MINDANAO, ERICKA M MRS.

ROWENA HERNANDEZ

EVENTS AND MANAGEMENT LESSON 1-19

LESSON 1

DISCUSSION QUESTION

*What are the characteristics of special events?

-Organized for specific purpose/s

-Attended by a number of participants.

-Held in a specific, pre-determined place.

-Time board.

-Cost a lot of resources.

*What are the elements of an event?

-Types and title of event

-Purpose for holding the event

-Participants of the event and the roles they play.

-Place and venue where the event is going to take place

-Date and time of the event

-Resource

*What are the element dependent on date identification?

-What- event are we organizing?

-Why- are we organizing the event?

-Who- are expected to attend and organize the event? How many them?

-Where- is it going to be held?

-When- is it going to be held?

-How- much is it going to cost?

*What are the types of event?

*Personal Events

-celebrate life’s important milestones.

*Corporate Events

-impress productivity and profitability.

*Community Events

-commemorate historical or religious events.

*Cite an example of an event which your have attended for each type

Corporate Events Social Events

1. Seminars 1. Reunions

2. Conferences 2. Themed parties

3. Trade shows

4. Workshops

Virtual Events Fundraising Events

1. Webinars 1. Actions

2. Classes 2. Sponsored sporting events

3. Interactive performance 3. Sales

4. Summits 4. Gala dinners

Festivals Community Events

1. Music festivals 1. Street parties

2. Food festivals 2. Swap shops

3. Cites picking and more

Hybrid Events Pop up Events

1. Festivals 1. Boutique shop

2. Concert 2. Food collaborations

3. Exercise classes

ACTIVITY

1. What event are we organizing?

-Defense the purpose and format.

-Day sufficient attention to planning.

-Draft your budget taking into account unforeseeable situations

-The debit is in the detail.

-Check the location and have a Plan B.

-Allocate responsibilities.

-Tell your audience about the event.

-Pay attention to service.

-Carry out a final check 24 hours before the event.

-Ask for feedback.

2. Why are we organizing the event?

-Develop lasting business relationship and build partnership. Keep customers, employees and
stakeholders informed of new development. Increase employee motivation. Turn customers into
company advocates.

3. Who are expected to attend and organize the event? How many of them?

-Event organizers are the people that plan and organize events of various kinds, from industry
exhibitions, academic conferences, business, seminars and careers fairs to product launchers, gigs, films,
festivals, fashions shows, and chantey fundraising events.

*Organizational Skills

*Networking Savvy

*Resilience and adaptability

4. Where is it going to be held?

The Mon ones is a Lenten festival held annually on Holy Week on the Island of Marinduque, Philippines.

5. When is it going to be held?

-The festival will be held on Monday, January 16, 2021.

6. How much is it going to cost?

-A general rule you should except to spend anywhere between 795 for a top quality outdoor festival
stage and about 2995 for a stage.

ASSIGNMENT

1. Sponsorships, workshops, and classes. A seminar or half day event, VIP experience.

2. Sponsorships- sales, gall dinners, festivals, tuitions.

3. Where and when was it hold?

-It was held for the sentence of the Island of Marinduque Philippines will be held on Monday, 16 January
2021.

LESSON 2

DISCUSSION QUESTION

*Define Meetings

-A general term that refers to the gathering of people to discuss a set of agenda or do a particular
activity.

-It can be called on an and hoe Basle (as needed) as following a set pattern.

-Meetings do not include exhibits.

*Different trade from costumes shows

Incentive Travel

-Incentive is a tool to encourage good performance.

-Incentive travel means using travels as a reward for accomplishments.

Convention

-Used interchanged with “Congress”

-Refer to a large national or international meeting.

*What are the reason for holding exhibition?

-Trade shows users target industry players.

-Consumer show target and users

ACTIVITY

Give example of venue in Manila where you can hold the following events.

*World Trade Center Metro Manila in Gil Puyat Ave. Extension corner Diosdado macapagal Blvd. Pasay.

