Exhibition in A Pocket: The Cartes Postales of André Kertész
Exhibition in A Pocket: The Cartes Postales of André Kertész
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through the mail, and each was typically printed with which would explain its more reflective surface quality. Paul
the manufacturer’s logo on the reverse, requiring additional Messier has performed photomicrography of the prints’
materials and printing that certainly added to the cost. surfaces, and his preliminary results suggest that although
Kertész’s choice of postcard stock would have been a some of the postcards’ surfaces are a close match, others
combination of strategy and economy: although it was not show less correspondence. Nor does there appear to be
the cheapest paper available, it was inexpensive enough to a strong correlation among the postcards without margins
meet his practical needs; it also met his aesthetic require- (which may have been exhibition prints and are therefore
ments, and the double weight gives the prints a substantial presumably made using the highest quality paper).16
feel. There were other rich matte papers available at the time,
but Kertész seems to have been loyal to this one, made
by R. Guilleminot, Boespflug et Cie (fig. 2), which he started
using by 1925.
Kertész preferred this stock to those produced by
Lumière in France and Belgium, which he had been using
previously. Postcard stock was popular with many photogra-
phers because of its format, but Kertész must have chosen
this particular Guilleminot paper because of its characteris-
tic qualities; it has been said that he only gave up printing
on postcard stock when the Guilleminot paper was no longer
being produced.15 One advantage of using a single kind of
paper is that it produces predictable results, and Kertész’s
postcards have a remarkable consistency of tone, with the
meticulous lighting and careful compositions evident in
his earlier work, even as his subjects were various: portraits
made for personal and professional use, interiors, street
scenes, night scenes, exterior views, and still lifes.
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company name, and a version with the horsehead alone
was in circulation by the end of World War I (figs. 4, 5).
The company advertised in trade publications and pub-
lished price lists, and according to a 1924 price list, it
offered no fewer than nine different cartes postales (fig. 6).
(Some of these papers were available in standard sizes as
well as postcards.) It is possible to eliminate from the
list some of the papers, such as Citrate, a printing-out
paper. But the postcard stock, perhaps a gaslight paper (a
slow developing-out paper ideal for contact printing), has
not been identified with certainty. One of the artist’s
account books, from November 1, 1926, to January 31, 1927,
contains some clues about his materials, with a list of
expenses that includes everyday items such as rent, meals,
and soap, as well as — tantalizingly — paper, plates, films,
and enlarging equipment, but none of the entries refer
explicitly to postcards.18
The varying margins, irregular sizes, and graphite
inscriptions give these works an idiosyncratic personal
quality. Four of the twelve postcards in the Walther
Collection were trimmed by Kertész to the edge of the
images, leaving them without margins, and he printed
the other eight with margins, some very narrow and some
very wide, so they do not readily seem like postcards. He
trimmed them precisely, probably with a sharp tool: under
magnification some of the edges exhibit the sort of
directional fine cracks that are consistent with the use of
a blade (fig. 7). The images are not necessarily centered on
the paper from top to bottom or even from side to side
