INSTITUTE OF MANAGEMENT SCIENCES

HAYATABAD – PESHAWAR

Programme: BBA (Honours)

Course Title: Business Research Methods
Course Code: BBA
Nature of Course: Core Course, 3 Credit-Hour

Course objectives:
1. Acquire skills to locate problem areas in organizational settings, and plan, organize,
design, and conduct research to help solve the identified problems;
2. Get conversant with the use of statistical analysis and computer programme;
3. Write and present research reports; and
4. Develop skills and knowledge to discriminate “good” from “bad” research reported in
academic, business, and trade journals.

Course Focus: The course focuses on the analysis of business problems and the use of scientific
research as a problem-solving tool. This encompasses the understanding and application of
appropriate research designs, research statistics, the use of the computer for data analyses, and
report writing and presentation.

Course outline
Topic Subtopics

 Chapter 1: The role of Business Research

Definition of research, business research, structure of decision making, level
of decision making, decision making process, manager researcher
relationship
 Chapter 2: Scientific Inquiry
Overview, definitions and terminologies used in research, methods of theory
construction, model based theory, deductive theory, functional theory,
inductive theory, relevance of science in business research, science versus in
non – science, scientific method
 Chapter 3: Beginning the Research Process
Business research processes, Problem identification and formulation, the
research problem development process, methods of calculation of research
cost and its worth
The Hall Marks of Scientific Investigation
Purposiveness, rigor, testability, replicability, precession and confidence,
objectivity, generalizability, parsimony
 Chapter 4: Research Proposal Development and Evaluation
Overview, types of research proposal, research proposal importance for
manager and researcher, letter of request, letter of transmittal, title,
background, problem statement, objectives, research strategy and method,
nature of the final report, budget and schedule, research proposal evaluation
 Chapter 3: Fundamentals of Research Design
The nature of research design, error reduction through research design,
potential sources of error in the research design process, managerial
strategies for dealing with error, major types of design, ex-post facto design,
experimental design, validity concerns, managerial considerations
 Chapter 6: Foundations of Measurement
The nature of measurement, components of measurements, the measurement
process, levels of measurement, nominal, ordinal, interval, ratios, evaluation
of measurement scales, validity reliability
 Chapter 7: Primary Data Collection
The nature of primary data collection, personal interviewing, telephone
interviewing, mail interviewing, a comparison of collection methods
 Chapter 8: Secondary Data Collection
Secondary data in business research, use of secondary data, search strategy,
literature cited, expert interview, case study

 Chapter 9: Scaling and Instrument Design

The nature of instrument design, scale development, question phrasing,
response formats, fraudulently used scaling techniques, scale sequencing and
layout, pre-testing and correcting
 Chapter 11: Sampling design
Terminologies and definitions, steps in sampling process, sample designs,
probability designs, unknown probability designs, sample size calculations,
types of sampling
 Chapter 12: Data analysis and interpretation

Recommended Book:
Sekaran, U. 2003. Research methods for business: A skill building approach, 4th ed. New Jersey:
John Wiley and Sons, Inc.
Suggested Reading
Business Research Methods by William G. Zikmund 7. ed
Research Methodology: A step-By-Step Guide For Beginners by Ranjit Kumar
Course Assignments:
Research Proposal: An individual proposal of research project is to be submitted, describing
your interest to certain topic in business management, such as finance, marketing, human
resources, operations, or strategy. The format and contents of research proposal will be discussed
during the lectures.
Module Outline: Conflict Management

Core Textbook
Suggested Book (s)
M. Afzalur Rahim. (2001). Managing Conflict in Organisations, 3rd
edition. Greenwood Publishing Group.

Supplementary Textbooks
Alongside the core text recommended above and referenced below, there
exists a plethora of alternative readers with respect to Conflict Management
which provide alternative perspectives. Some key alternatives for which
specific references have been identified below are:

 Ho-Won Jeong (2008) Understanding Conflict and Conflict Analysis (1st

edition). SAGE Publications Ltd.

 Shay and Margaret McConnon (2008) Conflict Management in The

Workplace (3rd edition). How to Books.