*SMX Convention Center Mall of Asia Complex Vicente Sotto St. CCP Complex Pasay.

*AIM Conference Center Manila Benavidez St., Legazpi Village; Makati.

*Philippine Trade Training Center Gil. J. Puyat Ave. corner Roxas Blvd. Pasay.
ASSIGNMENT

1. What are the title of the event?

-Endigo Event Planning

2. What type of event is it and why is the event classified under this type?

-Community Event, Streets parties, swap shops, litter picking, and more.

3. Where and when was it held?

-It was held from the conference at VNC- Chapel Hall.

-It is to expect that another conference will be held in October 4-8 in 2021.

-The location will be Diliman QC.

4. How many visitor came?

-550 visitors came.

5. How much are ticket/ set sold?

-A theater has 550 seats the theater will sell tickets for all seat, if the ticket cost 30 each.

LESSON 3

DISSCUSSION QUESTIONS

*Explain how the exhibition sector developed

-An exhibition in the most general sense is an organized presentation and display at an selection in
items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum art
gallery part, library, and exhibition hall.

*Explain how the conventional developed

-In the way, the first convention bureau was establish and so 1986 was the year when the industry
officially come into beings.

*Explain how the Philippines development an event destination

-The PICC was built in 1976 for the International Monetary Bone (IMF) Meeting.

*In which country was the first world expo held?

-In the same year, the UP Asian Institute of Tourism was established. Today one of the highest
enrollment is in hospitality related course accorder CHED.
*In which country was the first convention bureau established?

-The Philippine convention Bureau was established in 1976. Now, it is known as the tourism Promotion
Board.

*What was the first international meeting held at PICC?

-The PICC was built in 1976 for International Monetary Bank (IMF) Meeting.

*What should the Philippine do to improve its position as an international event destination?

-The private sector continued in structure and service development, including interaction hotel chains
and event venues like the world trade.

ACTIVITY: QUIZ

1. When and where was the Great Exhibition held?

-Hyde Park, London from 1 May to 15 October 1851.

2. In which country was the first World Exposition in Asia held?

-The first world expo in Asia was held in Osaka, Japan in 1970.

3. In which country was the first convention bureau established?

-In the US, the first convention bureau was established in Detroit in 1895 when a group of businessmen
hired a fulltime salesmen to invite conventions to the city. Detroit’s success became popular throughout
the country and soon other cities followed.

4. What is the current name of the International Association of Convention and visitors Bureaus
(IACVB)?

-Which was later renamed to Destination Management Association International (DMAI).

5. What was the first international event held PICC and when was it held?

-On September 5, 1976, the PICC Asia’s first International convention center was officially inaugurated
when it hosted the 1976 IMF world Bank Meeting.

ASSIGNMENT

The new law RA 9593, the tourism Act of 2009, was established on May 12, 2009 as a policy that
acknowledges tourism as an indispensable element of national economy and an Industry of national
interest and importance. In the law, tourism is seen as an industry that must be harnessed to stimulate
socio- economic growth.
LESSON 3-4: SIGNIFICANCE OF THE EVENT INDUSTRY

DISSCUSSION QUESTIONS

*How can the core competencies developed in events management help you in other situations that
are related to events management?

1. People skills

2. Flexibility

3. Listening

4. Organization

5. Passion

6. Communication

7. Calm under pressure

8. Problem solving

9. Decision making

10. Experience

*How can a country make the mast out of the economic contributes of international events?

-Hong Kong long’s exhibitions industry generated 69, 606 intimate jobs and US 5.2 billion dollars in
direct expenditure in 2018.

-Singapore earned about US 3 billion dollars from MICE in 2018.

ACTIVITY

New Hotel Set up

Create jobs directly in the

Local business supply services.
Hotels.

Other companies are attended to the

area.
Workers spend their
income In the local area More jobs are indirectly creates.
tax revenue increase.

The as becomes a more Taxes spent on emplacing in fracture

popular tax list image and taxis services.
destination, increasing
tax for re- investment.

