PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

III SEMESTER B.COM

PUBLIC RELATIONS AND CORPORATE COMMUNICATION

QUESTION BANK SOLVED PAPERS 2019,2018,2017,2016

PREPARED BY

PROF TAMIL SELVAN. V MBA,M.COM

ASST PROFESSOR,

DEPT OF COMMERCE AND MANAGEMENT

SNR DEGREE COLLEGE,JIGANI

SNR DEGREE COLLEGE, JIGANI

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

III SEMESTER B.COM EXAMINATION NOV/DEC -2019

PUBLIC RELATIONS AND CORPORATE COMMUNICATION TIME 3 HRS MARKS 70

I.SECTION A ANSWER ANY 5 SUB QUESTIONS 5 X 2 = 10

a. Mention the types of Stress

1. Acute stress2. Chronic stress: 3. Hyper stress: 4. Hypo stress:

b.What is Mission Statement?

Mission : A mission statement is a sentence describing the company’s function, markets and
competitive advantages, a short written statement of your business goals and philosophies.
c.What is Brain Storming?

Brain storming is technique of finding a creative solution to a problem which involves an

individual or a group who discuss the problem.
d. State the meaning of “Resume”.

A résumé is a brief document that summarizes one’s employment history, education, and
experiences that are relevant to one’s qualifications for a particular job.
e.Give the meaning of Communication Gap

Communication gap is a state that occurs when what is being said is not been communicated to
the addressee properly and completely. Communication gap in the organization means that the
goals and objectives that are set by top management are either not communicated to the
employees of the organization at all levels .
f.Define career Planning

According to Schermerhorn” career planning is a process of systematic matching career goals

and individuals capabilities with opportunities for their fulfillment.
g.What is Formal Communication

Formal communication refers to the communication that flows along formal organizational
structure. It flows through the established chain of command. Ex. Circulars, departmental
meetings.

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

II. SECTION B Answer any three questions .each questions carries 6 marks 3 X 6 = 18

2.Breifly explain the measure to overcome negative Attitudes.

How to develop positive attitude/measures to overcome negative attitude

1. Choose to be happy : yes it is matter of choice .when negative thoughts enter your mind just
refuse to look at them, substituting with them with happy thoughts.
2.Look at the brighter side of the life.
3. Choose to be optimistic.
4.Find reasons to smile more often
5.Have faith in yourself, and believe that the universe can help you
6.Associate yourself with happy people.
7.Read inspiring stories
8.Read inspiring quotes Affirmations help one to feel inspired and motivated
9.Learn to be mater of your thoughts
10.Visualizing the success and the best things which you want yo happen. what you want to
happen

3.Explain the features of attainable goals.

Individuals must focus on SMART goals in order to be successful in attaining the goals they
have set SMART goals.
1) S =Specific: S stands for the specific goals should be set. goals should be simply state what
one wants to achieve it should motivate individual to work more effectively to achieve goals.
2. M=Measurable: M stands for measurable. It means that goal should be able to be measured.
Individuals should be able to easily track the progress of goal.
3.A=Attainable: A stands for attainable . it means that one must make all the possible efforts to
attain a goal. Among several goals a person should start with most important goal to be
achieved.
4.R= Realistic: R stands for the word realistic. it means that goals set should not be vague.
Goals should be such that a person should be able to achieve it. For example a middle class
person makes a goal to buy a Mercedes Benz car within a week. this type of goal is not realistic
goal.
5.T= Timely: T stands for the word time .time should be set within which each and every goal
should be achieved. Time puts pressure and motivates individual to complete the goal
effectively. time may be set as one week, one month, or one year etc.

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4.Briefly narrate the methods of enhancing Creativity.

Methods of Enhancing Creativity

1. Rephrasing the problem to give it a fresh perspective
2. Breaking up the problem into smaller, manageable parts
3. Using different language structures: Put it positively, put it in question form, make it exciting
4. Stimulate yourself to think beyond the obvious
5. Habituate yourself to try learning something new everyday
6. Trust your intuitive abilities
7. Enhance imagination
8.Capture ideas that occur to you – any place, anytime
9.Take risks, have courage to be creative.
10.Ask questions, look for different perspectives
11. Interact, be aware of social environment
12. Be physically and emotionally fit
5.Enumerate importance of communication.

Importance of communication

1.Every business concern has certain specified objectives.

2.Communication is basic to an organization’s existence
3.Assists the manager in performing his managerial functions
4.Providing information on the company’s activities
5.Helps in decision making
6.Communicating the business targets
7.Workers to express their views and opinions.
8.Employes in understanding their role.
9.Improves the physical and mental health by reducing stress caused by misunderstanding
10.Ensures conveying of idea in letters and spirit.
11.Leads others to mutual benefits and win –win situation
12.Motivates other for better performance and productivity
13.Generates meaningful and fruitful conversation.
14.It facilitates conveying clear instructions and discussions.
15.Overcomes the misunderstanding caused by rumor.

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

6.Give a note on sources of information for different Careers.

Source of Information
1. People:
The best sources of information are those people who are already working as the profession
The professionals have the best knowledge of their field.
2. Career literature
Magazines , Journals , professional and hand books etc.. are career information.
3. Internet and online sources:
The internet is another vast pool of easily accessible information based a lot of information
regarding almost every field is easily available on internet.
4. Educational program and Institutions:
Most progressive schools and educational institutions treat career counseling as an integral and
important component of their main stream activity by organizing lectures about career plan
they can create awareness about different career.
5. Major employee:
Just an individual are need of an appropriate job major employees like large companies and
organizations are also on the lookout for good and suitable employees such employees
themselves take the initiative and discriminate appropriate information so that reaches the
targeted section.
6. Organizations of professional and skilled:
The people those who are working in the organization that is skilled workers and professionals
employees within the organization will give good information about a particular job.

III. Answer any three of the following. Each questions carries 14 marks : 3 X 14 = 42

7. Define Emotional Intelligence. Explain the importance of Emotional Intelligence?

Emotional intelligence means it is a way of determining the degree of maturity level of an

individual to handle his emotions.
Importance of Emotional Intelligence:
1.Building strong relationship:
Emotional Intelligence turns out to be very beneficial not only while working in the organization
but also in maintaining healthy personal relationship.
2.Improves communications with others:
Presence of Emotional Intelligence factor with in an individual helps him to develop certain
strategies and skills.

3.Better empathy skills:

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The most important characteristics of Emotional Intelligence skill is Empathy. Lack of empathy
skills are problem to the building of relationship.
4.Acting with integrity:
An individual having the ability of Emotional Intelligence is always motivated to act with
integrity. He is not only focus on his personal interest but looks after the interest of others as
well.
5.Respect from others:
Presence of Emotional Intelligence along with empathy and honesty in an individual helps him
to gain respect and trust from others.
6.Improved career prospects:
Emotionally Intelligence people are needed in every organization and at all levels of
organization because they know how to balance all the situations.

7.Manage change more confidently:

Emotionally Intelligence individuals are capable of adopting themselves as for the changes in
the external environment.

8.Explain the general Principles of Stress Management?

