Senior High School

NOT

Media and Information

Literacy
Quarter 4 - Module 12.2, Week 12
Media and Its Various Ways of Delivery
Media and Information
Literacy
Quarter 4 - Module 12.2, Week 12
Media and Its Various Ways of Delivery

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Introduction to Media and Information Literacy Alternative Delivery Mode
Quarter 4 - Module 12.2: Media and Its Various Ways of Delivery
First Edition, 2020

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Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
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nor claim ownership over them.

Published by the Department of Education – Division of Cagayan de Oro

Schools Division Superintendent: Dr. Cherry Mae L. Limbaco, CESO V

Development Team of the Module

Author: Michael Maestrado

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Table of Contents

What This Module is About…………………………………………………………………………………i

What I Need to Know………………………………………………………………………………………...ii
How to Learn from this Module……………………………………………………………………….........ii
Icons of this Module………………………………………………………………………………………......iii
What I Know…………………………………………………………………………………………………....iii

Lesson 4: Motion Information and Media .…………...…………….……1

What I Need to Know……………………………………………………………….1
What I Know…………………………………………………………………………1
What’s In……………………………………………………………………………..2
What’s New ………….…………………………………………………………...…2
Activity 1……………………………………………………………………..2
What Is It…………..……………….…………………………………………..……2
Activity 2……………………………………………………………………..2
Activity 3……………………………………………………………………..3
Activity 4……………………………………………………………………..4
What’s More…………...…………………………...…………………………….... 9
Activity 5 …………………………………………………………………….10
What I Have Learned……………………………………………………………...11
What I Can Do…………………………………………………………………..….11

Lesson 5: Interactive Media ……………………………………………… 12

What’s In ………………………………………………………………………….. 12
What’s New ………….……………………………………………………………..12
Activity 1…………………………………………………………………….12
What Is It…………..……………….…………………………………………..…...13
What’s More…………...…………………………...……………………………....14
Activity 2…………………………………………………………………….14
Activity 3…………………………………………………………………….15
What I Have Learned……………………………………………………………...15
What I Can Do…………………………………………………………………..….16
Activity 4……………………………………………………………………16

Lesson 6: Multimedia Information and Media ………………………..17

What I Need to Know………………………………………………………………17
What’s In…………………………………………………………………………….17
What’s New ………….………………………………………………………….....17
Activity 1…………………………………………………………………….18
Activity 2…………………………………………………………………….19
Activity 3…………………………………………………………………….22
What Is It…………..……………….…………………………………………..….. 22
What’s More…………...…………………………...……………………………... 23
Activity 4…………………………………………………………………….26
What I Have Learned……………………………………………………………...24
What I Can Do…………………………………………………………………..….24
Summary…………………………………………………………………………………………..…25
Assessment: (Post-Test)…………………………………………………………………………...26
Key to Answers……………………………………………………………………………………...27
References………………………………………………………………………………………......32
What This Module is About

Media is not new to the general audience, even to a simple person up to the
high tech individual, Media revolves and have influenced us in may ways. Media is
defined as a communication outlet that may store and deliver information. In other
words media is a form information and formation that affects our behavior , culture and
belief. This is why as responsible student we need to understand and conscious how
these things formed us.

In this module we will understand media and its various way of delivery.
Hopefully this will able to develop our critical thinking in perceiving the different
information that feeds in our television, internet, radio and printed materials. It is also
expected that you are able to improve and create your own design of media or
multimedia as we go along in our journey in this part of the module.

What I Need to Know

This module will help you achieve Media and Information Literacy (MIL)
learning competenciy:

1. Understand media and its various way of delivery.

This module contains the following lessons:

Lesson 4 - Motion Information and Media

Lesson 5 - Interactive Media
Lesson 6 - Multimedia Information and Media

i
How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises diligently.
• Answer all the given tests and exercises.

Icons of this Module

What I Need to This part contains learning objectives that

Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

ii
What I Know

Pretest

Multiple Choice. Select the letter of the best answer among the given choices.

