“A Study on Financial Ratio Analysis of Ranade Milk Yavatmal”

CHAPTER NO. 1

INTRODUCTION

1.1. Introduction

Financial statements provide summarized view of the financial position and

Operation of the company. Therefore, now a day it is necessary to all companies to
know as well as to show the financial soundness i.e., position and operation of
Company to their stakeholders. It is also necessary to company to know their
financial position and operation of the company.

In this report I made an effort to know the financial position of Ranade Milk,
by using the Annual Reports & Financial Statements of the firm.

The Financial analysis of this report will show the Strength and weakness of
the Ranade Milk Producers Union Limited. Financial analysis will help the firm to
take decision.

Thus, we can say that, Financial Analysis is a starting point for making plans
before using any sophisticated forecasting and planning. “Study the FINANCIAL
RATIO AND ANALYSIS” at Ranade Milk in Yavatmal city.

1.2. Meaning and Definition

Meaning:

The dairy industry is an important industry in India. The nation is the world's biggest
milk producers, which account over thirteen of the entire milk production. It's the
world major customer dairy products, eat almost 100% total milk production on its
own. Dairy products are the main source of cheap and nutritious food for many of
people in the nation. It is the source of animal protein for segment a large vegan
population, especially in India, especially among farmers landless and women can
only be accepted. Dairy in India has grown rapidly since independence. The bulk of

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the milk and milk products factories were established. As cow is a machine that
transforms raw materials that is plant into food in a way that is unexpectedly well-
organized. From a survey conducted there more than 787 breed cattle followed by 72
Buffalo breeds around the world. Nation has around 30 and 10 unique breeds of cow
and buffaloes, it also plays an important role in employment generation in rural
sectors

Origin of Industry:

The term1 "market milk" can be defined as the combination of whole milk that is
sold to individuals usually for their direct consumption. As a large company, the
dairy industry market is of relatively new origin even in well -developed nation in the
world like the U.S. to dairy though olden documents written report milk as an
important food, processing and distributing as a separate business activity has
developed in those countries till the attention of the population in the city has reached
a great level in the centre of the 19th century. In our nation the dairy farm has been
practiced as a cottage industry from simple past. Dairy trade seeds underway with the
result of military establishment dairy and milk cooperatives unions across the nation,
in the late 19th century, however, technology of milk market considered were
launched in 1965, with the Aarey milk station operation

1.3. History

The development of Indian dairy industry took its shape after white revolution. The
white revolution increased the milk production from 17 million tons (1950-1951) to
110 million tons (2008-2009). Before independence dairy industry was not
progressive practiced as a rural cottage industry, semi commercialized started with
Military dairy, Farmers, Co-operative unions, until the year 2O01, our nation was not
least observed by many international dairy companies across the world, the main
reason was that country was neither an active importer nor an exporter of dairy
products and services.

Even though India has out some milk powder and butter oil assistance between 197O
and 199O, transfers from the nation were significantly, when the milk products of

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India start to be more presence in the markets of the world. Milk sector transition
from a situation of importing additional net, led by the efforts of operation flood
programme and the National Dairy Development Board under the leadership of
earlier Chairman of the of dairy development board DR Kurian.

Till 3the 3year 31940, 3there 3was 3as 3very 3slight 3information 3on 3the 3modes 3of
preparation 3and 3use 3of milk 3related 3products. 3The 3praise 3for 3the 31st publication
3on 3the 3subject 3goes 3to 3Dr.W.D. Davis, the 3first 3head 3of 3the
industry3related research, Dairy3research institute located now3in Bangalore. 3Within
the 3span 3of 3these 3four 340 3years since 3his 3book appeared, 3there 3is 3a
considerable 3changes 3has 3been 3place 3in original 3dairy products 3and 3services.

The multilevel, multiunit organization with total vertical integration of all dairy
development activities was set up with dairy co-operative societies at the grass root
level, milk unions at the middle level and a dairy development corporation at the
state level as an apex body, was vested with the responsibility of implementing Rs.51
crores project.

At the end of September 1984, the World Bank aided project ended and the diary
development activities continued under “operation flood –II.

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CHAPTER NO. 2

REVIEW OF LITERATURE

2.1 THEORITICAL BACKGROUND CUSTOMER

A customer can be referred as person who purchase or buy product or goods or

service by a firm or organization or business.

SATISFACTION
Customer satisfaction is the act of fulfilment of one’s desire and wishes or
expectation or needs.

CUSTOMER SATISFACTION

MEANING:
A customer satisfaction is one of the theoretical components and carrying among
elements as the value or quality of the particular product and service, the feature of
service offered at impression of the place where the manufactured goods or service is
bought, and the cost of the product or service within an organization. This customer
satisfaction is the element of its profit or income, if firm give good customer
satisfaction it could touch its aim easily. In this competitive market there is very
important this customer satisfaction.
Customer satisfaction is the key to success for any business. Get your client to tell
you what is good on your products or services, and where you need improvement
helps you ensure that your company measures up to their expectations. The
attachment contains a survey of customer satisfaction form designed to help collect.
This important information is designed to make it easy for the customer to fill in and
make it easy for you to quickly customize to exactly match your business activities. It
also includes the suggestion for the distribution of the form ensuring that the client
who will return the form and follows up on comments.
The focus of each organization must win the most profit, for this purpose, the
Business should rise its sales by attracting more and more new customers, and the
only way to get more customers, it is that the Organization must provide the expected

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to the customers satisfaction. The word customer satisfaction means here 'utility
customer expect of the product' and when a customer provided values it is called as
the satisfaction of the customer.