General principles of stress management

1.Time Management:
One should manage his time properly. he should avoid setting unrealistic goals. preparation of
to do list helps managing time effectively. One should also note that he should accept
responsibilities over and above his capacity.
2.Prioritze tasks:
Make a list of task you have to do and tackle them in order of importance. Do the high priority
items first. This helps to completing the work more pleasantly.
3.Relax and Breathe deeply:
Our body cannot maintain the same level of energy without that extra oxygen. Therefore it is
necessary to breathe deeply to get extra oxygen. This releases considerable amount of stress.
4.Take more breaks from your work:
Working continuously without break causes monotony, boredom and stress. Therefore taking
break in between helps us to relax, break monotony and reduce stress. One should get away
from the desk and move out for few minutes and resume work.
5.Delegate Responsibility:
Management is all about getting things done by others. One should learn the art of delegation
of responsibilities to others. If the task is properly distributed to the capable persons in the
organization, the considerable amount of stress can be reduced.

6.Get more sleep:

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Stress causes due to lack of sleep also. One should take enough sleep in order to stay fresh and
fit to work the next day .taking proper sleep increases energy level and ability to concentrate.
7.Spend more time with optimistic people:
It is necessary to have people with positive attitude. Negative people will create negative
thoughts, leading to a stressful situation. To be cool and calm it requires that one should
practice positive attitude.
8.Practice effective communication:
Communication is most essential for preventing tensions .one should communicate in the
language of the receiver. He should be good in both verbal and non verbal communication. He
should also pay attention to co worker ‘s gesture, tone of voice and posture.
9.Developing good working relationships:
Trust, respect, understanding and compassion are necessary in any relationship. Co-workers
have to function as a team and reach the common goal. Good work relationships will relieve
stress. one should spend little time with co-workers to improve inter personal relationship.
10.Exercise regularly:
Aerobic exercise such as walking and swimming, produces brain chemicals that fit uplift your
mood and mental well being. Exercise also improves sleep and gives you time to think and focus
on other things.
11.Eat healthy foods , practice of yoga and meditations:
One should have proper food at specific intervals. He should never skip meals. It is necessary to
take time out for lunch no matter how busy he is. And also practice of yoga and meditations are
the best medicine to the stress.
12 .Anger Management:
Anger is normal and healthy emotions that helps people to detect and respond to a threatening
situation. If people can channelize anger it can be a powerful motivating force. The
uncontrolled anger can seriously harm personal and professional life.

9.Explain the Methods of enhancing creativity?

Methods of Enhancing creativity:

1.Stimulate Yourself:
The people who involve in stimulating themselves with a variety of new sounds, conversations,
taste, people etc. leads to enhance creativity within self. The stimulations lead to enhance
performance in the individuals.
2.Identify creativity mood:
The individual they must know their creative moods. When people are stressed due to daily
routine it is better for them to break the routine and involve in some other activities. For
example the individual can take rest by going sleep. The individuals can go for holiday. So that
they get back their energy for doing creative things. The creative moods can result in evolving
new ideas and concepts.
3.Give space for yourself:
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The people involving in continuous work lead to stress. The people manage stress by giving
space for themselves in busy schedule. For example people work on daily basis but release
stress by taking holiday or rest for one day in a week.
4.Avoid Ideal time:
Time plays vital role in every one’s life. The individual’s practices to be productive enhance
efficiency in them. Ideal time leads to many worries. The people engaging in bringing new
ideas ,perspectives, questions and experiences to the problems to the problems that helps to
solve problems. Effective and optimum utilization of time leads to achievements in life.
5.Leadership:
Leadership is key linkage between individual creativity, knowledge and organizational
innovation. Leadership influences motivation. The organization communicates value to the
people based on innovation. Leaders motivate people in developing a sense of pride in them
which results they can achieve individual and common goals.
6.Enhance Imagination:
The most powerful characteristics possessed by the people is creativity. The enhanced creative
imaginative power has helped brilliant thinkers, generous and ordinary people to discover
fantastic theories and concepts. The imagination power of the people helps to boost creativity.
7.Situations:
The people experience majority of ideas into mind in every day situations. For example the idea
can be generated while working, talking , walking etc. The individual must focus to catch these
ideas and work on it in appropriate direction to be successful in life..
8.Capture Ideas: the people Experience best ideas unexpectedly. The idea may generate
inconvenient situations. It is important to make some preparations to catch hold ideas. The
people can make use of mobiles, laptops, Computers, Notepads etc. to capture these ideas and
get more benefits from the ideas.
10.What do you mean by presentation Aids. Explain different types of Presentation aids.?

A presentation is a live mode of sharing information with a select audience .It is a form of oral
communication in which a person shares factual information with a particular audience.

Techniques of presentation Aids:

1.Objects:
Physical things can be very useful and create a very visceral impact as you use them as direct
examples or as metaphors for points you want to make.
2.Photographs:
Photographs provide a picture of reality and are easily included in slides where they can be
used illustrate a point or just provide a background. they are good for illustrating action,
evoking emotion and more.
3.Diagrams:

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

Diagrams illustrates concepts and ideas by using shapes rather than words. Shapes can have
different internal angles and use color with specific effect, such as using red to make something
standout or imply danger. Diagrams can be positioned relative to one another for subtle effect.
4.Graphs:Graphs and charts are diagrams that interpret data, visually they include line graph,
Bar charts, pie charts, radar diagrams and so on.
5Graphs are much better than the tables at showing meaning and communicating the value of
the data.
5.Charts:
Non-Numeric charts can show a number of different things, in particular where individual items
have distinct relationships with one another.

Flow chart show the relationships between different activities. Organizational charts show who
reports to whom. Network diagrams show many to many relationships.
6.Maps:
Maps are variants of charts that are used to show where things are relative to one another.
They may be to scale or simply relative.
7.Power point presentation:
Microsoft power point is probably now the most commonly used form of visual aid . Used well,
it can really help in presentation.
8.Over head projector slides/Transparencies:
A very useful tool found in most lecture and seminar rooms .The OHP projects and enlarges
your slides onto a screen or wall without requiring the lights to be dimmed. A useful rule of
thumb is to use 18 point text if you are producing slides with text on a computer. This should
also helps reduce the amount of information on each slide.
9.White or Black board:
White or Black board can be very useful to help to explain the sequence of ideas or routines,
particularly in the sciences.
10.Paper handouts:
Hand outs are incredibly useful and it is detailed to fit on a slide for audience to have a full
record of your findings. one powerful way of avoiding these pitfalls is to give out incomplete
handouts at key stages during your presentations.
11.Flipchart:
A flipchart is a large pad of paper on a stand .it is a very useful and flexible way of recording
information during your presentation.
12.Video(DVD or VHS):
Video gives a chance to show stimulating visual information. Use video to bring movement
,pictures and sound into presentation. Always make sure that the clip is directly relevant to the
content.
13.Posters:
You can craft a poster in a variety of ways. For example tape or paste a hand drawn picture on
poster board, or use pictures from other sources.

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14.Models:A three dimensional model also provides a very effective visual aid. if your speech
concern a house ,animal or car, for example you can bring in a smaller version of what you are
talking about. Use the model to help the audience understand your key points better

11. What is meant by career planning? Explain the career planning Process.

The process of career planning includes the following steps:

Step -1 : Self –Assessment:
The first step in the career planning model involves gathering Information to assist in making a
decision about a career. This should develop an understanding of self including Values, Intrests,
aptitudes, abilities, personal traits and desired life style and become aware of the
interrelationship between self and occupational choice.
Step 2-Accxademic /Career Options:
The second step allows individuals to investigate the world of the work in greater depth,
narrow a general occupational direction into a specific one through an informed decision
making process, and declare a major.
Step 3 : Relevant/Practical Experience:
In step III individuals evaluate occupational choices and gain practical experience through
internships, cooperative education, relevant summer employment and volunteer work and
campus activities. In addition more specific decisions about occupational choices are made.
Step 4: Job search / Graduate School Preparation:
An initial occupational choice is made in step iv. Individuals prepare for and begin conducting a
job search or apply to graduate or professional schools.