1. These are words in written or printed format. It can also be found on screens like
TV and smartphones.
A. text B. format C. visual D. technology

2. It is a principle of text that using different size, weight, color , contrast and
orientation to present text with greater value.
A. space B. alignment C. emphasis D. consistency

3. The use at least 2 or 3 colors, font styles and design styles for the whole
composition is called ____________.
A. format B. consistency C. text D. space

4. Using all the objects consistently or cohesively in your design that it allows the
viewers to understand the message or story of your image.
A.Unity B. Perspective C. Rhythm D. Focal

5. It is a principle to make sure to make the important objects of your design be

noticeable first by the viewer.
A. unity B. perspective C. rhythm D. focal

6. To distribute the visual weight of objects, colors, texture, and space.

A. balance B. unity C. perspective D. text

7. It is a live or recorded audio sent through radio waves to reach a wide audience.
A. radio broadcast C. dialogue
B. music D. silence

8. It is the time control, editing , order of event non-linear or multi-linear.

A. Mixing B. Pace C. Transition D. Text

9. It is a sound within the range of human hearing.

A. Audio B. Mixing C. Editing D. Transmitter

10. The action or process of transmitting something or a the state of being transmitted.
A.Transition C. Audio
B. Transmission D. Reception

iii
Lesson
Motion Information and
4 Media
Grade 12, Second Semester, Q4- Wk. 12

What I Need to Know

Jack Nicholson once said,“…all the things you can’t really teach in social
studies or history, we learn them at the movies”
Fortunately, films have been used and highly recommended in school
curriculums as a teaching aid.
Even at early age, we try to understand motion media and in addition to that,
we learn new languages, codes and conventions, different cultures and behaviors.
This is why it is very important to understand what motion media offers and how they
are composed, for us to determine fantasy, realism, history, events, and significant or
irrelevant.

What’s In

We learned in the previous lesson that we can store audio, this means we can
also store data, texts, images and video.
Most of us experience motion media from our earliest childhood. We watch
cartoons, anime, films, advertisements, TV series, computer games and stream
videos. These are all part of our culture.

What’s New

Did you know, that filming began in 1890s and it was just under a minute long
without sound because of the limits of technology.

1
Activity 1: Imagine This
Directions: Take a ten (10) selfies and every time you take a picture, move
slightly. After taking 10 slightly different selfies, try to view each
picture (in order) in less than 5 seconds.

Sample motion images by Jay Michael A. Calipusan

Wonder at this: As you observe your ten (10) selfies, ask yourself these questions:
1. Why do my selfies look like its moving when viewed faster in transition?
2. Can this be the concept behind how motion media is presented?

What Is It

Motion Picture is a series of images projected on screen in rapid succession.

The slight change of positions and movements of each image makes an illusion of
motion. These images are called frames. Most motion media have 24 frames per
second, which means, in a video, they project 24 images in every 1 second. Today,
most motion picture are saved in digital format called video.

Activity 2: Video Demonstration

Directions: Produce a ten (10) second
video about you
demonstrating how to
properly drink water. Be
creative. Save the video in
your smartphone or
personal computer for
evaluation. Photo by Johnny McClung on Unsplash

There are many ways to produce a motion picture. Let us explore the different
motion pictures produced throughout the history.

2
Activity 3: Motion Picture
Diections: Provide a picture that you find the best example for each type of
motion picture. Example, for animation, you can use your favorite
anime like Dragon Ball Z. Write your answer in your activity
NOTEBOOK.

Types of Motion Picture

Motion Picture Image Sample
Traditional Animation. A technique in which each
frame is individually drawn by the artist or animator.

CC BY 3.0, https://en.wikipedia.org/w/index.php?curid=31407257

Computer Animation: The art of creating animation

using computer. It
can be in a form
of (2d) two-
dimensional or
three-
dimensional (3d).

By Hipocrite at English Wikipedia - Transferred from en.wikipedia to

Commons., Public Domain, https://commons.wikimedia.org/w/index.
php?curid=2098302

Stop Motion Animation: A technique used to

bring static
objects create
an illusion of
movement.
Object like
clay figures,
puppets and
miniatures are often used by moving in increments
while filming each for 1 frame.
By Francesco Madeo - Own work, CC BY-SA 3.0, https://commons.
wikimedia.org/w/index.php?curid=39572403

Film: A series of
moving pictures that
have recorded and
shown on screens. It
is recorded using a
motion picture
camera.
Photo by Jakob Owens Unsplash

3
Combination of Visual Effects. Most of the films
today use
computer
generated
images (CGI) for
special effects
like environment
manipulation the
and character
models.
A computer generated image featuring a house, made in Blender.
By Mayqel, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.
php?curid=2440711

Video producers use different cinematic techniques. Let us discover the

common camera shots and camera angles.

