Statement of Intent

Media Language- Product 1

Within my coursework, I will create my magazine front cover by following the codes and conventions of fashion magazines.
All fashion magazines have a masthead which is the biggest font on the cover at the top of the page. My Masthead will be
'ESTILO' and I will follow the convention of placing it at the top of the magazine cover, therefore my target audience will be
able to clearly see it on the shelf. They also include a positioning statement (my magazine positioning statement is 'find
your style') on their front cover. I will place mine below the masthead as a second title statement which will follow the
codes and conventions. A main image is extremely important as that is one aspect of the front cover that will attract the
target audience to my magazine. I am going to use a female in my first magazine, and she will directly address the audience
in a mid-shot with the appropriate Mise En Scene. Coverlines are another code and convention, with sublines underneath,
which are mostly placed at the side of the main image, an example of a cover line I am using on my cover is ‘MICHAEL
KORS: WATCH OUT!’ which I will place at the side of my image with a subline to follow the codes and conventions. The
front cover will also include a main cover line to draw in the audience. The main cover line I have chosen is ‘THEY’RE HERE!’
and this can be placed over the image as long as the face is still seen.

The contents page has different codes and conventions that need to be followed. Firstly the contents page will have
‘CONTENTS’ as a title which is in the biggest font on that page. Often the front page is prominent within the contents
meaning that the contents and the front cover link whether that means the image of the front cover is inside the magazine
or the colour scheme, stories and Mise En scene match what is displayed on the outside. For example; I will incorporate my
magazine cover into my contents by putting a little image in the top left corner of my front cover and use the same colour
scheme. Another convention of the contents page is that headings are used to divide each section i.e. I will use the
headings regulars and features to split up what will be in every magazine and features to show what is only in this
magazine. Page numbers with short headings will fill the contents, an example of this would be: ‘35| MISSGUIDED: GUIDE
TO AUTUMN’ which is what I am using within my magazine, the headings also need to include a sublines in a smaller font
which will give details about the article i.e. the heading will be font size 12 and the subline will be font size 10. There needs
to be a variety of pictures used in the contents, I am using a minimum of 5 and these will include images of my model in
autumnal clothing, make up products and hairstyles which will all link to the short headings I have written. Magazine
contents pages need to include a consistent column structure, a simple colour scheme (mine will be black and red), page
numbers, the magazine title and the issue date.

My website will consist of a masthead and banner, a navigation bar, hyperlinks to different sections for example I am going
to use the hyperlinks; news, fashion, shop, entertain, more and other. The website needs to have some text, so for this I
am having a menu section where the reader chooses which section they want to read and then when they choose it takes
them to the secondary page (I have chosen fashion) and this will contain images and stories. The website also needs to
have more images than text, simple Standard English, white or cream backgrounds, links to social media, links to adverts,
more stories and the text must link to the magazine.

Media Industries
I will need to follow ASA guidelines to make sure my magazine is suitable for the audience. By doing this I need to make
sure that my magazine contains appropriate promotional marketing i.e. promoters must conduct their promotions
equitably, promptly and efficiently and be seen to deal fairly and honourably with participants and potential participants.
Promoters must avoid causing unnecessary disappointment, or promoters must ensure that their promotions are
conducted under proper supervision and make adequate resources available to administer them. Promoters, agencies and
intermediaries should not give consumers justifiable grounds for complaint.
Also I need to make sure that my magazine doesn’t invade privacy, for example Marketers must not unfairly portray or
refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it.
Marketers are urged to obtain written permission before. Prior permission might not be needed if the marketing
communication contains nothing that is inconsistent with the position or views of the featured person. I cannot have my
magazine having misleading advertisement which means Marketing communications must not mislead the consumer by
omitting material information. They must not mislead by hiding material information or presenting it in an unclear,
unintelligible, ambiguous or untimely manner. Harm and offence must not be shown in my magazine in terms of Marketing
communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be
taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Compliance
will be judged on the context, medium, audience, product and prevailing standards. I must also ensure that political
advertisements can influence voters in a local, regional, national or international election or referendum as they are
exempt from the code, but only if the main purpose is to influence voters
Media Audiences
My target audience is teenagers (16-25) of an AB class demographic who are culturally sophisticated. I will include both
males and females in my magazine but the main focus will be on females. I will relate my product to the target audience as
my front cover will have a female teenager of an AB class. The contents page will contain images that would represent a
middle class demographic by including branded clothing, make up products and different hairstyles/ hair products; this will
also appeal to females. On both my website and contents page I will include different short headings which will include
designer brands, make up, celebrities, lifestyle, health, social media and skincare which will appeal to my target audience
as it is relevant topics a teenager will enjoy to read and it includes clothing and information AB class will enjoy.

