GRADE

12

Entrepreneurship
Quarter 1 – Module 7:
1. Branding
2. The Business Plan
Most Essential Learning Competency:
1. Develop a brand name
2. Know the different parts of a Business Plan
3. Prepare a Business Plan

GOVERNMENT PROPERTY
NOT FOR SALE
ENTREPRENEURSHIP – Grade 12
Quarter 1 – Module 7: Branding
The Business Plan
First Edition, 2020

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Entrepreneurship
Quarter 1 – Module 7:
1. Branding
2. The Business Plan

How to use this Module

Before you start answering the module, I want you to set aside other tasks
that will disturb you while enjoying the lessons. Read the simple instructions below to
successfully enjoy the objectives of this kit. Have fun!
1. Follow carefully all the contents and instructions indicated in every page of
this module.
2. Write on your notebook or any writing pad the concepts about the lessons.
Writing enhances learning, that is important to develop and keep in
mind.
3. Perform all the provided activities in the module.
4. Let your facilitator/guardian assess your answers.
5. Analyze conceptually the posttest and apply what you have learned.
6. Enjoy studying!
Parts of the Module
This module has the following parts:
Expectations These are what you will be able to know after completing
the lessons in the module.

Pre-Test This will measure your prior knowledge and the concepts
to be mastered throughout the lesson.

Looking Back This section will measure what learnings and skills that you
understand from the previous lesson.

Brief Introduction This section will give you an overview of the lesson.

Activities These are activities designed to develop critical thinking

and other competencies. This can be done with or without
a partner depending on the nature
of the activity.

Remember This section summarizes the concepts and applications of

the lessons.

Checking your It will verify how you learned from the lesson.
Understanding

Post-Test This will measure how much you have learned from the
entire module.

Answer Card This contains answers to the activities in the module.

References This is a list of all sources used in developing this module.

Note to the Module Developer:

1. Lessons should reflect the 5C’s as part of the learning
outcomes.
2. Limit your module to 6 pages excluding title page and the
instruction in using the module. A maximum of 8 pages per
module including the title page and instruction.
3. One MELC is equal to 1 module. One module contains two
lessons. However, there are MELCs that are good for 2-3
weeks, in this case just prepare 1Module per week containing
two lessons.
4. An Open Source of artwork and illustration for materials
development is available at creativecommons.org.
5. Follow the LR standards for developing learning materials.
(See Enclosure 2)

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Expectations
Title of the Activity: Branding
The Business Plan

Specifically, this module will help you to:

• Develop a brand name
• Know the different parts of a Business Plan
• Prepare a Business Plan

Let us start your journey in learning more on lesson title. I am

sure you are ready and excited to answer the Pretest. Smile
and cheer up!

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Pre-Test
Directions: Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
1. It is a proprietary name, letter, number, or group of words, letters, or numbers
intended to differentiate one seller from another.
A. Branding B. Brand C. Logo D. Brand Name

2. It must be easy to pronounce, easy to remember and helps in the brand

positioning process.
A. Branding B. Brand C. Logo D. Brand Name

3. It is the ability of a potential customer to remember that a brand belongs to

certain product category.
A. Brand Awareness B. Brand C. Brand Name D. Branding

4. A written document that describes in detail how a business is going to achieve its
goals.
A. Articles of Incorporation C. Business Plan
B. Financial Statements D. Business Agreements

5. It is communicated by emphasizing the basic purpose of setting up the enterprise

in a mission statement.
A. Goals B. Mission C. Vision D. Statement

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Looking Back
Title of the Activity: THE MARKETING MIX
Directions: Write your answers in a separate yellow pad paper.
1. Why Marketing Mix is important for a business?
2. How do you make proper pricing?
3. Can you consider people or persons as a product too? Why?
4. What do you mean by total packaging?
5. How does business send information or message to their customers?