2.2 Elaborative information on topic

Factors Influencing Customer Satisfaction Product Quality:
When company provide quality of product and services to customer, customer will
more liable toward the company, when really satisfy with the product quality on that
time customer never switch towards another brand.

Money Value:
The value of price fixed by the company on their product and services, when that
price is really worthy for that product on that time customer will more satisfied with
the company.

Dependability:
The customers are expected to be fulfilled once the service worker “delivers the deal”
by achieving a same level of performance.
Responsiveness:
Further and further customer expected their provider be willing and prepared to
produce induce service & facilitate at the reason of the later. Separate attention speed
& adaptability are wanted.

Access:
Customer must be ready to increase access to the provider or dealer with the smallest
of bother. they essential educated to place-- up with goods accessibility service,
however, hate limitless delays in obtaining through whereas life observant to the 4
terms and to apparently specious assurance that their customers are appreciated. They
wish to discuss with family world health organization can to their questions.

Consideration: 1
Customer requirements politeness, respect, thought and friendliness from the
societies they communication over the counter and in a very center (or) once sweet-
faced with a facility downside.

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Message:
The proper information should be provided to customer regards changes in any
policy and any new style of brand come to the market, provide regularly information
to the customer.

Trustworthiness:
Customers are a lot of probables to be satisfied if they notice an outcome of their
knowledge that the provider or dealer is reliable, reasonable and truthful. This is
often maintained the data and politeness showed by employees and their skills to
inspire to trust & confidence.

2.3 Literature Review

Author/ Title of the Objectives, Gap
Researcher Outcomes or
Article/Study Identified
Findings
David M. The New businesses Satisfaction
Szymanski and having more of customer
Marketing
against less-
David H. Developing satisfied
Henard4 Long-term customers
Interactive
(2001) Relationships

Jonathan, The Impact of controlling role switching

Lee,
3
Switching Costs of switching costs
Janghyuk,
3 costs in the
Lee,
3
on the Customer customer
Lawrence
3 Satisfaction- satisfaction
and
3 loyalty loyalty link and
Feick5 to classify
Link
3

(2001)
3 customer
segments
Robert C. 3 Delivering stated that many complaint
Ford, Cherill
3 3 Excellent
3 firms see handling
P. Heaton
3 3 Service
3
investments in 3

and Stephen
3 3 Lessons from
3 3
3complaint
W. Brown6
3 the Best Firms
3 3 3
3treatment as 3

(2001)
3
means of
3 3

3growing
3customer
commitment and
3building
3customer loyalty
3

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Wilska7 New Technology

3 The Study has related to
and Young specified that the trendy and
(2OO1)
3 3

3People’s excessive use is

Consumer common in and impulsive
Identities can be seen in consumptio
women and is
n styles
linked to
impulsive
consumption
styles and
fashion
Balasubrama Exploring the3 Different unique
nian, Patersonn Implications of
3 3 intrinsic intrinsic
and.Jarvenpa a M-
3 attributes attributes
(2002) convenience for 3 declared by
Markets and
3 3 end-users free
Marketing
3 time and
characteristic
s of the
mobile space
Bhave and Customer Found that the
3 3 quality
Satisfaction opinion that
Ashish (2002
3 3 3

Measurement 3customer’s
3perception
3towards
3service and 3

3quality of a
3 3

3product
3regulates the 3

3achievement of 3

3that
3product or 3

3service in the3

market

K.E. Enter into Tele- undifferentia

communication ted products
Lommeruda Telecommunica
services are like
and L. tion
undifferentiated
products
Sorgard
(2003)

Michael Consumer Reduction in 3 affordable

Draganska and ARPU Mobile price
Preferences and 3 3

Dipal Jain service

3

(2003) Product Line providers who

3 3

Pricing are
3

Strategies planning to
3 3

attract Mobile
3 3

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subscriber to
3 3

their service
3 3

with
3

less reasonable
3 3

price
3

J. Pakola, M. A Study of price and 3 price and

properties are properties
Pietila and R. Customer
3 3

the major
3 3

Svento Behaviour in influential

3

(2003) Mobile Phone factors affecting

3 3

the
3

Markets purchase of a
3 3 3

new mobile
3 3

phone
3

Stephen Y. The New Competition and competition

the variations is and change
Walters (2003 Telephony
not fresh
) Technology, subjects in
Convergence, telecommunicati
ons as internet
Industry
has forced an
Collision
entire modern
set of
fluctuations to
the telephone
organization.

Berrry, Leonard L., Parasuraman, a (1992)

Proposes the administration unrest essential happen on two levels: 1) a fundamental
adjustment in the disposition and a floating and a floating of goals for administration
value, and 2) usage of the way of life and apparatuses that style worth change the
propensity.

