Grass Roots Web Optimizer can help you double your customer base without spending money on digital

ads.

[Customer Name]
[Customer Address]

Dear Customer,

Your website is an information portal for current and potential customers. You want to attract web
browsers to find and stay on your page. Spending hundreds of dollars on digital campaigns may not result
in a big sales increase. Grass Roots Web Optimizer software engages more organic traffic on your website
without the expense.

We offer three ways to increase sales through online engagement.

We produce relevant content that attracts readers.

We use 20% more SEO-focused topics than the average digital marketing agency.
Our optimized web pages track clicks and send you customized daily, weekly, and monthly reports.
"When I started using Grass Roots, I found their analysis so helpful. It showed me where customers were
clicking on my page so I knew what was attracting the most attention to my products." -Cindy Beck, Owner
of Lighting Source

Our mission is to help businesses increase their online influence to retain and attract new customers.
Enter your email and website here and we'll send you a free analysis of SEO organic traffic.

Set up your annual Grass Roots Web Optimizer software campaign in the next 30 days and your first
month of digital optimization is free.

Sincerely,

Jim Hudson
Customer Service Manager
Grass Roots Web Optimizer

P. S. I hope you'll take advantage of this chance to grow your organic traffic and increase sales. Our
goal is to help companies like yours thrive.

Difference between a sales copy and a sales letter

If you’re reading this article, you are probably asking yourself, “Is sales copy or email copy better for my
business?” That’s a great question.
Along with the obvious visual differences — as a rule, these two forms of copy have very little in common.
For one thing, their purposes tend to differ. Sales copy is designed to get people to take direct action,
while email copy is used to build relationships with customers or create a funnel that helps with
conversion rates.

But, is one really more advantageous than the other? Read on to find out.

What Is Sales Copy?

Sales copy (sometimes called direct response copy) is a type of marketing and advertising copy. It is the
part of an advertisement that entices a consumer to purchase a product or service. Examples include
purchasing, signing up, calling or any other direct response.

When writing sales copy, put yourself in the consumer’s shoes. What does your product or service offer
that they don’t already have? Why do they want or need it? How is your product or service superior to
that of the competition? With the answers in mind, present them with a clearly defined call to action.

What Is Email Copy?

Email copy consists of the text and subject lines found in an email to a customer or potential customer.
This form of copy can serve as a jumping-off point for a sales funnel. Email copy also allows you to nurture
existing customer relationships.

What Are the Benefits of Sales Copy?

Sales copy is not about writing sales letters and emails but about writing anything that persuades people
to take action. At its core, sales copy can:

Capture your reader’s attention and persuade him or her to take action.
Work in the form of a sales letter (pitch).
Persuade people to donate money to a charity, try out a new service or product or even increase their
knowledge on a certain topic.
What Are the Benefits of Email Copy?
Email copywriting is not just about sending regular updates or making a sale. It’s about establishing a
relationship with your subscribers and making yourself (and your content) indispensable to them. Here are
just a few ways in which email marketing benefits your business:

It helps you connect more deeply with customers and prospects.

It strengthens your brand recognition.
It redirects readers to your sales copy.
It increases the number of visitors to your site or blog.
Which Is Better: Sales Copy or Email Copy?
The simple answer is neither. Although they perform different functions, sales and email copy are equally
powerful. If anything, sales copy and email copy can work in tandem to better leverage your marketing
efforts.

Need more answers? At Copywriter Today, our mission is to help you and your business by creating the
perfect sales and email copy. As a full-service marketing firm, we’ll help you optimize your content, driving
higher traffic to your site, socials or blog. Contact Copywriter Today to get started!

MENU
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers
Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone

4 Email Marketing Sequence Examples and Templates

Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

MENUTemplates
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates
Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:

Step #1: Email thanking registrants

MENUTemplates
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates

Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:
Step #1: Email thanking registrants
email sequenceemail sequence
At the start of the sequence, send a confirmation email, and thank prospects for registering for the
Webinar. Also, make your webinar hashtag known to them so they can create some noise around the
Webinar.

Hi {First Name}

Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}.
And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things
will go down tomorrow: {Share the agenda}

I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar
related hashtag}.

If you have any questions, I am always here.

Regards,

{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product
can help solve the challenges they face.

Hi {First Name}

I chanced upon this report {link} on the US's transportation industry developments and noticed that digital
transformation is one of the key factors for growth for several companies.
A {talk about your product} can help run operations smoothly and improve lead management, especially in
the transportation sector {attach reference link}.

Let me know if we can get on a quick 10-minute call to discuss more.

Regards,

{Your Name}

Step #3: Send useful resources

One week before the webinar, send them a reminder as well as resources they may find useful. You know
what your prospects are looking for, or what their challenges might be (depending on the webinar topic
and the target group you are sending to). Share ideas that will resonate with them.

Hi,

I wanted to ensure {Webinar Name} does not slip out of your mind! I am excited to have you join us at the
webinar. Meanwhile, I thought you might enjoy these resources around the topic:

-{List resources}

P.S: Don't worry about missing out on your session. We will email you your personal link 30 minutes before
the talk is due.

Regards,

{Your Name}

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a
free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the
webinar.

