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Microsoft PowerPoint - Cesim Presentation

The document is a Cesim report that summarizes macro environmental factors, industry environment, strategic objectives, corporate strategy, market dynamics, brand positioning, results, and recommendations for a company. It discusses political and economic growth forecasts in different regions. It outlines the company's objectives to be the number one brand and lead in the high-end market segment. The corporate strategy is differentiation but the company failed to meet several objectives and had lower than expected market share due to inflexible strategy and getting stuck on older technologies. It recommends redefining the strategy to stay ahead of competitors through innovative products.

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Tran Van Hien
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123 views

Microsoft PowerPoint - Cesim Presentation

The document is a Cesim report that summarizes macro environmental factors, industry environment, strategic objectives, corporate strategy, market dynamics, brand positioning, results, and recommendations for a company. It discusses political and economic growth forecasts in different regions. It outlines the company's objectives to be the number one brand and lead in the high-end market segment. The corporate strategy is differentiation but the company failed to meet several objectives and had lower than expected market share due to inflexible strategy and getting stuck on older technologies. It recommends redefining the strategy to stay ahead of competitors through innovative products.

Uploaded by

Tran Van Hien
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Cesim report

Lecturer: Dr. Bui Thi Lan Huong


L/O/G/O
www.themegallery.com

www.trungtamtinhoc.edu.vn
Student list
1 Tran Van Hien

2 Bui Le Ba Tuan

3 Nguyen Thi Thu Trang

4 Nguyen Thi My Hanh

5 Lam My Linh

www.trungtamtinhoc.edu.vn
Macro environment

Political factors
• The tariffs for American goods exported
to the Asian continent to almost double
from $7 per handset last year to $12 this
year.
• The European Union has reached a
common tax agreement unifying
corporate tax rates at 31% throughout
Europe.
www.trungtamtinhoc.edu.vn
Macro environment

Economic factors
• Asia is forecasted to experience growth
within a range of 25-30%.
• Europe within 6-10%.
• USA within 15-20%.

www.trungtamtinhoc.edu.vn
Macro environment

Social factors
• There are signs of rising awareness
amongst consumers as environmental
groups
Technological factors
• Tech 2 might be problematic, especially in
Asia and Europe

www.trungtamtinhoc.edu.vn
Industry environment

• Market is growing
• Competitive environment: fragmented

www.trungtamtinhoc.edu.vn
Strategic objectives

Business Objectives
• To be the no.1
• Leading in high-end segment of the
market.
Financial Objectives
• Highest cumulative total return to the
shareholders.

www.trungtamtinhoc.edu.vn
Strategic objectives

Marketing Objectives
• Market share is around 15% and goes up
10% a year.
• Brand recognition and customer loyalty.
Social Objectives
• Highest grade of CSR.

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Corporate strategy

DIFFERENTIATION

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Market dynamics

P
D2 S1

D1 S2

P2

P1

Q1 Q2 Q3 Q

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Brand positioning
High quality

Low price High price

Low quality

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Results

Successes
• Europe’s profit is high and stable

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Results

Successes
• CSR is always on the top

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Results

Failures
• Failed to be the no.1
• Failed to lead in high-end market
• TSR is negative

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Results

Failures (cont.)
• Market share is lower than expectation

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Results

Reasons for failure


• Price competition (minority)
• Inflexible strategy
• “Get stuck in the mud” in tech 1&2

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Recommendations

• Re-define corporate strategy more flexible


• Stay ahead of competitors in technology in
order to create unique and innovative
products ---> customers become more
loyal and we can escape from unhealthy
price war.

www.trungtamtinhoc.edu.vn
Thank You!
L/O/G/O
www.themegallery.com

www.trungtamtinhoc.edu.vn

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