(figs. 8–11). All of these eight, except for an untitled self-
fig. 6 Page from a catalogue published by R. Guilleminot, Boespflug et Cie, listing
portrait (July 1927; MoMA 1725.2001), are signed and
photographic papers available for purchase. August 1924. George Eastman House inscribed “Paris” in graphite on the recto. None of them are
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Above:
fig. 8 André Kertész. Latin Quarter (Étienne Beöthy’s Cousin). 1927. Gelatin silver print,
c. 1927, image: 3 ⅞ × 3 1/16" (9.8 × 7.8 cm), sheet: 4 15/16 × 3 3/16" (12.6 × 8.1 cm). The
Museum of Modern Art, New York. Thomas Walther Collection. Grace M. Mayer Fund
(MoMA 1718.2001)
Right:
fig. 9 André Kertész. Mondrian’s Glasses and Pipe. 1926. Gelatin silver print, c. 1928,
image: 3 ⅛ × 3 11/16" (7.9 × 9.3 cm), sheet: 3 ⅜ × 5 ⅜" (8.5 × 13.6 cm). The Museum of
Modern Art, New York. Thomas Walther Collection. Grace M. Mayer Fund
(MoMA 1721.2001)
fig. 10 André Kertész. Grands Boulevards. 1926. Gelatin silver print, 1926–35, image:
3 1/16 × 4 5/16" (7.8 × 10.9 cm), sheet: 3 5/16 × 5 1/16" (8.4 × 12.9 cm). The Museum of
Modern Art, New York. Thomas Walther Collection. Gift of Thomas Walther
(MoMA 1728.2001)
fig. 11 André Kertész. Magda Förstner. 1926. Gelatin silver print, c. 1929, image: 3 9/16
× 1 ½" (9.1 × 3.8 cm), sheet: 5 ⅛ × 1 11/16" (13 × 4.3 cm), mount: 14 ½ × 10 11/16" (36.8 ×
27.2 cm). The Museum of Modern Art, New York. Thomas Walther Collection. Gift of
Thomas Walther (MoMA 1731.2001)
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fig. 12 André Kertész. Magda, Mme Beöthy, M. Beöthy, and Unknown Guest, Paris.
1926–29. Gelatin silver print, c. 1929, image: 3 ⅛ × 3 ⅞" (7.9 × 9.8 cm), sheet:
3 5/16 × 5 3/16" (8.4 × 13.2 cm). The Museum of Modern Art, New York. Thomas
Walther Collection. Gift of Thomas Walther (MoMA 1732.2001)
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fig. 16 Detail of Kertész’s Mondrian, showing retouching to negative to lighten the lines
around the subject’s mouth
fig. 15 André Kertész. Mondrian. 1926. Gelatin silver print, c. 1928, image: 4 5/16 × 3 ⅛" fig. 17 Detail of Kertész’s Mondrian, showing retouching on the image to the
(10.9 × 7.9 cm), sheet: 5 3/16 × 3 ¼" (13.2 × 8.2 cm). The Museum of Modern Art, New subject’s hair
York. Thomas Walther Collection. Gift of Thomas Walther (MoMA 1720.2001)
likeness (fig. 17). Although this is another common surfaces. Géza Blattner (1925; MoMA 1716.2001) is very clean
technique used by many photographers, it is an alteration on the recto under normal illumination; in raking light,
of the image rather than compensation for a technical flaw; however, faint silver mirroring is visible in smudges that create
if the retouching is original, it may argue against Kertész’s an uneven appearance (fig. 18). On the verso of the print,
assertions about the nature of photography. indistinct and grimy shadows around the inscription indicate
Overall, the photographs are in excellent condition, that the photograph was cleaned as much as possible to
and there is little fading or discoloration and no major reduce the amount of surface dirt without disrupting the
physical damage, such as large creases or tears. There is graphite inscriptions (fig. 19). Gurbo has observed that most
evidence in most of them of conservation treatment, and of the postcards he has examined exhibit some degree of
they are generally free of surface grime and accretions. silver mirroring.19 The lack of it on some postcards, as well as
Silver mirroring, a deterioration process that causes a the surface disruption of others, strengthens my conjecture
metallic sheen to form on dark areas of the image, com- about previous conservation treatments.