Zeeithmal, Valarie A, Berry, Leonard L, Parasuraman, A, (1993)

Built up a reasonable ideal for client administration desires in view of sixteen
cantered gathering interviews with clients of different administration commercial
enterprise. The model expresses the qualification between consumer loyalty and
administration quality evaluation inside of a solitary structure by indicating three
unique levels of client desire that is, craved administration which reflects what clients
need satisfactory administration, the average of client are ready to acknowledge, and
anticipated administration, the stage of administration clients.

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Bousch & Homer (1988)

In this discovery, the writer designed trustworthy customer satisfaction. The right
customers are those who purchase the same brand of merchandise in shopping. They
never worry about value because they know that quality will remain constant based
on price. Loyal customers are more urgent than the company’s 10 new customers.

Csikszentmihalyi (2000)
In the author's study, the study found that there is a link between brand structure and
consumer satisfaction with the product. Agreed, because if the increase in the number
of consumers, brand prices and consumer satisfaction decreases, then the value of
conventional brands will be reduced.

Dailey & Fmi (2000)

In the author's research results, the assessment concluded that the minimum level of
consumer experience should be as good as the consumer's attitude towards the
product.

D’essenc (2001)
In this study, the author studied the status of consumer attitudes. This is very
important for winning customers. This process is also called customer relationship
management.

Donthu& Garcia (1999)

The author defines factors that influence the purchase process, such as friends,
relatives, media, and advertisements. These factors affect the customer's purchase of
goods. These are powerful forces for becoming potential buyers.

Harrison & Albertsons (2001)

In this study, we can sign the value of consumers' responses to early-expectancy (or
some other standard performance) perceived disparity assessment and the explicit
performance of consumers' perceived goods and services.

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Hengpatrick& Low kim (2006)

The author analyzes in this research that consumer satisfaction is influenced by the
availability of consumer goods and services, and providing excellent consumer
services has developed into the main body. All business concerns consumer
satisfaction is naturally defined as a post-consumer assessment decision about a
particular good or service.

Hoffman & Novak (1996)

In this study, the authors analyzed consumer ratings for specific brand prospects.
Therefore, the prospects of consumers vary from brand to brand. So, we must sort out
our customers’ expectations

Hsiao H L (2010)
The author examines the attitude of the customer after the purchase and purchase.
The customer's courage is positive when buying, but after the purchase, the attitude
may become negative. Then it sparked dissatisfaction.

RICHARD 3L 3OLIVER 3ROLAND 3T.RUST, 3SAJEEV VARKI (2002)

Surprising the customer is basic level for customer satisfaction. Customer should be
Enlighted to make them happy.

GOED KOOP, VAR HALEN (2000)

The service of the product should be designed well there should be extra methods in
the designing stage and unique attention should be given on customer purchase.

BATRA AND ATHOLA (1990)

Consumer research experience combination of the interest of users of the two types
of evidence indicates that the purchase of goods and service. Hedonic benefits and
production knowledge features related. More useful and functional characteristics of
products benefits instruments.

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Kim &Karpova (2010)

In this study, the author explained the propaganda and promotion techniques to the
seller in order to obtain new customers to resume sales. If the sales volume increases,
the mechanical profit will also increase significantly.

Lorek (2001)
In this study, the author provides a definition of “consumer” in two ways: for the
loyalty position, “consumers are the people who measure the quality of the products
and services provided,” and the process-oriented approach, “customers it is the
existence or group that gets the hard work ".

Mcgraw Hill (1999)

In this study, the author analyzes the customer's buying behavior, which helps to
develop a sales plan from the seller or the company. He defines satisfaction as "the
buyer's cognitive status is fully or insufficiently rewarded."

Mohammad Amin (2009)

The author studied the psychological factors for satisfying products and services. The
result of summarizing the mental state is when the reaction around the uncertain
outlook is combined with the consumer's prior experience of the investment
experience.

Mowen & Minor (1998)

In this study, the authors analyze the relationship between product selection and the
new product growth process. The author also analyzed the key key topics in the new
creative presentation process.

Monroe & Dodds, (1988).

In the study, the authors studied the success issues of product launch and tactics. The
overview and marketing will be completed when the creative product is put on the
market. The author also researched product introductions for the success and
innovation of product introductions.

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CHAPTER NO. 3

RESEARCH METHODOLOGY

3.1. Introduction

Research methodology is the systematic way to solve the research problem. It is a

system of models, procedure and techniques used to find the result of the research
problems. So, the research methodologies not only take about research methods but
also consider the logic behind the method we use in the context of our research study.

It consists of several steps which need to be implemented in a sequential order for

achieving objective of research effectively. Research Methodology is a way of
systematically solves the research problems. It may be understood as a science of
studying how research is done scientifically. In it we study various steps that are
generally adopted by a researcher in studying his research problem along with logic
behind them.

To complete the analytical study on investment facility, the required data is collected
by the way of following means. The required data is classified by here by two ways
that is primary data and secondary data. And also collected ways are mention, which
helps to bring on conclusion of the project.

As it is indicated in the title, this chapter includes the research methodology of the
dissertation. In more details, in this part we will see the research objective, the
research scope, and the methods of data collection, the selection of the sample, the
type of data analysis and the research limitations of the project.