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

III SEMESTER B.COM EXAMINATION NOV/DEC -2018

PUBLIC RELATIONS AND CORPORATE COMMUNICATION TIME 3 HRS MARKS 70

I.SECTION A ANSWER ANY 5 SUB QUESTIONS 5 X 2 = 10

a. What is Stress Management

Stress Management
Stress management means it is a process of assessing and overcoming the stress and increase
the level of motivation and efficiency of the employees.

b. Define Attitude?

An attitude is an expression of favor or disfavor towards a person, things, place or event.

An attitude can be define as a positive or negative evaluation of people ,objects, events
activities, ideas or anything in the environment

c. Give 2 features of Attainable goals

1) S =Specific: 2. M=Measurable: 3.A=Attainable: 4.R= Realistic:

d. What is body Language?

Body language means the changes that occurs in body position in the moments that shows
what a person is feeling and thinking.
e. Who is creative person?

A person who has the ability to make new or involving in the process by which new ideas are
involved which is usually executed in an unusual manner is called a creative person

f. Define career Planning?

The process that enables individuals to choose their career and the way through which he can
achieve those goals is called career planning.
g. What is Exit Interviews?

This type of interview is conducted to know the reason for resigning the job. Exit interview is
mainly conducted to get information for the final settlement to an employee regarding final
Cheque, Earned Leave, Provident fund etc .

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II. SECTION B Answer any three questions .each questions carries 6 marks 3 X 6 = 18

2.What are the steps involved in problem solving Process.

The steps involved in problem solving process are:

1.Define the problem:

Diagnose the situation so that your focus is on the problem, not just its symptoms. Helpful
techniques at this stage include using flowchart to identify the expected steps of process and
cause and effect diagrams to define and analyze root causes.

2.Generate Alternative solutions:

Develop the alternative solutions for the problem solving and there may be many solutions are
available to solve one particular problem. Considering multiple alternatives can significantly
enhance the value of your final solution. Many alternative solutions should be generated before
evaluating any of them.

3.Evaluate and select an Alternative:

Skilled problem solvers use a series of considerations when selecting the best alternative. They
consider the extent to which a particular alternative will solve the problem without causing
other unanticipated problems. All individuals should involved will accept the alternative.

4.Implement the solution

Leaders may be called upon to order the solution to be implemented by others, the solution to
others or facilitate the implementation by involve the efforts of others.

5.Feed back or follow up:

Feedback channels must be built into the implementation of the solution to procedure
continuous monitoring and testing of actual events against expectations, problem solving and
the techniques used to derive deviation, can only be effective in an organization if the solution
remains in place and is updated to respond to future changes.

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3.Give the objective of Group discussion

Group discussion is one of the important and popular techniques being used in number of
personality tests. It involves understanding listening, sharing ideas, experience, accepting
others point of view and criticism.

Objectives of Group discussion:

1.It helps in producing a range of options or solutions.
2.Helps in generating ideas by examining various issues in greater depth, looking at different
dimensions of the issues.
3.Helps in developing skills in interpersonal communication and in expressing the view a in a
clear manner.
4.It is an effective mean of changing attitudes through the influence of peers in the group.
5.Group discussion is considered to be a valuable means of obtaining feedback for them on
verbal skills, motivation level and personal traits of the participants and characters of the
particular group.

4.Explain the Brain storming sequence.

Brain storming sequence:

1.Review the rules:

To support to the participants in spontaneously proposing ideas and solutions. Certain ground
rules need to be established and role designated.
2.Set a Time limit:
Brainstorming sessions must start with set time limit. For example the group of students can
brainstorm on topic “ Today’s education system and employability” for 30 minutes.
3.State the question:
While starting the brainstorming session one must start with a question for which the answer
has to find out the answer. For example Do we have education system which helps students to
become employable in job market?. Do collect as many ideas as possible from all participant
with no criticisms or judgment made while ideas are being generated.
4.Collect Ideas:
Do welcome all ideas are welcome no matter how silly or far out they seem. Be creative the
more ideas better because at this point you don’t know what might work.
5.Record and display ideas:
Do write all ideas on flip chart or board so the whole group can easily see them.
6.Clarify the meaning:
A facilitator asks for elaboration when necessary and when no one else in the group does.
7.Eliminate duplications:
Sometimes a participant repeats a response that already exists. Encourage the participant to
come up with her own idea.

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5.How to overcome stress? Explain briefly

Following habits can remarkably help to relieve stress.

1. Regular Meditation
2. Physical exercise
3. Balance diet
4. Focused thinking
5. Control of anger
6. Managing depression
7. Maintaining calmness in stressful situations
8. Having positive attitude towards life
9. Harmony towards self and others.
10. Listening music
11. Taking rest
12.Conflict resolution

6.What are characteristics of good speech.

Characteristics of good speech are:

1.Clarity:
A good speech should be clear to the audience or listener. A speech must be successful to attain
its objectives by making a clear expression.
2.Informal talk:
A good speech should be like a chat between two intimate friends. There should be perfect
contact between speaker and audience.
3.Live and Concrete:
A good speech is lived in nature and contains concrete facts which are easy to understand.
4.Brevity:
Audience on an average cannot concentrate more than 15 to 20 minutes. So Speech should not
be longer than this unless audience wants more.
5.Intersting:
A good speech is an interesting one which involves quotations, anecdotes and humour.
Quotations should be original and anecdote should be new and brief. Whereas humours
should be gentle with good taste.
6.Audience oriented:
A good speech is always audience oriented. It considers the age, sex and religion, social and
economic view of the listener

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

III. Answer any three of the following. Each questions carries 14 marks : 3 X 14 = 42

7. Define Emotional Intelligence. Explain the importance of Emotional Intelligence?

Emotional intelligence means it is a way of determining the degree of maturity level of an

individual to handle his emotions.

Characteristics of Emotional Intelligence:

1. Self awareness:
People with high Emotional Intelligence understand their emotions and they don’t let their
feelings rule them. They know their strengths and weakness and they work on these areas so
they can perform better.
2.Self regulations:
This is the ability to control emotions and impulses. people who regulate typically don’t allow
themselves to become too angry or jealous and they don’t make impulsive, careless decisions.
they think before they act.
3.Motivation:
People with the high Emotional Intelligence are willing to defer immediate results for long term
success. They are high productive, love a challenge and are affective in whatever they do,
4.Empathy:
This is the ability to identify with and understand the wants, needs and viewpoints of those
around you. Empathetic people avoid stereotyping and judging too quickly and they live their
lives in an open, honest way.
5.Social skills:
people with strong social skills are typically team players. Rather focus on their own success,
they help others to develop and shine. They can manage disputes, are excellent communicator
and are masters at building and maintaining relationships.
6.Change agents:
People with strong Emotional Intelligence are often ready to change for the good and are open
to adopt changes for their betterment.
7.Managing our own emotions:
Handling feelings so that they are appropriate is an ability that builds on self awareness. this
component will examine the ones own feeling. People who are poor in this ability are
constantly battling feeling of distress, while those who excel in it can be bounce back far more
quickly from life’s setbacks and upsets.
8. Motivating ourselves:
Marshalling emotions in the service of a goal is essential for paying attention ,for self
motivation and mastery and for creativity.
9.Handling relationships:
The art of relationship is in large part, skill in managing emotions in others. most of the people
who meets these people like them and as a result they have many friends and often enjoy high
level of success in their careers.