Activity 4: Camera Shots

Directions: Choose which image matches each camera shot and camera
angle’s description.

Camera Shots

---are techniques to show the amount of space in a scene.

Extreme Long Shot

---Also known as Establishing Shot, it sets up the context for a scene by showing
large amount of landscape to establish general setting.

1. Which of the image below you think is an Extreme Long Shot?

A. Image 1 B. Image 2
Photo by Patrick Perkins on Unsplash Photo by Max Bender on Unsplash

Long Shot
---May show landscape but focuses on a specific setting where the action will take
place.
4
2. Which of the image below you think is a Long Shot?

A. Image 1 B. Image 2
Photo by eberhard grossgasteiger on Unsplash Photo by JC Gellidon on Unsplash

Full Shot
---Shows the entire object or character intended to place some relationship between
characters and environment.
3. Which of the image below you think is a Full Shot?

A. Image 1 B. Image 2
Photo by Jeffrey Lin on Unsplash Photo by rawpixel on Unsplash

Mid-Shot
---Also known as social shot, it shows the character from the waist up, to let the
viewers see the character’s facial expressions in connection with other characters or
environment
4. Which of the image below you think is a Mid Shot?

A. Image 1 B. Image 2
Photo by Nicholas Green on Unsplash Photo by Christopher Campbell on Unsplash

Close-up
---Also known as personal shot, it shows only a character’s face for the viewers to
understand and empathize with the character’s emotions.

5
5. Which of the image below you think is a Close-up Shot?

A. Image 1 B. Image 2
Photo by Helena Lopes on Unsplash Photo by Filipe Almeida on Unsplash

Extreme Close-up
---Shows and focuses on one part of the character’s face or object to create an intense
mood of emotion.

6. Which of the image below you think is an Extreme Close-up Shot?

A. Image 1 B. Image 2
Photo by Peter Forster on Unsplash Photo by Kelli McClintock on Unsplash

Camera Angles

--- focuses on the viewers’ position to understand the relationship of the characters,
objects and environment.
Bird’s Eye Angle
---Usually used for establishing shot, it is an angle that looks down on a scene.
1. Which of the image below you think is a Bird’s Eye Angle?

A. Image 1 B. Image 2
Photo by Denys Nevozhai on Unsplash Photo by Denys Nevozhai on Unsplash

6
High Angle
---Used to demonstrate to the viewers the perspective of a character. By making the
camera to look down on a character, the subject may look vulnerable, small or weak.

2. Which of the image below you think is a High Angle?

A. Image 1 B. Image 2
Photo by Aliyah Jamous on Unsplash Photo by Hanna Postova on Unsplash

Eye-level Angle
---The most commonly used caera angle, it makes the viewers comfortable with the
characters.
3. Which of the image below you think is an eye-level Angle?

A. Image 1 B. Image 2
Photo by Alexis Brown on Unsplash Photo by Bao Truong on Unsplash

Low Angle

---The camera is looking up to the character, this makes the character look more
powerful and may make the audience feel vulnerable or small in the presence of that
character.
4. Which of the image below you think is a Low Angle?

7
A. Image 1 B. Image 2
Photo by Denys Nevozhai on Unsplash Photo by Denys Nevozhai on Unsplash

Dutch Angle
---Tilts the camera to disorient the viewers. This effect is used to demonstrate
confusion or strange scenes.

5. Which of the image below you think is a Dutch Angle?

A. Image 1 B. Image 2
Photo by Victoriano Izquierdo on Unsplash Photo by Artem Kovalev on Unsplash

Choosing videos and films as resources for your academic works may be tricky.
Let us explore T.R.A.P. by Middlesex Community College to help us evaluate these
videos and films.

Tips for Finding Quality Information

1. Timeliness (When?)

➢ Check for the date it was published or last updated

➢ Inspect the relevance of old videos as your source
➢ Will the video exist for years to come or does it have backups for viewing?

2. Reliability (How?)

➢ Check for credibility and accuracy of the video

➢ Always consider the copyright of the video Know the cast or persons involved
in the video Is the video bias or a propaganda?