 Morton Deutsch, Peter T. Coleman, Eric C. Marcus, (2006). The

Handbook of Conflict Resolution: Theory and Practice (2nd edition). Jossey-
Bass.

Week Topics to be Covered Chapters

Introduction
1 , 2, Chapter: 1 & 2
3.4 Contributions from Various Disciplines
Organizational Conflict

Nature of Conflict

Defining Conflict
Threshold of Conflict
Conflict and Competition
Classifying Conflict
Styles of Handling Interpersonal Conflict
Conflict Management Design

5 Defining Conflict Management Chapter: 5

Contingency Approach
Conflict Management Process
Major Research Challenges
Chapter: 6
Intrapersonal Conflict
6
Types of Intrapersonal Conflict
Role
Role Conflict
Role Ambiguity
A Model of Role Conflict and Ambiguity
Consequences of Role Conflict
Managing Intrapersonal Conflict

Interpersonal Conflict Chapter:7

7 The Prisoner’s Dilemma
A Model of Conflict
Consequences of Interpersonal Conflict
Negotiation
Managing Interpersonal Conflict

8 &9 Role-plays & Class Quiz

Intra-group Conflict Chapter: 8

10 & Types of Groups
11 Effects of Intra-group Conflict
Managing Intra-group Conflict

Intergroup Conflict Chapter: 9

12 & Dynamics of Intergroup Conflict
13 Effects of Intergroup Conflict
Managing Intergroup Conflict
Intervention
Conflict and Third Party Intervention
Conflict resolution
14 & Alternative Dispute Resolution (ADR)
15 Forms of resolving conflict (Alternative Dispute Resolution)
 Negotiation
 Meditation
 Conciliation
 Arbitration
 Adjudication
INSTITUTE OF MANAGEMENT SCIENCES
HAYATABAD – PESHAWAR

Programme: BBA (Honours)

Course Title: Advertising and Promotional Strategies
Course Code: BBA
Nature of Course: Core Course, 3 Credit-Hour

Course Objective
To understand and learn, how each component of the Promotion Mix, can be used in such a way
that one compliments the others. It will enable us to plan Advertising, Personal Selling, Sales
Promotion (both consumer and trade), Direct Marketing, and Public relations to be integrated in
an effective manner by studying the international market, and keeping under consideration the
MNCs and the local companies working in our own country.
COURSE OUTLINE
Topic Subtopic
IMC, an introduction  How it is different from each marketing tool
and how it combines each with the other.
 Further discussion through case study.
Activity: What is IMC
IMC and its relation with brand  Internal and external factors
management.  Corporate Image and attaining the desired
image
 Ethics
Activity: Groups for projects will be finalized
The use of promotional  Review of marketing analysis
opportunities with the help of IMC  Opportunity analysis
 Basis of segmentation
Advertising Management  Definition and characteristics
 Role of various key personnel in handling
clients and consumers
Activity: HBSC; Note on Marketing Strategy by
Robert Dolan-Quiz
Choice of message, media, and  Choice of vehicles
executional framework  Frameworks and types of appeals
 Message strategies
 Various frameworks and appeals in
advertising; when and where to use them
Activity: Review of advertising of companies and
institutions
ROI  Choice of executional frameworks
 how to make effective appropriate execution
Activity: Quiz
IMC and other tools  Trade benefits of each in the relevant
situation promotions
 Types and benefits
Consumer promotions  Types and uses
Activity:HBSC: Cola wars continue by Yusi Wang
& David B. Yoffie
Personal Selling  Types of Personal selling
 International market perspective
Activity: Review of the trade promotions offered by
companies and institutions. Discussion on the
above case.
PR how to use it in harmony with  Types of stakeholders
other tools esp. advertising  Types of messages
 PR tools
 PR in IMC
Activity: Quiz
HBSC: IMC by Robert Dolan Review of “The Fall of Advertising and the Rise of
HBSC: Managing IMC by S.A. PR” by Al and Laura Ries
Greyser & Robert Young
Evaluation of an IMC Program Evaluation of the Promotion Strategy
Review Project Presentations

Please note that:

1. The attendance will be taken after five minutes of start of class after which no one
coming late shall be marked as present.
2. Class participation is an integral part of this course.
3. There will be quizzes both announced and unannounced.
4. All chapter end cases will be discussed in class.
Institute of Management Sciences, Peshawar
Course Outline