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

8.Explain the sources and types of stress Management?

Stress Management
Stress management means it is a process of assessing and overcoming the stress and increase
the level of motivation and efficiency of the employees.
Reasons of stress:
1. Career concern:
If an employees feels that he is very much behind in the corporate leader than he may
experience stress .hence unfulfilled career expectations are the significant source of stress.
2.Role of ambiguity:
It occurs when the persons does not know what he or she supposed to do on the job. When the
tasks and responsibilities are not clear so it results in stress.
3.Routing work shifts:
Stress may occur in those individuals who work on different work shifts. Working in day and
night shifts create psychological and physical problems.
4.Occupational demands;
Some jobs are more demanding than others job that involve risk and danger are more stressful.
5.Work Over Load:
Excessive work load leads to stress as it puts a person under the tremendous pressure.
6.work under load:
In this case too little work or very easy work is expected on the part of the employee. Doing less
work or jobs of routine and simple nature would lead to monotony and boredom ,which can
lead to stress.
7.Poor working conditions:
Employee may be subject to poor working conditions .it would include good lighting and
ventilation, noise and dust also increases stress.
8.Organisational Changes: When changes occurs people have to adopt to those changes and
this may cause stress.
Types of stress:
1. Acute stress
Short term stressor leads to acute stress .It evolves all of a sudden, is extremely sharp and
vanishes rapidly.
2. Chronic stress:
Chronic stress is a prolonged stress that exists for weeks, months or even years. this type stress
is usually experienced by those constantly relocating from one place to another or changing
jobs frequently.
3. Hyper stress: hyper stress occurs when an individual is asked to do something which is
beyond his or her capacity. Overloaded or over work are the reasons for hyper stress.
4. Hypo stress:
Hypo stress is the opposite of hyper stress . Hyper stress occurs when an individual feels that
jobs is boring or challenging. People who experienced are often restless and uninspired. A
factory worker who performs repetitive tasks might experience hyper stress.

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION –QUESTION BANK

9.Define communication? Explain the importance of communication.

Communication is a process in which people share information, ideas, and feelings ,expressions
of thoughts and emotions through words.
Communication is defined as the transfer of information from the sender to the receiver, with
the information being understood by the receiver

Importance of communication

1.Every business concern has certain specified objectives.

2.Communication is basic to an organization’s existence
3.Assists the manager in performing his managerial functions
4.Providing information on the company’s activities
5.Helps in decision making
6.Communicating the business targets
7.Workers to express their views and opinions.
8.Employes in understanding their role.
9.Improves the physical and mental health by reducing stress caused by misunderstanding
10.Ensures conveying of idea in letters and spirit.
11.Leads others to mutual benefits and win –win situation
12.Motivates other for better performance and productivity
13.Generates meaningful and fruitful conversation.
14.It facilitates conveying clear instructions and discussions.
15.Overcomes the misunderstanding caused by rumor.
10.Explain the sources of employers and potential employment

Sources of potential Employment:

I. Internal Sources :
1.Transfers
2.Promotions
3.Present Employees

II. External Sources:

1.Advertisement 2.Employment Exchange
3.Schools ,college and Universities
4.Recomendations of Existing Employees
7.Labour Unions 8.Labour contractors
9.Former Employees
10.Employment Exchanges

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11. What is meant by career planning? Explain the Process and advantages of career planning

According to Schermerhorn” career planning is a process of systematic matching career goals

and individuals capabilities with opportunities for their fulfillment.
The process of career planning includes the following steps:
Step -1 : Self –Assessment:
The first step in the career planning model involves gathering Information to assist in making a
decision about a career. This should develop an understanding of self including Values, Intrests,
aptitudes, abilities, personal traits and desired life style and become aware of the
interrelationship between self and occupational choice.
Step 2-Accxademic /Career Options:
The second step allows individuals to investigate the world of the work in greater depth,
narrow a general occupational direction into a specific one through an informed decision
making process, and declare a major.
Step 3 : Relevant/Practical Experience:
In step III individuals evaluate occupational choices and gain practical experience through
internships, cooperative education, relevant summer employment and volunteer work and
campus activities. In addition more specific decisions about occupational choices are made.
Step 4: Job search / Graduate School Preparation:
An initial occupational choice is made in step iv. Individuals prepare for and begin conducting a
job search or apply to graduate or professional schools.
Merits of career planning:
1.Knowledge to various long-term career:
The process of career planning helps individuals to have knowledge to various long-term career
opportunities.
2. Select career suitable to their lifestyles:
This knowledge helps them select career suitable to their lifestyles, preferences. Etc.
3. Job satisfaction:
It helps organizations identify internal employees for promotion adding to retention. Internal
promotions, up gradations and transfers motivate employees, boost morale & lead to job
satisfaction.
4. Employee commitment:
Increased job satisfaction enhances employee commitment & loyalty with a sense of belonging
to the organization.
5. Await his turn of promotion:
Employee will await his turn of promotion rather than changing to another organization which
lowers employee turnover.

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6. Employees performance on the job:

It improves employees performances on the job by tapping their potentials this leads to
employee growth.
7. Satisfies employee’s esteem needs:
It satisfies employee’s esteem needs which results in employee retention.
For organizations:
1. Availability of human resources:
Correct career planning & development ensures the availability of human resources with
required skill, knowledge and talent.
2. Ability to attract and retain:
The efficient policies and practices improve the organizations ability to attract and retain highly
skilled and talented employees.
3. Reduces work frustrations:
Career planning satisfies employees expectations and reduces work frustrations leading to job
satisfactions & company loyalty.
4. Promoting organizational goodwill: By protecting the employee’s interests , career planning
& development results in promoting organizational goodwill.

III SEMESTER B.COM EXAMINATION NOV/DEC -2017

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION TIME 3 HRS MARKS 70

I.SECTION A ANSWER ANY 5 SUB QUESTIONS 5 X 2 = 10

a. Mention any two components of Attitude.

1.Affective component (feelings 2.Behavioral (or cognitive) component(actions

&reactions): 3.Cognitive component(thoughts):
b.What is Mission Statement?

Mission : A mission statement is a sentence describing the company’s function, markets and
competitive advantages, a short written statement of your business goals and philosophies.
c.What is Brain Storming?

Brain storming is technique of finding a creative solution to a problem which involves an

individual or a group who discuss the problem.
d. What is grape wine communication

Informal communication is also known as grape vine communication. In grapevine

communication information coverage a long way by passing from one person to another person
leaving no indication from which point it started.
e.Give the meaning of Communication Gap

Communication gap is a state that occurs when what is being said is not been communicated to
the addressee properly and completely. Communication gap in the organization means that the
goals and objectives that are set by top management are either not communicated to the
employees of the organization at all levels .
d. State the meaning of “Resume”.

