Don Honorio Ventura State University

Bacolor. Pampanga

Project

In

Marketing Research

(BACC 305)

Submitted by:

Valencia, Angelica B.

Fernandez, Jianjane

Guevarra, Benigno

Mungcal, Emmanuel

Sagad, Sharina W.

Valencia, Arviegle V.

BSBA Marketing 3H

Submitted to:

Mrs. Ma Antonette Guintu

0
Table of Contents

CHAPTER 1:

PROJECT BACKGROUND 2 -8

CHAPTER 2:

ORGANIZATIONAL MANAGEMENT AND STRUCTURE 9 - 53

CHAPTER 3:

SITUATIONAL ANALYSIS AND ACTION PLAN 54 - 56

CHAPTER 4:

MARKET SEGMENT & SURVEY ANALYSIS 57 - 66

CHAPTER 5:

MARKETING STRATEGIES 67 - 81

1
Chapter 1

PROJECT BACKGROUND

Introduction

Food is an essential part of everyone's life. It can provide energy and

nutrients to grow, be healthy, active, move, work, think and learn. The Filipinos

are well known for delicious food. It is the main source to strengthen the body

and to get a desirable body built. Food is also the most vital thing in the body, it is

one of the essential way to sustain life. In a human being's everyday life, eating

three or more meals a day is a support to gain more energy in the body to do a

task. Condiments is one of the added flavors that people put in the food.

Condiments is important in a daily life, humans can’t live without

condiments in a dish or meals. Condiments are important additional ingredients

in food or dish, because it can give a tasteful serving. And condiments are

usually use in single-serving packets like in fast food take out and restaurant take

out. Adding condiments in our meals is a great way to enhance a dish because it

add flavors to it. Vinegar is one of the convenient condiments in the market.

Vinegar is one of the condiments that has long been used worldwide as a

basic seasoning in the preparation and cooking of few dishes, its taste make

really useful and versatile. It also plays an important role as an essential

ingredients in homemade dressings such as salad dressing, tomato sauce, hot

sauce, ketchup and other sauces that can help to reduce the saltiness of it. The

2
sour taste of vinegar is from the acid produced by the process of fermentation of

carbohydrates [ CITATION Eat17 \l 1033 ].Throughout the world vinegar is traditionally

brewed initially from fruits, cereals and vegetables that do many benefits of a

health. Vinegar is not just a seasoning ingredient it is also has many health

benefits that can be obtained such as, Lowering cholesterol level, helps to lose

weight and belly fats, also used in skincare treatment and helps removing

dandruff. There are different kinds of vinegar in the market, nowadays people

can produced a unique vinegar which is nutritious.

The researchers of this product aims to produce a unique vinegar which is

nutrients can give of every individual. This product is the production of vinegar

fruit. This sort of condiments is not just only a common product but it contains a

fruit and a natural ingredients. The goal of this product is to provide a healthy and

affordable product that customers will patronize. The researchers assure that this

product will be successful and give satisfaction to the buyers.

Product History

Vinegar was originally invented in the dates at least from 5000 BC, the

Babylonians used it as a condiment and as a preservative. Its acidic character

until the description of sulfuric acid, it was the strongest known acid facilitated its

use as a preservative due to its antimicrobial activity [ CITATION MJT16 \l 1033 ].

In 2000 B.C., vinegar was even used for treating wounds during World

War I. This preserving use initiated the development of the pickling industry that

3
became extensive with the Greeks. However, in the production of different

fermented beverages such as wine and beer, vinegar became a by-product. The

Romans also used it as a drink, as some wines were partially converted into

vinegar. In fact, the name ‘vinegar’ derives from the term ‘sour wine’ in French

(‘vin aigre’) [ CITATION MJT16 \l 1033 ].

According to [ CITATION Jac19 \l 1033 ], Vinegars add acidic taste and help to

balance flavor in recipes. Generally, the more aged the vinegar, the deeper the

flavor. Vinegars include apple cider, Balsamic, champagne, distilled white, malt,

rice, sherry and red and white wine vinegars, among others.

Facts on the Raw Material

Antidezma bunius vinegar is a type of condiments, it has a unique taste

and it gives a lot of nutrients in the health of every individual. This product made

by bignay or antidesma bunius fruit. The scientific name of bignay fruit that will be

the researchers used as a main ingredient in making a vinegar which became

perfect because of sour and sweet taste. Bignay fruit has a different color such

as green to yellow to pink and bluish to violet. These colors has different taste,

the green to yellow to pink has very sour taste and the bluish to violet has the

mixture of sour and sweet taste. Bignay fruit has a benefits to make the

antidezma bunius vinegar healthy, these health benefits is helpful to lower

cholesterol, weight loss, and maintain healthy heart. That benefits will be

obtained because bignay fruit contains provitamin A, Vitamin C Vitamin E,

Vitamin B1, iron, mineral, fiber potassium and phosporus. Fruit bignay are also

4
used to make bignay tea, jams, vines, and syrup because of its nourishing

reinvigorate flavor [ CITATION Pra \l 1033 ].

Manufacturing Company

Nature’s Taste place the company at Plaza Burgos, Guagua, Pampanga,

a market place to be exact. The researchers choose the location since it is

crowded by people and there are a lot of fabricated store constructed like

supermarkets, fast foods and others. This is a perfect place in producing a

product and it can be easily found near in the suppliers and it is suitable place for

the business operation. The researchers target market is adults, specifically

mothers, since they are the one who usually buy ingredients in a market and in a

family grocery store. In producing this product, the respondents ensure that will

give the best quality of the goods and services in this manufacturing.

5
Company Name

“Nature’s Taste”

The proponents came up with the company name "Nature’s Taste", the

company started its name Nature’s it means it is always the center in every

transactions and the instrument uses in market between the producer and

customer. The unique product made of antidesma bunius or isip-isip or binay and

vinegar. TASTE represents the aims and objectives of the company. Letter T

stands for tasty with high quality and delicious taste.Letter A stands for achieve

in a way that consumers can attain the products at all times without facing any

circumstances. Letter S stands for satisfying, satisfy customer needs and

expectation to the product.Letter T stands for trust, employees trusting to do the

task on time.Letter E stands for economical, giving good values or services in a

friendly cost. So customers can always afford it.

6
Project Proponents

Proponents Address

Fernandez, Jianjane D. San Juan Nepomuceno Betis, Guagua, Pampanga

Guevarra, Benigno M. Phase 1 St. Joseph San Jose, Sta Ana, Pampanga

Mungcal, Emmanuel R. #134 Sta Filomena, Guagua, Pampanga

Sagad, Sharina W. #137 Paralaya 1, Sto. Tomas Lubao, Pampanga

Valencia, Arviegle V. #30 Purok1, Bambang, Candaba, Pampanga

Valencia, Angelica B. #87 San Jose St. Poblacion, Floridablanca, Pampanga

Vision Statement

The goal is to be the best premiere company in Pampanga to produce the

healthiest sour taste and can serve manufactured in the different areas of the

Philippines. The proponents strive to be a caring company to society, employees,

and a responsible corporate citizen.

Mission Statement

To build a vinegar product business that will meet the needs of all

customers and potential customers in the market and promote healthier product.

The Company is committed in customer’s satisfaction by means of producing the

best and delicious but affordable products. As well as to establish and maintain

good relationship with customers. Researchers will provide a sustainable, healthy

environment, increase loyalty and awareness.

7
Company Logo

The green leaf design it signifies the satisfaction of consumers and as

represents the main ingredients which is the Antidesma bunius fruit. Water it

symbolizes as helping to build customer loyalty and its responsibility. Nature

Taste company logo represents the finish product which is Antidesma Bunius

Vinegar. Peracesco Company makes you realize how important to live a happy

life. It is something that can make you stronger and brave. Realizing that God

creation is so beautiful and peaceful.