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3.2. Tools of data Collection

Primary Data Collection

 The primary data are those which are collected a fresh and for the first time &
thus happen to the original in character.
 It can be collected by using methods like observation, experimentation, etc
collection of primary data is costly & time consuming.

 Personal discussion with Manager and Employees.

 Questionnaire filled by Customers and Employees.

Secondary Data Collection

The secondary data on the other hand, are those which are already been collected by
someone else and which already have been passed through the statistical process. It is
used to analyse the performance of various investment avenues. The data were
collected from.

The data is collected through the secondary sources like:

 Annual Report of the Bank.

 Study of various Magazines & books

 Internet

3.3. Sample Area

The sample area for the proposed research of the project would be conducted in Yavatmal
city.

3.4. Span of the study

The span of study is one academic year i.e., 2021-2022

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3.5. Sample of size

The sample size for this research work would be 100 respondents.

3.6. Research Objective

Main Objective:

“To study the financial ratio analysis of Ranade milk in Yavatmal”

In broad terms, the main investment objectives cover how we accomplish most
financial goals. These investment objectives are important because certain products
and strategies work for one objective, but may produce poor results for another
objective The financial performance of the company is known by calculating
financial statement and ratio.

 To know the organizational activity.

 To know the societies contribution to build the industry and also
organization.
 To study the organization activity of each department.
 To know how the ratio analysis helps the organization to improve profits.
 To know the Utilization of financial resources.

3.7. Research Scope

 The different eligibility factor for taking a particular investment.
 The different documents requirement for investment.
 The study was carried out through personal interaction with the customers and
filling the questionnaire.

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3.8. Hypothesis of Study

Alternative Hypothesis
● The Ranade Milk provides better quality than the other Milk Brands.
● The Ranade Milk sales are more than other Milk Brands.
Null Hypothesis
● The Ranade Milk do not provide better quality than the other Milk
Brands.
● The Ranade Milk sales are not more than other Milk Brands.

3.9. Limitations of Study

 The project is limited to a time period of six 6 weeks.

 The project is totally based on customer satisfaction towards Ranade

Milk Yavatmal.

 As the study was conducted at Yavatmal findings may not be related

to other areas where Ranade milk Products owns its market existence.

 Data given by respondents may limit to their own knowledge,

feelings and awareness.

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CHAPTER NO. 4

COMPANY PROFILE

Name : Ranade Milk

Industry : Manufacturing and Sales of Dairy Products
Founder : Nikhil Ranade
Head Office : Yavatmal, Maharashtra, India
Manager : Nikhil Ranade
Year of establishment: 1978

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CHAPTER NO. 5

DATA ANALYSIS, INTERPRETATION AND FINDINGS

5.1. Data Analysis & Interpretation

1. How many customers are aware of Ranade Milk Products?

Sr. No. Response Feedback of Respondents

1 Yes 80
2 No 20

Table 1: Know about Ranade Milk

From the above table, following pie graph is drawn:

No; 20

Yes; 80

Graph 1: Data shows about Awareness of Ranade Milk

Data Interpretation: - From the above data it is clear that, 80% of customers know
about the Ranade Milk.

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2. How many customers buy Ranade Milk?

Sr. Response Feedback of Respondents

No.
1 Yes 80%
2 No 20%

Table 2: Percentage of how many customers buy Ranade Milk

From the above table, following pie graph is drawn:

Sales

No; 20%

Yes; 80%

Graph 2: Data Show percentage of customers buying Ranade Milk

Data Interpretation: - From the above data it is clear that, 80% of the customers by
Ranade Milk in Yavatmal

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3. Sales Ratio compared to other brands milk?

Sr. Response Feedback of Respondent

No.
1 Ranade Milk 80%
2 Others 20%

Table 3: Sales Ratio

From the above table, following pie graph is drawn:

Sales

Other Brands
20%
Ranade Milk
Other Brands

Ranade Milk
80%

Graph 3: Sales Ratio

Data Interpretation: - From the above data it is clear that, 80% sales are of Ranade
Milk in Yavatmal city.

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4. Table showing gender of the respondent

Serial number Respondents No. of Percentage

respondents
1 Male 62 62%
2 Female 38 38%

Analysis:
From the above table it is found that 62% of the respondent are male category and
38% belongs to female category hence majority of the respondent belong to male
category.

38%

62%

MALE FEMALE

Graph 4: Graph showing gender of the respondent

Interpretation:
From the above chart it is found that Majority of the respondent are from male
category

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5. Table showing the age group of the respondent.

Serial number Age group No. of Percentage

respondents
1 15-20 10 7%
2 21-26 55 55%
3 27-32 22 22%
4 Above 32 16 16%

Analysis:

From the above table it’s clear that about 55% of the respondent age group is
between 21-26, 10% respondent age varies from 15-20 and 22% respondent ages in
between 27-32 and rest respondent are above the age of 32. Majority of the
respondent belong to the age group that comes between the 21-26.

60%
55%

50%

40%

30%
22%
20% 16%

10%
10%

0%
15-20 21-26 27-32 ABOVE 32

Graph 5: Showing the age group of respondents

Interpretation:

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From the above table it’s clear that about 55% of the respondent age group is
between 21-26, 10% respondent age varies from 15-20 and 22% respondent ages in
between 27-32. Majority of the respondent belong to the age group that comes
between the 21-26.

