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SWOT Analysis of Infoedge

This document outlines a SWOT analysis of InfoEdge, an Indian company that operates job sites. It has strengths such as being the dominant player in India with a strong brand, largest database, and highest traffic share. However, it also has weaknesses like a high dependence on its flagship site Naukri.com and high employee turnover rates. Opportunities exist in India's large job market and growing internet usage. Threats include increased competition from sites like LinkedIn and a slowing economy.

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Akash Mathews
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612 views

SWOT Analysis of Infoedge

This document outlines a SWOT analysis of InfoEdge, an Indian company that operates job sites. It has strengths such as being the dominant player in India with a strong brand, largest database, and highest traffic share. However, it also has weaknesses like a high dependence on its flagship site Naukri.com and high employee turnover rates. Opportunities exist in India's large job market and growing internet usage. Threats include increased competition from sites like LinkedIn and a slowing economy.

Uploaded by

Akash Mathews
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS OF INFOEDGE

•Dominant player with strong •High dependence on


brand value. naukri.com only.
•Largest database. •High debilition rate.
•Maximum number of clients. •High iteration rate
•Highest traffic share. •Large number of sales force
•Sales network across India. and employees.

STRENGTH WEAKNESS

OPPORTUNITY THREAT
•Large market for jobs. • LinkedIn is getting
•Internet pricking. popular in India.
•India has over 350 universities •Economy is slow.
and 17,600 colleges. •Competitors are growing.

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