According to Morgan Williams, Enterprise Account Executive, Yelp, "Outreach emails that work well for me
are ones that look like they are from an actual human, lead with value, and have a call-to-action that
engages the prospect with a question that's easy to answer. To humanize my emails, I use short, all-
lowercase subject lines, contractions, and industry slang."
In this stage of your cadence, you are just nudging your prospect to experience your product.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold
Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned
how a CRM could help improve your email outreach.

As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here
is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So Freshsales
Suite
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SIGN UP
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COMPANY
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SUPPORT

English
MENUTemplates
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates

Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:
Step #1: Email thanking registrants
email sequenceemail sequence
At the start of the sequence, send a confirmation email, and thank prospects for registering for the
Webinar. Also, make your webinar hashtag known to them so they can create some noise around the
Webinar.

Hi {First Name}

Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}.
And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things
will go down tomorrow: {Share the agenda}

I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar
related hashtag}.

If you have any questions, I am always here.

Regards,

{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product
can help solve the challenges they face.

Hi {First Name}

I chanced upon this report {link} on the US's transportation industry developments and noticed that digital
transformation is one of the key factors for growth for several companies.
A {talk about your product} can help run operations smoothly and improve lead management, especially in
the transportation sector {attach reference link}.

Let me know if we can get on a quick 10-minute call to discuss more.

Regards,

{Your Name}

Step #3: Send useful resources

email sequenceemail sequence
One week before the webinar, send them a reminder as well as resources they may find useful. You know
what your prospects are looking for, or what their challenges might be (depending on the webinar topic
and the target group you are sending to). Share ideas that will resonate with them.

Hi,

I wanted to ensure {Webinar Name} does not slip out of your mind! I am excited to have you join us at the
webinar. Meanwhile, I thought you might enjoy these resources around the topic:

-{List resources}

P.S: Don't worry about missing out on your session. We will email you your personal link 30 minutes before
the talk is due.

Regards,

{Your Name}

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a
free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the
webinar.

According to Morgan Williams, Enterprise Account Executive, Yelp, "Outreach emails that work well for me
are ones that look like they are from an actual human, lead with value, and have a call-to-action that
engages the prospect with a question that's easy to answer. To humanize my emails, I use short, all-
lowercase subject lines, contractions, and industry slang."
In this stage of your cadence, you are just nudging your prospect to experience your product.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold
Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned
how a CRM could help improve your email outreach.

As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here
is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So go ahead
and give us a try! CRM plays a pivotal role in nurturing leads and reducing manual tasks for your
salespeople.

Let me know if you need more information.

Regards,

{Your Name}

Step #5: Share live webinar details

When its time for the webinar, add the details and share it as part of your email marketing sequence.

Hi {First Name}

OK, this is it! We're about to start any second now.

For instructions on how to connect to the webinar, see below. If you have any issues, just hit reply.

{Webinar links and instructions}

See you there!

Regards

{Your Name}
MENUTemplates
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates
Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:

Step #1: Email thanking registrants

email sequenceemail sequence
At the start of the sequence, send a confirmation email, and thank prospects for registering for the
Webinar. Also, make your webinar hashtag known to them so they can create some noise around the
Webinar.

Hi {First Name}

Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}.
And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things
will go down tomorrow: {Share the agenda}

I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar
related hashtag}.

If you have any questions, I am always here.

Regards,

{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product
can help solve the challenges they face.

Hi {First Name}

I chanced upon this report {link} on the US's transportation industry developments and noticed that digital
transformation is one of the key factors for growth for several companies.

A {talk about your product} can help run operations smoothly and improve lead management, especially in
the transportation sector {attach reference link}.

Let me know if we can get on a quick 10-minute call to discuss more.

Regards,

{Your Name}

Step #3: Send useful resources

email sequenceemail sequence
One week before the webinar, send them a reminder as well as resources they may find useful. You know
what your prospects are looking for, or what their challenges might be (depending on the webinar topic
and the target group you are sending to). Share ideas that will resonate with them.

Hi,
I wanted to ensure {Webinar Name} does not slip out of your mind! I am excited to have you join us at the
webinar. Meanwhile, I thought you might enjoy these resources around the topic:

-{List resources}

P.S: Don't worry about missing out on your session. We will email you your personal link 30 minutes before
the talk is due.

Regards,

{Your Name}

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a
free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the
webinar.

According to Morgan Williams, Enterprise Account Executive, Yelp, "Outreach emails that work well for me
are ones that look like they are from an actual human, lead with value, and have a call-to-action that
engages the prospect with a question that's easy to answer. To humanize my emails, I use short, all-
lowercase subject lines, contractions, and industry slang."

In this stage of your cadence, you are just nudging your prospect to experience your product.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold
Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned
how a CRM could help improve your email outreach.

As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here
is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So go ahead
and give us a try! CRM plays a pivotal role in nurturing leads and reducing manual tasks for your
salespeople.

Let me know if you need more information.

Regards,
{Your Name}

Step #5: Share live webinar details

When its time for the webinar, add the details and share it as part of your email marketing sequence.

Hi {First Name}

OK, this is it! We're about to start any second now.

For instructions on how to connect to the webinar, see below. If you have any issues, just hit reply.

{Webinar links and instructions}

See you there!