3. Authority (Who?)
➢ Who uploaded, owns or distributes the video?

8
➢ Know if the writers, producers or creators are expert or experienced of the
what they are trying to communicate
4. Purpose (Why? What?)

➢ What particular audience does the video intend to reach?

➢ Is it created to entertain, inform, share, advertise, or influence views and
beliefs?
➢ Does the information of the video suits what you need?
➢ Check the content: Its topic, story, goal, theme. Is it a report or documentary?

What’s More

When producing a motion media, most professionals use script (screenplay)

and story board in their production.

Script. Also known as screenplay, is the text that describes the action, scenes,
camera instructions and words to be spoken by the actors.
Sample from a screenplay, showing dialogue and action descriptions.

By Mendaliv - Own work by uploader, originally uploaded to English Wikipedia.,

Public Domain, https://commons.wikimedia.org/w/index.php?curid=4970002

9
Story Board

---It describes what happens in your video by making thumbnail of images. It usually
looks like a comic strip. While scripts use texts, storyboards are mainly visual. Making
story boards before filming helps you to plan more effectively, finalize your ideas and
predict possible problems during production.

A storyboard for The Radio Adventures of Dr. Floyd episode #408

Activity 5: Storyboarding

Directions: Think of an original story to be played in 1 minute. Create a SCRIPT

AND STORYBOARD for your story. For more information about
screenplay and storyboard, visit https://thewritepractice.
com/screnplay-process/ and https://boords.com/blog/how-to-
make-a-storyboard. Please follow this format given below. Your
output will be rated based on the rubrics on the next page.

10
Rubrics on Script and Storyboard
Criteria Maximum Points
The main idea is delivered clearly and developed
Message 5
with good details
The sequence of the scenes are smooth, the details
Story 5
of the story are evident from start to end.

What I Have Learned

By understanding motion media, we can analyze, explore and understand the

possible messages and information of media that we watch and hear. This will also
help us create our own craft in producing films.

We explored the different ways to produce motion pictures like animation, films,
computer generated image or the combination of all ways. In making films, using
cinematic techniques are very crucial for better production and always make good
scripts and storyboard.

What I Can Do

The use of lightings in a film plays a major role in the whole output of the film,
this cinematic technique is an indicator of nonverbal mood and emotion of the film.
There are still many cinematic techniques that we must learn. Search for the
Camera Movement, Sound and Lighting, Diegetic and Non-diegetic sound
cinematic techniques.
You may start with this link https://www.primeeducation.com.au/cinematic-
techniquescritical-studies/

11
Lesson
Interactive Media
5
Grade 12, Second Semester, Q4- Wk. 12

What’s In

Watching videos and listening to music can

be exhilarating but it is more exciting to have the
option to control the output of what you are
watching on screen. Manipulative media or
interactive media gives us the option to do so, we
can control what will be viewed, what the actions of
a character we play, what item to purchase, what Photo by Alex Holyoake on
song to play and more. Unsplash

What’s New

Activity 1: Wonder at This

1. Think about your first time using Facebook. What were the steps you did to create
and access your account? How did you post your first thought?
2. Why do you think Facebook is very popular? Enumerate the ways in which you
interact with Facebook.

Let’s do this:
Ask two persons (it may be your seatmates, friends, neighbors, or guardians/parents)
about the actions that they have done on Facebook. Ask them to check the box next
to the statement that they agree to have done.

12
Below is a table where they will check the box on the actions that they have
done on Facebook:

Actions Done on Facebook Person 1 Person 2

Clicked the ‘like’ button.
Watched a video.
Messaged a friend on a one-to-one basis.
Commented on a friend’s photo or video.
Read an article.
Read a news story.
Commented in a friend’s profile status.
Logged in to see what’s happening without posting
myself.
Uploaded and shared photos.
Updated my profile status/posted about what I’m
doing.