Chapter 2 ORGANIZATIONAL MANAGEMENT AND STRUCTURE

8
Organizational Management Theory

Natures Taste company used theory Z to establish the business

organization as a manufacturing company, in which the company manager

focused on having a long-term partnership with employees and to include them in

decision-making. It is useful for them to feel valued and to have a good

relationship with each other. The more efficient your workers are the more profits

your business can produce. A good relationship between managers and

employees contributes to economic development and growth, which leads to an

increase in efficiency. In turn, higher performance leads to increased productivity

and growth. The management of this company must be more competitive by

carrying out its duties and having outstanding performance on the part of the

employees. It is crucial to keep employees motivated if the organization desires

to get the best out of them. The workers take the initiative in decision-making,

have a good relationship and empower employees to do their goal [ CITATION

Sco15 \l 1033 ].

Employees feel more motivated to work for a company because of the

satisfaction they offer. This company's management aims to measure the

performance of individuals. Each worker’s performance should be assessed by

this firm.

Advantages:

9
 Employees will be satisfied mostly by benefits of the company, which may

eventually enhance their confidence.

 The manager supports Employee Strategies to improve the growth of the

organization.

 A strong relationship must be built between employee and the manager in

the decision making.

 There is an individual responsibility within group context and an individual

accountability and performance appraisal.

Disadvantages:

 Employees possibly will be reluctant to participate in decision-making due

to fear of being criticized.

 Employee lock encouragement and awareness could have an impact on

the company.

 Workers need to be productive in order to prevent problems in the

company.

Type of Business Organization

Partnership

The proponents of this study agreed to adopt a partnership type of

organization for the following reasons: First of all, with more than one owner,

you're not really going to struggle to earn a capital. In addition, the skills and

knowledge of your partners will be the key to the success of the company and to

10
make a profit, although profits must be shared to their partners. Finally, the

decisions made for the business of your partners is properly discussed and you

have a lot of ideas to share.

Advantages:

 It is easy to establish a business. The partners will have an agreement,

either oral or written.

 There are two or more people in the partnership who manage the

business. It's better to have a lot of people managing a business.

 Business affairs of a partners are private.

Disadvantages:

 There will be a risk of disagreement between the partners.

 Each partner is liable for its share of the debts of the partnership as well as

for all debts.

The type of partnership preferred by researchers is the general

partnership. Nature’s Taste Company is a shared ownership of a business by two

or more people. Ownership of the company is liable for the debts and other

obligations of the partnership. The owners of this business organization is

responsible for both the demands and resources of this business. The partners

allow each other to share their thoughts through formal or informal agreement.

Advantages:

11
 Partnership is the simplest form of business structures and is easy to

establish.

 In general partnership, both partners are required to invest in the business

in such a way that they are liable for business debt.

 Partnerships have few formalities to develop this organization.

 Partnership can develop a strategic plan as part of the experience that the

company can share.

Disadvantages:

 Partnership is limited to access in capital and resources.

 The general partnership should not take actions independently.

Articles of Partnership

Partnerships are mandatory to be registered with the Securities and Exchange

Commission (SEC). Registration is made by filing the Articles of Partnership with

the SEC. The Articles of Partnership is the obligations, responsibilities and roles

of each partner and how the profits and losses will be shared and states who the

general and limited partners are. It sets all the terms and conditions jointly

agreed by the partner.

12
ARTICLES OF PARTNERSHIP

of

Natures Taste company

KNOW ALL MEN BY THESE PRESENTS:

That we, the undersigned partners, all of legal age, residents and citizens

of the Philippines, have on this day voluntarily associated ourselves together for

the purpose of forming a general partnership under the following terms and

conditions and subject to existing and applicable laws of the Republic of the

Philippines:

AND WE HEREBY CERTIFY:

ARTICLE I. That the name of the partnership shall be Nature Taste Company

and shall transact business under the said company name.

ARTICLE II. That the purpose/s for which this partnership is formed: to acquire,

hold for investment, mortgage, manage, operate, lease, continuing preservation

and sell properties of historic significance in Plaza Burgos, Guagua, Pampanga,

to engage in any and all activities incidental or related to the above including, but

not limited to the opening, maintaining and closing of banking accounts and

financial institutions selected by the partners in the partnership name, the

borrowing of money in the partnership name and the pledging of partnership

assets for the transactions; and in all respects to act as an owner and operator of

13
real and personal property, upon and subject to the terms and conditions of this

agreement.

ARTICLE III. That the principal office of the Partnership shall be located at Plaza

Burgos, Guagua, Pampanga, Philippines.

ARTICLE IV. That this partnership shall have a term of 25 years from and after

the original recording of its Articles of Partnership by the Securities and

Exchange Commission.

ARTICLE V. That the names, citizenship and residence of the partners of the

said partnership are as follows:

Name Citizenship Residence

Fernandez, Jianjane D. Filipino ___ Betis, Guagua, Pampanga

Guevarra, Benigno M. Filipino ___San Jose,Sta Ana, Pampanga

Mungcal, Emmanuel R. Filipino __Sta Filomena, Guagua, Pampanga

Sagad, Sharina W. Filipino ___ Sto. Tomas, Lubao, Pampanga

Valencia, Arviegle V. Filipino ___ Sta Filomena, Guagua, Pampanga

Valencia, Angelica B. Filipino ___ Poblacion,Floridablanca,

Pampanga

14
ARTICLE VI. That the capital of this partnership shall be Two million two hundred

fifty thousand Pesos (₱ 2,250,000.00), Philippine Currency contributed in cash by

the partners as follows:

Name Amount Contributed

Fernandez, Jianjane D. ₱375,000.00

Guevarra, Benigno M. ₱375,000.00

Mungcal, Emmanuel R. ₱375,000.00

Sagad, Sharina W. ₱375,000.00

Valencia, Arviegle V. ₱375,000.00

Valencia, Angelica B. ₱375,000.00

That no transfer which will reduce the ownership of Filipino citizens to less than

the recquired percentage of capital shall be recorded in the proper books of the

partnership;

ARTICLE VII. That the profits and losses of this partnership shall be divided and

distributed proportionately on the ratio of the capital contribution of each partner.

ARTICLE IIX. That partnership shall be under Angelica B. Valencia , as General

Manager, who shall be in charge of the management of the affairs of the

15
company. He shall have the power to use the partnership name and in otherwise

performing such acts as are necessary and expedient in the management of the

firm and to carry out its lawful purposes.

ARTICLE IX. That the partners undertake to change the name of this partnership,

as herein provided or as amended thereafter, immediately upon receipt of notice

or directive from the Securities and Exchange Commission that another

corporation, partnership or person has acquired a prior right to the use of that

name or that the name has been declared as misleading, deceptive, confusingly

similar to a registered name, or contrary to public morals, good customs or public

policy.

IN WITNESS WHEREOF, we have hereunto affixed our signatures this __16th _

day of December, 2020_, at Plaza Burgos, Guagua, Pampanga, Philippines.

Jianjane D. Fernandez Benigno M. Guevarra Emmanuel R. Mungcal

Sharina W. Sagad Arviegle V. Valencia Angelica B. Valencia

16
ACKNOWLEDGEMENT

REPUBLIC OF THE PHILIPPINES

Province of Pampanga

BEFORE ME, a Notary Public, for and in Province of Pampanga, Philippines this

16th day of December, 2020, personally appeared the following persons:

Name Date & Place Issued

Jianjane D. Fernandez

Benigno M. Guevarra

Emmanuel R. Mungcal

Sharina W. Sagad

Arviegle V. Valencia

Angelica B. Valencia

Known to me and to me known to be the same persons who executed the

foregoing Articles of Partnership constituting of __4___pages, including this page

where the acknowledgement is written, and they acknowledged to me that the

same is their free and voluntary act and deed [ CITATION Ann18 \l 1033 ].