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Brief Introduction
Branding is a very challenging task to establish for every business from the
very start. Brand name must have a recall, which is easy to remember to customer
and to connect to the product’s quality, enterprise’ reputation or positioning and for
some, they try to connect their product/service’ name to known character/persona
popular to the people.
To ensure a successful business, an entrepreneur should prepare a sound
Business Plan detailing how a business is going to achieve its goals.

BRAND NAME
Once the value proposition is identified,
branding comes next as a second task and
must be consistent with the intent of the value
proposition. If the entrepreneur wants to
promote a high tech serious product for
example, he must not use “Barbie” as this
connotes toys that are not high tech.

Brand is a proprietary name, letter, number, or

group of words, letters, or numbers intended to
differentiate one seller from another. Brand
names therefore, must be easy to pronounce,
easy to remember and helps in the brand
positioning process. An enterprise must then work
hard to stir to the consumer minds the brand
awareness for their product or service, which is
the ability of a potential customer to remember that
a brand belongs to certain product category.

 A good example is the Tough Mama

rice cookers and multi-cookers.
Tough Mama was established in 2010
whose target buyers are
predominantly women and the name
depicts strength and durability. The
founder, Carol Yao whose father
owns Nikon small appliances that
later concentrated to electric fans.
Carol Yao wanted to use her two decades of experience in the appliance
industry to launch her own brand from scratch without using the goodwill of
her father’s brand. She also had to play various roles every day, from
daughter, to mother, to wife, to executive, to caterer, a real Tough Mama.

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THE BUSINESS PLAN

Every entrepreneur wishing to engage in any

business endeavor must have a Business
Plan to guide them throughout the process.
Different Business Plans are prepared for
different purposes. There are business plans
written prior to setting up an enterprise similar
to pre-feasibility study and a feasibility study in
order to attract prospective investors about the soundness and potentials of the
business. The Business Plan also conveys the capabilities and competencies of the
business owners and managers and it must also be able to “sell” the proponent and
the business proposition to the audience.

It is important to know that the Business Plan’s purpose is for whom it is being
written (target audience) with important questions they want to be answered, and
what would be the coverage of the business plan (in terms of depth and breadth).
tasks,
 Purpose of a Business Plan:
o Entice partners, investors, and bankers to fund a business venture
o Communicate what the enterprise is all about, what market it wants to
serve
o Show what financial return it could muster.

 Other reasons for writing a Business Plan:

o Some Business Plans are written during the first few years of the
enterprise in order to guide the entrepreneur on which strategies would be
most beneficial for the enterprise to take.
o Some are focused on bringing the enterprise to a highest level of growth, a
period where the enterprise has already reached its peak and would want
to enter into another endeavor by recreating and re-establishing itself.

 Important Information that a Business Plan must contain:

o The business itself
o The organizers
o The management and the technical people
o Financial structure
o Market potential
o Target market
o Projected sales, expenses, and profits
o Probable risks

 A Business Plan serves many masters:

o It serves the entrepreneur who must set a navigational course.

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o It serves investors and cautious financiers.
o It serves the managers and staff of the organization so that they will know
the strategies and programs of the enterprise.

 Parts of a Business Plan:

I. Introduction
A. The Business Concept and the Business Model
B. The Business Goals: Vision, Mission, Objectives, and Performance
Targets
C. The Business Offering and Justification
II. Executive Summary
III. The Business Proponents: Organizers with their Capabilities and
Contributions
IV. The Target Customers and the Main Value Proposition to the Customer
V. The Market, Market Justification based on the Industry Dynamics and the
Macro Environmental Factors Affecting the Opportunities and Threats in
the Market, the Size, Potential and Realistic Share of the Market
VI. The Product and Service Offerings
VII. The Enterprise Strategy and Enterprise Delivery Systems: Business
Competitiveness
VIII. The Financial Forecasts and Expected Returns, Risks, and Contingencies
IX. Environmental and Regulatory Compliance
X. The Capital Structure and Financial Offerings: Returns and Benefits to
Investors, Financiers, and Business Partners