A résumé is a brief document that summarizes one’s employment history, education, and
experiences that are relevant to one’s qualifications for a particular job.
e.Give the meaning of Communication Gap

Communication gap is a state that occurs when what is being said is not been communicated to
the addressee properly and completely. Communication gap in the organization means that the
goals and objectives that are set by top management are either not communicated to the
employees of the organization at all levels .
f.Define career Planning

According to Schermerhorn” career planning is a process of systematic matching career goals

and individuals capabilities with opportunities for their fulfillment.

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II. SECTION B Answer any three questions .each questions carries 6 marks 3 X 6 = 18

2.Explain the factors affecting interpersonal relationship.

Factors affecting Interpersonal relationships

1.Compatibility and rapport
2.Uniqueness and irreplaceability
3.Communication and self disclosure
4.Honesty, trust and accountability
5.Adjusting and compromising
6.Forgive and forget attitude

3.Explain the features of attainable goals

Individuals must focus on SMART goals in order to be successful in attaining the goals they
have set SMART goals.
1) S =Specific: S stands for the specific goals should be set. goals should be simply state what
one wants to achieve it should motivate individual to work more effectively to achieve goals.
2. M=Measurable: M stands for measurable. It means that goal should be able to be measured.
Individuals should be able to easily track the progress of goal.
3.A=Attainable: A stands for attainable . it means that one must make all the possible efforts to
attain a goal. Among several goals a person should start with most important goal to be
achieved.
4.R= Realistic: R stands for the word realistic. it means that goals set should not be vague.
Goals should be such that a person should be able to achieve it. For example a middle class
person makes a goal to buy a Mercedes Benz car within a week. this type of goal is not realistic
goal.
5.T= Timely: T stands for the word time .time should be set within which each and every goal
should be achieved. Time puts pressure and motivates individual to complete the goal
effectively. time may be set as one week, one month, or one year etc.

4.Explain the Brain storming sequence.

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Brain storming sequence:

1.Review the rules:

To support to the participants in spontaneously proposing ideas and solutions. Certain ground
rules need to be established and role designated.
2.Set a Time limit:
Brainstorming sessions must start with set time limit. For example the group of students can
brainstorm on topic “ Today’s education system and employability” for 30 minutes.
3.State the question:
While starting the brainstorming session one must start with a question for which the answer
has to find out the answer. For example Do we have education system which helps students to
become employable in job market?. Do collect as many ideas as possible from all participant
with no criticisms or judgment made while ideas are being generated.
4.Collect Ideas:
Do welcome all ideas are welcome no matter how silly or far out they seem. Be creative the
more ideas better because at this point you don’t know what might work.
5.Record and display ideas:
Do write all ideas on flip chart or board so the whole group can easily see them.
6.Clarify the meaning:
A facilitator asks for elaboration when necessary and when no one else in the group does.
7.Eliminate duplications:
Sometimes a participant repeats a response that already exists. Encourage the participant to
come up with her own idea.

5.Enumerate importance of communication.

Importance of communication

1.Every business concern has certain specified objectives.

2.Communication is basic to an organization’s existence
3.Assists the manager in performing his managerial functions
4.Providing information on the company’s activities
5.Helps in decision making
6.Communicating the business targets
7.Workers to express their views and opinions.
8.Employes in understanding their role.
9.Improves the physical and mental health by reducing stress caused by misunderstanding
10.Ensures conveying of idea in letters and spirit.
11.Leads others to mutual benefits and win –win situation
12.Motivates other for better performance and productivity
13.Generates meaningful and fruitful conversation.
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14.It facilitates conveying clear instructions and discussions.

15.Overcomes the misunderstanding caused by rumor.

6.Explain the factors to be considered in career planning.

Success full career planning requires that every individual should set realistic goals, determine
the strengths and weakness in his job performance and develop skills that make him
marketable.

Factors to be considered in career planning

1.Preparing personal profile

2.Formulating personal and professional goals

3.Analysing Environment Effect

4.Analyse the strength and weakness

5.Developing Alternatives

6.Developing Contingency plans

7.Monitor career plan

III. Answer any three of the following. Each questions carries 14 marks : 3 X 14 = 42

7. Define Emotional Intelligence. Explain the characteristics of Emotional Intelligence?

Emotional intelligence means it is a way of determining the degree of maturity level of an

individual to handle his emotions.

Characteristics of Emotional Intelligence:

1. Self awareness:
People with high Emotional Intelligence understand their emotions and they don’t let their
feelings rule them. They know their strengths and weakness and they work on these areas so
they can perform better.
2.Self regulations:
This is the ability to control emotions and impulses. people who regulate typically don’t allow
themselves to become too angry or jealous and they don’t make impulsive, careless decisions.
they think before they act.
3.Motivation:
People with the high Emotional Intelligence are willing to defer immediate results for long term
success. They are high productive, love a challenge and are affective in whatever they do,
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4.Empathy:
This is the ability to identify with and understand the wants, needs and viewpoints of those
around you. Empathetic people avoid stereotyping and judging too quickly and they live their
lives in an open, honest way.
5.Social skills:
people with strong social skills are typically team players. Rather focus on their own success,
they help others to develop and shine. They can manage disputes, are excellent communicator
and are masters at building and maintaining relationships.
6.Change agents:
People with strong Emotional Intelligence are often ready to change for the good and are open
to adopt changes for their betterment.
7.Managing our own emotions:
Handling feelings so that they are appropriate is an ability that builds on self awareness. this
component will examine the ones own feeling. People who are poor in this ability are
constantly battling feeling of distress, while those who excel in it can be bounce back far more
quickly from life’s setbacks and upsets.
8. Motivating ourselves:
Marshalling emotions in the service of a goal is essential for paying attention ,for self
motivation and mastery and for creativity.
9.Handling relationships:
The art of relationship is in large part, skill in managing emotions in others. most of the people
who meets these people like them and as a result they have many friends and often enjoy high
level of success in their careers.
8.Explain the skill necessary for effective time Management?

1.Macro planning
2.Plan Each day
3.Prioritise tasks
4.Say no to Non essential tasks
5.Delegate
6.Take the time required to do quality job
7.Break large, time consuming Tasks into Smaller Tasks
8.Evaluate how one is spending his time
9.Take a time management course
10.Take a break when you Needed.
9.Explain the Qualities of a Creative Person.

Qualities of Creative person:

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1. Challenge the status quo 2. Avoid assumptions

3. Exhibit curiosity 4. Future oriented
5. Highly imaginative 6. Explore all possibilities
7. Adaptable to changing circumstances 8. Adaptable to different work environment.
9. Like taking risks 10.Never think anything impossible
11. Are visual thinkers 12. Look beyond the first idea.
13. Risk taker 14. Confident
15. Self disciplined 16. Divergent thinker
17. Self actualizing 18.Self knowledge
19.Sense of Humor 20.Energetic and flexible.
21.self Motivation 22.Ambition
23.Emotional stability.

10.What do you mean by Presentation Aids. Explain different types of Presentation aids.?

A presentation is a live mode of sharing information with a select audience .It is a form of oral
communication in which a person shares factual information with a particular audience.