Regards

{Your Name}

email sequenceemail sequence

Step #6: Post-webinar thank-you email
After the webinar, share the recorded link for those who may have missed it as part of your email
sequence.

Hey {First Name},

As promised, here is the webinar recording link so you can relive the cold emailing session anytime you
want! Hope you found it useful.

Should you wish to switch to a CRM that helps you automate your cold email outreach and track
engagement metrics, let me know and I can take a super quick 10-minute demo of our CRM?

Let me know what time works best for you,

Regards,
{Your name}

Onboarding Email Sequence

MENUTemplates
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates

Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:

Step #1: Email thanking registrants

email sequenceemail sequence
At the start of the sequence, send a confirmation email, and thank prospects for registering for the
Webinar. Also, make your webinar hashtag known to them so they can create some noise around the
Webinar.

Hi {First Name}

Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}.
And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things
will go down tomorrow: {Share the agenda}
I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar
related hashtag}.

If you have any questions, I am always here.

Regards,

{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product
can help solve the challenges they face.

Hi {First Name}

I chanced upon this report {link} on the US's transportation industry developments and noticed that digital
transformation is one of the key factors for growth for several companies.

A {talk about your product} can help run operations smoothly and improve lead management, especially in
the transportation sector {attach reference link}.

Let me know if we can get on a quick 10-minute call to discuss more.

Regards,

{Your Name}

Step #3: Send useful resources

email sequenceemail sequence
One week before the webinar, send them a reminder as well as resources they may find useful. You know
what your prospects are looking for, or what their challenges might be (depending on the webinar topic
and the target group you are sending to). Share ideas that will resonate with them.
Hi,

I wanted to ensure {Webinar Name} does not slip out of your mind! I am excited to have you join us at the
webinar. Meanwhile, I thought you might enjoy these resources around the topic:

-{List resources}

P.S: Don't worry about missing out on your session. We will email you your personal link 30 minutes before
the talk is due.

Regards,

{Your Name}

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a
free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the
webinar.

According to Morgan Williams, Enterprise Account Executive, Yelp, "Outreach emails that work well for me
are ones that look like they are from an actual human, lead with value, and have a call-to-action that
engages the prospect with a question that's easy to answer. To humanize my emails, I use short, all-
lowercase subject lines, contractions, and industry slang."

In this stage of your cadence, you are just nudging your prospect to experience your product.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold
Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned
how a CRM could help improve your email outreach.

As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here
is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So go ahead
and give us a try! CRM plays a pivotal role in nurturing leads and reducing manual tasks for your
salespeople.

Let me know if you need more information.

Regards,

{Your Name}

Step #5: Share live webinar details

When its time for the webinar, add the details and share it as part of your email marketing sequence.

Hi {First Name}

OK, this is it! We're about to start any second now.

For instructions on how to connect to the webinar, see below. If you have any issues, just hit reply.

{Webinar links and instructions}

See you there!

Regards

{Your Name}

email sequenceemail sequence

Step #6: Post-webinar thank-you email
After the webinar, share the recorded link for those who may have missed it as part of your email
sequence.

Hey {First Name},

As promised, here is the webinar recording link so you can relive the cold emailing session anytime you
want! Hope you found it useful.

Should you wish to switch to a CRM that helps you automate your cold email outreach and track
engagement metrics, let me know and I can take a super quick 10-minute demo of our CRM?
Let me know what time works best for you,

Regards,

{Your name}

email sequenceemail sequence

Onboarding Email Sequence
welcome email sequencewelcome email sequence
After all the nurturing, you have won a customer. Now sending an automated onboarding email series is
an easy way to greet new subscribers or to say thank you for a first purchase. It is a powerful first
introduction to establish a connection and ensure customers don’t slip through the cracks. Make sure your
onboarding email cadence ensures your new customers understand how to use the product and enjoy it
to the hilt.

Step #1: Thank-you email

Begin your onboarding sequence by thanking the registrants.

Hello there, {First Name}

Welcome to the Freshworks family! We are glad to have you onboard our rocketship of over {X} users!

Here are some resources to help you get started {link}.

If you need any assistance in setting it up or helping your team get started, please reach out to me
{provide contact details}

Regards,

{Your Name}

Step #2: Follow-up

Set up an automatic reminder to check on your customers and their progress in using your product. Any
initial glitches, problem areas, and requests should be attended to by the respective teams straightaway
before it bloats and leads to churn.

Step #3: Text message

Most of us are looking at messages on our phones through the day. Set up a reminder to send a check-up
text to your prospects within your CRM and ensure things are going smoothly.

Abandoned Cart
MENUTemplates
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates
Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:

Step #1: Email thanking registrants

email sequenceemail sequence
At the start of the sequence, send a confirmation email, and thank prospects for registering for the
Webinar. Also, make your webinar hashtag known to them so they can create some noise around the
Webinar.

Hi {First Name}

Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}.
And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things
will go down tomorrow: {Share the agenda}

I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar
related hashtag}.

If you have any questions, I am always here.

Regards,

{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product
can help solve the challenges they face.

Hi {First Name}

I chanced upon this report {link} on the US's transportation industry developments and noticed that digital
transformation is one of the key factors for growth for several companies.