Introduction:

A. The Business Concept and the Business Model

 It contains the importance of the enterprise in a brief but powerful style. It
emphasized the value of the product offering to the target customers who
would likely buy it.
 The concept must then be translated into a business model, a formula on
how the enterprise exactly plans to make money out of the business.
 Four areas of money making which the business model must address:
o How will the business raise revenues? What critical factors will cause
the revenues to materialize?
o What will be the cost of the enterprise products and other costs of
doing business? How will these costs be managed to ensure

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comfortable profits? What critical factors will drive the costs? How can
these factors be controlled?
o What will be the major investments of the enterprise? Why will these
investments give the enterprise a competitive edge?
o How will the enterprise finance the investments? How will the
enterprise fund its growth?

B. The Business Goals: Vision, Mission, Objectives, and Performance

Targets
 It shows the future and long-term prospects of the enterprise and
composed of vision, mission, objectives, key result areas and performance
indicators of the enterprise.
o Example: Double Happiness Company

Vision: To establish a commanding presence and market leadership

as a food chain servicing major bus terminals in Central Luzon within
the next five years.

Goals are communicated by emphasizing the basic purpose of setting

up the enterprise in a mission statement. Note that all business
enterprises are established for the purpose of making money for its
investors.

Mission Statement: To provide quality food and passenger

convenience services that would generate sufficient profits for the
stockholders and improve the lives of its employees.

The vision and mission statements must then be translated into

measurable end results, which is known as objectives. Objectives
must be more specific than the vision and mission statements. They
should be measurable, achievable and time-bound.

Objectives:
1. To establish a strong market presence in Central Luzon
2. To earn good financial returns for its owners
3. To delight customers with high quality food and services, and
4. To make Double Happiness a happy and rewarding to work in.

Key Result Areas:

Objectives Key Result Areas

1. To establish a strong market 1. Number of food outlets in major
presence in Central Luzon. bus terminals in Central Luzon
2. Sales volume attained
3. Market share in Central Luzon
2. To earn good financial returns 1. Amount of net profits realized for
for its owners. the next five years
2. Return on Equity (ROE)
3. Return on Assets (ROA) or
return of investments (ROI)
4. Return on sales (ROS)

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3. To delight customers with high 1. Growth in sales per outlet
quality food and services. 2. Percentage of repeat customer
3. Number of customer
commendations or complains
4. Awards and recognition given by
the company or the government
for excellent service
5. Customer survey rating to
ascertain customers’ degree of
delight
4. To make Double Happiness a 1. Compensation and benefits of
happy and rewarding place to managers and workers are
work in above industry rates
2. Management and employee
turnover
3. Number of job applicants
compared to other similar
establishments

Performance Indicators:
Performance Indicators
2020 2021 2026
Key Result Areas (Now) (1 Year (5 Years
Later) Later)
1a. Number of food outlets in major bus terminals in 3 5 20
Central Luzon
1b. Sales volume attained P7 M P13 M P60 M
1c. Market share in Central Luzon 2% 3% 12%
2.a. Amount of net profits realized for the next five years P1 M P2 M P10 M
2b. Return on Equity (ROE) 30% 40% 60%
2c. Return on Assets (ROA) or Return on Investments (ROI) 15% 20% 30%
2d. Return on Sales (ROS) 14% 15% 16%
3a. Growth in sales per outlet 20% 20% 20%
3b. Percentage of repeat customers 30% 40% 50%
3c. Number of customer commendations, 4 out of 20 6 out of 20 10 out of 20
1 out of 20 1 out of 50 1 out of 100
Number of customer complaints
3d. Awards and recognition given by the community or the None One by Two by Central
Bulacan Luzon
government or excellent service Chamber Provinces

