABYTES
Or 180 trillion gigabytes, up from less
than 10 zettabytes in 2015

Source: Forbes, Jan 20, 2017; Based on the study by the International Institute for Analytics (IIA), IDC, NewVantage Partners and Allied Market Research
WITH GROWING DEMAND FOR SKILLED PROFESSIONAL
McKinsey estimates shortage of data scientists – people with “deep analytical skills” – of 140,000 to
01 190,000 in the U.S by 2018. It also estimates that “Millions of people” who can leverage big data &
data analytics to make effective business decisions.
India 200,000

LinkedIn looked at billions of data points and analyzed all of the hiring activity to figure out what
02 exactly employers are looking for, and what it takes to successfully land a job to come out with the
most sought-after skills.
Statistical analysis and data mining - came in No. 2 in 2015, 2016, and No. 1 in 2014.

The shortage of data scientists is becoming a serious constraint in some sectors. Data scientists today
03 are akin to the Wall Street “quants” of the 1980s and 1990s – the highest paying and most sought
after career in those years!
Data Scientist: The Sexiest Job of the 21st Century! (Harvard Business Review)

Of the almost 2 million openings expected in the U.S. alone (4 million worldwide), only about one-
04 third will be filled, making analytics software whizzes “a scarce, valuable commodity” that employers
will have to fight to hire and retain.”
Gartner, Big Data could generate millions of new jobs

Source: Forbes, Jan 20, 2017; Based on the study by the International Institute for Analytics (IIA), IDC, NewVantage Partners and Allied Market Research
INTRODUCING MYABHYAAS’ CERTIFICATION PROGRAM IN

DATA SCIENCE The DATA SCIENCE & BUSINESS ANALYTICS Certification Course from

& BUSINESS ANALYTICS MYABHYAAS ACADEMY has been designed to prepare the participants for the
most sought after career opportunities in the 21st century.

As the demand for analytics professionals is ever increasing, this course will
equip you with all the conceptual framework and technical know-how to boost
your career in Data Science, Business Intelligence and Business Analytics – the
sexiest jobs of the 21st century as per Harvard Business Review. The program,
This program combines technical and practical business know-how.
which is developed by instructors with 20+ years of combined experience in Data
Through the course, participants will work on various assignments to
Science field, will provide participants exposure to high quality content, work
understand how they can leverage Data Science in solving complex
activities and real-life projects, enabling the best in class learning and exposure.
business analytical problems – all explained using relevant case
studies. Certification with grade will be issued based on submitted
During this course, participants will learn the practical know-how on using tools
assignments as well as performance in the final test.
like Python & R-Programming and the entire spectrum of Data science. This
includes modules on data exploration, exploratory data analysis, data
preparation and deriving statistical inference for actionable knowledge.
WHY THIS PROGRAM IS IMPORTANT FOR YOU?

DATA SCIENCE
THE MOST SOUGHT AFTER SKILL IN 21st CENTURY
NO MATTER WHICH INDUSTRY YOU ARE WORKING IN, BIG DATA IS AN
ESSENTIAL TOOL TO EFFECTIVELY FORMULATE & ACHIEVE BUSINESS GOALS

INTERNAL BUSINESS DRIVERS

PRODUCT PROCESS PEOPLE RISK &

ANALYTICS ANALYTICS ANALYTICS COMPLIANCE

“Data science is an art of turning data into actions using a THE APPLICATION FOR BIG DATA ANALYTICS – FROM PRODUCT DEVELOPMENT
blend of domain expertise and machine learning” TO PROCESS EFFICIENCY TO CUSTOMER ACQUISITION & EXPERIENCE!
PLEASE SEE APPLICATION OF DATA SCIENCE IN SOME SECTORS IN NEXT PAGE
Erik Brynjolfsson and Andrew McAfee
SOCIAL MEDIA CONSUMER MACROECONOMIC
MIT Sloan School of Management ANALYTICS ANALYTICS ANALYTICS

EXTERNAL BUSINESS DRIVERS

WHY THIS PROGRAM IS IMPORTANT FOR YOU?
BANKING, FINANCIAL SERVICES & INSURANCE CONSUMER PRODUCTS, RETAIL & FMCG

01 - 
- 
Measurement & Pricing of Risks; Fraud Detection & Prevention
Product Development & Pricing; Branch Network Analytics 05 - 
- 
Consumer Buying Behaviours & Predictive Analytics
Pricing & Distribution Across Brands, Channels, And Markets
-  Customer Behaviour Analytics & Customer Acquisition Strategy -  Inventory Management
-  Trading & Investment Analytics (e.g. High Frequency Trading) -  Streamlining Food Processing Value Chain

HEALTHCARE MINING & ENERGY

02 - 
- 
Public Health Policy
Drug Discovery & Clinical Trials 06 - 
- 
Smart Exploration And Yield Optimization
Predictive Asset Management
-  Genome Mapping & Personalized Healthcare -  Demand Forecasting & Pricing Analytics
-  Management of Chronic Diseases -  Improvement In Supply Chain Capabilities