monly occurs on photographic papers containing the Inpainting, or retouching done by someone other than
matting agents (such as silica) that create velvety surfaces, the photographer or photographer’s proxy, is often present in
and it is clearly visible in some of the Kertész works and this group of prints. It is usually done to replace original
more faintly in others. Some of the postcards appear to retouching lost during previous treatment, less frequently
have been cleaned or treated to reduce the silver mirroring, when a flaw in an image, acceptable perhaps when the
which would explain the fine abrasions present on their photograph was made, is later deemed objectionable. If
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fig. 18 Raking-light view of Kertész’s Géza Blattner (MoMA 1716.2001), showing faint
silver mirroring
fig. 19 View of the verso of Kertész’s Géza Blattner, showing surface dirt and
inscriptions
similar mediums and techniques are used, it can be difficult for use as exhibition prints. Kertész used a variety of mount
to determine whether the applied medium is retouching materials, including a “cockled-surface” paper, which has
applied by the photographer or inpainting applied later. On been described as vellum, and others, including poster
the Kertész postcards the inpainting is likely to be the board.20 For exhibition prints, Kertész is thought to have
work of different individuals. Some of it is crudely executed, preferred single-weight papers mounted to the cockled-
such as the unrefined, warm-toned inpainting on the artist’s surface vellum, and he printed some of the same images on
chin in Mondrian (fig. 20), which is quite dissimilar from both postcard and single-weight paper.21 Mlle Jaffée (1926;
the other examples. Given the value and desirability of MoMA 1719.2001) is printed on matte single-weight paper
Kertész’s postcards, it is not at all surprising that they have mounted to laid paper (perhaps a lingering Pictorialist
undergone conservation or restoration treatments to influence), but the image exists also on postcard stock.22
aesthetically enhance them.
Although Kertész sent some of his postcards to family Kertész’s photographs on postcard stock are among his
and friends, not one of the postcards in the Walther most iconic images, but he only made them for a short time,
Collection was stamped and sent through the post; rather, if and the last one was probably printed in 1928. The purchase
they were mailed, they must have been enclosed in enve- of the Leica camera and, possibly, the discontinuation of
lopes. Étienne Beöthy in His Studio (1928; MoMA 1729.2001) the Guilleminot postcard stock may have led him to turn to
is the only one of the twelve that remains in an artist’s mount, other papers and processes. And after his first exhibition at
although others may have been mounted at an earlier time Galerie Au Sacre du Printemps in Paris, in 1927, his work
began to be shown in traveling exhibitions, to be purchased
by museums, and to appear in art magazines, literary journals,
and the popular press. He would have therefore needed to
produce larger prints for exhibition and reproduction. As a
successful photojournalist, with an income from assignments
and commissions, he had less time for his personal work.
Although “postcard” has become a shorthand for these
prints, it is probably more useful to consider them photo-
graphs made on postcard stock. They are not materially
identical, but similar. They are recognizable as a group by
their scale, delicacy, tone, and finish, and they remain a
source of fascination. Kertész’s use of postcard stock was
distinctive and personal: the format itself seemed not to
matter, as he obliterated its original size and purpose by
trimming and mounting. Peter MacGill, former director of
fig. 20 Detail of Kertész’s Mondrian, showing warm-toned inpainting on the
LIGHT Gallery and current president of Pace/MacGill Gallery,
subject’s chin tells of traveling in 1981 on a train with Kertész, when the
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artist produced from his pocket a set of twenty or thirty of reason, after many years, the postcards were still important
his postcards from the 1920s.23 Were they too valuable to to Kertész. What had started as a set of limitations — cost,
leave at home? Too personal? Was Kertész, recognizing their size, practicality — became, in Kertész’s hands, work of
desirability, carrying with him what Maria Morris Hambourg enduring beauty.
has called an “exhibition in his pocket”?24 Whatever the
notes
1. Robert Gurbo, “Tiny Pictures, 7. David Travis, “Kertész and His 15. Phillips, Travis, and Naef note 17. Christian Caujolle, “André
but Sharp,” in Gurbo and Bruce Contemporaries in Germany and Kertész’s use of “velox” paper, a Kertész,” Camera International,
Silverstein, André Kertész: The France,” in Sandra S. Phillips, slow-reacting silver chloride French edition, no. 32 (Spring
Early Years (New York: W. W. Travis, and Weston Naef, André developing-out paper marketed 1992): 62.