3e. Customer survey rating to ascertain customers degree 3.5 4 4.5

of delight (on a scale (on a scale (on a scale
of 1-5) of 1-5) of 1-5)
4a. Compensation and benefits of managers and workers Same as 5% above 15% above
are above industry rates Industry Industry Industry
3 out of 2 out of 1 out of
4b. Management and employee turnover 10/yr. 10/yr. 10/yr.
4c. Number of job applicants compared to other similar 10% more 20% more 30% more
establishments job job job
applicants applicants applicants

C. The Business Offering and Justification:

 In the business plan, the products or services offering is described and
explain the concept for the business (including manufacturing, purchasing,

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packaging, and distribution). This is also the time to annotate suppliers
and fees.
 A business justification can help the leaders set the appropriate course
of action whenever a business goes through major changes. You may
need this document, which is also called a business case, if you are just
starting a business, expanding into new territory or changing your
company structure.

Executive Summary:

It contains everything which are important to the business audience. It is a synthesis

of the entire plan. It must contain the major argumentation of the business
proponent why the business will work and succeed. The Executive Summary
provide the Business Plan’s audience all the arguments on why they should
participate in the business venture.

 Introduce and highlight the qualities of the following:

o The business proponents and their partners – these are the organizers
and the key people behind the business and why these people have the
resources, talents, skills and technology to achieve success
o The enterprise organization and its capabilities – how the business will
be operated and organized, including all outsourcing, subcontracting,
franchising and licensing agreements
o The technology providers and their expertise and experience – this
also includes the equipment and materials suppliers to be utilized
o The suppliers and all the major service providers – the quality
standards and delivery time being met as strengths of the suppliers and
service providers being relied on by the company

 Should describe the following:

o Products/services of the enterprise, their features and attributes, and why
they are the right ones to deliver to the customers.
o The market being targeted and why there is enough market potential to
justify the business.
o The enterprise strategy and delivery system must not only describe but
needs to justify. Enterprise Strategy builds and develops the same plan
for attaining competitiveness while the Enterprise Delivery System is the
entire process of converting input (resources) into output and these output
into outcomes.
o All the major institutional, market, operations, and organizational strategies
previously cited into financial strategies and forecasts.
o Investment requirements should be presented along with the summaries of
the projected income statements, balance sheets, cash flows, and funds
flow, and their analyses and conclusions. Yields and returns along with
risks and contingency measures should also contain in this financial
aspect.

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o Environmental and regulatory compliance of the proposed business, as
well as the more proactive programs to become a more responsible
corporate citizen.
o The capital structure (short and long-term debt, stockholders’ equity) of the
proposed business and show how this structure will respond to the
investment programs and financial forecasts of the enterprise.
o The risks in the business and the contingency measures to counteract
them.

 The Executive Summary’s content must be justified convincingly by analyzing

relevant information and making logical conclusions.
 This should be written last in order to capture the findings and insights of the
other parts, however, for the presentation purposes, it is placed in the first part
of the Business Plan.

The Business Proponents:

The Business Plan’s third section contains information about the business
proponents or stakeholders.

 Four types of stakeholders who are also readers of the Business Plan:
1. Resource mobilizers and financial backers – they will want to know who else
are on board to share the burden of raising money to see the whole thing
through
2. Technology providers and applicators – they will want to know if there will be
sufficient funds to pay for the technology
3. Governance and top management – they will want to know what strategies
and performance indicators are being proposed
4. Operating and support team – they will want to know what programs,
activities, tasks, and resources would be in place.

The Target Customers and the Main Value Proposition:

This is the fourth section of the Business Plan in which the business proponent must
be very precise about the target audience or target customers.

 Target customers must be of sufficient size, sufficient paying capacity and

interest to purchase the product being offered by the enterprise.
 The Main Value Proposition is the unique selling proposition of the
enterprise.
 Knowing the where the exact concentration of the target market, it should be
pinpointed what the customers buy, how they buy, when they buy, where they
buy, and what convinces them to buy. These informations should then be
used to justify the exact location and marketing channels to be employed by
the enterprise.