6. Table showing the Education Qualification of the respondents.

Education No. of
Serial number Qualification respondents Percentage

1 10 2 2%

2 12 8 8%

3 Under graduate 41 41%

4 Post graduate 36 36%

5 Professionals 8 8%

6 Others 5 5%

Analysis:

From the above collected data Majority of respondent whose qualification is post
graduate and under graduate which respectively 36% 36% and 10 th, 12th,
professional, and others respondents belong to are 2%, 8%, 8%, 6% respectively so
majority of the respondent belong to

45%
41%
40%
36%
35%
30%
25%
20%
15%
10% 8% 8%
5% 2%
0%
10 12 UG PG PROFESSIONALS OTHERS

Graph 6: Showing the Education Qualification of the respondents

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Interpretation:

Majority of respondent whose qualification is post graduate and under graduate

which respectively 41% 36% respectively.

7. Table showing the occupation of the respondents.

Serial number Occupation No. of Percentage

respondents
1 Student 47.90 47.90%
2 Self-employee 19.10 19.10%
3 Govt- employee 14.90 14.90%
4 Private- employee 17 17%
5 Others 0.10 0.10%

Analysis:

From the obtained Majority of respondent occupation is student which accounts

47.9% of the total respondents and second highest response is from self-employees
that is 19.1 and private – govt employee accounts about 14.9 and 17% respectively.

0.1

17%
47.90%

14.90%

19.10%

STUDENT SELF EMPLOYEE GOVT EMPLOYEE PRIVATE EMPLOYEE OTHERS

Graph 7: Showing the occupation of the respondents

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Interpretation:

Majority of respondent occupation is student which accounts 47.9% of the total

respondents and second highest response is from self-employees that is 19.10
respectively.

8. Table showing the respondent who are aware of the Ranade milk products

Serial number Response No. of Percentage

respondents
1 YES 100 100
2 NO 0 0

Analysis:

From the data collected from the 100 respondent everyone has an idea about the
Ranade milk products. This shows that everyone aware about the Ranade milk a
product.

120%

100%
100%

80%

60%

40%

20%

0%
YESNO 0%

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Graph 8: Showing the respondent who are aware of the Ranade milk products

Interpretation:

Out of 100 respondents have an idea about the Ranade milk products This shows
that everyone aware about the Ranade milk a product which is a positive outcome
for the organization

9. Table showing responses showing regarding the availability of Ranade milk

products.

Serial number Availability No. of Percentage

respondents
1 Yes 100 100%
2 No 0 0%

Analysis:

From the above data collected out of 100 respondent each and every respondent
answered yes to the availbility of Ranade milk products.

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0%

100%

YES NO

Graph 9: Showing availability Ranade milk product

Interpretation:

From the above responses shows that out of 100 respondent every respondent
confirmed about the availability of the Ranade milk products at nearby stores.

10. Table showing Response regarding the usage of Ranade milk and others
similar milk products.

Serial number Answers No. of respondents Percentage

1 Yes 80 80%
2 No 2 2%
3 Amul 4 4%
4 Hatsun 7 7%
5 Tirumala 4 4%
6 Own consumption 3 3%

Analysis:

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From the above responses about 80% of the respondents use Ranade milk products
and second is hatsun about 7% and 4% uses Tirumala and least is 3% which belong
to own consumption.

4% 3%
7%
2% 4%

80%

YES NO AMUL HATSUN THIRUMALA OWN CONSUMPTION

Graph 10: Showing Response regarding the usage of Ranade milk and others
similar milk product

Interpretation:

From the above responses about 80% of the respondents use Ranade milk products
and second is hatsun about 7% and least is 3% which belong to own consumption.

11. Table showing Response regarding product purchase by respondents.

Serial number Response No. of respondents Percentage

1 Daily 73 73%
2 Once in a week 9 9%
3 Weekly 4 4%
4 Occasionally 14 14%

Analysis:

From the data above data collected information around 73% purchase daily around
14% buy Ranade milk products occasionally. And 9%,4% purchase once in two
days and weekly respectively.

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14%

4%

9%

73%

DAILY ONCE IN A WEEK WEEKLY OCCASIONALLY

Graph 11: Response regarding product purchase by respondents.

Interpretation:

From the above table and chart majority of the respondent around 73% purchase
daily around 14% buy Ranade milk products occasionally.

12. Table showing the responses regarding the taste of the Ranade milk products.

Serial number Ratings No. of respondents Percentage

1 Highly dissatisfied 0 0%
2 Dissatisfied 1 1%
3 Neutral 14 14%
4 Satisfied 60 60%
5 Highly satisfied 25 25%
Analysis:

From the data obtained around 60% of the respondent gives rating of 4 out of 5
which is good sign for the company along with 25% believes the rate of Ranade

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milk products is 5 out of 5 and around 14% and 3% gives rating 3 ratings to the
taste of the products.

70%

60%
50%

40%

30%

20%

10%

0%

highly dissatisified dissatisified neutral satified highly satisified

Graph 12: Showing the responses regarding the taste of the Ranade milk
products.