A {talk about your product} can help run operations smoothly and improve lead management, especially in
the transportation sector {attach reference link}.

Let me know if we can get on a quick 10-minute call to discuss more.

Regards,

{Your Name}

Step #3: Send useful resources

email sequenceemail sequence
One week before the webinar, send them a reminder as well as resources they may find useful. You know
what your prospects are looking for, or what their challenges might be (depending on the webinar topic
and the target group you are sending to). Share ideas that will resonate with them.

Hi,
I wanted to ensure {Webinar Name} does not slip out of your mind! I am excited to have you join us at the
webinar. Meanwhile, I thought you might enjoy these resources around the topic:

-{List resources}

P.S: Don't worry about missing out on your session. We will email you your personal link 30 minutes before
the talk is due.

Regards,

{Your Name}

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a
free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the
webinar.

According to Morgan Williams, Enterprise Account Executive, Yelp, "Outreach emails that work well for me
are ones that look like they are from an actual human, lead with value, and have a call-to-action that
engages the prospect with a question that's easy to answer. To humanize my emails, I use short, all-
lowercase subject lines, contractions, and industry slang."

In this stage of your cadence, you are just nudging your prospect to experience your product.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold
Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned
how a CRM could help improve your email outreach.

As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here
is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So go ahead
and give us a try! CRM plays a pivotal role in nurturing leads and reducing manual tasks for your
salespeople.

Let me know if you need more information.

Regards,
{Your Name}

Step #5: Share live webinar details

When its time for the webinar, add the details and share it as part of your email marketing sequence.

Hi {First Name}

OK, this is it! We're about to start any second now.

For instructions on how to connect to the webinar, see below. If you have any issues, just hit reply.

{Webinar links and instructions}

See you there!

Regards

{Your Name}

email sequenceemail sequence

Step #6: Post-webinar thank-you email
After the webinar, share the recorded link for those who may have missed it as part of your email
sequence.

Hey {First Name},

As promised, here is the webinar recording link so you can relive the cold emailing session anytime you
want! Hope you found it useful.

Should you wish to switch to a CRM that helps you automate your cold email outreach and track
engagement metrics, let me know and I can take a super quick 10-minute demo of our CRM?

Let me know what time works best for you,

Regards,
{Your name}

email sequenceemail sequence

Onboarding Email Sequence
welcome email sequencewelcome email sequence
After all the nurturing, you have won a customer. Now sending an automated onboarding email series is
an easy way to greet new subscribers or to say thank you for a first purchase. It is a powerful first
introduction to establish a connection and ensure customers don’t slip through the cracks. Make sure your
onboarding email cadence ensures your new customers understand how to use the product and enjoy it
to the hilt.

Step #1: Thank-you email

Begin your onboarding sequence by thanking the registrants.

Hello there, {First Name}

Welcome to the Freshworks family! We are glad to have you onboard our rocketship of over {X} users!

Here are some resources to help you get started {link}.

If you need any assistance in setting it up or helping your team get started, please reach out to me
{provide contact details}

Regards,

{Your Name}

email sequenceemail sequence

Step #2: Follow-up
Set up an automatic reminder to check on your customers and their progress in using your product. Any
initial glitches, problem areas, and requests should be attended to by the respective teams straightaway
before it bloats and leads to churn.

email sequenceemail sequence

Step #3: Text message
Most of us are looking at messages on our phones through the day. Set up a reminder to send a check-up
text to your prospects within your CRM and ensure things are going smoothly.

email sequenceemail sequence

Abandoned Cart
email sequenceemail sequence
There are many reasons why people abandon online shopping carts. These could include high shipping
costs, lengthy delivery times, or sudden disinterest. But there is curiosity in your product, which is what
made the prospects add your product to their carts in the first place. To spark that curiosity again and
nurture it, you can schedule an abandoned cart email journey to bring back lost prospects.
Your abandoned cart email sequence can have a catchy subject line:

Out of Mind, Not Out of Sight!

{First Name}, We’ve Saved Your Cart
We miss you, {First Name}
You can save a variety of email templates within your CRM so you don't have to type one from scratch
each time.

Step #1: Email that offers something truly unique

Since buying intent is high in abandoned cart prospects, have simple call-to-action that focuses on how
easily the customer can finish the checkout they started. Make your email marketing sequences quirky and
personal.

According to Ron Stefanki, Founder, Onehourprofessor.com, “After roughly 8 years in the online business
space, I’ve realized that the key to any automated email sequence is that you make sure to give value
before asking for anything. Anyone that signs up for your email list trusts you enough to give their email
address so that you can contact them. One quick way to lose that trust is to flood their inbox with
requests before giving them anything of value.”

Hey {First Name},

It was you and me

All alone in this beautiful world,

Filled with {quirky name for your product}

And then suddenly,

One day you let go

And the world seems imperfect.

And we can’t stop thinking about you.

Let’s seal this sweet, sweet deal.

I’ll give you 10% off if you show me some attention

Let me know if we can swing together again.

Missing you

Your {company name} cart

Step #2: Text or email with a sneak peak into a new product rollout or sale
Hey {First Name},
We are still waiting for you to take that step and check out your cart with 10% off. :)

Also, here is a sneak peek into the upcoming sale, exclusively for you! This will definitely help you save a
lot more than you initially thought you could.