Financial Markets and Institutions

Course Facilitator:

Course Book

Frederic S.Mishkin and Stanley G. Easkins – Financial Markets + Institutions Sixth Edition

Week Topic Lectures

1 Introductions 1 lecture

Why study Financial Marksts

Bond markets and interest rates

Stock Market

Structure of Financial System

Why Study Money and monetary policy

Money, growth, interest policy and inflation

1&2 Overview of Financial System 2 lecture

Function of Financial Markets

Structure of Financial Markets

Moral Hazards and Adverse Selection

Financial Intermediaries

Regulation of the Financial System

3 Understanding Interest Rates 1 lectures

What are interest rates

Distinction between real and nominal interest rates

The distinction between interest rates and returns

4 Why Do Interest Rates Change? 2 lecture

Determinants of Assets Demand

Supply and Demand in the Bond Market

Changes in Equilibrium Interest Rates

The Fisher Effect

5 Money Market Equilibrium 2 lectures

Supply and Demand for Money

Changes in the Money Market Equilibrium

Money supply and interest rates

6 How Do Risk and Term Structure Affect Interest Rates? 2 lectures

Risk Structure of Interest Rates

Term Structure of Interest Rates

7 Goals and conduct of monetary policy 2 lectures

Goals of monetary policy

Tools of monetary policy

Transmission mechanisms of monetary policy

8 The Foreign Exchange Market 2 Lectures

Foreign Exchange rates

How is foreign exchange traded

Factors that affect foreign exchange rates

Exchange rates in short run

9 Derivatives Markets 2 lectures

Future markets

Option markets
10 Banking Institutions 2 lectures

Basics of banking

General principles of banks management

Measuring bank performance

11&12 Other Financial Institutions 3 lectures

Insurance companies

Venture Capital Companies

Pension Funds
13&14 Various Financial Crises 3 lectures

Asian Crisis of 1997

The financial crisis of 2008-09

Presentations
INSTITUTE OF MANAGEMENT SCIENCES
HAYATABAD – PESHAWAR

Programme: BBA (Honours)

Course Title: Strategic Management
Course Code: BBA
Nature of Course: Core Course, 3 Credit-Hour

Course
Objective
General

To enable the student to enter an organization and to evaluate its long-term

prospects by an analysis of its strategy in relation to the environment in which it
operates and to make recommendations for its future strategy
The course is concerned with the understanding and application of strategic
management concepts and skills of analysis rather than the understanding of
particular organizations and environments.
Strategic Management is a core subject for managers because it integrates and
draws on other management disciplines such as Marketing, Finance and Human
Resource Management
Specific learning outcomes

- To impart analytical skills in strategic analysis

- To develop an holistic view of organizations and their environments

- To build confidence in making strategic judgments

- To integrate knowledge and skills already acquired in the course

- To improve students’ abilities in teamwork and in presenting and

defending argument and opinion

Instructor

Johnson, G., Scholes, K., and Whittington, R. (2005). Exploring

Suggested Book (s) Corporate Strategy: Text and Cases, 7th edition. Prentice Hall.

Class Policy 1. All students must reach the classroom in time. Thought the
attendance may be marked at the end of the class, latecomers may be
marked as “Absent”.
2. Students failing to secure 75% attendance shall not be allowed to sit
in the Final Examination.
3. Students, who are absent on the announcement date of assignment/
test or any other activity, must get the topic/ chapter of the test/
assignment/ or any other activity confirmed through their peers.
4. Assignment submission deadline must be observed. In case of late
submission, the assignment will be market in 50% of the total
assignment marks.
5. Mobile phones should be switched-off or maybe put in silent mode in
the classroom.
6. Course-books and relevant course-material is available in the Library
for reference and photocopying.
Evaluation Criteria First Monthly: 20 Marks
Second Monthly: 20 Marks
Third Monthly: 20 Marks
Comprehensive Exam: 40 Marks
Summary of Cases: 10 Marks
Presentation of Cases: 10 Marks

Chapters
Week Topics to be Covered
AIM To understand the nature of strategy
Exploring
1& Questions and Issues Corporate
2 Strategy Chapter
 What is strategy and strategy management 1 and Chapter 11
 What is the difference between corporate, business and
functional strategies?
 What is the difference between deliberate and emergent
strategies?