Techniques of presentation Aids:

1.Objects:
Physical things can be very useful and create a very visceral impact as you use them as direct
examples or as metaphors for points you want to make.
2.Photographs:
Photographs provide a picture of reality and are easily included in slides where they can be
used illustrate a point or just provide a background. they are good for illustrating action,
evoking emotion and more.
3.Diagrams:
Diagrams illustrates concepts and ideas by using shapes rather than words. Shapes can have
different internal angles and use color with specific effect, such as using red to make something
standout or imply danger. Diagrams can be positioned relative to one another for subtle effect.
4.Graphs:Graphs and charts are diagrams that interpret data, visually they include line graph,
Bar charts, pie charts, radar diagrams and so on.
5Graphs are much better than the tables at showing meaning and communicating the value of
the data.
5.Charts:
Non-Numeric charts can show a number of different things, in particular where individual items
have distinct relationships with one another.
Flow chart show the relationships between different activities. Organizational charts show who
reports to whom. Network diagrams show many to many relationships.
6.Maps:

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Maps are variants of charts that are used to show where things are relative to one another.
They may be to scale or simply relative.
7.Power point presentation:
Microsoft power point is probably now the most commonly used form of visual aid . Used well,
it can really help in presentation.
8.Over head projector slides/Transparencies:
A very useful tool found in most lecture and seminar rooms .The OHP projects and enlarges
your slides onto a screen or wall without requiring the lights to be dimmed. A useful rule of
thumb is to use 18 point text if you are producing slides with text on a computer. This should
also helps reduce the amount of information on each slide.
9.White or Black board:
White or Black board can be very useful to help to explain the sequence of ideas or routines,
particularly in the sciences.
10.Paper handouts:
Hand outs are incredibly useful and it is detailed to fit on a slide for audience to have a full
record of your findings. one powerful way of avoiding these pitfalls is to give out incomplete
handouts at key stages during your presentations.
11.Flipchart:
A flipchart is a large pad of paper on a stand .it is a very useful and flexible way of recording
information during your presentation.
12.Video(DVD or VHS):
Video gives a chance to show stimulating visual information. Use video to bring movement
,pictures and sound into presentation. Always make sure that the clip is directly relevant to the
content.
13.Posters:
You can craft a poster in a variety of ways. For example tape or paste a hand drawn picture on
poster board, or use pictures from other sources.
14.Models:A three dimensional model also provides a very effective visual aid. if your speech
concern a house ,animal or car, for example you can bring in a smaller version of what you are
talking about. Use the model to help the audience understand your key points better

11. Explain the sources of Employers and Potential Employment.

Source of Information
1. People:
The best sources of information are those people who are already working as the profession
The professionals have the best knowledge of their field.
2. Career literature
Magazines , Journals , professional and hand books etc.. are career information.

3. Internet and online sources:

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The internet is another vast pool of easily accessible information based a lot of information
regarding almost every field is easily available on internet.
4. Educational program and Institutions:
Most progressive schools and educational institutions treat career counseling as an integral and
important component of their main stream activity by organizing lectures about career plan
they can create awareness about different career.
5. Major employee:
Just an individual are need of an appropriate job major employees like large companies and
organizations are also on the lookout for good and suitable employees such employees
themselves take the initiative and discriminate appropriate information so that reaches the
targeted section.
6. Organizations of professional and skilled:
The people those who are working in the organization that is skilled workers and professionals
employees within the organization will give good information about a particular job.

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PUBLIC RELATIONS AND CORPORATE COMMUNICATION TIME 3 HRS MARKS 70

I.SECTION A ANSWER ANY 5 SUB QUESTIONS 5 X 2 = 10

a. Mention the types of Stress

1. Acute stress2. Chronic stress: 3. Hyper stress: 4. Hypo stress:

b.Define Emotional Intelligence

Emotional intelligence means it is a way of determining the degree of maturity level of an

individual to handle his emotions.

c.What is meant by Creativity?

Definition: According to Linda Naiman , ”creativity has the act of turning new and imaginative
ides into reality. Creativity involves two processes thinking and producing”.
d. State the meaning of “Resume”.

A résumé is a brief document that summarizes one’s employment history, education, and
experiences that are relevant to one’s qualifications for a particular job.
e.What is formal Communication?

Formal communication refers to the communication that flows along formal organizational
structure. It flows through the established chain of command. Ex. Circulars, departmental
meetings.

f.State the meaning of Brainstorming

Brain storming is technique of finding a creative solution to a problem which involves an

individual or a group who discuss the problem.

g.Give the meaning of career.

Career can be defined as an individual’s growth in the his work experience in due course of time
and involves numerous activities based on his work which gives a sense of stability, discipline,
and significance to his existence.
According to Hall “ A career can be defined as the individually perceived sequence of work
related experiences and activities over the span of the person’s life”

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II. SECTION B Answer any three questions .each questions carries 6 marks 3 X 6 = 18

2.What is Negative Attitude?. Briefly explain the measure to overcome negative Attitudes.

Negative Attitude:
A Negative attitude is self defeating and reflects a state of mind that has negative emotions.
A negative attitude is a gate way towards the darker side of the life and pain of depression.
Negative Thinking – is characterized by feelings of pessimism, low self esteem, low self-worth,
self pity, depression, misery and helplessness.
Measures to overcome Negative Attitude
1. Choose to be happy : yes it is matter of choice .when negative thoughts enter your mind just
refuse to look at them, substituting with them with happy thoughts.
2.Look at the brighter side of the life.
3. Choose to be optimistic.
4.Find reasons to smile more often
5.Have faith in yourself, and believe that the universe can help you
6.Associate yourself with happy people.
7.Read inspiring stories
8.Read inspiring quotes Affirmations help one to feel inspired and motivated
9.Learn to be mater of your thoughts
10.Visualizing the success and the best things which you want yo happen. what you want to
happen

3.Explain the Importance of Time Management

Time management is a set of principles, practices and skills applied to get more value out of
time with the aim to improve the quality of time.
Managing your time well means managing your life well. It refers to managing time
effectively for right purpose. It’s the art of arranging one’s schedule to work effectively.
Importance /advantages of time management:
1. Minimize stress:
Time management enhances efficiency and productivity which leads to a happier professional
life and reduces stress.
2. Provides a sense of achievement:
Good time management facilitates and enables timely completion of tasks and achievement of
goals.
3.Enhance productivity:
Good time management also enhances productivity as rational use of time results in more
output.
4.Minimises efforts:
Time management makes work easy requiring less time and efforts to achieve the same task. it
is an effort saving technique.
5.Reduces wastages of time:

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By care full planning and managing time one is able to optimize the use of available time there
by avoiding or reducing wastage .this is important because time is a very important resource.
6.provides free time:
Time managed is time saved which can thus be utilized for leisure and recreational activities.
With the family or on socializing. which are very crucial for improving for improving the
efficiency of work as well as the overall quality of life.
7. Improves reputation:
Good time management enhances efficiency thereby improving performance. professionals
who manage time better. Perform better and achieve more and thereby earn good reputation
for delivering on time.
8.Reduces re work:
Proper time management also reduces errors at work thus preventing the need for need for
redoing things.

4.Briefly narrate the methods of enhancing Creativity.