What Is It

Interactive Media allows users to interact with text, graphics, sound, and video;
each of which can be accesses from within any of the others. It engages the user and
interacts with the user. It allows interactivity between the technology (the computer)
and the user (human); the computer responds to or communicates with the user as a
response to user’s actions. Example of using an interactive media through Online
Booking. When we book a flight online, we use the website as our media. We, the
users, interact with that media through clicking on the dates and payment for our flight.
There are different platforms or dimensions of interactive media and these are
(a) Mobile apps, (b) 3D TV, (c) Video Games, (d) Role-Playing Games, (e) Massively
Multiplayer Online Role Playing Game, (f) Interactive websites, (g) Virtual Reality and
Immersive Environments, (h) Power Point, (i) Interactive smart boards, and (j)
computer software.
Below are the different platforms of interactive media. Let us understand
each.
a. Mobile Apps – or Mobile Applications

--- is a software developed specifically for use on small, wireless computing devices
such as smartphones and tablets, rather than desktop or laptop computers.

13
b. 3DTV
---a television display technology that enables a three-dimensional effect, so that
viewers perceive that an images has depth as well as height and width, similar to
objects in the real world.

c. Video Games
---a game played electronically; manipulating images produced by a computer
program on a television screen or any other display screen. It could be educational
such as Bookworm, or Multiplayer that allows two or more players to play with one
another or together.

d. Role-Playing Game – or RPG

---is a game in which players assume the roles of characters in a fictional setting. The
players take responsibility for acting out these roles within a narrative, either through
literal acting or through a process of structured decision-making or character
development.
e. Massively Multiplayer Online Role Playing Game – or MMORPG
---is any story-driven online video game in which a player, taking on the persona of a
character in a virtual world, interacts with a large number of other players.

f. Interactive Websites
--- these are websites that let users take on a pool, survey, exams, exercises or even
allow online social interaction such as social media sites (e.g. Facebook, Twitter, etc.).

g. Virtual Reality and Immersive Environments

---the computergenerated simulation of a threedimensional image or environment that
can be interacted with in a seemingly real or physical way by a person using special
electronic equipment, such as a helmet with a screen inside or gloves fitted with
sensors.

h. PowerPoint presentations
---may contain links, hypertexts, images, sound, graphics, or other multimedia
elements.

i. Interactive smart boards

---allows the teacher and the students to have physical interaction with the subject
matter using this format.

j. Computer software
---allows users to interact with text, graphics, sound and video, each of which can be
accessed from within any of the others.

Interactivity is the communication process that takes place between humans

and the different dimensions of interactive media. The most common types of
interactivity include:
a. Click
---the action where the user uses the left mouse button or the right button. Example is
when you click the like button.
14
b. Hotspot
---a special region to act as a trigger to another web page or site. It could be a circle,
triangle, rectangle, or polygon.

c. Slideshow
--- a non-linear interactive slideshow where the pathway through the show is
determined by the user’s interaction with it.

d. Timeline
---a menu slide that branches to different events.

c. Hover
---an image, text, or portion of it that changes in appearance when the mouse cursor
moves over it.

What’s More

Activity 2: Short-Response Questions

1. Name 3 actions that demonstrates interactivity of Online Shopping? Follow
this format:
Action Interactivity (what it do?)
(i.e. Click on Add to cart button) Allows for items to be added to cart
ready for check-out or payment.
1.
2.
3.

2. Name 4 advantages and disadvantages of online gaming. Follow this format:

Advantages Disadvantages
1. 1.
2. 2.
3. 3.
4. 4.

14
Activity 3: Interactive Media and its Interactivity.
Directions: To be able check your understanding of interactive media and
interactivity, complete the matrix below:

Interactive Example Non-Interactive Interactive Action

Media Action
Platform
e.g. Mobile Apps Plants vs Zombies View available cards Play with cards against AI or
Heroes Online

Mobile Apps
3D TV
Video Game
Role Playing
Game
Massively
Multiplayer Online
Role
Playing Game
Interactive
Websites
Virtual Reality
and Immersive
Environments

Slide
presentations
Computer
software
Interactive smart
boards

What I Have Learned

The concept of Interactive Media is the engagement of the user through

interactivity by allowing users to interact with text, graphics, sound, and video.

15
A website, with the help of internet connection, is one of the best example that
we can observe today, website’s hyperlinks and scripted features like buttons,
comments sections, upload page, streaming and more.

The different platforms of interactive media are mobile apps, 3DTV, video
games, roleplaying games, massively multiplayer online role playing game, interactive
websites, virtual reality and immersive environments, powerpoint presentations,
interactive smart boards, and computer software. The list goes on, but to determine
and interactive media, most of them have something to click, a hotspot, slideshows,
timeline, and hover.