AIM To understand how the external environment Exploring

impinges on company strategy and performance. Corporate
3& Strategy Chapter
4 Questions and Issues 2
 Making sense of the macro environment
 Different levels of environmental analysis
 What is the difference between the market and the industry?
 Using Porter’s five forces model to analyze the industry
environment
QUESTIONS FOR THE PHARMACEUTICAL INDUSTRY CASE
STUDY
1. Undertake a PESTEL analysis to identify the main environmental
forces affecting companies in the pharmaceutical industry. Pharmaceutical
2. Use the five forces framework to identify the industry environmental industry case
forces facing GlaxoSmithKline (GSK) study p. 620 – 636.
3. Identify the main drivers of competition in the pharmaceutical
industry.

AIM To develop skills in the evaluation of the strategic Exploring

capability Corporate
5& Strategy Chapter
6 Questions and Issues 3
 What is the resource based approach to strategy?
 How to use the Value Chain
 What are critical success factors?
 What are core competences?

Amazon case
QUESTIONS FOR AMAZON CASE STUDY study p. 647- 665

1. How has Amazon developed its strategic capability since 1995?

2. What are Amazon’s core competences and their impact on critical

success factors?

3. How has Amazon addressed the changes in the strategic paradigm

brought about by e-commerce?

4. Assess the performance of the company using the data given in pages
667-672.
AIM To develop skills in Market and Competitor Analysis Exploring
Corporate
7&8 Questions and Issues Strategy Chapter
 What is sustainable competitive advantage? 5
 Understanding generic strategies
 Impact of industry concentration and lifecycles on competition
 What are strategic groups?

QUESTIONS for RYANAIR Ryanair case

study p. 832 – 852
1. Analyses the European airline industry and explain the
implications for the budget sector.
2. What are the principles and practices underlying Ryanair’s
competitive strategy?

3. Is Ryanair’s strategy sustainable? Would you recommend

changes in Ryanair’s approach?

4. Evaluate the strategic leadership of Michael O’Leary

INSTITUTE OF MANAGEMENT SCIENCES
HAYATABAD – PESHAWAR

Programme: BBA (Honours)

Course Title: Project Management
Course Code: BBA
Nature of Course: Core Course, 3 Credit-Hours

Course objectives: To address project Management from Management perspective rather

than a cookbook.

Course outline
Topic Subtopics
Project Management in our  Definition of project Management
Contemporary Society  The project life cycle
Implementing strategy  Project Management Maturity
through Projects  Project Selection & Criterion of choice
 Types of Project Selection models
 Analysis under uncertainty- Management Risk
 Project portfolio process
Managing Projects: The role  Project Management and the project Manager
of PM  Special demands on the PM
 selecting the PM
 problems of cultural differences
Organizing Projects  The project as part of Functional Organization
 Pure project Organization
 The Matrix Organization
 Mixed Organizational systems
 The project Team
 Human factors and the project team
The process of Planning  Initial project Coordination
Projects  System integration
 The work breakdown structure & linear responsibility
Charts.
Resolving Conflicts through  The Nature of Negotiation
Negotiations  Partnering, chartering and change
 Conflicts & PLC
 Some requirements and principles of Negotiation
Cost Estimation & the  Estimating project budgets- top down budgeting/ bottom-
Budgeting Process up budgeting/ work element costing
The function of Scheduling:  Pert & CPM- terminology/constructing the network
creating timetables  Gantt Charts
 Solving the network
 Calculating activity time
 Critical path and time
 Slack
 Precedence diagramming
Allocating Resources  CP method- crashing a project
 The resource allocation problems- resources loading &
levelling
Managing Projects through  The planning – monitoring controlling Cycle
Information System  Information needs & the reporting process
 Earned value analysis
 Computerized PMIS
Controlling Projects: the  The fundamental purpose of control
Management Process  Three types of control process
 Control as a function of management
Auditing Projects  Purpose of Evaluation/ goals of a system
 The project audit
 Construction and use of audit report
 The project audit life cycle
 essentials of an audit
Terminating Projects  the varieties of project termination
 the termination process
 the final report