Money lost through leakage.

ASSIGNMENT

-The events industry has been characterized by rapid growth. The growth in industry has had what can
be teamed as positive and negative impact. The growth at event industry can be attributed to increase

In celebration and public events. It has been significant to development of leisure related tourism. There
is an increased corporate participant in events that has made the industry more complex. The
governments have not been left behind, with legislation and policies to regulate being reviewed to
address the emerging challenges associated with the event industry growth. Events industry has been
important in stimulating economic growth.

LESSON 5-6: Who are the Industry Stakeholder?

DISSCUSSION QUESTIONS

*Explain the interrelationship of the tour major classification of the events industry stakeholders?

-External factor such as forces of nature and global economy.

-PCO, community, suppliers, regulatory bodies.

-External factors such as forces of nature and global economy.

*What are the roles and expertise of a Professional Congress/Event Organizer (PCO)?

-A professional congress Organizer (PCO) guarantee companies and organization alike, professional
guidance and management regarding conference organization, as and gateway into all the requirement
and complexities that need to be addressed in order to established a successful operation.
*What are the roles played by the host community?

-The host community is a fundamental component if any tourism system. For the purpose of this study,
host are defined as those who live in the vicinity of the tourist attraction and are either directly involved
with and on affected by the wild life tourism activities.

*Why can associations be classified as a regulatory body and as a target market?

-A target market is a group of costumes within a business serviceable available market of which a
business aims it marketing efforts and resources.

*Describe an ideal airport?

-An airport plane when airplanes can land on tale off most airports in the world have only a long strip at
level ground called a runaway.

*Identify the industry suppliers and the service they provide.

-A supplier is a person or business that provide a product a service another entity.

*Which as those suppliers do you need for your class event?

-Event planners always assume that best vendors are the most expensive ones, this isn’t entirely true.

ACTIVITY: SUMMARY QUIZ

1. What are the four major classification of industry stakeholders?

-Users as stake holders

-Governance as stake holders

-Influences as stake holders

-Provides as stake holders

2. What are the two type of event management?

-Personal Event if you want to organize an event for your personal work, it requires more time, effort
and dedication to complete.

-Leisure Event is one of the different and interesting fields.

3. What are the three type of professional association?

-Single member Plurality System

-Multi-Member Plurality System

-Single Member Major item a System

-Party List System

4. Name a least 10 event industry supplier

*LED Events Management Services. ...

*Boracay Photography Services. ...

*E Structures Event Services. ...

*Global-Link MP Events Intl Inc....

*The UPLB Com Arts Society. ...

*Team Asia (Hamlin-Ituraea Corporation)...

*MEDIACOM SOLUTIONS.

*White light Event Agency

*CAS Event

*Lead event Philippines

5. What is the difference between a convention center and a conference center?

-The main difference is that a conference center usually has lodging attached to it, and offers a higher
level of service for its events than a convention center. A conference center typically has several types of
meeting rooms, whereas a convention center will typically consist only of exhibition halls.

ASSIGNMENT

WHAT IS PACEOS- The Philippines Association Convention/ Exhibition organizers and supplier Ins.
(PACEOS) is a group at leading professional conference, exhibition, and event organizers, and their
business partners, including chamber and stand contractors freight forwarders, hotels and airlines.

AFECA NEWS- was establishes in 2005 with a mission to promote and enhance MICE industry in ASIA.

EVENTS- 14th AFECA Annual General Meeting Events

LESSON 7: Who are the Industry Regulators?

1. Identify the roles of associations as regulatory bodies.

-Establish room blocks at local hotels.

-Keep track of room counts as well as other meetings coming in the area.

-Link event organizers with suppliers, like car rentals and tour operates.

-Market the destination to attendees through tourism promotional materials.

2. Identify the services provided by convention bureaus

-Act as liaison between the event organizer and local officials which may include assistance in securing
special permits, street closure, use of state-owned parks and/or museums, etc.