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Market Demand and Supply Industry Dynamics, and Macro Environmental
Factors:

This fifth section of the Business Plan are external factors that affects the business
of an enterprise.
 The Business Plan should determine the major critical factors or variables that
influence the market demand and supply. Once determined, the Business
Plan should forecast the future demand and supply. If the physical factors are
expected to remain the same, then most likely, the future forecast will follow
the past trends. If not, the future estimate of demand and supply should be
revised according to the new variables influencing the demand and supply.

o The market analysis and forecasting exercise should lead to a

quantification of the current and prospective size of the market, and both
the current and potential consumptions should then be dissected.

 Relevant industry dynamics:

o Who are the competing enterprises in the industry and what are their
comparative advantages and disadvantages? What business models and
strategies are they employing?
o Who are the suppliers in the industry and what are their capabilities and
bargaining power?
o What are the channels of distribution being used by the industry? How
effective are these channels?

 SPEET or PEEST as part of the macro environment that affects the business
which includes political, economic, ecological, socio-cultural and technological
environment:
o Political environment – defines the governance system of the country or
the local areas of business. It includes all the laws, rules, and regulations
on allowable and disallowable business practices.
o Economic environment – mainly driven by supply and demand forces. It
is the same factor that drives the interest and foreign exchange rates to
fluctuate with the movement of the market forces.
o Ecological environment – includes all natural resources and the
ecosystem that defines the habitat of man, animals, plants and minerals.
o Technological environment – makes or breaks competing participants in
any industry. New scientific and technological discoveries often lead to
the launch and commercialization of new products with superior attributes
or to rendering the old ones obsolete.

Product/Service Offering: Description, Evolution, and Justification:

This sixth part, the products/services which must be described by highlighting the
features and attributes that would most appeal to the target customers. The
Business Plan should also prove that the products/services would be accepted and
carried by the distribution channels.

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Enterprise Strategy and Enterprise Delivery System:

The Business Plan should expound on the Enterprise Strategy (ES) by mapping
the competitive landscape and by situating the enterprise and its competitors as to
their strategies and chosen positioning. The Business plan should then show how
the Enterprise Delivery System (EDS) would enable the business to implement the
Enterprise Strategy.

 The Enterprise Delivery System (EDS) starts from the Input (resources
mobilized), proceeds to the Throughput (the transformation process where
input are converted to output), and produces the Output (the
products/services).
o The Output are then marketed to the customers (if it is goods) or
experienced by the customers (if it is services). Customer satisfaction
level, profits generated, and the performance of people from the
transactions are the Outcomes of the EDS.

Table 1. Enterprise Delivery System

Input Throughput Output Marketing Desired
Outcomes
 Harnessing of  Conversion of  Goods  Positioning Customer
human, money, input into produce  Product satisfied
& physical output and the d or  Packaging Sales
resources transformation services  Place volume
process within delivered  People attained
 Resources the factory or  Promotion Profits
mobilized service shop generated
 Price
- Money People
- Men performance
- Machine
- Materials
- Methods
- Management

 The EDS involves the harnessing of human, money, and physical resources
from well-selected sources.
 The resources become the input (money, men, machines, materials, methods,
and management) which the Operations Unit within the EDS (ex.
Manufacturing or service delivery personnel) will convert or transform into
output.
 Output will then be delivered to the customers through the Marketing unit of
the EDS. The products/services of the enterprise are positioned to meet the
requirements of the selected market segment by choosing the right
packaging, pricing, promotions, people for selling and distribution, and places
or locations where the targeted customers can be found.
 Operations and Marketing units are supported by the Finance, Administration,
and Human Resource Management units, which oversee the flow of money,
the procurement and maintenance of machinery and materials and ensure the
proper deployment and development of people.