What I Can Do

Educational games are games that are designed to help people to learn about
certain subjects, expand concepts, reinforce development, understand historical
events or culture, or assist them in learning a skill as they play.

Hypermedia is a system in which various forms of information, as data, text,

graphics, video, and audio, are linked together by a hypertext program.

Activity 4: Search Online

Directions: Search for an online IQ, psychological test or diagnostic test on the
internet. Take the test and submit your results either through email
or printout. Write a brief evaluation or assessment on the test
taken, focusing on the following:
a. The practicality of an online IQ, psychological test or diagnostic test.
b. Interactivity of the online exam
c. Other features you would like to incorporate, or how it could be
improved.

16
Lesson
Multimedia Information
6 and Media
Grade 12, Second Semester, Q4- Wk. 12

What I Need to Know

Before smartphones became essential in our generation, people used cellular

phones that can only send texts or do voice calls, no cameras, no video and no picture.
Today, we can do video call with audio and chat at the same time (at the same person)
using an app in our phone.
This is the age where most people are heavily relying on multimedia to
communicate, transact and express their thoughts and passion.

What’s In

In the previous lessons, we learned a lot about text media, visual media, audio
media, motion media, and interactive media.
In this lesson, we will learn the different forms of multimedia that are made
possible with the combination of 2 or more media that are mentioned in the first
paragraph.

What’s New

Activity 1: Wonder at This

You are going to build a robot, which of the features below you would like to include
to your robot and why? You may choose many features as you please.

☐ Talk ☐ Hear ☐ Record ☐ Show images

☐ Can be controlled ☐ Play videos ☐ Fly ☐ Teleport
☐ Long distance communication ☐ Superspeed ☐ Transform
17
Wonder at this: As you read the text above:
1. Why would you like your robot to be designed that way?
2. What could be the most important features a robot can have?
3. Would you consider a good robot should have a combination of:
• the power of our smartphones
• and human designed machines for transportation?

Multimedia is form with the combination of any of these content forms: Text,
Audio, Still Images, Animation, Video Footage, and Interactive Media.

Activity 2: Multimedia Devices

Below are modern multimedia devices, identify which individual content forms are
available to each device and put a check (✔) on the box provided (✔).

Task 6.1 Individual Content Forms

Image by Image by Mabel Image by William Image by Free-

OpenClipartVectors Amber, still incognito... Iven from Pixabay Photos from
from Pixabay from Pixabay
Pixabay
iPod Digital Camera Smartphone Smart Watch
(Example)
Text
Audio ✔
Still
Images
Animation
Video
Footage
Interactivity ✔

Multimedia started to stablish its description during 1990s where computers

and internet are starting to emerge. The two types of multimedia: Static media and
Active media.

Static Media ― also known as linear media, refers to contents that lacks
interactivity. Common examples are books and newspapers, these multimedia may
have texts and pictures but the readers are unable to control its contents or no
observable timely updates or changes.

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Type of Multimedia Dynamic Media ― also known as non-linear media, refers
to contents that provides interactivity with its users. Websites can be a static media or
dynamic media but most known websites today such as Facebook and Youtube are
good examples of dynamic media because these websites provide the users to
contribute to the site’s contents through posting, comments, uploading pictures and
videos, which leads to dynamic contents to the media.

Activity 3. Directions: Determine the type of each media examples in the

boxes below, write STATIC for Static Media or
DYNAMIC for Dynamic Media and provide an
explanation of your choice in the relative box.

Determine Me
Media/Device Type Explanation
Example: Example:
dynamic Arcade games allow players to
control the outcome of the
media through the role they are
playing. There is an interaction
between the machine and the
players.

Arcade Game Machine

Photo by Tree Andree on Unsplash

Magazine
Photo by True Agency on Unsplash

Comic Book
Photo by Miika Laaksonen on
Unsplash

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Lazada
Screenshot from Lazada mobile app

Virtual Reality Glasses

Photo by Hammer & Tusk on
Unsplash

Billboard
Photo by Muhamad Syazwan
Jonizar on Unsplash

Electronic Presentation
Photo by Teemu Paananen on
Unsplash

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What Is It

Multimedia can also be observed in the form of live or recorded presentations,

games and simulations.
Advertisements, education, entertainment, business and science take
advantage to multimedia to aid their objectives and goals.

