1 PPT - ANT101 - Intro
1 PPT - ANT101 - Intro
ANTHROPOLOGY
The rise of theories of evolution: Evolution refers to the adaptive changes organisms make
across generations. Natural selection has been called Darwin’s “dangerous idea” because
when he published On the Origin of Species in 1859 it challenged religious beliefs about the
age of the earth and the assumption that all animal species (including humans) had been
created in their present form.
The spread of European colonialism: the historical practice of more powerful countries
claiming possession of less powerful ones. To understand how to govern the poorly
understood indigenous peoples of their colonies, Europeans and Americans began
developing methods for studying those societies.
https://www.youtube.com/watch?v=J5aglbgTEig
Four subfields prominent in
Western Academia
▪ https://www.youtube.com/watch?v=D_jevR2FvzE
Cultural anthropology
Physical anthropology
Tying Physical Anthropology to Culture
Linguistics
Tying linguistics to culture
Defining archaeology
Tying Archaeology to Culture
Subfields of Anthropology
▪ Medical Anthropology - Seeks to better understand factors that
influence peoples' health and well being
▪ Forensic Anthropology - Analyzes skeletal, decomposed, or
otherwise unidentified human remains to aid in detection of
crime
▪ Media anthropology-emphasizes ethnographic studies as a
means of understanding producers, audiences, and other cultural
and social aspects of mass media.
▪ Business Anthropology - Applies anthropological theories and
methods to identify and solve business problems
▪ Visual Anthropology - Uses images for the description, analysis,
communication and interpretation of behavior
▪ Environmental Anthropology - Examines how people interact
with, respond to, and bring about changes in the environment
▪ Museum Anthropology - Studies the history of museums, their
role in society, and changes in this role
Career in anthropology
Anthropology’s breadth provides an excellent foundation for many careers
Anthropology majors go into medicine, law, business, and other professions with
little explicit connection to anthropology
https://www.youtube.com/watch?v=j0uxqukfBSI
How does anthropology study?
▪ Participant observation:
Living with a ‘native community’. And the output is
ethnography
▪ Ethnography:
Writing about another culture following participant
observation.
Contribution of anthropology
Generating Knowledge:
▪ Produce reliable knowledge about people and
their behaviour
▪ Produce knowledge about culture
Applied Anthropology:
▪ Application of anthropological knowledge to
design a solution.
▪ Identify reasons of problem and design an
intervention bring the voice of researched
people.
Culture and Society
What is Culture?
▪ Cultures are traditions and customs,
transmitted through learning, that form and
guide the beliefs and behaviour of the people
exposed to them.
▪ E.B. Tylor defined culture as the “complex
whole which includes knowledge, belief, art,
law, morals, custom, and any other capabilities
acquired [learned] by man [human] as a
member of society” (1920:1)
Culture is an historical process, with any culture composite and
hybrid and showing variations with groups.
Culture and Society
▪ Enculturation: Children learn such a tradition by
growing up in a particular society, through a
process called enculturation
▪ Cultural tradition is transmitted through learning
rather than through biological inheritance.
▪ But it rests on certain features of biology:
Learn, to think symbolically, to use language,
employ tools, strong adaptation skill etc.
▪ Emic view
▪ Etic view
Emic View
Primary Textbook:
▪ Kottak, C. P. (2015) Cultural Anthropology:
Appreciating Cultural Diversity, 16th Edition,
McGraw-Hill Inc.
Additional:
▪ Nanda, Serena and Warms, Richard L (2007)
Cultural Anthropology, Ninth Edition, Thomson
Wadsworth, USA
▪ William A. Havilland, Harald E. L. Prins, Bunny
McBride, Dana Walrath (2013) Cultural
Anthropology. The Human Challenge. Fourteenth
Edition. Wadsworth, Cengage Learning, USA