Norton, 2005), pp. 7–8. Kertész: Of Paris and New York as “gaslight paper.” The process
(London: Thames & Hudson, was invented by the Nepera 18. Kertész account book,
2. Sarah Greenough, “A 1985), p. 59. Chemical Company (marketed November 1926–January 1927,
Hungarian Diary, 1894–1925,” in under the trade name Velox) and Mission du Patrimoine
Greenough, Gurbo, and Sarah 8. Preface to Phillips, Travis, and purchased by Kodak in 1899. Photographique, Paris. The author
Kennel, André Kertész Naef, André Kertész, p. 13. The paper used by Kertész could consulted a photocopy housed in
(Washington, D.C.: National have been a gaslight paper from the Department of Photographs,
Gallery of Art, 2005), p. 5; 9. André Kertész, Kertész on a European manufacturer; his Metropolitan Museum of Art,
Kertész changed his name Kertész: A Self-Portrait (New York: accounts contain tantalizing refer- New York.
from Andor to André when he Abbeville, 1985), p. 32. ences to what might be Sedar
arrived in Paris in 1925. (a Guilleminot paper) and Lypa 19. Gurbo, conversation with
10. Greenough, “To Become a (perhaps Lypaluxe paper made MoMA conservators, March 20,
3. Ibid., p. 6. Virgin Again,” p. 64; Ben Lifson, by Lumière). “Catalogue,” in 2013.
“Kertész at Eighty-five,” Portfolio 1, Phillips, Travis, and Naef, André
4. Michel Frizot, “From Andor no. 2 (June–July 1979): 62. Kertész, p. 259. On the artist’s 20. Phillips, Travis, and Naef,
Kertész to André Kertész,” in giving up of the postcard format, André Kertész, p. 256.
Frizot and Annie-Laure 11. Thomas Cooper and Paul Hill, see ibid., p. 266; and Gurbo,
Wanaverbecq, André Kertész “Interview with André Kertész,” telephone conversation with the 21. Ibid., p. 266.
(New Haven, Conn.: Yale Camera, no. 11 (November 1979): author, October 2013.
University Press, 2010), p. 23; 33. 22. The postcard version is in the
and Greenough, “A Hungarian 16. Raking light photomicro- collection of Nicholas Pritzker.
Diary,” p. 8. 12. Frizot, “The Distortions,” in graphs of the surface of each of
Frizot and Wanaverbecq, André the photographs in the Walther 23. Peter MacGill, telephone
5. Gurbo, “Tiny Pictures, but Kertész, p. 157. Kertész visited the Collection may be viewed on the conversation with the author,
Sharp,” p. 18. park in 1930 with Carlo Rim, the Object:Photo website (see the May 27, 2014.
editor-in-chief of Vu, to make “Surface” tab on the page for each
6. See Greenough, “To Become photographs in the funhouse. print). For more information 24. Maria Morris Hambourg,
a Virgin Again, 1925–1936,” in about Messier’s research for the telephone conversation with the
Greenough, Gurbo, and Kennel, 13. Greenough, “To Become a Walther Collection, see “Texture author, May 23, 2014.
André Kertész, p. 69. Virgin Again,” p. 62. Imaging for Surface Texture” in
the Materials Reference section
14. Thomas Walther Collection of this website. For a discussion of
research files, Department of this research and its applications,
Conservation, The Museum of see Messier’s essay “Image Isn’t
Modern Art, New York. The Everything: Revealing Affinities
research was conducted by Lee across Collections through the
Ann Daffner in 2013. Language of the Photographic
Print,” on this website.
Citation:
Nancy Reinhold. “Exhibition in a Pocket: The Cartes Postales of André
Kertész.” In Mitra Abbaspour, Lee Ann Daffner, and Maria Morris
Hambourg, eds. Object:Photo. Modern Photographs: The Thomas Walther
Collection 1909–1949. An Online Project of The Museum of Modern Art.
New York: The Museum of Modern Art, 2014. http://www.moma.org/
interactives/objectphoto/assets/essays/Reinhold.pdf.
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