Multimedia Usage and Applications

1. Creative Industries

Most creative industries nowadays use

multimedia to reach broader audience.
Using the creativity, skills and talents of
individuals to create different contents
such as fine arts, entertainment,
commercials, journalism and software
services.

Photo by Darren Chan on Unsplash

2. Education

Different institutions use multimedia

projects to help students and faculty
members learn faster and cater their current
learning preferences. Multimedia offers an
alternative or ubiquitous means of acquiring
knowledge through various mediums and
platform. Students may use internet from
their smartphones for research or watch
video tutorials from Youtube from their
laptop. Institutions can also take advantage
of computer simulation technologies using
virtual reality or augmented reality. The
image in the right is a student pilot learning
how to fly a commercial airplane through
Photo by Jervis Dreamond
Leonardo computer simulation.

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3. Journalism

Stories and research for journalist can now be

accessed in an instant with cellular signals and
internet connection. Journalism’s mode of content
delivery started with newspapers, radio, and
television. Today, we can access these contents in
different platforms like laptop and smartphones.
Journalists can also have podcasts, live feeds from
social networking sites, online radio and
subscription feeds. Sharing news contents is now Photo by Austin Distel on Unsplash
easier through web applications like Facebook and
Twitter. Journalism can now reach broader audience in an instant and the
readers/viewers can also instantaneously give feedbacks to the content that can also
be heard by other people. This generation allows everyone to deliver news that was
once only limited to journalists by profession.

5. Science

The fields of Engineering, Mathematics,

Science, and Medicine have been using
multimedia for the past few years to
improve their research and productivity.
Engineers use computer software to
simulate trainings and designs.
Mathematical and scientific research used
multimedia for modeling, faster processing
of data and communications. Photo by Science in HD on Unsplash

What’s More

Activity 4. Directions: Enumerate different multimedia devices or

applications that each individual on the list below that
they can use to aid there tasks.

Enumeration
Individual 2 multimedia devices or applications
(Example) 3D Modeling software Smartphone
Engineer

Student

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Scientist

Video Blogger

Digital Artist

Writer

What I Have Learned

Multimedia Principle

Multimedia can be recorded, played, displayed and interacted. This is all

possible because of the presence of multiple forms of media such as texts, audio,
images, motion pictures and interactivity. Most of the multimedia devices are now
electronic.

The availability of internet allows multimedia to be essential to everyone’s lives

for communications, research and entertainment.

Multimedia may be a Static Media or an Active Media where static media lacks
interactivity and dynamic media provides interaction with the user. Multimedia’s impact
can be observed almost everywhere, in creative industries, education, journalism,
science and more.

What I Can Do

Mayer’s Cognitive Theory of Multimedia Learning states that “people learn

more deeply from words and pictures than from words alone”. The craft of using
multimedia for better communication and learning relies on how the human mind
works: [1] the auditory and visual channels processing of information, [2] each channel
has a limited capacity, [3] learning is an active process of filtering, selecting,
organizing, and integrating information based upon prior knowledge

Search for multimedia principle and report your findings to your teacher.

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Summary
1. Motion Picture is a series of images projected on screen in rapid succession. The
slight change of positions and movements of each image makes an illusion of
motion. These images are called frames.

2. Cinematic Techniques. Camera Shots: Extreme Long Shot, Long Shot, Full Shot,
Mid-shot, Close-up, and Extreme Close-up.Camera Angles: Bird’s Eye Angle, High
Angle, Eye-level Angle, Low Angle, and Dutch Angle.

3. How to Evaluate a Video: Timeliness (when?), Reliability (how?), Authority

(who?), and Purpose (why? what?).

4. Script, also known as screenplay, is the text that describes the action, scenes,
camera instructions and words to be spoken by the actors.

5. Story Board describes what happens in your video by making thumbnail of

images.

6. Interactive Media allows users to interact with text, graphics, sound, and video.

7. Different Platforms of Interactive Media: Mobile Apps, 3DTV, Video Games,

Role-Playing Games, Massively Multiplayer Online Role Playing Game, Interactive
Websites, Virtual Reality and Immersive Environments, Powerpoint Presentations,
Interactive Smart Boards, and Computer Software.

