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Madiha Baqai (12258) : Muhammad Saleem (12297)

This document contains: 1) An assignment on consumer behavior from Muhammad Saleem (12297) and Madiha Baqai (12258). 2) An analysis of 5 advertisements applying classical conditioning theories: Coca-Cola, Tang, Nestle Cerelac, Season Canola Oil, Huggies Diapers. 3) Explanations of how each ad demonstrates an unconditioned stimulus, conditioned stimulus, and conditioned response. 4) A response to Question 2 providing YouTube links applying reinforcement, punishment, and extinction theories.

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Madiha Baqai Entertainment
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54 views

Madiha Baqai (12258) : Muhammad Saleem (12297)

This document contains: 1) An assignment on consumer behavior from Muhammad Saleem (12297) and Madiha Baqai (12258). 2) An analysis of 5 advertisements applying classical conditioning theories: Coca-Cola, Tang, Nestle Cerelac, Season Canola Oil, Huggies Diapers. 3) Explanations of how each ad demonstrates an unconditioned stimulus, conditioned stimulus, and conditioned response. 4) A response to Question 2 providing YouTube links applying reinforcement, punishment, and extinction theories.

Uploaded by

Madiha Baqai Entertainment
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Group 84

MUHAMMAD SALEEM (12297)

MADIHA BAQAI (12258)


Consumer behavior

Assignment 2

Question no 1

Answer:

YouTube link given below I’m using this video & also assuming my thoughts
accordingly to relate this video to classical condition.

1 - https://www.youtube.com/watch?v=jxIrmSUJu0s Coca-Cola Advertisement


2 - https://www.youtube.com/watch?v=dq5QWs4UdVI Tang Advertisement
3 - https://www.youtube.com/watch?v=TdtVJuMPDhk Nestle Cerelac
Advertisement

4- https://www.youtube.com/watch?v=eTh6rUOn9ps season canola oil Advertisement

5 https://www.youtube.com/watch?v=5amk7t265hA
Explanation: (LINK 1) Coca-Cola Advertisement

In this video
Unconditioned Stimulus (UCS)

sajal Ali a TV actress wants to drink Coca-Cola & Coca-Cola is front


of her in frig and she is thirsty for Coca-Cola so this situation is
Unconditioned Stimulus (UCS) So In this case firstly she is not
thinking about to go in marriage .

Conditioned Stimulus

After sometime when she starts to go marriage now she knows that Coca-Cola
served as a drink in marriage. And in this add she is linking Coca-Cola to
marriage and she also says that “shadi hai tou Coca-Cola to zaror hogi “

sajal Ali linking two things with each other so this situation is called
Conditioned Stimulus

Conditioned response
And in future when she will go to wedding she knows that coco-cola will be served
Next time she can go in wedding and she will definitely think that coco-cola will be served
Explanation: (LINK 2) Tang Advertisement

In this video
Unconditioned Stimulus (UCS)

A 7 years old child is watching tang drink which is front of him on the
table and he wants to drink it this condition is Unconditioned Stimulus.

Conditioned Stimulus

Now child understood that in the month of Ramadan when magrib


azan will be call he will drink tang and he is drinking tang in this
advertisement and also showing wait for azan because he understood
that after azan he can drink tang this situation of child called
conditioned stimulus

Conditioned Response

And now in future this child know that in the month of Ramadan when
azan will be call he will drink tang in evening. And he will thirsty for
that.
Explanation: (LINK 3) Nestle Cerelac Advertisement.
Unconditioned Stimulus (UCS)

In this video little child knows that her mother give him cerelac

When he saw cerelac box. And he smiles this situation is


Unconditioned Stimulus (UCS).
Conditioned Stimulus (CS)
Now his mother is singing song when she is making cerelac and so he
knows that’s when his mother sing she will give cerelac to him baba is
linking two conditions is this situation called conditioned stimulus

Conditioned Response

Now whenever his mother sing song he will feel hungry for cerelac
according to the advertisements.
Explanation: (LINK 4) season canola oil
Unconditioned Stimulus (UCS)

In this add bride is tired so she fall down during the photography
because she has not had food well this situation is unconditional
stimulus
Conditioned Stimulus (CS)
Now they are linking marriage photography to healthy cooking oil
when bride eats healthy food photography will be good.

Conditioned Response

And now she knows that she wants good pictures so onwards she will
eat food in her reception and other’s marriage as well for good
photography. This is Conditioned Response.
Explanation: (LINK 5) Huggies diappers

Unconditioned Stimulus (UCS)

When kajol try to make video to capture his child activity her child pee
in his diaper and it came out of diaper this is unconditional stimulus.

Conditioned Stimulus (CS)


Now they are linking baba activities to diapers moms now her mother
knows that if she wears her baba Huggies dippers she can captured his
activities and pee will not come out . She is linking two things with
each other this will be called conditioned stimulus

Conditioned Response

As a mother she know that if she wants to captured every moment of


her child she should wear him huggies dippers .whenever she think
to capture her baba activities she will defiantly think about huggies
dippers .
Question 2

Answer:

Advertisement no 1 :

Negative Reinforcement:

https://youtu.be/wjxX75sd53g

Positive Reinforcement:

https://youtu.be/Cj6MVnuBSvs

Punishment:

https://youtu.be/DR-DrFPSEhM

Extinction:

https://youtu.be/0JGk-xsTaZQ
Advertisement no 2 :

This project is prepared by only Madiha Baqai (12258) & Muhammad


Saleem ((12297)

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