Interpretations:

From the above graph and table around 60% of the respondent gives rating of 4 out
of 5 which is good sign for the company along with 25% believes the rate of
Ranade milk products is 5 out of 5 and around 14% and 3% gives rating 3 ratings to
the taste of the products.

13. Table showing factor influence to buy Ranade milk products

Serial Ratings Ratings Percentag

number e
Not Averag Goo Very Excellen
good e d good t
1 Price 20 20
2 Quality 10 10
3 Packing 20 20
4 Taste 50 50

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Analysis:

From the data collected data the majority of the respondents are influenced by taste
of Ranade milk products which accounts 50% along with 20% for both price and
packing which rated as excellent

60%

50%
50%

40%

30%

20% 20% 20%

10%
10%

0%

price (excelent) quality(very good) packing(very good) taste (excelent)

Graph 13: Showing factor influence to buy Ranade milk products

Interpretation:

From the above collected responses the majority of the respondents are influenced
by taste of Ranade milk products which accounts 50% respectively.

14. Table showing the following sources that made respondents aware about
Ranade milk and products

Serial number Various Sources No. of respondents Percentage

1 News papers 20 20%
2 Magazines 7 7%
3 Friends 35 35%
4 Relatives 16 16%
5 Television adds 22 22%

Analysis:

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From the above data collected from respondents about 35% of the respondents
aware about Ranade milk and products through friends and about 22% of the
respondents are aware from television ads and 20%, 16% and 7% respondents
aware about Ranade milk and products through newspapers, relatives and
magazines.

16%
20%

7%

35%

NEWS PAPERS MAGAZINES FRIENDS RELATIVES TV ADDS

Graph 14: Showing the following sources that made respondents aware about
Ranade milk and products.

Interpretation:

From the above data collected from respondents about 35% of the respondents
aware about Ranade milk and products through friends and about 22% respectively.

15. Table showing satisfaction level of the respondents towards Ranade milk and
products

Serial number Satisfaction Level No. of respondents Percentage

1 Highly satisfied 32 32%

2 Satisfied 44 44%

3 Neutral 18 18%

4 Dissatisfied 4 4%

5 Highly dissatisfied 2 2%

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Analysis:

From the data collected from the 100% respondents all respondents are satisfied
about the Ranade milk and products

2%

4%
18% 32% Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

44%

Graph 15: Showing satisfaction level of the respondents towards Ranade milk
and product

Interpretation:

From the data collected a from the 100% majority of the respondent are satisfied
and highly satisfied where the dissatisfaction level towards Ranade milk products is
comparatively low

16. Table showing satisfaction level of the respondents towards quality of Ranade
milk and products

Serial number Satisfaction Level No. of respondents Percentage

1 Highly satisfied 32 32%
2 satisfied 49 49%
3 neutral 17 17%
4 Dissatisfied 1 1%
5 Highly 1 1%
Dissatisfied

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Analysis:

From the above Table and Chart about majority of the respondents around 49% are
satisfied towards quality of Ranade milk and products and 32% are very satisfied
along with 17% are neutral and 2% are dissatisfied and very dissatisfied.

1% 1%

17%
32%

49%

Highly satisfied satisfied neutral Dissatisfied Highly Dissatisfied

Graph 16: Showing satisfaction level of the respondents towards quality of

Ranade milk and products

Interpretation:

From the above Table and Chart about majority of the respondents around 49% are
satisfied towards quality of Ranade milk and products and 32% respectively.

17. Table showing Responses regarding packing problem of Ranade milk and
products

Serial number Packing Problem No. of respondents Percentage

1 yes 29 29%
2 no 48 48%
3 sometimes 23 23%

Analysis:

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From the obtained information collected majority of the respondent about 48% does
not face the problem of leakage problems and 29% faces problems and 23% of
respondent face the leakage in Ranade milk products.

60%

50% 48%

40%

29%
30%
23%
20%

10%

0%
yes no sometimes

Graph 17: Showing Responses regarding packing problem of Ranade milk and
products

Interpretation:

From the data collected majority of the respondent about 48% does not come across
the problem of leakage problems and 29% faces problems and 23% of respondent
face the leakage in Ranade milk products respectively.

18. Table showing the fulfilment of customer expectation regarding Ranade milk
products

Expectation No. of respondents Percentage

YES 85 85%
NO 15 15%

Analysis:

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From the data collected about 85% of the respondents believe that Ranade milk
products fulfil all their expectation and around 15% respondent responded that
there are not fully satisfied

15%

85%

YES NO

Graph 19: Showing the fulfilment of customer expectation regarding Ranade

milk products

Interpretation:

From the data collected about 85% of the respondents believe that Ranade milk
products fulfil all their expectation and around 15% respondent responded that
there are not fully satisfied for some specific reason

19. Table showing the reason for purchasing Ranade milk products

Serial number Reason No. of respondents Percentage

1 Easy availability 35 35%
2 Attractive 9 9%
packaging
3 Regular supply 33 33%
4 Reasonable price 6 6%

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5 Safety for 17 17%

consumption
Analysis:

From the data collected majority of the respondents about 35% believes Ranade
milk products are easily available and next highest 33% believes that there is
regular supply and 17%, 9% 6%, answered that Ranade milk products are safety for
consumption attractive packing and reasonable price for the products.