Let me know what you think of the sneak peek and if you want to know more, I am always reachable on
{contact details}!

{Your Name}

MENUTemplates
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates

Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:

Step #1: Email thanking registrants

email sequenceemail sequence
At the start of the sequence, send a confirmation email, and thank prospects for registering for the
Webinar. Also, make your webinar hashtag known to them so they can create some noise around the
Webinar.

Hi {First Name}
Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}.
And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things
will go down tomorrow: {Share the agenda}

I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar
related hashtag}.

If you have any questions, I am always here.

Regards,

{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product
can help solve the challenges they face.

Hi {First Name}

I chanced upon this report {link} on the US's transportation industry developments and noticed that digital
transformation is one of the key factors for growth for several companies.

A {talk about your product} can help run operations smoothly and improve lead management, especially in
the transportation sector {attach reference link}.

Let me know if we can get on a quick 10-minute call to discuss more.

Regards,

{Your Name}

Step #3: Send useful resources

email sequenceemail sequence
One week before the webinar, send them a reminder as well as resources they may find useful. You know
what your prospects are looking for, or what their challenges might be (depending on the webinar topic
and the target group you are sending to). Share ideas that will resonate with them.

Hi,

I wanted to ensure {Webinar Name} does not slip out of your mind! I am excited to have you join us at the
webinar. Meanwhile, I thought you might enjoy these resources around the topic:

-{List resources}

P.S: Don't worry about missing out on your session. We will email you your personal link 30 minutes before
the talk is due.

Regards,

{Your Name}

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a
free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the
webinar.

According to Morgan Williams, Enterprise Account Executive, Yelp, "Outreach emails that work well for me
are ones that look like they are from an actual human, lead with value, and have a call-to-action that
engages the prospect with a question that's easy to answer. To humanize my emails, I use short, all-
lowercase subject lines, contractions, and industry slang."

In this stage of your cadence, you are just nudging your prospect to experience your product.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold
Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned
how a CRM could help improve your email outreach.
As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here
is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So go ahead
and give us a try! CRM plays a pivotal role in nurturing leads and reducing manual tasks for your
salespeople.

Let me know if you need more information.

Regards,

{Your Name}

Step #5: Share live webinar details

When its time for the webinar, add the details and share it as part of your email marketing sequence.

Hi {First Name}

OK, this is it! We're about to start any second now.

For instructions on how to connect to the webinar, see below. If you have any issues, just hit reply.

{Webinar links and instructions}

See you there!

Regards

{Your Name}

email sequenceemail sequence

Step #6: Post-webinar thank-you email
After the webinar, share the recorded link for those who may have missed it as part of your email
sequence.

Hey {First Name},

As promised, here is the webinar recording link so you can relive the cold emailing session anytime you
want! Hope you found it useful.

Should you wish to switch to a CRM that helps you automate your cold email outreach and track
engagement metrics, let me know and I can take a super quick 10-minute demo of our CRM?

Let me know what time works best for you,

Regards,

{Your name}

email sequenceemail sequence

Onboarding Email Sequence
welcome email sequencewelcome email sequence
After all the nurturing, you have won a customer. Now sending an automated onboarding email series is
an easy way to greet new subscribers or to say thank you for a first purchase. It is a powerful first
introduction to establish a connection and ensure customers don’t slip through the cracks. Make sure your
onboarding email cadence ensures your new customers understand how to use the product and enjoy it
to the hilt.

Step #1: Thank-you email

Begin your onboarding sequence by thanking the registrants.

Hello there, {First Name}

Welcome to the Freshworks family! We are glad to have you onboard our rocketship of over {X} users!

Here are some resources to help you get started {link}.

If you need any assistance in setting it up or helping your team get started, please reach out to me
{provide contact details}

Regards,

{Your Name}

email sequenceemail sequence

Step #2: Follow-up
Set up an automatic reminder to check on your customers and their progress in using your product. Any
initial glitches, problem areas, and requests should be attended to by the respective teams straightaway
before it bloats and leads to churn.

email sequenceemail sequence

Step #3: Text message
Most of us are looking at messages on our phones through the day. Set up a reminder to send a check-up
text to your prospects within your CRM and ensure things are going smoothly.

email sequenceemail sequence

Abandoned Cart
email sequenceemail sequence
There are many reasons why people abandon online shopping carts. These could include high shipping
costs, lengthy delivery times, or sudden disinterest. But there is curiosity in your product, which is what
made the prospects add your product to their carts in the first place. To spark that curiosity again and
nurture it, you can schedule an abandoned cart email journey to bring back lost prospects.

Your abandoned cart email sequence can have a catchy subject line:

Out of Mind, Not Out of Sight!

{First Name}, We’ve Saved Your Cart
We miss you, {First Name}
You can save a variety of email templates within your CRM so you don't have to type one from scratch
each time.

Step #1: Email that offers something truly unique

email sequenceemail sequence

Since buying intent is high in abandoned cart prospects, have simple call-to-action that focuses on how
easily the customer can finish the checkout they started. Make your email marketing sequences quirky and
personal.

