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SIMULATION (Mind Mapping)

Toyota faced problems with some of its vehicles including faulty accelerators that could get stuck and airbags that deployed incorrectly. To address this, Toyota conducted recalls to repair vehicles, tested brakes before marketing, and reevaluated its quality management. It also implemented emergency recall protocols. Toyota targeted specific market segments with different vehicle models and adopted a concentrated marketing strategy while managing risks like product failures.

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Syed Muhd Amri
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70 views

SIMULATION (Mind Mapping)

Toyota faced problems with some of its vehicles including faulty accelerators that could get stuck and airbags that deployed incorrectly. To address this, Toyota conducted recalls to repair vehicles, tested brakes before marketing, and reevaluated its quality management. It also implemented emergency recall protocols. Toyota targeted specific market segments with different vehicle models and adopted a concentrated marketing strategy while managing risks like product failures.

Uploaded by

Syed Muhd Amri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DPM40103 BUSINESS MARKETING

DEC 2020

SIMULATION
(Mind Mapping )

Name Matrix Number

SITI NORSYAZMIRA BINTI MOHD BAKRI 03DPR19F1092

THIVES A/L MURUGAN 03DPR19F1099

NUR WARDINA BINTI MAHADZIR 03DPR19F1104

SYED MUHAMMAD AMRI BIN SYED MOHAMAD ZOHAN 03DPR19F1108


TOYOTA Motor Corporation
Segmentation
(Demographic)

Segmentation C (Medium size) Family Cars Segmentation D (Large Size) Family Cars

- The most suitable option for a small and medium -Most comfortable for a medium to large family.
family.
- Price is often a barrier because in Malaysia it is
- Prices above RM100,000 make it the choice of
already categorized as a beginner luxury car.
executives and those with a relatively strong
economy. - Engine options are between 2,000cc ~ 3,000cc.
- Commonly used engines are between 1,600cc ~ - Has four doors and a central shelf.
2,000cc.
- The inside becomes two parts.
- Has four doors and a central shelf.
- 4-5 people - this is the number of people that can
- The inside into two parts. fit in the car.
- 4-5 people - this is the number of people that can fit
- Sedan (large-size): Toyota Camry
in the car.
- Sedan (medium-size): Toyota Corolla Altis.
PROBLEM

SEGMENTATION TARGETING

 The problem experienced by the Differentiated Marketing Strategy : POSITIONING


Toyota Corolla is that some  Toyota offer different model of car  The quality becomes low due
accelerator pedals hold the pedal for different segments like Corolla to the standardization of work
mechanically in a relatively down for middle class, Lexus for upper which is a manufacturing
position so that the pedal returns class. process that repeatedly causes
very slowly to the idle position.
Concentrate Marketing Strategy : workers to lose focus.

 Toyota production had to make a  toyota is a classic example of  Toyota’s streamlined supply
recall of this brand due to than concentrated marketing. It has base is at fault. By relying so
50% of the airbags installed in obtained a large market share in a
Toyota vehicles suffered damage.
heavily on sole suppliers and
small segment of hybrid vehicles using parts across multiple
by being one among the first to platforms and vehicles, the
 The problem with the Camry is the
enter that segment. Toyota automaker increased its risks.
floor mat that interferes with the
introduced a wide variety of
accelerator pedal and sometimes it
hybrid vehicles thereby becoming
gets stuck with the floor mat in the
the World leader in that segment.
wide open position.
SOLUTION

POSITIONING
SEGMENTATION TARGETING
 Renew employee assignments
 Make a recall of a faulty  The organization adopting a every three months
vehicle to be repaired and concentrated strategy
inspected properly. should deal with the risks  All employees are required to
associated like product undergo company -prescribed
 Make a driving test of the failure, changing skills training before embarking
brake pedal first before preferences of the target on a new assignment
marketing it. segment and introduction  Avoid repetitive manufacturing
of an improved model by processes
 Company must reintegrate competitors.
 Monitor employees to be
and re-evaluate its total
focused while performing work.
quality management  Extend the monthly
payment period for the  Add suppliers who are able to
 Implement an emergency middle class from the upper supply affordable but high
protocol with respect to class quality components.
brand recall.  Find a supplier who can provide
after sales service.
(example: computer)

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