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 The EDS serves as the enabler of the Enterprise Strategy. The Business
Plan must demonstrate how the EDS and the ES tandem lead to the
attainment of the desired enterprise outcomes which includes the following:
o High customer satisfaction levels
o High sales volume, market share, and market reach
o High financial returns, and
o High people performance, productivity, and morale level

Financial Forecasts: Expected Returns, Risks, and Contingencies:

The Business Plan must translate everything into financial forecasts and
outcomes. From the financial forecasts, the Business Plan should then calculate
the expected returns from the business. The important return calculations are the
following:
1. Expected return on sales
2. Expected return on assets or investments
3. Expected return on stockholders’ equity

The Business Plan should also calculate the long-term returns, using the time value
of money. This means estimating the internal rate of return and the expected net
present value.

Environmental and Regulatory Compliance:

In this ninth part of the Business Plan, it must articulate the laws, rules, and
regulations governing the business, and the industry that the enterprise is in. It
should establish that all the necessary permits, licenses, and authority to use
proprietary intellectual capital had been secured or would definitely be secured.

It must also assure that the Business Plan reader that all the necessary local
government ordinances and barangay ethics would be followed by the enterprise.

Capital Structure and Financial Offering: Returns and Benefits to Investors,

Financiers, and Partners

In this tenth and last part of the Business Plan, aside from the capital structure and
financial offering, this also includes some discussions on who are the investors, the
financiers, and the partners of the enterprise.

The concluding portion of the Business Plan should highlight the key messages for
the intended readers of the plan. For the investors, they should be given “fearless
forecasts” on expected profits, dividends, and market values. The rights and
obligations of the investors must be given specifically.

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For the financial institutions and other financiers, the financial statements must be
synthesized in order to capture both the upside and downside prospects. Due
diligence must be evident in the analyses and conclusions made.

For the government readers, the Business Plan should provide compliances
statements with all laws and regulatory provisions.

Finally, the Business Plan must appeal to its audience. It must highlight for them the
main features of the Business Plan that they are looking for.

Activities
Activity 1.1
Title of Activity: Writing A Business Plan
Objective: Write a sound Business Plan
Procedure:
1. Based from the previous created class grouping for product/service
conceptualized, each group should write the preliminary part of a Business
Plan up to Executive Summary.
2. Make sure that each member should have proper contribution or given parts
of the Business Plan to be accomplished.
3. The preliminary Business Plan should be completed and submitted before the
end of the first quarter.
4. The final Business Plan should be completed and presented to a panel before
the end of the semester and should served as the final project requirement for
the Entrepreneurship subject.

Critical Thinking Questions

1. Upon writing the preliminary parts of the Business Plan, how do you make
necessary planning with your group?
___________________________________________________________________
___________________________________________________________________

2. What hindrances or obstacles did you or your group encountered when writing
the Business Plan and how did you cope up with them?
___________________________________________________________________
___________________________________________________________________

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15
Remember
Branding is one of the most difficult task to be achieved by every company. A
Brand is a proprietary name, letter, number, or group of words, letters, or numbers
intended to differentiate one seller from another. Brand names therefore, must be
easy to pronounce, easy to remember and helps in the brand positioning process.
Every entrepreneur wishing to engage in any business endeavor must have a
Business Plan to guide them throughout the process.
 Purpose of a Business Plan:
o Entice partners, investors, and bankers to fund a business venture
o Communicate what the enterprise is all about, what market it wants to
serve
o Show what financial return it could muster.

 Important Information that a Business Plan must contain:

o The business itself
o The organizers
o The management and the technical people
o Financial structure
o Market potential
o Target market
o Projected sales, expenses, and profits
o Probable risks

 A Business Plan serves many masters:

o It serves the entrepreneur who must set a navigational course.
o It serves investors and cautious financiers.