WITNESS MY HAND AND SEAL on the date and place above written.

17
Doc. No. _________;

Page No. _________;

Book No._________;

Series of _________.

Organizational Structure

Line Organizational Structure

The proponents opted to select the line organizational structure because of the

direct relationship and the flow of authority between the manager and the

subordinates. It expresses the authority that is being delegated from the top to

the bottom position. The proponents believe that implementing a direct flow of

authority will lead to a well-organized process within the business. It is the

simplest form of organizational structure as indicated by the direct line, the level

of authority can easily be recognized. There is a direct relationship within the

organization, the line of authority flows down the chain of command. It gives an

individual a certain degree of power relating to the performance of an

organizational task. Subordinates know whom they are liable. In the line type of

organization, information is communicated in a more organized flow from the

lower level up to the top management and vice versa in terms of the delegating

decisions. It is also considered efficient for it has a more hands-on approach and

allows decisions to be made quickly. Complaints can be entertained in a direct

18
manner and problems will promptly solve without the need to communicate to the

top management. The management aims for a work force that builds the highest

possible quality within the product. It described the manpower required to

implement the plan, employees' level of expertise and their responsibilities. The

Peracesco's Legacy Company has seven (7) employees that suit the business

rights [ CITATION Pra1 \l 1033 ].

Line Organization Structure

Advantages:

 Responsibilities are fixed and defined

 It explains the task of every worker in an obligation

 The duties and responsibilities are clearly defined for each employee

Disadvantages:

 Enhances for nepotism and favoritism are more under system.

 Lack of specialization

 As firms grows larger, line organization becomes ineffective.

19
Organizational Chart

General
Manager

Accountant

Production
Operator

Production Production Maintenance Delivery

Worker 1 Worker 2 Staff Man

(2) (2)

Job Terminologies in Personnel Management

Job description and Specification

Job description is a written statement of a specific job and essential requirements

for the job. It generally includes duties, purpose, responsibilities, scope and

working conditions of a job along with the job’s title [ CITATION Sur18 \l 1033 ].

A job specification describes the knowledge, skills, education, experience, and

abilities you believe are essential to performing a particular job. The job

specification is develop from the job analysis. Ideally, also develop from a

20
detailed job description, the job specification describes the person you want to

hire for a particular job[ CITATION Sur18 \l 1033 ].

General Manager

Job Description:

 Dealing with customer service issues such as queries and complaints.

 Interviewing and recruiting new staff.

 Reaching sales targets and increasing profits.

 Organizing training for the employees.

 Organizing quota.

 Overseeing stock control and receiving orders.

 Monitoring and improving online transaction and marketing.

Job Specification:

 Graduate of a four (4) year business course.

 Must understand tracking budget expenses.

 With excellent marketing knowledge.

 Strong personality in communicating and controlling the employees.

 Excellent communication skills both verbal and written.

 People manager, open to direction and collaborative work style and

commitment to get the job done.

 Must have a pleasing personality to create client relationships.

21
 At least having 2 years of working experience in management or

supervisory positions.

Accountant

Job Description:

 Manage the oversee the daily operations of the accounting department

such as month and end year process, general ledger etc.

 Preparing monthly financial statement.

 Preparing reports and presenting accounts status.

 Manages organizational cash flow and forecasting

 Monitoring the inventories and production

 Preparing the asset, liability, and capital account entries by compiling and

analyzing account information.

 Summarizing current financial status by collecting information; preparing

balance sheets, profit and loss statements, and other reports.

 Securing financial information by completing database backups.

 Preparing payments by verifying documentation, and requesting

disbursements.

 Evaluate current methods and processes inclusive of upgradation of

process development.

Job Specification:

22
 Graduate of any business related course

 Must be computer literate

 Has experience in supervision

 Has good organizational skills

 Has an experience in accounting

 Must be good in Finance

 Has an experience in reporting skills

 Has the ethical values to secure confidential documents

 At least having minimum 5 to 10 years in accounting / finance

Production Operator

Job Description:

 Focusing on warehouse duties, like monitoring the skilled workers, it also

trains them on how to make the product.

 Doing the role of a warehouse supervisor by ensuring the inventories are

correct and the supplies of raw materials.

 Negotiating with the suppliers.

 Coaching the skilled workers by knowing the product itself, from raw mats

to finished products.

 Checking of inventories in the warehouse weekly.

 Supervises the operation of the procurement of the organization;

 Ensuring the health and safety regulation of the workers.

23
Job Specification:

 Strong background and work experience in Logistics.

 Excellent computer skills and proficient in excel, word, outlook, and

access.

 Excellent communication skills both verbal and written.

 A demonstrated commitment to high professional ethical standards and a

diverse workplace.

 Must have the ability to be persuasive with details and facts.

 Must have at least 2 years working experience.

 High school diploma or GED

 Able to maintain a clean and safe platform

Production Worker

Job Description:

 Responsible for the process work in production.

 Handling the equipment with caution and in good condition.

 Ensures the workstation is clean to prevent accidents.

 Operate machinery correctly and maintain it in good condition.

 Responsible for the problems in the production and fixing them as needed.

 Making sure all production is running smooth to make cleanliness.

24
 Proper handling of the raw materials

Job Specification:

 Having 2 years in working experience in industrial production areas.

 Knowledge about safety procurement in production.

 Good communication skills.

 Able to operate machinery properly.

Maintenance Staff

Job Description:

 Maintain the working condition clean and safe and all the equipment that

the company needed.

 Checking the building at the beginning and end of the shift.

Job Specification:

 Physically fit in carrying objects.

 Good communication skills.

 Having work experience in maintaining the cleanliness of the building.

Delivery Man

Job Description:

 Deliver the goods to the customers on assign dates.

25
 Reviewing orders before and after the delivery to prevent unnecessary

problems.

 Having excellent customer services.

Job Specification:

 At least high school graduate

 Physical fit in carrying heavy objects

 Clean driving record.

 Valid driver license.

Personnel /Administrative Management

Personnel /Administrative, this is divided into three parts namely:

conditions of employment, health, safety and welfare benefits and post-

employment.

1. Conditions of Employment

1.1. Hours of Work

Nature Taste Company employees will work 8 hours a day, starting 8:00

A.M to 5:00 P.M, Monday to Saturday.

Employee Daily Schedule

Employees Work Time In Break Time Out

Hours

8 hours 8:00 A.M 12:00- 5:00PM

General Manager 1:00PM

26
On call
Accountant

8 hours 8:00 A.M 12:00- 5:00PM

Production Operator 1:00PM

8 hours 8:00 A.M 12:00- 5:00PM

Production Worker (1) 1:00PM

8 hours 8:00 A.M 12:00- 5:00PM

Production Worker (2) 1:00PM

8 hours 8:00 A.M 12:00- 5:00PM

Maintenance Staff 1:00PM

8 hours 8:00 A.M 12:00- 5:00PM

Delivery Man 1:00PM

1.2 Weekly Rest Periods

Employees Monday Tuesday Wednesday Thursday Friday Saturday Sunday

General
Manager

On call
Accountant

Production
Operator

Production
Worker (1)

Production
Worker (2)

Maintenan
ce Staff

Delivery
Man

27
Nature Taste Company employees will have Sunday as rest period.

Weekly Rest Periods of Employees

The table shows the working days and rest day given for the employees of

Nature Taste Company.