According to Ron Stefanki, Founder, Onehourprofessor.com, “After roughly 8 years in the online business
space, I’ve realized that the key to any automated email sequence is that you make sure to give value
before asking for anything. Anyone that signs up for your email list trusts you enough to give their email
address so that you can contact them. One quick way to lose that trust is to flood their inbox with
requests before giving them anything of value.”

Hey {First Name},

It was you and me

All alone in this beautiful world,

Filled with {quirky name for your product}

And then suddenly,

One day you let go

And the world seems imperfect.

And we can’t stop thinking about you.

Let’s seal this sweet, sweet deal.

I’ll give you 10% off if you show me some attention

Let me know if we can swing together again.

Missing you

Your {company name} cart

Step #2: Text or email with a sneak peak into a new product rollout or sale
Hey {First Name},

We are still waiting for you to take that step and check out your cart with 10% off. :)

Also, here is a sneak peek into the upcoming sale, exclusively for you! This will definitely help you save a
lot more than you initially thought you could.

Let me know what you think of the sneak peek and if you want to know more, I am always reachable on
{contact details}!

{Your Name}

email sequenceemail sequence

Step #3: Abandon your sequence
If you still don't get a response from step #2, then most likely your prospect does not want to connect. Say
a goodbye, but don’t be pushy. Be in the good books when you are closing an email marketing cadence.

UEmail Tracking
Ultimate Guide to Email Sequences
Email sequences are a series of email touchpoints sent over a period of time with a goal of converting
prospects into customers

SIGN UP FOR FREE

Start more conversations with Email Marketing Sequences
Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention
of the prospect. You follow up once, no response. You follow up one more time via text. Still no response.
You feel like you are intruding into their lives and stop. Sounds familiar?
This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you
need to automate email sequences to get quick conversions

email sequence
What are Email Sequences

Email marketing sequences are a series of emails sent from a software based on predefined conditions
with a goal to convert prospects into customers.

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply

To get the prospect to sign up
To build brand awareness
If you are wondering if you need to start running email marketing sequences, answer these questions:

email sequence
If you answered ‘yes’ to most of the above questions, then you definitely need to get your followup
strategy sorted. When you have to reach a hundred or thousand leads on a regular basis, personalising
and not spamming your prospects sounds impossible.

How to Build Your Email Sequence

email sequenceemail sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and
keep them engaged.

Design your campaign from scratch

Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone
Drive more conversions with email marketing sequences
BUILD SEQUENCES
4 Email Marketing Sequence Examples and Templates

Setting up an automated email series is the secret sauce that can help you target and reach out to
countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here
are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

email sequenceemail sequence
Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar,
downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you
send.

According to Islin Munisteri, Vice President of Sales and Marketing, Theia Marketing, “The ideal email
sequence for my team is five email sequences to convert a lead to a customer.”

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you
can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For
your welcome email sequence, you can start with three emails, and then, based on the response, expand
to 5-7 emails. Start your sequence with the following steps:

Step #1: Email thanking registrants

email sequenceemail sequence
At the start of the sequence, send a confirmation email, and thank prospects for registering for the
Webinar. Also, make your webinar hashtag known to them so they can create some noise around the
Webinar.

Hi {First Name}

Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}.
And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things
will go down tomorrow: {Share the agenda}

I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar
related hashtag}.

If you have any questions, I am always here.

Regards,
{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product
can help solve the challenges they face.

Hi {First Name}

I chanced upon this report {link} on the US's transportation industry developments and noticed that digital
transformation is one of the key factors for growth for several companies.

A {talk about your product} can help run operations smoothly and improve lead management, especially in
the transportation sector {attach reference link}.

Let me know if we can get on a quick 10-minute call to discuss more.

Regards,

{Your Name}

Step #3: Send useful resources

email sequenceemail sequence
One week before the webinar, send them a reminder as well as resources they may find useful. You know
what your prospects are looking for, or what their challenges might be (depending on the webinar topic
and the target group you are sending to). Share ideas that will resonate with them.

Hi,

I wanted to ensure {Webinar Name} does not slip out of your mind! I am excited to have you join us at the
webinar. Meanwhile, I thought you might enjoy these resources around the topic:

-{List resources}

P.S: Don't worry about missing out on your session. We will email you your personal link 30 minutes before
the talk is due.
Regards,

{Your Name}

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a
free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the
webinar.

According to Morgan Williams, Enterprise Account Executive, Yelp, "Outreach emails that work well for me
are ones that look like they are from an actual human, lead with value, and have a call-to-action that
engages the prospect with a question that's easy to answer. To humanize my emails, I use short, all-
lowercase subject lines, contractions, and industry slang."

In this stage of your cadence, you are just nudging your prospect to experience your product.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold
Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned
how a CRM could help improve your email outreach.

As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here
is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So go ahead
and give us a try! CRM plays a pivotal role in nurturing leads and reducing manual tasks for your
salespeople.

Let me know if you need more information.

Regards,

{Your Name}

Step #5: Share live webinar details

When its time for the webinar, add the details and share it as part of your email marketing sequence.

Hi {First Name}

OK, this is it! We're about to start any second now.

For instructions on how to connect to the webinar, see below. If you have any issues, just hit reply.

{Webinar links and instructions}

See you there!