8. Educational Games are games that are designed to help people to learn about
certain subjects, expand concepts, reinforce development, understand historical
events or culture, or assist them in learning a skill as they play.

9. Multimedia is form with the combination of any of these content forms: Text, Audio,
Still Images, Animation, Video Footage, and Interactive Media.

10. Types of Multimedia. Static Media ― also known as linear media, refers to
contents that lacks interactivity. Dynamic Media ― also known as non-linear
media, refers to contents that provides interactivity with its users.

11. Multimedia Usage and Applications: Creative Industries, Education, Journalism,

and Science.

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Assessment: (Post-Test)
Multiple Choice. Select the letter of the best answer among the given choices.

1. Old Style is marked by little contrast between thick and thin, and curved letter forms
tend to tilt to the left.
A. Verdana B. Slab Serifs C. Geometric D. Old Style Serif
2. It is texts in digital format have different designs.
A. Format B. Typeface C. Text D. Message
3. It is the use text alignment to set symmetry, formality or free style.
A. Space B. Alignment C. Emphasis D. Consistency
4. It is an error on text that affect the overall impact on the message.
A. Area B. Typography C. Visual D. Message
5. Giving a design a sense of realistic effects.
A. Texture B. Colors C. Space D. Size

6. The use of different sizes of your objects in design, showing the relative importance
of objects and information.
A. Texture B. Colors C. Space D. Size

7. It is the placement and arrangement of visual elements.

A. Text B. Composition C. Principle D. Element

8. It is a sound within the range of human hearing.

A. Audio B. Mixing C. Editing D. Transmitter

9. The action or process of transmitting something or a the state of being transmitted.

A. Transition B. Transmission C. Audio D. Reception

10. Sample of Audio files that can record an interview, meeting, or any sound from the
environment.
A. Music B. Sound effects C. Sound Recording D. Audio

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Answer Keys

php?curid=53151892 org/w/index.php?curid=32687083
Image: https://en.wikipedia.org/w/index. Image: https://en.wikipedia.

org/w/index.php?curid=23364278 org/w/index.php?curid=4563758 org/w/index.php?curid=6263

Image: https://en.wikipedia. 0 Image: 9727 Image:
https://en.wikipedia. https://en.wikipedia.

I think this is the concept behind how videos are recorded and played. 2.
creates an illusion of movement when I try to view each picture by sequence.
Because each picture is a direct relation to the previous and next picture, this 1.
Possible answers:
What’s New
Imagine This Activity 1:
Lesson 4

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Possible Answers:
What’s More
Storyboarding Activity 5:
Lesson 4

A 6.
B 5. B 5.
A 4. A 4.
A 3. A 3.
B 2. A 2.
A 1. B 1.
What’s is It What’s is It
Camera Angles Activity 4: Camera Shots Activity 4:
Lesson 4 Lesson 4

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and post my thoughts in the moment.
I interact with people through the comment section, the react button, messenger
Because you can connect with people and update with their status and thoughts. 2.
some memes to make my new friends laugh.
I filled up the sign-up form, verify my email and number, add friends and post 1.
Possible answers:
What’s New
Wonder at ThisActivity 1:
Lesson 5

29
30
Pretest Posttest
A D
C B
B B
A B
D A
A D
A B
C A
A B
B C

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References

Massive Open Online Courses: A Primer for Philippine State Universities and
College. Philippine Institute for Development Studies. Discussion Paper Series No.
2015-47.Retrieved from
https://dirp3.pids.gov.ph/websitecms/CDN/PUBLICATIONS/pidsdps1547.pdf

Rumaldo, A (2017). UPOU: Pioneering MOOCs in the Country. Retrieved from

https://www.up.edu.ph/upou-pioneering-moocs-in-the-country/

Mabuan, R. (2019) A MOOC Camp-Based Flipped Classroom: Integrating MOOCs

into University Curriculum. Retrieved from https://www.dlsu.edu.ph/wp-
content/uploads/pdf/conferences/research-congress-proceedings/2019/lli-II-023.pdf

Hood, N. & Littlejohn, A.(2016) MOOC Quality: The Need for New Measures. Journal
of Learning for Development.Vol. 3 No. 3, pp 28-42. Retrieved from
https://files.eric.ed.gov/fulltext/EJ1120306.pdf

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Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: [email protected]