Employee Working Days

Employees Rest Day

1.3 Holidays with Pay

If the employee of Nature Taste Company worked during regular holidays,

he/she is entitled to receive an additional 100% of this rate plus of his/her wage

for that particular day, and if the employee will not come to work, he/she will just

receive his regular wage for that day. During special holidays and local holidays,

the wage that the employee will receive will be 120% and if he/she will not go to

work he will not be compensated.

Shown below is the total working days/year.

No of days in a year 365days

Less: Sunday 52

Regular Holidays 10

Special Holidays 10

72
293

Regular Holidays

Holiday Name Date

New Year's Day January 1

28
Maundy Thursday April 1

Good Friday April 2

Araw ng Kagitingan April 9

Labor Day May 1

Independence Day June 12

National Heroes' Day August 30

Bonifacio Day November 30

Christmas Day December 25

Rizal Day December 30

Special Non-working Holidays

Holiday Name Date

Chinese New Year February 12

EDSA People Power Revolution Anniversary February 25

Black Saturday April 3

Ninoy Aquino Day August 21

All Saints' Day November 1

Feast of the Immaculate Conception of Mary December 8

last day of the year December 31

Additional Special Non-working Holidays

All Souls' Day November 2

Christmas Eve December 24

29
Local Holiday

Holiday Name Date

Pampanga Day December 11

1.4 Service Incentive Leave

The service incentive leaves are given to employees who wanted to have

a leave from work for whatever reason and yet they will be paid even they don’t

report for work. The legal basis for service incentive leave is the Presidential

Decree No. 442 (P.D 442) otherwise known as the Labor Code of the Philippines.

Vacation Leave and Sick Leave

All employees are entitled to have a five (5) days’ vacation leave and sick

leave for every one year of service rendered. Unused vacation leaves are

converted to cash to motivate employees.

Maternity Leave

Implementing Rules and Regulations of Republic Act No. 11210 states

that the maternity leave period increases to one hundred five (105) Days for

female workers with an option to extend for an additional thirty (30) days without

pay, and granting an additional fifteen (15) days for solo mothers, and other

purposes.

Paternity Leave

30
Republic Act No. 8187, paternity leave is granted to all married male

employees in the private sector, regardless of their employment status (e.g.,

probationary, regular, contractual, project basis). The purpose of this benefit is to

allow the husband to lend support to his wife during her period of recovery and/or

in nursing her newborn child.

The paternity leave shall be for seven (7) calendar days, with full pay,

consisting of basic salary and mandatory allowances fixed by the Regional Wage

Board, if any, provided that his pay shall not be less than the mandated minimum

wage.

1.5 Wages

Monthly Rate of Employees

Employees Rate per Day No. of days per Rate per Month
Month

₱ 1,217 26 ₱ 31,642
General Manager

₱ 1,445 - ₱ 11,560
Accountant

₱ 679 26 ₱ 17,654
Production Operator

₱ 460 26 ₱ 11,960
Production Worker (1)

₱ 460 26 ₱ 11,960
Production Worker (2)

₱ 426 26 ₱ 11,076
Maintenance Staff

₱ 413 - ₱ 4,956
Delivery Man

31
PhilHealth

The PhilHealth Program is a health insurance that provides basic medical

assistance to a member and their dependents during times of hospitalization

needs.

Social Security System (SSS)

32
The SSS Law aims to provide all employees and their family’s protection

from hazards of sickness, disability, old age and death.

33
Home Development Mutual Fund (HDMF)

PAG-IBIG, an acronym for Pagtutulungan-Ikaw, Bangko, Industriya at

Gobyerno, was established by government to provide housing loans as well as

other multipurpose loans for its members. The fund is a provident fund for both

employee and the company.

Philhealth SSS Pag-ibig

Employees Salaries
(3%) (2%)

₱ 31,642 ₱474.63 ₱800.00 ₱100.00

General Manager

34
₱ 11,560 ₱173.4 ₱460.00 ₱100.00
Accountant

₱ 17,654 ₱264.81 ₱700.00 ₱100.00

Production Operator

₱ 11,960 ₱179.4 ₱480.00 ₱100.00

Production Worker (1)

₱ 11,960 ₱179.4 ₱480.00 ₱100.00

Production Worker (2)

₱ 11,076 ₱166.14 ₱440.00 ₱100.00

Maintenance Staff

₱ 4,956 ₱100.00 ₱200.00 ₱100.00

Delivery Man

Computations of Deductions

Philhealth SSS Pag-ibig

Employers

₱474.63 ₱1,630.00 ₱100.00

General Manager

₱173.4 ₱930.00 ₱100.00

Accountant

₱264.81 ₱1,430.00 ₱100.00

Production Operator

₱179.4 ₱970.00 ₱100.00

Production Worker (1)

₱179.4 ₱970.00 ₱100.00

Production Worker (2)

₱166.14 ₱890.00 ₱100.00

Maintenance Staff

₱100.00 ₱410.00 ₱100.00

Delivery Man

1.6 Payments of Wages

35
All employees will receive their salary through a pay slip, which indicates

that the employee is entitled to receive his or her salary directly. The company

will provide the payment of salaries by putting their salaries in a small envelope

since the company has only started to operate and will use ATM in the long run

to boost the performance of each employee. They will receive their salary every

15th and 30th day of the month.

2 Health, Safety and Welfare Benefits

2.1 Medical and Dental Services

All regular employees who have rendered at least one year service in the

company are entitled for a free annual dental checkup, or examination and the

cleaning, or oral prophylaxis. And an annual health screening and basic medical

examination consisting of;

Medical history screening for common diseases and lifestyle risk.

Vital signs check, includes pressure reading and checking heart rate and

respiratory rate.

Visual exam

2.2 Occupational Health and Safety

Occupational Health and Safety is about ensuring that the work

environment is safe of possible accidents, injury or even death of employees

while performing their work. The company needs to state what the company's

responsibilities will be and what it will provide to employees in terms of facilities

and equipment to ensure health and safety at work.

36
- Ensuring workers are trained or certified, as required.

- Reporting accidents/incidents and cases of occupational disease to the

appropriate authority.

- Providing medical and first aid facilities.

- Ensuring personal protective equipment is available.

3 Post-Employment

3.1 Termination

Termination is putting end to the contract of the employee. It is also about

cutting employer and employee relationship. Termination of contract could be

voluntary or following the decision of the management. This happens when the

employee violates policies in the company that leads to termination.

Policy for termination:

-Theft or other criminal offences, such as unauthorized taking of the property

of the employees and the company

-Dishonesty in work, such as lying to managers and workers, and unethical

behavior includes drinking alcohol and drug abuse.

-Workplace abuse includes physically violent co-workers and bullying through

using words that can cause emotional and physical harm.

37
Other prohibitions:

-Disobeying legitimate management instructions

-Lack of productivity or poor quality of work

-Poor attendance issue such as absence without permission or valid reason

Note: 1st offence verbal warning with suspension of one to two days and will

vary according to the weight of the offence. 2nd offence written warning with

suspension of three to seven days and will vary according to the weight of the

offence. 3rd offence will be termination.

3.2Retirement Policy

Retirement policies sometimes serve as double edge blades for

companies and businesses, having a good retirement program could be used as

a marketing strategy for staff and employees in terms of motivational aspect,

giving them a sense of security and keeps them reliant on the organization for

the future ahead.

A company's retirement policies are a must and legally standard for an

institution, which is regularly mandated by government departments and union

members, an organization should have an established, well enough and

constituted organization of requirements, benefits and sustainability.

Employees shall be retired upon reaching the age of sixty (60) years or

more but not beyond sixty-five (65) years old and have served the establishment

38
for at least five (5) years in the company. And shall be entitled to retirement pay

equivalent to at least one-half (1/2) month salary every year of service, a fraction

of at least six (6) months being considered as one whole year.