3. Identify the roles of the government in the events industry

-Assist in the development of and signing of a cooperation agreement or contract between the local and
the international associations.

4. Explain why the industry needs regulators

- Government organizations responsible for industry oversight. In the past, ministries established public
policy and promulgated rules. Industry needs regulations, because without regulations our industry or
country have many problems and many teenagers will got pregnant, do something illegal like drugs etc.

DISCUSSIN QUESTIONS

*What are the benefits of being accredited by industry associations?

Benefits of Industry Associations:

-Access to jobs. Many industry associations offer their members access to job listings which may not be
available on other websites such as LinkedIn and Seek.

-Professional development.

-Latest industry knowledge.

-Networking.

-Enhancing your resume.

*What can convention bureaus do and cannot do?

-Rules or generally accepted ways of constructing form and informing meaning in media products
including story principles, form and structure, generic structures, character and story arcs, cause and
effect, point of view, the structuring of time, elements of page layout, paper stock for print, titles and
credits.

*What are the roles of the government in the events industry?

-
*What infrastructure must be present in an event destination?

ACTIVITY: QUIZ

1. Name three roles of associations as regulatory bodies.

-Association

-Convention and Visitors Bureau

-Government

2. Name at least five services provide by convention bureaus

- The Philippine Convention Bureau (PCB)

- Philippine International Convention Center (PICC)

- Tourism Promotions Board (TPB)

- Meetings, Incentives, Conventions and Exhibitions/Events.

- SMX CONVENTION CENTER

3. Provide at least two reason why the events industry need regulators.

-To maintain quality standards.

-To maintain the number of events and healthy competition, as too many events of the same kind can
cause participation fatigue.

ASSIGNMENT

The Philippines has one of Asia's fastest-growing economies. It is currently a well-established

commercial center with international appeal. Our economy is one of Asia's most deregulated and trade-
oriented. A high-quality and innovative labor force, one of the best in the region, contributes to our
reputation as a business-friendly destination. The English language has been firmly established in our
minds as the official language of the United Kingdom.

A diverse range of global associations and participants are drawn to our plethora of unique industries
and specialist knowledge. Aquaculture, agriculture, film animation, health and well-being, rice research,
and fashion are just a few of them, as are developing knowledge-based businesses like software
development, engineering design, and communications. The Philippines is a popular choice for business
professionals.
LESSON 8: Environmental Scanning

OBJECTIVES

1. Define scoping or environmental scanning

-Environmental scanning is the process of gathering information about events and their relationships
within an organization's internal and external environments. The basic purpose of environmental
scanning is to help management determine the future direction of the organization.

2. Outline the scoping process for an event.

—Scoping your Event Whether you are planning to create or launch a new event, or you are a seasoned
event professional.

—Planning your event is the key to success. There are a number of important considerations and
decisions to make up front, and a focus on detail in the planning stages can save you a lot of time, stress
and money down the track.

3. Perform scoping activities for the class event project

4. Explain the importance of environmental scanning.

-Environmental scanning is necessary because rapid changes are taking place in the environment which
have a major impact on the company’s work. Business environment analysis helps to identify weakness,
opportunities and threats to strength.

DISCUSSION QUESTIONS

*Define environmental scanning

- It is like detective work wherein you look for evidences of the resources that you can use for your
event.

-Man

-Money

-Machines

*Identify the three elements to consider in environmental scanning.

-Man, Money, Machines

*Explain the importance of environmental scanning.

- Environmental scanning is the process of gathering information about events and their relationships
within an organization's internal and external environments. The basic purpose of environmental
scanning is to help management determine the future direction of the organization.

ACTIVITY

*Prepare the feasibility study for your class event.

- A feasibility study is done before starting a business, when you have the idea for the business but you
want to make sure it's feasible, or advisable. ... A business plan details how the business will operate. It
assumes your feasibility study has been completed and it was determined the idea is viable.

ASSIGNMENT

*Draw the organizational chart for your class event.

LESSON 9: Planning