 Parts of a Business Plan:

I. Introduction
A. The Business Concept and the Business Model
B. The Business Goals: Vision, Mission, Objectives, and Performance
Targets
C. The Business Offering and Justification
II. Executive Summary
III. The Business Proponents: Organizers with their Capabilities and
Contributions
IV. The Target Customers and the Main Value Proposition to the Customer
V. The Market, Market Justification based on the Industry Dynamics and the
Macro Environmental Factors Affecting the Opportunities and Threats in
the Market, the Size, Potential and Realistic Share of the Market
VI. The Product and Service Offerings

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VII. The Enterprise Strategy and Enterprise Delivery Systems: Business
Competitiveness
VIII. The Financial Forecasts and Expected Returns, Risks, and Contingencies
IX. Environmental and Regulatory Compliance
X. The Capital Structure and Financial Offerings: Returns and Benefits to
Investors, Financiers, and Business Partners

Checking your Understanding

Critical Thinking Questions: Write your answers in a separate yellow pad paper.
1. Why is Branding or brand name is important for every product/service?
______________________________________________________________
______________________________________________________________
_____________________________
2. Why is it difficult for a company to establish a brand name?
______________________________________________________________
______________________________________________________________
_____________________________
3. When do you need to prepare a Business Plan?
______________________________________________________________
______________________________________________________________
_____________________________
4. How are you going to make your Business Plan appealing to different target
readers?
______________________________________________________________
______________________________________________________________
_____________________________

5. Which part of the Business Plan you think should be given emphasis? Why?
______________________________________________________________
______________________________________________________________
_____________________________

6.

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Post-Test
Directions: Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
1. These are the organizers and the key people behind the business and why these
people have the resources, talents, skills and technology to achieve success.
A. The business proponents and their partners
B. The enterprise organization and its capabilities
C. The technology providers and their expertise
D. The suppliers and all the major service providers

2. It must be easy to pronounce, easy to remember and helps in the brand

positioning process.
A. Branding B. Brand C. Logo D. Brand Name

3. It is the entire process of converting input into output and these output into
outcomes.
A. Manufacturing C. Enterprise Strategy
B. Enterprise Delivery System D. Production Process

4. It is the ability of a potential customer to remember that a brand belongs to

certain product category.
A. Brand Awareness B. Brand C. Brand Name D. Branding

5. This kind of stakeholder will want to know what programs, activities, tasks and
resources would be in place.
A. Resource mobilizers and financial backers
B. Technology providers and applicators
C. Operating and Support Team
D. Governance and top management

6. A written document that describes in detail how a business is going to achieve its
goals.
A. Articles of Incorporation C. Business Plan
B. Financial Statements D. Business Agreements

7. It is the unique selling proposition of the enterprise.

A. Promotion C. Main Selling Proposition
B. Main Value Proposition D. Value Proposition

8. It is communicated by emphasizing the basic purpose of setting up the enterprise

in a mission statement.
A. Goals B. Mission C. Vision D. Statement

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9. This macro environment includes all natural resources and the ecosystem that
defines the habitat of man, animals, plants, and minerals.
A. Political C. Ecological
B. Economic D. Technological

10. This part of the Business Plan specifies the laws, rules, and regulations
governing the business and the industry that the enterprise is in.
A. The Business Proponents
B. The Product and Service Offering
C. The Enterprise Strategy and Delivery System
D. Environmental and Regulatory Compliance

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Answer Card

Pre-Test Post-Test
1. B 1. A
2. D 2. D
3. A 3. B
4. C 4. A
5. A 5. C
6. C
7. B
8. A
9. C
10. D

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References
Books:
Josiah Go & Chiqui Escareal-Go (2019) Entrepreneurship (Setting An Enterprise.
Having An Innovation Mindset), Josiah and Carolina Go Foundation, Inc.
Dr. Eduardo A. Morato, Jr. (2016) Entrepreneurship, Rex Bookstore