MEDIA & ENTERTAINMENT MANUFACTURING

03 - 
- 
Consumer Behavior & Insights For Customer Profiling
Digital & Social Media Trends For Media Planning 07 -  Optimizing Production Schedules
-  Better Forecasts Of Product Demand And Production
-  Targeted Content Strategy For Effective Marketing -  Efficiency Gains By Using Analytics Across The Six Sigma
-  Personalized Content Delivery DMAIC (Define, Measure, Analyze, Improve and Control)

AGRICULTURE E-COMMERCE

04 - 
- 
Precision Agriculture To Drive Production & Yield Optimization
Predictive Pricing & Marketing Decisions 08 -  Focused Customer Group Targeting, Evaluating Campaign
Strategies And Maintaining A Competitive Advantage
-  Effective Water Management & Minimizing Waste -  Personalized Offers and Recommendations
-  Accurate Forecasts on Weather & Optimizing Inputs -  Customer Feedback & Social Sentiment Analytics
PROGRAM STRUCTURE

01. 02. 03. 04.

BUSINESS INTRODUCTION INTRODUCTION MACHINE
STATISTICS TO R TO PYTHON LEARNING WITH R
•  Probability Theory •  Fundamentals of Base R & •  Python IDE •  What is Machine Learning
•  Basic Statistics RStudio •  Python basics and string •  Supervised Learning
•  Hypothesis, Parametric •  Foundation of Data manipulation •  Unsupervised Learning
and Non-Parametric Tests Analytics in R •  Data and information •  Machine Learning System
•  Cross Tabulation and •  Statistical Computation in management with python Design
Correlation Analysis R •  Data scraping and data •  Linear Regression
•  Linear Regression •  Data Reshaping & collection •  Logistic Regression
•  ANOVA Manipulation •  Data Structures in Python •  Decision Trees
•  Logistic Regression •  Visualization in R: ggplot2 Used for Data Analysis •  Principal Component
•  Time Series •  Data Frame Manipulation Analysis
•  Visualization •  Artificial Neural Networks
PROGRAM STRUCTURE

05. 06. 07. 08.

MACHINE DATA BIG DATA APPLICATION OF
LEARNING WITH VISUALIZATION AND DATA ANALYTICS
PYTHON WITH TABLEAU HADOOP IN BUSINESSS
•  Analytics using Python •  Introduction to Tableau •  Introduction to Big Data •  Banking & Financial
•  K Nearest Neighbours •  Field Types & Visual Cues •  Hadoop Eco-system & Services
Algorithm for Classification •  Data Connections Architecture •  Consumer Analytics
•  Naïve Bayes Algorithm for •  Organizing Data •  HDFS Architecture •  Risk Management
Multi Class Predictions •  Formatting/Annotations •  YARN Architecture •  Pricing Strategies
•  Support Vector Machines •  Special Field Types •  Hadoop Setup •  Social Media Sentiment
•  Ensemble Models •  Tableau-generated fields •  MapReduce Analytics
•  Chart Types •  Using Pig
•  Calculations •  Using Hive
•  Creating and Using •  Basics of Apache Spark
Parameters •  RDDs in Spark
•  Mapping & Statistics
•  Dashboards
OUR LEARNING EXPERIENCE
04: CERTIFICATION

CLASSROOM
CAPSTONE
SESSIONS
02: CLASROOM & PROJECT
INTERACTION ONLINE
DISCUSSION ASSIGNMENTS
FORUM

LEARNING
LAB

01: STUDY MATERIALS PARTICIPANT’S 03: PRACTICAL KNOW-HOW &

HANDBOOK ASSIGNMENTS

ADMISSION
WHAT WILL YOU LEARN IN THIS PROGRAM?

1 2 3 4
Data To Decision: The Entire Process: The Data Analytics Platform: The Data Analytics Tool:
Effective Application Of Data Science Data Exploration, Visualization, Fundamentals of Big Data And Python Language And Its Application
For Solving Business Problems Predictive & Descriptive Analytics To Hadoop for Data Analytics In Data Science
Discern Trends & Actionable Insights

5 6 7 8
The Data Analytics Tool: The Data Analytics Tool: The Data Analytics Tool: Business Insights:
R Language And Its Application In Business Application Of Statistical Data Visualization & Its Application Planning, Researching And
Data Science Concepts Such As Regression, Cluster In Insights Using Tableau Communicating Insights Across
Analysis, Hypothesis Testing, etc. Business Problems
CAREER PROGRESSION

01 0-2 Years
Analyst 02 2-4 Years
Sr. Analyst

4-6 Years

04 Data
Scientist
03
6-8 Years
Sr. Data
Scientist
8-12 Years 12+ Years
05 Business
Consultant
06 CHIEF DATA
SCIENTIST
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