Management Policies

Management policies, we're usually meant to keep organization peace.

The main purpose of the rules and regulations is to organize the company's

procedure and at the same time preserving the rights of every worker. At the

same time, maintaining the policy of the organization will have a very positive

impact on the flow of the organization, because it promotes discipline and a good

attitude towards its employee. It shows positive behavior to have a peace

workplace because, basically, it gives guidance within a company to make it

better.

Hiring Policies

Peracesco's Legacy Company shall hire the most qualified individual to fill

the positions contribute to the overall success of the company. Each employees

hired make significant contributions to the company. Before hiring the most

qualified applicants for the position fit for the job needed. The following

procedure and requirements shall pass.

1. Applicant must submit a resume

2. Initial Screening

3. Completion of the Application form

39
4. Employment Test

5. Final Interview

6. Chosen applicant must submit the following:

 Birth Certificate
 Medical Certificate
 Police Clearance, NBI
 SSS, PhilHealh, Pag-ibig, TIN#

7. Hired applicants shall undergo orientation and one month training.

Policies in Production Area

Peracesco's Legacy Company establish good manufacturing policies to

meet quality standards and ensure the handle and manufacture products safely

and consistently. These policies set the minimum requirements for the controls,

facilities, equipment, product testing and processes.

 Proper hygiene of each employee.

 Workers should always practice proper wearing of dress code.

 Maintain high quality standard of the product at all times.

 Workers are not allowed to using mobile phone during working hour.

 Smoking cigarette, alcoholic drinks and prohibited drugs are not allowed

inside the production area.

System and Forms Design

This consist of two parts.

40
First one is to identify the standard operating procedures especially on the aspect

of product production.

Standard Operating Policies

Raw materials inspection

- The Antidesma Bunius (Bignay or Isip) must be washed thoroughly

- All the ingredients must be mixed well

Cooking Procedure

- The equipment use must clean properly

- Low heat

Packaging standard

- The packaging must be sealed properly

- There must no any form of impairment

Forms needed in operations

Employees Requisition Form, Requisition Form, Application Form, Evaluation

Form and others.

Nature Taste Company

Plaza Burgos, Guagua, Pampanga

REQUISITION FORM

Job Title Department

Working Hours Start date

Pay Rate within Budget:

EDUCATIONAL REQUIREMENTS

41
EXPERIENCE REQUIRED

JOB DUTIES DESCRIPTION

New Position Yes No

Name of Person being replaced

REASON FOR REPLACEMENTS

____________________________ ___________________

Signature over Printed Name Date

42
Nature Taste Company
Plaza Burgos, Guagua, Pampanga
APPLICATION FORM

PERSONAL INFORMATION

NAME

Surname First Name Middle Name Suffix (Jr., Sr., II)

Address:

(No.) Street Barangay

Municipality Province

43
Date of Birth: Place of Birth:
(D /M /Y )

Status: Sex:

Single Married Male Female

Citizenship: Age:

Weight: Phone no:

Height: Email Address:

SSS: PhilHealth:

Pag- ibig: TIN#:

Interest/Skills:

EDUCATION

Name of school Year level

Primary:

Secondary:

Tertiary:

FAMILY BACKGROUND

Father’s Name: Mother’s Maiden Name:

Occupation: Occupation:

Phone No.: Phone No.:

Address: Address:

WORKING EXPERIENCE

Company Name

Phone Number

Address

Position

44
Nature Taste Company
Plaza Burgos, Guagua, Pampanga
ATTENDANCE LOG SHEET FORM
Year Name
Month Age REFERENCES
Time Norm Position
Name/Title:
Day Morning Afternoon Total hours Note Signature
In Out In Out
Address:
1.
2.
3. No.
Contact

4.
I certify that information contained in this application is true and complete. I understand
that false into may be grounds for not hiring me or for immediate termination of
5.
employment at any point in the future if I am hired. I authorized the verification of any or
all information listed above.
6.

______________________________
7. _________________

8. Signature of Applicant Date

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25. 45
26.

27.
46
Nature Taste Company
Plaza Burgos, Guagua, Pampanga
EVALUATION FORM

Employee Information

Name Employee ID

Job Title Date

Departmen Manager
t

Review
Period

Ratings

1 = Poor 2 = Fair 3= 4 = Good 5 = Excellent

Satisfactory

Job Knowledge o o o o o

Comments

Work Quality o o o o o

Comments

Attendance Punctuality o o o o o

Comments

Initiative o o o o o

Comments

Communication/Listening o o o o o
Skills

Comments

Dependability o o o o o

Comments

Overall Ratings (average the

rating numbers above

Evaluation

ADDITIONAL COMMENTS

GOALS
(as agreed upon by employee and manager)

47
Verification of Review

By signing this form, you confirm that you have discussed this review in detail with your
supervisor. Signing this form does not necessarily indicate that you agree with this evaluation.
Nature Taste Company
Plaza Burgos, Guagua, Pampanga
EMPLOYEE TRAINING FORM

Employee Name

Job Description

Description of Trainer’s
Training Date Subject of Training
Training Name

48
Nature Taste Company
Plaza Burgos, Guagua, Pampanga
EMPLOYEE MEDICAL DECLARATION FORM
Name Gender

Date of Birth Contact No.

Age Nationality

Address:

Do you have a Yes No Do you have a history of: Yes No

history of:
Allergies Heart Murmur
Arthritis Hypertension

49
Asthma Indigestion
Back Problem Kidney Problems
Bleeding gums Mental Illness
Cancer Migraine Headache
(growths/tumor)
Diabetes Physical Disability
Drug/Alcohol Sinus Problems
Abuse
Fatigue Skin Disorder
Fever/Night Speech Problem
sweats
Glaucoma Strep Throat
Hearing Problems Tuberculosis

Heart Disease Visual Problem

Serious illness/injury in past 3 years. (Specify with date):

Past Surgical Procedures:

Current Medications:

I hereby certify that I have examined the above named applicant and find he/she
physically qualified for lawful employment.

___________________________ ______________________

Physician’s Signature Date

___________________________ _______________________

Address Contact Number

50
Nature Taste Company
Plaza Burgos, Guagua, Pampanga
EMPLOYEE MEDICAL DECLARATION FORM

51
Name: ________________________of

(address)___________________________________

do sincerely declare that the contents of this form are true and correct and complete to
the best     of my knowledge and no information concerning my past or present state of
health has been withheld. I hereby agree to undergo a health assessment by a medical
practitioner if deemed necessary.

I understand that any willfully incorrect or misleading answer or material omission which
relates to any of the questions before mentioned may make me ineligible for
employment, or if employed, liable to disciplinary action which may include dismissal. I
understand that this pre-employment health declaration may form part of my file.

Applicant’s signature _____________________________________

Date: ___ / ___ / ___

52
Nature Taste Company
Nature Taste Company
Plaza Burgos, Guagua, Pampanga
MERIT RECORD RATING
Name of Employee

Position

Direction: Put a check in the box of your

preferred answer: Yes No
1. Is the employee, really interested in the job?

2. Is his/her attendance is satisfactory?

3. Does he/she make sure that his/her

equipment is maintained?

4. Does he/she possess a good working

knowledge of the job?

5. Is he/she respected by his/her men?

6. Does he/she keep his/her temper?

7. Does he/she follow orders?

8. Does he/she usually complete what he/she

begins?

9. Does he/she evade responsibility?

53
Capitalization

Proponents Address Position Share Capital

Fernandez, San Juan Co- Owner 16.67% ₱375,000.00

Jianjane D. Nepomuceno Betis,
Guagua, Pampanga
Guevarra, Phase 1 St. Joseph Co- Owner 16.67% ₱375,000.00
Benigno M. San Jose, Sta Ana,
Pampanga

Mungcal, #134 Sta Filomena, Co- Owner 16.67% ₱375,000.00

Emmanuel Guagua, Pampanga
R.