Recommended Book:
Text book: Project Management (a managerial approach) by Jack R. Meredith & Samuel J.
Mental
Reference book: PIMBOK
INSTITUTE OF MANAGEMENT SCIENCES
HAYATABAD – PESHAWAR

Programme: BBA (Honours)

Course Title: Islamic Banking & Finance
Course Code: ___________________
Nature of Course: Major Course, 3 Credit-Hour

Course objectives

To understand and explore the existing Islamic banking products, practices and regulations so, to match
its shariah compliance and economic feasibility, and look for new areas of research and innovation.

Course outline
Topic Subtopics
ISLAM, SHARIAH, FIGH & Deen-e-Islam
ITS RULING Iman
Sources of Islamic law
Shari`ah
Fiqh (Islamic Jurisprudence)
Rulings of the Shari`ah
INTRODUCTION TO Introduction
ISLAMIC ECONOMIC The economic philosophy of Islam Vis-a-Vis Interest
SYSTEM Distribution of wealth in Islam
The importance of the economic goals
The real nature of wealth and property
Difference between Islam, Capitalism and Socialism
The Capitalist view
The Socialist view
The Islamic view
Objectives of the Islamic economic system
RIBA & ITS PROHIBITION Introduction
Revelation of Riba in Quraan
Features of Riba
Some questions related riba
Rationale for the prohibition of Riba.
FINANCIAL INSTRUMENTS Introduction
Transactional contracts:

Sale (Bay’), Exchange (sarf), sale of rights to use (Ijarah, istisna)

Financing contracts:
Trade financing (Murabahah), Asset Backed (Ijarah/istisna) equity
partnership (Musharakah),
Intermediation contracts:
Partnership (Musharakah, Mudarabah),
Fee Based services (Kifala, Jo’ala, Amanah, Wikala)
Social welfare contracts.
Gratuitous loans (Qard-e-Hasna), Trust (waqf)
FINANCIAL Introduction
INTERMEDIATION Intermediation Contracts
Partnership (Mudarabah, Musharakah)
Trust (Wadia, Amanah, Wikala, Joala)
Security ( kifala, Rahn, Hawala)
Commercial Banks resource mobilization and its Investment
Other forms of Intermediation
ISLAMIC FINANCIAL Islamic Banking: Theory versus Practice
SERVICE INDUSTRY Efficiency of Islamic banks
Islamic Banking: Areas of Improvements
Size and Fragmentation
Illiquidity
Limited Scope
Concentrated Banking.
CAPITAL MARKETS Introduction & Functions
Development of Equity Markets
Limited Liability
Contractual structure of an equity stock
Negotiability and Tradability
Practice of Margin Accounts.
Speculative Trading
Practice of Short selling
Islamic Bonds – Sukuks
Types
FINANCIAL ENGINEERING Introduction
Types of innovation activities
Financial Engineering in the Islamic Financial system
Scope of financial engineering
Application of Financial Engineering – Case Studies
RISK MANAGEMENT OF Introduction
ISLAMIC FINANCIAL Risk Factors
INSTITUTION Types of Risks
Financial Risks(Credit Risk, Market Riks, equity risks)
Business Risks (Rate of return risk, Solvency risks)
Treasury Risk (Asset & Liability Management risk, Hedging Risk)
Governance Risk ( Operational Risk, Reputation Risk
Transparency Risk, Shariah Risk, Fiduciary Risk)
REGULATION OF ISLAMIC Introduction
FINANCIAL INSTITUIONS Reasons for regulations
Distinct Features of Regulating Islamic Financial Institutionss(IFI)
Capital Adequacy Requirements (CAR) for IFI
CORPORATE GOVERNANCE Introduction
Role of Stakeholders in Corporate Governance – Islamic
perspective
Corporate Governance of Islamic Financial Institutions (IFIs)

RECOMMENDED BOOKS:

Introduction to Islamic Finance: Theory and Practice by Zamir Iqbal and Abbas Mirakhor.
Meezan Bank Guide To Islamic Banking by Dr. Muhammad Imran Ashraf Usmani