Safety for
consumption, 17%

Easy availability
,
Reasonable price
, 35%
6%

Regular supply
, Attractive
33% packaging
, 9%

Graph 19: Showing the reason for purchasing Ranade milk products

Interpretation:

From the data collected most of the respondents (35%) believes Ranade milk
products are easily available and 17% of the respondent reason for purchasing
Ranade milk products is safety for consumption.

20. Table showing the responses regarding satisfaction regarding the safety and
health by Ranade milk products.

Serial number Safety And Health No. of respondents Percentage

1 yes 93 93%

2 no 7 7%

Analysis:

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From the data collected from the respondent about 93% assumes that Ranade
products are safety for health and 7% believes it’s not safe for consumption for
some specific reasons.

70
62
60

50

40

30

20 15 15

10 5
3
0
highly satsified satisified neutral disatisified highly disatsified

Graph 20: Showing the responses regarding satisfaction regarding the safety
and health by Ranade milk products.

Interpretation:

From the above obtain information it is clear that majority that is 93% pf the
respondents believes that Ranade milk and products are safety and healthy where as
7% believes that there might be some issues towards health and safety by these
products.

21. Table showing the respondent interest in recommending Ranade products to

others

Serial number Recommend No. of respondents Percentage

1 yes 75 75%
2 No 18 18%
3 Maybe 7 7%

Analysis:

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From the data collected from the 100 respondents about 75% of the respondents are
interested in recommending the Ranade milk products to others and 18% may be
recommend and 7% unlikely to recommend the Ranade milk products to others.

80%

70% 75%

60%

50%

40%

30%

20%
18%
10%
7%
0%
yes no may be

Graph 21: Showing the respondent interest in recommending Ranade

products to others

Interpretation:

From the information obtained it is clear about 75% of the respondents are
interested in recommending the Ranade milk products to others and 7% may
recommend others and 18% of the respondent not interested to recommend the
Ranade milk products to others.

Research hypothesis

Chi-Square Test Frequencies

Satisfaction level of quality of Ranade milk products
Observed N Expected N Residual

Highly dissatisfied 1 10.0 -9.0

Dissatisfied 1 10.0 -9.0
Neutral 8 10.0 -2.0
Satisfied 24 10.0 14.0
Highly satisfied 16 10.0 6.0

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Total 50

Customers satisfaction towards Ranade milk products

Observed N Expected N Residual
Highly dissatisfied 1 10.0 -9.0
Dissatisfied 2 10.0 -8.0
Satisfied 9 10.0 -1.0
Neutral 22 10.0 12.0
Satisfied 16 10.0 6.0
Total 50

Test Statistics

VAR01 VAR02
Chi-Square 39.800a 32.600a
Df 4 4
Asymp.
.000
.000
Sig.
a. 0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell
frequency is 10.0.

INTERPRETATION:

From the above information since the CHI-SQUARE TEST Satisfaction level of
quality of Ranade milk products and customer satisfaction towards Ranade milk
products is positiv39.80 and 32.60, there is relationship between two variables.
Hence null hypothesis is rejected and alternative hypothesis is accepted

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5.2. Findings

5.1 FINDINGS

1. Majority of the respondent are male which accounts up to 62% and

female is 38%.

2. 52% of the respondent age group is between 21-26, 10% respondent

age varies from 1520 and 19% respondent ages in between 27-32 and rest
respondent are above the age of 32.

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3. Majority of respondent whose qualification is post graduate and under

graduate which respectively 41% 36% and 10th, 12th, professional, and
others respondents belong to are 2%, 8%, 8%, 6% respectively.

4. Majority of respondent occupation is student which accounts 47.9% of

the total respondents and second highest response is from self-employees
that is 19.1 and private –govt employee accounts about 14.9 and 17%
respectively.

5. 100 of respondent have an idea about the Ranade milk products.

6. Majority of respondent use Ranade milk products and 1% may belong

to own consumption.

7. About 73% of the total respondents uses Ranade milk products on

daily basis.

8. Majority of respondent about 80% are using Ranade milk and other
20% relies on other brands like Amul, Hatsun, Tirumala, and own
consumption.

9. This survey clearly shows about 60% of customers are happy with
taste along with super happy customers which contributes around 25%.

10. Majority of the respondent about 57% concludes that Ranade milk
products are affordable and 36. % thinks it is economical.

11. About 100% of respondent believes that Ranade milk products are
easily available in the stores.

12. Majority of the respondent believes that newspapers and television are
main source for their information regarding Ranade milk products.

13. Majority of the respondent around 44 are satisfied along with 32% of
respondent are highly satisfied with Ranade milk products.

14. Around 23% respondent faced a problem of leakage are breakage and
majority respondent have not come across with these problems.

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15. Majority of the respondent are interested to recommend the Ranade

milk products to others which will have a positive impact on the
organization.