Sagad, #137 Paralaya 1, Sto. Co- Owner 16.67% ₱375,000.00

Sharina W. Tomas Lubao,
Pampanga

Valencia, #30 Purok1, Co- Owner 16.67% ₱375,000.00

Arviegle V. Bambang, Candaba,
Pampanga
Valencia, #87 San Jose St. Co- Owner 16.67% ₱375,000.00
Angelica B. Poblacion,
Floridablanca,
Pampanga

54
Chapter 3 SITUATIONAL ANALYSIS AND ACTION PLAN

Strengths Weaknesses

 They have a skilled worker in  To be a new brand on the

the industry market
 Excellent customer service
 This company has a small
 High quality of product
market presence or reputation
 It has a strong establishment
and reputation for health  Competitors have more skilled
 Product is all natural staff and knowledge
 Customers are not satisfied to
buy the product with its new
content and unfamiliar taste.
 Lack of mass production.

Opportunities Threats

 Trade association  The economic effects of the

 Loyal customers country on the price of raw
 High quality packaging and materials
labeling
 changing customer tastes
 This business has the
opportunity to extend its  Changes in government policies
services  Tax increases
 Conduct promotional deals  Competitor new product and
through a number of other innovation
services

55
Competitor Analysis of Nature Taste Company

Key Weightings Rose Rose Silver Silver Datu Datu

Industry
Bowl Bowl Swan Swan Puti Puti
Success

Factors

Rating Weighted Rating Weighted Rating Weighted

Extensive .4 8 3.2 9 3.6 10 4

distribution

Customer .3 8 2.4 8 2.4 9 2.7

focus

Stability of .2 8 1.6 8 1.6 8 1.6

the
company
Product .1 7 .7 8 .8 9 .9
innovation

Total 10 36 7.9 33 8.4 36 9.2

Based on the computation of Competitor Analysis, the highest competitor is Datu

Puti because of the efficiency of their production. They have the highest rate in

extensive distribution as well as in the customer focus and also product innovation.

While the three competitors have the same weighted value in the company's stability.

The middle competitor is the Silver Swan, and the last competitors is the Rose Bowl

56
which is this is the lowest weighted to the three competitors at the same time it has the

same rate to stability of the company.

Supplier Analysis of Nature Taste Company

Salikneta Salikneta Redberry Redberry Ato Ato

tree Farm tree Farm Belen’s Belen’s
Farm Farm Farm Farm
(Dasmari (Dasmari
Weightings
Key Industry (San, (San, nas, nas, (San (San
Success Jose Jose Cavite) Cavite) Pablo, Pablo,
Factors Delmonte Delmont Laguna) Laguna)
Phil.) e Phil.)

Rating Weighted Rating Weighted Rating Weighted

Cost .3 8 2.4 8 2.4 8 2.4

Capacity .25 7 2 8 2 9 2.25
Commitment .20 8 1.6 7 1.4 9 1.8
to Quality

Consistency .15 9 1.35 9 1.35 10 1.5

Competency .1 8 .8 8 .8 9 .9
Total 1.0 8.25 8.05 8.9

Based on the computation of the Suppliers Analysis Ato Belen’s Farm (San

Pablo, Laguna) is the best supplier of Antidesma Bunius fruit (Bignay) because it has

the capacity to deliver the order as well as they are consistent and competent in

supplying the Antidesma Bunius fruit (Bignay).

57
CHAPTER 4 MARKET SEGMENT & SURVEY ANALYSIS

Market Segment

The primary target market of the business will be the group of potential

buyers and consumers; specifically family or household; employed within the City

of Guagua, Pampanga and the nearby areas that capable to avail the product.

The researchers would provide consumers with good satisfaction and facilities

that will meet their needs.

Consumer Market

Researchers choose the consumer market by referring to the markets in

which people purchase products for consumption. This market is dominated by

the product they use in their daily lives. Researchers will ensure that they give an

appropriate taste to their product, which is natural and healthy.

Market Segment Strategy

Single-Segment Strategy

58
Proponents choose a single segment strategy, also known as a concentration

strategy, which involves concentrating all your efforts in a single segment with

single marketing mix. Such a strategy is usually chosen by small companies with

limited resources to avoid confrontation with larger companies. They find

opportunities in the market and devote their energies to serving that market.

Segmentation Strategy

 Geographic Segmentation

 Nation – Philippines
 Region – III
 Province - Pampanga
 City/Town– Guagua
 Barangay – Plaza Burgos, San Nicolas 1st, San Pedro, San Rafael, San
Roque, Santa Filomena, Santo Cristo, Santo Niño

 Demographic Segmentation

 Age - 35 years old to 50 years old

 Family Size – 5 person
 Income - Below 6,000 and above
 Gender - Female 80% Male 20%
 Occupation – Professional
 Education – High school, High school graduate, College, College graduate
 Religion – Roman Catholic, Christians, Muslim others
 Race – Filipino
 Nationality – Filipino

 Psychographic Segmentation

 Social Class - Lower Class, Middle Class

 Life style – Food Enthusiast

 Behavioral Segmentation

 Use - Regular User

59
 Attitude – Customer Loyalty
 Product – Loyalty to Brand
 Benefits – Protection in the Company
 Buyer Readiness – Awareness and Conviction

Statistical Data of the Survey

Sample Survey

Republic of the Philippines

Commission on Higher Education

DON HONORIO VENTURA STATE UNIVERSITY

COLLEGE OF BUSINESS STUDIES

Bacolor, Pampanga

     We are marketing students of Don Honorio Ventura State University. We are
currently completing our academic requirements for our “Peracesco Vinegar”
(Marketing Research). In line with this, we are conducting this survey to gather
data necessary to complete our Marketing Research. Rest assured that the data
gathered will be only utilized for academic purposes.

Name (Optional):_________________
Age:_________

Sex:

Female
Male

Working?
Yes
No

60
Income Bracket
Below -₱ 6,000
₱6,001 - ₱10,000
₱10,001 - ₱15,000
₱15,001 - ₱20,000
₱20,001 – up

61
1. Do you use Vinegar?
Yes
No

2. How often do you buy 500ml of Vinegar?

Once a week
Twice a month
Once a month

3. What brand do you usually buy?

Datu Puti
Rose Vinegar
Silver Swan
Others

4. Have you heard about “Peracesco Vinegar”?

Yes
No

5. Are you willing to try a different kind of vinegar made from Antidesma
Bunius?
Yes
No

6. Are you willing to buy our Peracesco Vinegar?

Yes
No

7. How much are you willing to spend for 350ml of our Peracesco Vinegar?
Higher than ₱40.50
₱30.50 – ₱25.50
₱20.50 - ₱15.50
₱12.50 - ₱10.50
Result of Survey

The proponents conducted the survey among forty (40) people.

Sex

Female
20% Male

80%

In the conducted survey, out of 40 respondents, the highest percentage of

the female is 80% and the lowest percentage is 20% which are respondents who
are male.

Age Bracket

A. 35 - 40 years old
30%
B. 41 - 45 years old
C. 46 - 50 years old
58%
13%
In the conducted survey out of 40 respondents, the highest percentage of the
age bracket is 57.5% of those who are thirty five years old to forty years old (35 -
40 years old) and the lowest percentage is 12.5% of those who are forty one
years old to forty five years old (41 – 45 years old). Based on the result of the
survey, the age bracket who usually buy in the market are the 35 to 40 years old.

Working

Yes
No

100%

In the conducted survey, out of 40 respondents, 100% of the respondents

answered yes to question “Are you working?” This means that they are all
working. It means all the person that the researchers evaluate are working.

