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Case Study:: Questions No .2

The document discusses a case study about ADBL bank. It identifies several major issues with ADBL's credit card program including a lack of customer awareness, inexperienced employees, and insufficient customer service. A SWOT analysis finds strengths in ADBL's branch network and capitalization but weaknesses in management systems and staff capacity. Opportunities exist in expanding services to new sectors and offering more payment cards, while threats include relationships with international banks and credit card usage being limited to cities. Suggestions are made to hire better trained employees, increase business knowledge, and improve market share and quality.

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Srijana adhikari
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33 views

Case Study:: Questions No .2

The document discusses a case study about ADBL bank. It identifies several major issues with ADBL's credit card program including a lack of customer awareness, inexperienced employees, and insufficient customer service. A SWOT analysis finds strengths in ADBL's branch network and capitalization but weaknesses in management systems and staff capacity. Opportunities exist in expanding services to new sectors and offering more payment cards, while threats include relationships with international banks and credit card usage being limited to cities. Suggestions are made to hire better trained employees, increase business knowledge, and improve market share and quality.

Uploaded by

Srijana adhikari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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CASE STUDY:

QUESTIONS NO.1

ANSWERS: some major issues in the case of ADBL are:

 Lack of awareness program to the customer about credit cards.


 Lack of expertise employee of the banks.
 Lack of high contact service with customer due to this customer
cannot report about the problem they faced due to credit cards.
 Customer thinks that credit card is only for extra cost that is charged
by bank.
 Risks are getting higher due to the increasing of fraudulent activities
in e-commerce transactions.

QUESTIONS NO .2

ANSWERS: SWOT analysis of ADBL:

i. STRENGTH
 Branch facilities in the rural areas to serve.
 Well capitalized with correspondence relation with different
international banks.
 ADBL accepts deposit and grant loan to customers.

ii. WEAKNESS
 Poor management information system.
 Poor staff capacity .
 CRM system need to be updated.

iii. OPPOURTUNITY
 ADBL can offer more service to individual, farmer in a broader
geographic areas.
 ADBL can work in dairy, poultry and horticultures etc.
 Competition is getting higher now, it has opportunities for facilitate of
visa international card, master cards.

iv. THREATS
 Relationship with international banks.
 Threat from customer on credit card serving
 Use of credit card is generally limited to city center.

QUESTIONS NO.3
ANSWERS: some suggestions to grab the opportunities are:

 Well knowledge trained employee should be hired.


 Business knowledge should be carried out so that ADBL can perform its
business to other business also.
 Market share, quality should be made increased.

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