Regards

{Your Name}

email sequenceemail sequence

Step #6: Post-webinar thank-you email
After the webinar, share the recorded link for those who may have missed it as part of your email
sequence.

Hey {First Name},

As promised, here is the webinar recording link so you can relive the cold emailing session anytime you
want! Hope you found it useful.

Should you wish to switch to a CRM that helps you automate your cold email outreach and track
engagement metrics, let me know and I can take a super quick 10-minute demo of our CRM?

Let me know what time works best for you,

Regards,

{Your name}

email sequenceemail sequence

Onboarding Email Sequence
welcome email sequencewelcome email sequence
After all the nurturing, you have won a customer. Now sending an automated onboarding email series is
an easy way to greet new subscribers or to say thank you for a first purchase. It is a powerful first
introduction to establish a connection and ensure customers don’t slip through the cracks. Make sure your
onboarding email cadence ensures your new customers understand how to use the product and enjoy it
to the hilt.
Step #1: Thank-you email
Begin your onboarding sequence by thanking the registrants.

Hello there, {First Name}

Welcome to the Freshworks family! We are glad to have you onboard our rocketship of over {X} users!

Here are some resources to help you get started {link}.

If you need any assistance in setting it up or helping your team get started, please reach out to me
{provide contact details}

Regards,

{Your Name}

email sequenceemail sequence

Step #2: Follow-up
Set up an automatic reminder to check on your customers and their progress in using your product. Any
initial glitches, problem areas, and requests should be attended to by the respective teams straightaway
before it bloats and leads to churn.

email sequenceemail sequence

Step #3: Text message
Most of us are looking at messages on our phones through the day. Set up a reminder to send a check-up
text to your prospects within your CRM and ensure things are going smoothly.

email sequenceemail sequence

Abandoned Cart
email sequenceemail sequence
There are many reasons why people abandon online shopping carts. These could include high shipping
costs, lengthy delivery times, or sudden disinterest. But there is curiosity in your product, which is what
made the prospects add your product to their carts in the first place. To spark that curiosity again and
nurture it, you can schedule an abandoned cart email journey to bring back lost prospects.

Your abandoned cart email sequence can have a catchy subject line:

Out of Mind, Not Out of Sight!

{First Name}, We’ve Saved Your Cart
We miss you, {First Name}
You can save a variety of email templates within your CRM so you don't have to type one from scratch
each time.

Step #1: Email that offers something truly unique

email sequenceemail sequence
Since buying intent is high in abandoned cart prospects, have simple call-to-action that focuses on how
easily the customer can finish the checkout they started. Make your email marketing sequences quirky and
personal.

According to Ron Stefanki, Founder, Onehourprofessor.com, “After roughly 8 years in the online business
space, I’ve realized that the key to any automated email sequence is that you make sure to give value
before asking for anything. Anyone that signs up for your email list trusts you enough to give their email
address so that you can contact them. One quick way to lose that trust is to flood their inbox with
requests before giving them anything of value.”

Hey {First Name},

It was you and me

All alone in this beautiful world,

Filled with {quirky name for your product}

And then suddenly,

One day you let go

And the world seems imperfect.

And we can’t stop thinking about you.

Let’s seal this sweet, sweet deal.

I’ll give you 10% off if you show me some attention

Let me know if we can swing together again.

Missing you

Your {company name} cart

Step #2: Text or email with a sneak peak into a new product rollout or sale
Hey {First Name},

We are still waiting for you to take that step and check out your cart with 10% off. :)

Also, here is a sneak peek into the upcoming sale, exclusively for you! This will definitely help you save a
lot more than you initially thought you could.
Let me know what you think of the sneak peek and if you want to know more, I am always reachable on
{contact details}!

{Your Name}

email sequenceemail sequence

Step #3: Abandon your sequence
If you still don't get a response from step #2, then most likely your prospect does not want to connect. Say
a goodbye, but don’t be pushy. Be in the good books when you are closing an email marketing cadence.

Do you know what can impact your email marketing sequence?

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Develop specific nurture campaigns with detailed triggers, actions, and condition

What can you track in an email sequence

We are now in a digital social landscape that allows us to see whether our emails were delivered and if so,
who read our emails, when they read it, and how many times.

Kris Sharma, Founder, WebinarGrow feels email campaigns come down to three main elements: “Your
copy, your data, and your tech setup. If you’re getting low open rates, then you have a problem in one of
those areas. You’ll want to have a short, straightforward copy, scrub your data for incorrect information,
use best practices for warming up your IP address and track email metrics.”

Here are some of the email marketing sequence metrics that you can track within a CRM with email
tracking capabilities.

Emails sent
Track how many emails you are planning in a day, week or month. See which frequency works for you and
which email sequence works the hardest for you.

Email open rate

How many prospects actually clicked on your email and opened it? Track this percentage to see how
effective your emails are. To improve your metric, tweak your email subject lines and opening lines.

Email reply rate

This percentage measures the effectiveness of your actual email copy. Personalize your emails, be
relevant, and have a strong call-to-action.

Bounce rate
Identify email addresses that are bouncing and cleanse your list. Ensure your emails are not too pushy, and
add some value to your prospects.