Income Bracket

13% A. Below -₱ 6,000

15%
B. ₱6,001 - ₱10,000
C. ₱10,001 - ₱15,000
D. ₱15,001 - ₱20,000
20% E. ₱20,001 – up
30%

23%
In the conducted survey, out of 40 respondents, Based on the result of the
survey the highest percentage of the income bracket is 30%, which is ₱6,001 -
₱10,000 and the lowest percentage is 12%, which is below - ₱ 6,000.

1. Do you use Vinegar?

Yes
No

100%

In the conducted survey, out of 40 respondents, 100% of them answered

yes to question “do you use Vinegar?” it means all respondents are using a
vinegar.

2. How often do you buy 350ml of Vinegar?

20% A. Once a week

B. Twice a month
C. Once a month
45%

35%
In the conducted survey out of 40 respondents the highest percentage of
“How often do you buy 350ml of Vinegar?” It is 45% who use it once a week and
the lowest percentage is 20% of respondents who are “once a month buy 350 ml
of Vinegar”.

3. What brand do you usually buy?

20% A. Datu Puti

B. Rose Vinegar
3% C. Silver Swan
D. Others

77%

In the conducted survey out of 40 respondents the highest percentage of

“What brand do you usually buy?” is 77% which are individual using “Datu Puti”
and the lowest percentage is 0% which are respondents does not use other
brand of Vinegar. “Sukang Sasa”.
4. Have you heard about "Peracesco Vinegar"?

Yes
No
3rd Qtr

100%

In the conducted survey, out of 40 respondents, 100% of respondents to

the survey response that they have not yet heard about Peracesco Vinegar.

5. ARE YOU WILLING TO TRY A DIFFERENT KIND OF

VINEGAR FROM ANTIDESMA BUNIUS?

Yes
No

100%

In the conducted survey, out of 40 respondents, 100% of them answered

yes to question “Are you willing to try a different kind of vinegar made from
Antidesma Bunius”. It means all respondents are willing to try a different kind of
vinegar.
6. ARE YOU WILLING TO BUY OUR PERACESCO VINEGAR?

Yes
No

100%

In the conducted survey, out of 40 respondents, 100% of the respondents

answered yes to question “Are you willing to buy our Peracesco Vinegar?”.It
means all respondents are willing to buy our Peracesco Vinegar.

7. HOW MUCH ARE YOU WILLING TO SPEND FOR 350 ML

OF OUR PERACESCO VINEGAR?

13% 10% a. higher than 40.50

b. 30.50 - 25.50
c. 20.50 - 15.50
d. 12.50 - 10.50
25%

53%

In the conducted survey, out of 40 respondents, the highest percentage of

“how much are you willing to spend for 500ml of Peracesco Vinegar?” is 52.5%
in the amount of 30.50 – 25.50 and the lowest percentage is 10% higher than
40.50. It means 52.5% of them can afford it in the amount of 30.50 - 25.50.
Chapter 5 MARKETING STRATEGY

Sales Objective

 2022 – 50,000 units

 2023 – 65,000 units

 2024 – 75,000 units 

 2025 – 90,000 units

 2026 – 100,000 units

Market Share Objectives

 2022 – 1%

 2023 – 1%

 2024 – 2%
 2025 – 3%

 2022 – 4%

Profit Objectives

 2022 – 1%

 2023 – 3%

 2024 – 5%

 2025 – 7% 

 2026 – 10% 

PRODUCT

Product Description

Peracesco vinegar is made from antidezma bunius fruit mixed with yeast,

sugar and water. This is suitable for mothers or anyone who wants to cook a few

dishes, salad dressing, condiments, or anything that can do with vinegar.

Peracesco vinegar can do more than any other vinegar also on the market. This

is not ordinary vinegar, this vinegar has an exact sour taste with many benefits to

be gained from it. According to [ CITATION hea20 \l 1033 ], "The benefits come from

the bignay used, researchers use it as their main ingredients. This vinegar

contains vitamin A, vitamin E, vitamin B1, iron, minerals, fiber, potassium and
phosphorus. It can also lower your cholesterol, lose weight, and keep your heart

healthy."

Classification of products

Consumer product

Peracesco Vinegar is a condiment used for seasoning in the preparation

and cooking of a few dishes, making its taste very useful and versatile.

Consumer goods or final goods, are products that are purchased to sell to

consumers for their own use or enjoyment and not as means for further

economic production activity. From an economic standpoint, consumer goods

can be classified as durable (useful for longer than 3 years), non-durable (useful

for less than 3 years), or pure services (consumed instantaneously as they are

produced). For marketing purposes, consumer goods can be grouped into

different categories based on consumer behavior, how consumers shop for them

and how frequently consumers shop for them.

Rate of Consumption and Tangibility

Non-durables

The Peracesco Company categorized their product as non-durable. It is

also known as Soft Goods. It is the opposite of durable goods and are all called

consumables. This may be defined as goods that are immediately consumed in

one use or have a lifespan of less than three years. Examples of non-durable
goods include cosmetics, cleaning products, foods, beverages, and others. Non-

durable goods are generally not rented, buying non-durable goods comes under

the category of consumption of goods [ CITATION RJO \l 1033 ].

Consumer’s Shopping Habits

According to [ CITATION Max17 \l 1033 ], the convenience product is bought

most frequently. A convenience product is a consumer product or service that

customers normally buy frequently, immediately and without great comparison or

buying effort. Examples include articles such as laundry detergents, fast food,

sugar and magazines. As you can see, convenience products are those types of

consumer products that are usually low-priced and placed in many locations to

make them

readily

available

when

consumers

need or

want them.

Labeling

Company Logo
Brand Label

Antidesma
Bunius

Net Weight

FRONT PACKAGING

Promotional

Label
Ingredients

Address

Bar Code
Company Logo

BACK PACKAGING

PRICE

Pricing strategy
Price skimming is a pricing technique in which a marketer initially sets a

relatively high initial price for a good or service, then over time reduces the price.

It is a temporal variant of the management of price discrimination or yield. A

pricing strategy in which the retailer sets a high introductory price in order to

attract consumers with a deep demand for the commodity and the money to

purchase it, and then progressively lowers the price to attract the next and

subsequent layers of the market [ CITATION Chi18 \l 1033 ].

Pricing Approaches

The researcher chose a cost based approach because this pricing

approach is the simplest one in which the cost of product or service is added with

a certain proportion of mark up as profit to certain price.

Computation

Material cost – ₱2,050.00 Total cost - ₱3,800.00 = 38.00

Labor cost – ₱1,500.00 Unit produced - 100

Over head cost – ₱250.00

Total cost- ₱3,800.00

( Total unit cost) 38.00 × 10% ( Mark Up %) = ₱ 3.8 ( Selling Price Per Unit)

PLACE

Marketing Channels
Channel C

Producer

Wholesaler

Retailer

Consumers

The product will be sold wholesale in selected markets in Guagua,

Pampanga. The target market lists will be Goodluck, Savemore and Chuzon.

Researchers chose these stores because the markets are popular in Guagua.
Many people trust these markets for a very long time. The researchers conceive

that it'd be a good idea to choose these markets as their business partner by

selling their Peracesco vinegar product.

Peracesco vinegar lasts more than 6 months. The packaging is made from

sturdy materials that can protect the product inside. Researchers created this

packaging to attract customer's attention and interest. It does not easily break out

no matter what goes through it. It can also stock for a long time. That is why

Channel C is the chosen channel for the market, which is the appropriate

marketing channel for the product.

Peraecesco vinegar will be distributed as a wholesaler at the selected

markets in Guagua, Pampanga. The lists of target markets will be the Goodluck

supermarket, save more and chuzon market.