Media Representation
In my first magazine I am going to use a female to represent women/ teenagers of an AB demographic (middle class). She
will be featured on the front cover of magazine, contents and my website; she will also be dressed formally/ sophisticated
to appeal to the target audience (AB class). In the contents page and website I will also include some male models to also
attract the male audience

Media Language- Product 2

For my second magazine, I will also create a front cover by following the codes and conventions of fashion magazines.
Fashion magazines have a masthead which is the biggest font on the cover at the top of the page. My Masthead will be
'ESTILO' and I will follow the convention of placing it at the top of the magazine cover, therefore my target audience will be
able to clearly see it on the shelf. They also include a positioning statement (my magazine positioning statement is 'find
your style') on their front cover. I will place mine below the masthead as a second title statement which will follow the
codes and conventions. A main image is extremely important as that is one aspect of the front cover that will attract the
target audience to my magazine. I am going to use a male in the second magazine, and he will directly address the
audience in a mid-shot with the appropriate Mise En Scene. Coverlines are another code and convention, with sublines
underneath, which are mostly placed at the side of the main image, an example of a cover line I am using on my cover is
‘GET OUT’ which I will place at the side of my image with a subline to follow the codes and conventions. The front cover
will also include a main cover line to draw in the audience. The main cover line I have chosen is ‘COUTURE COATS’ and this
can be placed over the image as long as the face is still seen.

The contents page has different codes and conventions that need to be followed. Firstly the contents page will have
‘CONTENTS’ as a title which is in the biggest font on that page. Often the front page is prominent within the contents
meaning that the contents and the front cover link whether that means the image of the front cover is inside the magazine
or the colour scheme, stories and Mise En scene match what is displayed on the outside. For example; I will incorporate my
magazine cover into my contents by putting a little image in the top left corner of my front cover and use the same colour
scheme. Another convention of the contents page is that headings are used to divide each section i.e. I will use the
headings regulars and features to split up what will be in every magazine and features to show what is only in this
magazine. Page numbers with short headings will fill the contents, an example of this would be: ‘25| JUMP INTO WINTER’
which is what I am using within my magazine, the headings also need to include a sublines in a smaller font which will give
details about the article i.e. the heading will be font size 12 and the subline will be font size 10. There needs to be a variety
of pictures used in the contents, I am using a minimum of 5 and these will include images of my model in autumnal
clothing, formal clothing i.e. suits and hairstyles which will all link to the short headings I have written. Magazine contents
pages need to include a consistent column structure, a simple colour scheme (mine will be black and red), page numbers,
the magazine title and the issue date.

My website will consist of a masthead and banner, a navigation bar, hyperlinks to different sections for example I am going
to use the hyperlinks; news, fashion, shop, entertain, more and other. The website needs to have some text, so for this I
am having a menu section where the reader chooses which section they want to read and then when they choose it takes
them to the secondary page (I have chosen fashion) and this will contain images and stories. The website also needs to
have more images than text, simple Standard English, white or cream backgrounds, links to social media, links to adverts,
more stories and the text must link to the magazine.
Media industries
I will need to follow ASA guidelines to make sure my magazine is suitable for the audience. By doing this I need to make
sure that my magazine contains appropriate promotional marketing i.e. promoters must conduct their promotions
equitably, promptly and efficiently and be seen to deal fairly and honourably with participants and potential participants.
Promoters must avoid causing unnecessary disappointment, or promoters must ensure that their promotions are
conducted under proper supervision and make adequate resources available to administer them. Promoters, agencies and
intermediaries should not give consumers justifiable grounds for complaint.
Also I need to make sure that my magazine doesn’t invade privacy, for example Marketers must not unfairly portray or
refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it.
Marketers are urged to obtain written permission before. Prior permission might not be needed if the marketing
communication contains nothing that is inconsistent with the position or views of the featured person.
I cannot have my magazine having misleading advertisement which means Marketing communications must not mislead
the consumer by omitting material information. They must not mislead by hiding material information or presenting it in
an unclear, unintelligible, ambiguous or untimely manner.
Harm and offence must not be shown in my magazine in terms of Marketing communications must not contain anything
that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds
of race, religion, gender, sexual orientation, disability or age. Compliance will be judged on the context, medium, audience,
product and prevailing standards.
I must also ensure that political advertisements can influence voters in a local, regional, national or international election
or referendum as they are exempt from the code, but only if the main purpose is to influence voters

Media Audiences
My target audience is teenagers (16-25) of an AB class demographic who are culturally sophisticated. I will include both
males and females in my magazine but the main focus will be on males in my second magazine. I will relate my product to
the target audience as my front cover will have a male teenager of an AB class. The contents page will contain images that
would represent a middle class demographic by including branded clothing, shopping hacks and different hairstyles/ hair
products; this will also appeal to males. On both my website and contents page I will include different short headings which
will include designer brands, make up, celebrities, lifestyle, health, social media and skincare which will appeal to my target
audience as it is relevant topics a teenager will enjoy to read and it includes clothing and information AB class will enjoy.

Media Representations
In my second magazine I am going to use a male to represent men/ teenagers of an AB demographic (middle class). He will
be featured on the front cover of the magazine, contents and my website; he will also be dressed formally/ sophisticated
to appeal to the target audience (AB class). In the contents page and website I will also include some male models to also
attract the male audience.

In my first magazine I have included a regular heading (‘WOAH! WE'VE GOT A WEBSITE') were readers will have a link they
are able to go to the website. I have also included a cover line (' OMG! WE'RE ONLINE') which is for the audience to find out
about the website and social media accounts for my magazine.
For my second magazine I have included the same regular heading, however I have used the cover line ' FOLLOW US
AROUND!' which will also allow the audience to read how to get to access the website and other social media accounts.
To link the website to the magazine there will be an image of the most recent magazine issue in the top left corner with the
text 'SUBSCRIBE'. Readers can then click on the image and see previous issues and subscribe so they can get that magazine
on their device or posted to them each month; they will be able to receive notifications when the issue is released and
early viewing.