16. Around 85% of the total respondent said yes to that Ranade milk
products will full fill all their expectation.

17. Majority of respondent believes that Ranade milk products are easily
available and have a regular supply.

18. Around 93% of the total respondent believes that Ranade milk
products are highly safety along with good taste.

CHAPTER NO. 6

CONCLUSION AND RECOMMENDATIONS

6.1. Conclusion

On this study, I tried to find out satisfaction level of the customer towards Ranade
milk product offered by Yavatmal. This study has given a clear image that customer
feels good about product and service. We can clearly say products meet them and
company provides good quality of product and services. In addition, it has been

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observed that company need to improve its existing levels performance for better
outcome.

From the following studies, we can conclude that Yavatmal has been serving Clients
to create an excellent image and trust between customers exceptionally well Most of
them are completely satisfied with the company's products and services.

The company can adopt customer friendly methods and train its sales staff to serve
customer in the best way possible. Customer retention should be Emphasizes and
should adopt policies to maintain reservations. A closer relationship should be
developed with customers to avoid brand turnover and ensure repeat sales.

6.2. Suggestions & Recommendations

 Products design can be improved which should suit present era which
will result in sale of the products.

 Proper measure needs to be taken regarding the packing and

distribution which have a direct impact on customer satisfaction.

 Expansion of market in rural areas with reasonable pricing strategies.

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 There must be proper importance need to be given on the taste and

flavours.

 Customer satisfaction can be increased through making products

available in every part.

 Making necessary marketing strategies in order to gain competitive

advantage over its rivalries.

 Pricing strategies need to carry to achieve proper balanced cost as

well as profit.

 In order to attract low-income groups, there must be reasonable

discounts and other low-cost techniques.

 Ensuring basic education to the retailer and wholesalers about the

products and service and ensure customers are treated fairly.

 There must be no compromise related to taste quantity quality of the

milk products.

 Promotion of the Ranade milk products in social media must be

undertaken which will have an effective and good impact on majority of the
population and it can be used as platform for promotion of its new products.

 Though, YAVATMAL is much concerned with employee welfare

and worked for it as well. But still, it can work more for the need of
employees by providing them better working environment, education loans
for children of needy employees and others.

 Frequent training and development should be provided for making

employees multiskilled and making organization able to cope with
uncertainties in future. Training and development programs should not be
restricted to some departments alone. YAVATMAL can conduct In-house
training to impart soft-skills

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CHAPTER NO. 7

APPENDICES

APPENDIX

Dear Respondent,

I am the student of 4th semester MBA, CMCS Yavatmal, as a part of curriculum. I

have undertaken a project work entitled “A Study of Traditional and Modern Modes
of Investment Avenues”. I request you to spear some of your valuable time to

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complete the questionnaire. I assured that the data provided by you will be strictly
used for academic purpose only and shall be kept confidential.

Thanking you!

QUESTIONNAIRE

Personal Information:

Name: Payal Lonkar

Address: Yavatmal
Mobile No.:
Gender: Male: Yes Female:
Occupation: Student

1) Gender

1. Male

2. Female

2) Age

1. 15-20

2. 2. 21-26

3. 27-32

4. Above 32

3) Educational qualification

1. 10th

2. 12th

3. Under graduate

4. Post graduate

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5. Professionals

6. Others

4) Occupation

1. Student

2. Self-Employee

3. Govt-Employee

4. Private-Employee

5. Others

1.Part - B

5) Have you heard about Ranade products?

1. YES

2. NO

6) Does Ranade products are easily available on stores?

1. Yes

2. No

7) Are you using Ranade milk? If no which brand of milk you use?

1. Yes

2. NO

If NO, mention which another brand

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Amul

Hatsun

TIRUMALA

Local Milk supplier

Others _____________________

8) How often do you buy Ranade products?

1. Daily

2. Once in two days

3. Weekly

4. Occasionally

9) Are you satisfied with the taste of Ranade milk products?

1. Highly satisfied

2. Satisfied

3. Neutral

4. Dissatisfied

5. Highly dissatisfied

10) Which factor influenced you to buy the Ranade milk product?

Not good Average Good Very good Excellent

Price

Quality

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Packing

Taste

11) Which of the following source made you aware about Ranade milk
products?

1. Newspapers

2. Magazines

3. Friends

4. Relatives

5. Television adds

6. 12) Are you satisfied with Ranade products?

1. Highly satisfied

2. Satisfied

3. Neutral

4. Dissatisfied

5. Highly dissatisfied

13) How would you rate quality of Ranade products compared to

competitors?

6. Highly satisfied

7. Satisfied

8. Neutral

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9. Dissatisfied

10. Highly dissatisfied

14) Did you find any leakage or packing problem in any of Ranade
products?

1. Yes

2. No

3. Some times

15) How do you rate Ranade milk products full fill all your expectation of
the Ranade milk products?

1. Highly satisfied

2. Satisfied

3. Neutral

4. Dissatisfied

5. Highly dissatisfied

16) Would you specify the reason for purchasing Ranade milk products?

1. Easy availability

2. Attractive packaging

3. Regular supply

4. Reasonable price

5. Safety for consumption

17) Do you think Ranade milk products full fill all your expectation
regarding health, safety and taste?

1Yes
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2no

18) Do you like to recommend Ranade products to others?

1Yes

2no

3may be

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