Distribution Strategies  

Nature’s Taste company aims to use selective distribution. Since the

product will not be available in all markets. It is only distributed in selected

markets in Guagua, Pampanga. It is for the easy determining of how the

distributor handles the product and deals with the customers, enabling further

enhancement of high end markets to retain brand image.

PROMOTION  

Promotional Strategy Table

MONTH PROMOTIONAL TOOLS UNITS PRICE

 Free Taste  ₱20 x 20pcs
 ₱400
 Motorcade  1 vehicle
 ₱3,000
 Buy 1 take 1  ₱20 x 2 pcs
 ₱20
JANUARY  Tarpaulin  ₱350 (3ft x 4ft) x 3
 ₱1,050
 Brochures pcs
 ₱2,000
 Calendar(Peracesco  ₱4 x 500 pcs
 ₱1,500
Vinegar)  ₱15 x 100 pcs
 Social Media
 N/A
FEBUARY (Peracesco Vinegar  ₱0
website.)
 Personal Selling  N/A  ₱0
MARCH
 Facebook Live  N/A  ₱0
 Giveaway (Umbrella)  ₱50 x 50 pcs  ₱2,500
APRIL  Direct Marketing  N/A  ₱0

 Loyal Incentives (Get

MAY  N/A  ₱0
free 1)

JUNE  Public Relations  N/A  ₱0

JULY  Personal Selling  N/A  ₱0

 Giveaway (Umbrella)  ₱50 x 50 pcs  ₱2,500
AUGUST

SEPTEMBER  Facebook Live  N/A  ₱0

 Social Media
(Peracesco Vinegar
 N/A  ₱0
website.)
OCTOBER  N/A  ₱0
 Loyal Incentives (Get
free 1)

 Brochures  ₱4 x 500 pcs  ₱2,000

NOVEMBER
 Public Relations  N/A  ₱0

 Buy 1 take 1  ₱20 x 2 pcs  ₱20

DECEMBER  Free Taste  ₱20 x 20pcs  ₱400
 Calendar  ₱15 x 100 pcs  ₱1,500

Promotional Tools, Purpose and Location Table

PROMOTIONAL TOOLS PURPOSE LOCATION

FREE TASTE To introduce the product  Super 8 Guagua,
to the market, free taste Pampanga
will be conducted where  Savemore Guagua,
the product will be Pampanga
distributed.  Chuzon Supermarket
Guagua, pampanga
MOTORCADE To introduce the product  Guagua, Pampanga
by field advertising.
Announcing the
innovative product and
its benefits for the
people to be aware that
this kind of products
exist.
BUY 1 GET 1 FREE To boost the sales,  Plaza Burgos Guagua
there are several
different techniques.
Discounts and free
vouchers are an efficient
short-term tactic used
by retailers to draw
more and more clients. 
TARPULIN To promote and  Plaza Burgos Guagua
advertising the product
of Peracesco Vinegar
product.
BROCHURES To introduce the  Super 8 Guagua,
information of the Pampanga
product and to clarify  Savemore Guagua,
the answers about Pampanga
product that the  Chuzon Supermarket
company’s produce. Guagua, pampanga
CALENDAR One of the most discreet  Super 8 Guagua,
but efficient ways to Pampanga
build brand awareness  Savemore Guagua,
of the product. Pampanga
 Chuzon Supermarket
Guagua, pampanga
SOCIAL MEDIA You need all the help 
(FACEBOOK, IG) you can get to promote
your content on social
media and be noticed. 
FACEBOOK LIVE Facebook Live is an 
easy to use tool that can
be used to do more than
livestream your event.
Take advantage of your
social media audience
and hold Facebook Live
sessions promoting your
event.
PERSONAL SELLING Personal selling can be  Super 8 Guagua,
found in many different Pampanga
positions and in many  Savemore Guagua,
different sectors, but its Pampanga
primary purpose is to  Chuzon Supermarket
generate revenue for Guagua, pampanga
companies.

LOYAL INCENTIVES 
GIVEAWAY To engage the customer  Super 8 Guagua,
to get excited the Pampanga
customer in to the  Savemore Guagua,
company. Is an ideas for Pampanga
company giveaways  Chuzon Supermarket
could be a perfect way Guagua, pampanga
to shake things up.
DIRECT MARKETING By communicating with  Super 8 Guagua,
a narrow group of Pampanga
potential customers,  Savemore Guagua,
companies promote Pampanga
their offerings through  Chuzon Supermarket
telephone marketing, Guagua, pampanga
snail mail and email.
PUBLIC RELATIONS Companies share their 
message through
existing channels—
most often the press—
by doing or sharing
something newsworthy,
which the channel then
shares with their
audience.

Gantt Chart

PROMO- Jan Feb Mar Apr May June July Au Sep Oct Nov Dec
g t
TIONAL TOOLS
FREE TASTE  x x
MOTORCADE x
BUY 1 GET 1
x x
FREE
TARPULIN x
BROCHURES X X
CALENDAR X X
SOCIAL MEDIA
X X
(FACEBOOK, IG)
FACEBOOK LIVE X X
PERSONAL
X
SELLING
LOYAL
X X
INCENTIVES
GIVEAWAY X X
DIRECT
X
MARKETING
PUBLIC
X X
RELATIONS

BUSINESS CARD

TARPAULIN
CALENDAR
UMBRELLA (GIVE AWAYS)
References:
References

https://www.sciencedirect.com/topics/food-science/vinegar

https://www.practicalhealthandwellnesssolutions.com/bignay-benefits-and-risks-
antidesma-bunius/

Islam MS, Ahammed MS, Sukorno FI, et al. A review on phytochemical and
pharmacological potentials of Antidesma bunius. J Anal Pharm Res.
2018;7(5):602?604. DOI: 10.15406/japlr.2018.07.00289

https://static1.squarespace.com/static/5744ee130442626ff0b342e9/t/57521d796
0b5e9c65003cebe/1464999289982/Management+Theory+-+X-Y-Z-Maslow.pdf

The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide
Content Team.

https://www.slideshare.net/AnnalyQuijado/articles-ofpartnershipforgeneralpartnerships

https://keydifferences.com/difference-between-job-description-and-job-specification.html

https://www.wonder.legal/ph/modele/articles-partnership-general-partnership

https://www.rappler.com/nation/list-2021-holidays-philippines

https://bwc.dole.gov.ph/images/Handbook/2020Handbook_20Feb20.pdf

https://bwc.dole.gov.ph/images/Issuances/RA/IRR_RA_11210.pdf

https://techpilipinas.com/sss-contribution-table-payment-schedule/

https://www.business.tas.gov.au/manage_a_business/tax/choosing_a_business_structu
re/partnership_advantages_and_disadvantages

https://creately.com/blog/diagrams/types-of-organizational-charts/#:~:text=Line
%20organizational%20structure%20is%20one,has%20control%20over%20their
%20departments.’https://creately.com/blog/diagrams/types-of-organizational-
charts/#:~:text=Line%20organizational%20structure%20is%20one,has%20control
%20over%20their%20departments.’

https://blr.dole.gov.ph/2014/12/11/book-iv-health-safety-and-social-welfare-benefits/
https://www.dole.gov.ph/php_assets/uploads/2017/07/DO-167-16-Implementing-Rules-
and-Regulations-of-RA-10757-entitled-An-Act-Reducing-the-Retirement-Age-of-Surface-
Mine-Workers.pdf

https://blr.dole.gov.ph/2014/12/11/book-vi-post-employment/

https://www.monash.edu/business/marketing/marketing-dictionary/m/market-skimming-
pricing

https://www.investopedia.com/terms/c/consumer-goods.asp

https://www.marketingtutor.net/what-are-consumer-markets/#Demographic-Consumer-
Markets