Unsubscribe rate
Find out the reason for the unsubscription. Were you too spammy? Did you target the wrong audience?
Seek the answers.

How do you write a sequence email?

#1 State the goal of your sequence.
# 2 Plan how many emails you're going to have in your series.
#3 Write your sequence emails.
#4 Determine the frequency or how far apart each email will be.
#5 Setting up the tech.
#6 Get more people into your sequence.
#7 Analyze.

The tech, the writing, the set-up, the doubts…everything about email sequences is not just scary but
mysterious.

Are they really as fantastic as some tout them to be?

Maybe you’re green to email sequences and the thought of putting one together scares you to bits. Or…

Maybe you already have a sequence written but your emails resemble a mess of ill-fit clothes.

You wonder what you’re doing wrong when everyone is screaming from the roofs about the results
they’ve received.

Let’s clarify what exactly an email sequence is so that we’re all on the same page:

An email sequence is a series of emails that are sent on auto based on a frequency and order which you
pre-determine. They are not broadcast emails that are sent to your entire list or to segments of your list.

Email Sequences have a multitude of benefits:

They make it easy to inch your subscriber forward with your content
They help you pitch and sell your product at the end of the sequence. Sales on auto every single day or
while you sleep? This is where it happens.
Allows you to establish a relationship with your subscriber and build trust
Lets you highlight your best content on your own terms and in the order you want
The biggest myth I hear about sequences is that you need 7 emails in a sequence for it to ‘work’.

But does the 7 email formula work for every niche, product, and program?
Of course not!

You can’t box every goal and declare that it requires just 7 emails to convince your subscriber to take that
action you want them to take.

For instance, you have a $19 ebook which is pitched through Sequence A vs a $750-3 month coaching
program which is pitched through Sequence B.

Would it take the same number of 7 emails to get a subscriber to take action on Sequence A and B?

Probably not.

The more expensive and complicated the product, the more time they need to think and decide.

So instead of asking yourself how many emails you need…ask yourself what’s the goal of your sequence.
Because there isn’t an easy answer to how many emails should go in a sequence.

Instead of asking how many emails you need in a sequence, ask yourself what's the goal of your sequence
CLICK TO TWEET

In this post, I’ll walk you through the important considerations and the quick steps that will get you started
with your own email sequence.

Before we head into the specific steps, if you’re looking for a cheat sheet to write your email sequence,
you’ll love this download.

Facebook Blueprint: Education & resources

Get started with Pages

2 min

Get started with Facebook Pages

New to Facebook for Business? Watch and learn what we'll cover in this series and how you can use it to
grow your business.

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-1:06
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Video transcript
Hey there. Welcome to Get Started with Facebook, a video series on using Facebook to connect with your
customers and help grow your business. I'm Marika, and I'll be coaching you through the process of
creating a Facebook Page.
Bear in mind that over a billion people use Facebook to stay in touch. People discover new products, shop
and get information about their favourite businesses here. Our goal is to bring businesses and people
together in a way that creates value for both. People find stuff they like, businesses find the
people who like what they do. Before you find your future customers and connect with existing ones here,
you have to learn the basics.
I've been working with the people at Facebook to make sure that you're getting the pro tips to make the
most of your effort. We've got a holistic set of tools to make mutually beneficial connections easier,
whether it's booking a haircut or ordering a pizza. I'm here to help you master them. Keep watching. I'll
show you how to create your Page, and invite people to like it, where to find important tools and much,
much more. So, ready to create your Page and start connecting with people on Facebook? Let's do it.

FACEBOOK PAGE CREATION

Facebook Pages let you grow your business on and off Facebook. Pages come with a suite of free business
tools that help you achieve your business goals.

Before you begin

You must have a Facebook profile.
See what you need to create a Page.
Create a Page (desktop)
To create a Page for your business using your desktop computer:

Open your Facebook profile.

At the top of the home page, select Create and choose Page.
Name your Page.
Add a category to describe your Page.
Learn more about selecting a category for your Page.
Enter business information, such as the address and contact information.
Select Continue.
You can add a profile photo to your Page. If you add a photo, select Next. To complete this step later, select
Skip.
You can add a cover photo to your Page. If you add a photo, select Next. To complete this step later, select
Skip.
When you have completed the steps, select Next to go to your new Page.
Create a Page (mobile)
To create a Page for your business using your mobile device:

Open your News Feed.

Tap the Pages icon.
If this tab isn't available, you can tab the menu icon and select Pages.
Tap + Create.
Tap Get Started.
Add a name and up to three categories to describe your Page and tap Next.
Learn more about selecting a category for your Page.
You can add an address to your Page to make it easier for people to find your business, or tap I don't want
to add an address. Tap Next. To complete this step later, tap Skip.
You can add a profile and cover photo to your Page. Tap Done.
You should now have completed creating your Page. Learn how to grow your Page audience and
engagement.

Learn more
Add basic information to my Page
Free tools to use on your Page
Best practices to improve Page visibility and follower engagement

What is a webinar and how does it work?

A webinar is an online event that is hosted by an organization/company and broadcast to a select group of
individuals through their computers via the Internet. (A webinar is sometimes also referred to as a
“webcast”, “online event” or “web seminar”.)23 Jul 2013