Methods of Enhancing creativity:

1.Stimulate Yourself:
The people who involve in stimulating themselves with a variety of new sounds, conversations,
taste, people etc. leads to enhance creativity within self. The stimulations lead to enhance
performance in the individuals.
2.Identify creativity mood:
The individual they must know their creative moods. When people are stressed due to daily
routine it is better for them to break the routine and involve in some other activities. For
example the individual can take rest by going sleep. The individuals can go for holiday. So that
they get back their energy for doing creative things. The creative moods can result in evolving
new ideas and concepts.
3.Give space for yourself:
The people involving in continuous work lead to stress. The people manage stress by giving
space for themselves in busy schedule. For example people work on daily basis but release
stress by taking holiday or rest for one day in a week.
4.Avoid Ideal time:
Time plays vital role in every one’s life. The individual’s practices to be productive enhance
efficiency in them. Ideal time leads to many worries. The people engaging in bringing new
ideas ,perspectives, questions and experiences to the problems to the problems that helps to
solve problems. Effective and optimum utilization of time leads to achievements in life.
5.Leadership:
Leadership is key linkage between individual creativity, knowledge and organizational
innovation. Leadership influences motivation. The organization communicates value to the

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people based on innovation. Leaders motivate people in developing a sense of pride in them
which results they can achieve individual and common goals.
6.Enhance Imagination:
The most powerful characteristics possessed by the people is creativity. The enhanced creative
imaginative power has helped brilliant thinkers, generous and ordinary people to discover
fantastic theories and concepts. The imagination power of the people helps to boost creativity.
7.Situations:
The people experience majority of ideas into mind in every day situations. For example the idea
can be generated while working, talking , walking etc. The individual must focus to catch these
ideas and work on it in appropriate direction to be successful in life..
8.Capture Ideas: the people Experience best ideas unexpectedly. The idea may generate
inconvenient situations. It is important to make some preparations to catch hold ideas. The
people can make use of mobiles, laptops, Computers, Notepads etc. to capture these ideas and
get more benefits from the ideas.

5.What are the characteristics of good speech.?

Characteristics of good speech are:

1.Clarity:
A good speech should be clear to the audience or listener. A speech must be successful to attain
its objectives by making a clear expression.
2.Informal talk:
A good speech should be like a chat between two intimate friends. There should be perfect
contact between speaker and audience.
3.Live and Concrete:
A good speech is lived in nature and contains concrete facts which are easy to understand.
4.Brevity:
Audience on an average cannot concentrate more than 15 to 20 minutes. So Speech should not
be longer than this unless audience wants more.
5.Intersting:
A good speech is an interesting one which involves quotations, anecdotes and humour.
Quotations should be original and anecdote should be new and brief. Whereas humours
should be gentle with good taste.
6.Audience oriented:
A good speech is always audience oriented. It considers the age, sex and religion, social and
economic view of the listener

6.Give a note on sources of information for different Careers.

Source of Information

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1. People:
The best sources of information are those people who are already working as the profession
The professionals have the best knowledge of their field.
2. Career literature
Magazines , Journals , professional and hand books etc.. are career information.
3. Internet and online sources:
The internet is another vast pool of easily accessible information based a lot of information
regarding almost every field is easily available on internet.
4. Educational program and Institutions:
Most progressive schools and educational institutions treat career counseling as an integral and
important component of their main stream activity by organizing lectures about career plan
they can create awareness about different career.
5. Major employee:
Just an individual are need of an appropriate job major employees like large companies and
organizations are also on the lookout for good and suitable employees such employees
themselves take the initiative and discriminate appropriate information so that reaches the
targeted section.
6. Organizations of professional and skilled:
The people those who are working in the organization that is skilled workers and professionals
employees within the organization will give good information about a particular job.

III. Answer any three of the following. Each questions carries 14 marks : 3 X 14 = 42

7. What is meant by interpersonal Relationship? Explain its importance in personal and

professional life?

Emotional intelligence means it is a way of determining the degree of maturity level of

an individual to handle his emotions.
Importance or significance of interpersonal relationship:
Good relationship play significant role in both personal as well as professional life of an
individual. The rate of interpersonal relationship in personal and professional life is mentioned
below.
1.Personal life:
a)Helps people to enjoy better family life:
people having capability to manage interpersonal relationship appropriately can easily develop
strong and wealthy interpersonal relationship with their family members.
b)Helps in enjoying better social life:
the individual capable of managing interpersonal relations develop better social life as they are
capable of adjusting themselves according to the demand of the society.

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c)helps to reduce stress:

human being are not machines who can work at stretch. We need people to talk to and share
our feelings. An individual working in isolation is more prone to stress and anexity.
2. Professional Life:
Healthy interpersonal relationship among the members of the organization not only result in
proper working of the organization but also help in developing trust between them.
a) facilitate mutual understanding among employees and management:
healthy relationship among members of the organization is very crucial to create healthy
working environment.
b)Supports team work:
The strong interpersonal relationship among the employees at the work place inspire them to
work by team.
c)Motivate employees:
Healthy inter personal relationship are good sources of motivating employees. It makes them
happy and confident and increase their job satisfaction level.
d)Helps to develop trust:
Good interpersonal relationship helps in the development of trust among the individual and
develop positive feeling among people.

8.Explain the general Principles of Stress Management?

General principles of stress management

1.Time Management:
One should manage his time properly. he should avoid setting unrealistic goals. preparation of
to do list helps managing time effectively. One should also note that he should accept
responsibilities over and above his capacity.
2.Prioritze tasks:
Make a list of task you have to do and tackle them in order of importance. Do the high priority
items first. This helps to completing the work more pleasantly.
3.Relax and Breathe deeply:
Our body cannot maintain the same level of energy without that extra oxygen. Therefore it is
necessary to breathe deeply to get extra oxygen. This releases considerable amount of stress.
4.Take more breaks from your work:
Working continuously without break causes monotony, boredom and stress. Therefore taking
break in between helps us to relax, break monotony and reduce stress. One should get away
from the desk and move out for few minutes and resume work.

5.Delegate Responsibility:

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Management is all about getting things done by others. One should learn the art of delegation
of responsibilities to others. If the task is properly distributed to the capable persons in the
organization, the considerable amount of stress can be reduced.
6.Get more sleep:
Stress causes due to lack of sleep also. One should take enough sleep in order to stay fresh and
fit to work the next day .taking proper sleep increases energy level and ability to concentrate.
7.Spend more time with optimistic people:
It is necessary to have people with positive attitude. Negative people will create negative
thoughts, leading to a stressful situation. To be cool and calm it requires that one should
practice positive attitude.
8.Practice effective communication:
Communication is most essential for preventing tensions .one should communicate in the
language of the receiver. He should be good in both verbal and non verbal communication. He
should also pay attention to co worker ‘s gesture, tone of voice and posture.
9.Developing good working relationships:
Trust, respect, understanding and compassion are necessary in any relationship. Co-workers
have to function as a team and reach the common goal. Good work relationships will relieve
stress. one should spend little time with co-workers to improve inter personal relationship.
10.Exercise regularly:
Aerobic exercise such as walking and swimming, produces brain chemicals that fit uplift your
mood and mental well being. Exercise also improves sleep and gives you time to think and focus
on other things.
11.Eat healthy foods , practice of yoga and meditations:
One should have proper food at specific intervals. He should never skip meals. It is necessary to
take time out for lunch no matter how busy he is. And also practice of yoga and meditations are
the best medicine to the stress.
12 .Anger Management:
Anger is normal and healthy emotions that helps people to detect and respond to a threatening
situation. If people can channelize anger it can be a powerful motivating force. The
uncontrolled anger can seriously harm personal and professional life.

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9.Prepare a resume for the post of software engineers in a company with imaginary details.

Prepare a resume for the post of software engineer in a company with imaginary details.