Internet:
Brand (Image)
https://www.google.com/search?
q=brand&tbm=isch&ved=2ahUKEwiP_tvT96jrAhVCUpQKHQDnCLAQ2-
cCegQIABAA&oq=brand&gs_lcp=CgNpbWcQAzIECCMQJzIECAAQQzIECAAQQzIECAAQQzIECAAQQzIE
CAAQQzIECAAQQzIECAAQQzIECAAQQzIECAAQQzoHCAAQsQMQQ1Dj4w1YhOkNYK_xDWgAcAB4AIA
BzgGIAYQEkgEFMC4yLjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=sPo9X4_mG8Kk0
QSAzqOACw&bih=647&biw=1350&hl=en#imgrc=n3tO-x1J0A0dxM

Brand Names (Image)

https://www.google.com/search?
q=brand&tbm=isch&ved=2ahUKEwiP_tvT96jrAhVCUpQKHQDnCLAQ2-
cCegQIABAA&oq=brand&gs_lcp=CgNpbWcQAzIECCMQJzIECAAQQzIECAAQQzIECAAQQzIECAAQQzIE
CAAQQzIECAAQQzIECAAQQzIECAAQQzIECAAQQzoHCAAQsQMQQ1Dj4w1YhOkNYK_xDWgAcAB4AIA
BzgGIAYQEkgEFMC4yLjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=sPo9X4_mG8Kk0
QSAzqOACw&bih=647&biw=1350&hl=en#imgrc=YS5owYS_V2zbPM

Business Plan (Image)

https://www.google.com/search?q=business+plan&hl=en&sxsrf=ALeKk02PDFU2FY7-
H7YNCbammIv5EiGk9w:1597891094814&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjw7eGY4Kjr
AhXZAYgKHWpHClYQ_AUoAXoECBQQAw&biw=1350&bih=647#imgrc=2R-J-JLNqA5rJM

Business Offering
https://www.google.com/search?bih=647&biw=1350&hl=en&sxsrf=ALeKk00UlJrjyhg_23MD-
P9sN3EI3MkVvA%3A1597890670693&ei=buA9X93sKcfr-Qbb6La4BQ&q=the+business+offering++-
+business+plan&oq=the+business+offering++-
+business+plan&gs_lcp=CgZwc3ktYWIQAzIFCAAQzQI6BwgAEEcQsAM6CAgAEAgQBxAeOgYIABAIEB4
6BggAEAcQHlC8_QxYh6ANYLKqDWgBcAB4AIABqAGIAdgXkgEEMC4yMZgBAKABAaoBB2d3cy13aXrAA
QE&sclient=psy-ab&ved=0ahUKEwjd28PO3qjrAhXHdd4KHVu0DVcQ4dUDCAw&uact=5

Business Justification
https://www.google.com/search?
bih=647&biw=1350&hl=en&sxsrf=ALeKk03yRWSXZmk5awR4p11HHv8RpOzLIA
%3A1597890422913&ei=dt89X_CXN4r6wQOM0oCIBQ&q=the+business+justification++-
+business+plan&oq=the+business+justification++-
+business+plan&gs_lcp=CgZwc3ktYWIQAzIGCAAQCBAeOgcIABBHELADOggIABAIEAcQHjoGCAAQBxA
eUN7nDlizhA9gpIgPaAFwAHgBgAHhA4gBhiOSAQowLjE1LjMuMi4xmAEAoAEBqgEHZ3dzLXdpesABAQ
&sclient=psy-ab&ved=0ahUKEwjwqrDY3ajrAhUKfXAKHQwpAFEQ4dUDCAw&uact=5

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How to Write A Business Plan (Image)
https://www.google.com/search?q=business+plan&hl=en&sxsrf=ALeKk02PDFU2FY7-
H7YNCbammIv5EiGk9w:1597891094814&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjw7eGY4Kjr
AhXZAYgKHWpHClYQ_AUoAXoECBQQAw&biw=1350&bih=647#imgrc=TGwzTvvg9ftwOM&imgdii=w
KXxeh5eO4wVDM

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For questions or comments, write or call:

Department of Education
Schools Division Office – San Juan City
Pinaglabanan St., San Juan City, Philippines 1500
Telefax: (632) 8451-2699; (632) 8251-2383
Email Address: [email protected]