NANDHU
18.4th main ,4th cross
Madiwala, Bangalore
15 November 2018
The Chief Executive officer

Honeywell Ltd

Bangalore

Dear sir,

In reply to your advertisement in “Times of India” dated 10th November 2018 for the post of
software engineer. I wish to apply for the same.

After passing my higher secondary Examination I attended the AMC college Engineering and
hold a B.E in computer science. I have an experience of two years as a software Engineer.

I am enclosing testimonials from my previous employers along with my Bio Data and will be
glad to call and give you any further particulars needed.

Yours Sincerely

(NANDHU)

Encl:1.Testimonials

2.Resume

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RESUME

NANDHU
18.4th main ,4th cross
Madiwala, Bangalore
1234567894
[email protected]
15 November 2018
OBJECTIVE:
To be a part of an Institution utilizing my organizational skills and experience to achieve the
institutional goals
EDUCATIONAL QUALIFICATION:
QUALIFICATION INSTITUTION UNIVERSITY/BOAR YEAR OF PERCENTAGE
D PASSING
M.Tech Amritha vidya Deemed university 2012 75%
peedam
B.Tech Amrita Deemed University 2010 80%
vidyapeedam
PUC Christ junior PU BOARD 2007 90%
college
SSLC OLF HIGH SSLC BOARD 2005 95%
SCHOOL

EXPERIENCE:
5YEARS ,experience in software development in Accenture ltd.
SKILL SETS:
Flexible, hardworking, creative and organized ,having ability to adapt
&response to situations for dynamic environment.

Technical Skills : c language, Visual basic, oops using C++,JAVA

ACHIEVEMENTS : 1. Conrone software ,cochin ,as project co coordinator for 2 yrs

2. Accenture Bangalore as team leader for 3 years

Hobbies : Reading Novels, playing badminton

References: 1.The HR manger, Conrone software ,cochin

2. The project manager, Accenture Bangalore

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Personal information:
Name : NANDHU .
Fathers’ Name : SHIVA SHANKAR
Date of birth : 09-07-1986
Nationality : Indian
Languages known: Kannada ,English, Hindi
Gender: Male
Marital status: Single

Declaration :
I hereby declare that all the details the mentioned above are true to my knowledge.

signature
Date:20 November 2018
Place: BTM

10.What do you mean by presentation Aids. Explain different types of Presentation aids.?

A presentation is a live mode of sharing information with a select audience .It is a form of oral
communication in which a person shares factual information with a particular audience.

Techniques of presentation Aids:

1.Objects:
Physical things can be very useful and create a very visceral impact as you use them as direct
examples or as metaphors for points you want to make.
2.Photographs:
Photographs provide a picture of reality and are easily included in slides where they can be
used illustrate a point or just provide a background. they are good for illustrating action,
evoking emotion and more.
3.Diagrams:
Diagrams illustrates concepts and ideas by using shapes rather than words. Shapes can have
different internal angles and use color with specific effect, such as using red to make something
standout or imply danger. Diagrams can be positioned relative to one another for subtle effect.
4.Graphs:Graphs and charts are diagrams that interpret data, visually they include line graph,
Bar charts, pie charts, radar diagrams and so on.
5Graphs are much better than the tables at showing meaning and communicating the value of
the data.

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5.Charts:
Non-Numeric charts can show a number of different things, in particular where individual items
have distinct relationships with one another.
Flow chart show the relationships between different activities. Organizational charts show who
reports to whom. Network diagrams show many to many relationships.
6.Maps:
Maps are variants of charts that are used to show where things are relative to one another.
They may be to scale or simply relative.
7.Power point presentation:
Microsoft power point is probably now the most commonly used form of visual aid . Used well,
it can really help in presentation.
8.Over head projector slides/Transparencies:
A very useful tool found in most lecture and seminar rooms .The OHP projects and enlarges
your slides onto a screen or wall without requiring the lights to be dimmed. A useful rule of
thumb is to use 18 point text if you are producing slides with text on a computer. This should
also helps reduce the amount of information on each slide.
9.White or Black board:
White or Black board can be very useful to help to explain the sequence of ideas or routines,
particularly in the sciences.

10.Paper handouts:
Hand outs are incredibly useful and it is detailed to fit on a slide for audience to have a full
record of your findings. one powerful way of avoiding these pitfalls is to give out incomplete
handouts at key stages during your presentations.
11.Flipchart:
A flipchart is a large pad of paper on a stand .it is a very useful and flexible way of recording
information during your presentation.
12.Video(DVD or VHS):
Video gives a chance to show stimulating visual information. Use video to bring movement
,pictures and sound into presentation. Always make sure that the clip is directly relevant to the
content.
13.Posters:
You can craft a poster in a variety of ways. For example tape or paste a hand drawn picture on
poster board, or use pictures from other sources.
14.Models:A three dimensional model also provides a very effective visual aid. if your speech
concern a house ,animal or car, for example you can bring in a smaller version of what you are
talking about. Use the model to help the audience understand your key points better

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11. What is meant by career planning? Explain the career planning Process and advantages of
Career planning?

According to Schermerhorn” career planning is a process of systematic matching career goals

and individuals capabilities with opportunities for their fulfillment.
The process of career planning includes the following steps:

Step -1 : Self –Assessment:

The first step in the career planning model involves gathering Information to assist in making a
decision about a career. This should develop an understanding of self including Values, Intrests,
aptitudes, abilities, personal traits and desired life style and become aware of the
interrelationship between self and occupational choice.

Step 2-Accxademic /Career Options:

The second step allows individuals to investigate the world of the work in greater depth,
narrow a general occupational direction into a specific one through an informed decision
making process, and declare a major.

Step 3 : Relevant/Practical Experience:

In step III individuals evaluate occupational choices and gain practical experience through
internships, cooperative education, relevant summer employment and volunteer work and
campus activities. In addition more specific decisions about occupational choices are made.

Step 4: Job search / Graduate School Preparation:

An initial occupational choice is made in step iv. Individuals prepare for and begin conducting a
job search or apply to graduate or professional schools.

Merits of career planning:

1.Knowledge to various long-term career:
The process of career planning helps individuals to have knowledge to various long-term
career opportunities.
2. Select career suitable to their lifestyles:
This knowledge helps them select career suitable to their lifestyles, preferences. Etc.
3. Job satisfaction:
It helps organizations identify internal employees for promotion adding to retention. Internal
promotions, up gradations and transfers motivate employees, boost morale & lead to job
satisfaction.
4. Employee commitment:
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Increased job satisfaction enhances employee commitment & loyalty with a sense of belonging
to the organization.
5. Await his turn of promotion:
Employee will await his turn of promotion rather than changing to another organization which
lowers employee turnover.
6. Employees performance on the job:
It improves employees performances on the job by tapping their potentials this leads to
employee growth.
7. Satisfies employee’s esteem needs:
It satisfies employee’s esteem needs which results in employee retention.
For organizations:
1. Availability of human resources:
Correct career planning & development ensures the availability of human resources with
required skill, knowledge and talent.
2. Ability to attract and retain:
The efficient policies and practices improve the organizations ability to attract and retain highly
skilled and talented employees.
3. Reduces work frustrations:
Career planning satisfies employees expectations and reduces work frustrations leading to job
satisfactions & company loyalty.
4. Promoting organizational goodwill: By protecting the employee’s interests , career planning
& development results in promoting organizational goodwill.

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