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Final Conference

Hilda Samden's final assignment submission for the module "Conferences Management and Exhibitions" includes a proposal for the launch of Doppel beer by Hils Beverage Company. The 3 sentence summary is: The proposal outlines details for the Doppel beer launch event to be held at the Bingu International Conference Center, including an overview of Hils Beverage Company's experience in the beverage industry, concepts for the launch event such as musical entertainment and neighborhood organization involvement, and a schedule of events and promotions for attendees. The purpose of the event is to introduce the new Doppel beer and provide an enjoyable experience that promotes the company and nearby partners.

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41 views

Final Conference

Hilda Samden's final assignment submission for the module "Conferences Management and Exhibitions" includes a proposal for the launch of Doppel beer by Hils Beverage Company. The 3 sentence summary is: The proposal outlines details for the Doppel beer launch event to be held at the Bingu International Conference Center, including an overview of Hils Beverage Company's experience in the beverage industry, concepts for the launch event such as musical entertainment and neighborhood organization involvement, and a schedule of events and promotions for attendees. The purpose of the event is to introduce the new Doppel beer and provide an enjoyable experience that promotes the company and nearby partners.

Uploaded by

steven msusa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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STUDENT NAME: HILDA SAMDEN

TUTOR NAME: AGGREY MUSOKE

MODULE NAME: CONFERENCES MANAGEMENT AND EXHIBITIONS

TASK: FINAL ASSIGNMENT

SUBMISSION DATE

DOPPEL BEER LAUNCH PROPOSAL FROM HILS


BEHEVERAGES COMPANY
Table of contents

Introduction………………………………………………………………………3
Introduction

Event organizers use event proposals as a way to gather information for a


forthcoming event. During the initial stages of the event planning process, planners
produce these detailed proposals. Before being recruited for the position, event
planners frequently prepare an event proposal to present to a prospective customer.
A proposal outlines your abilities and experience as a planner in simple terms and
offers examples so that your audience can fully grasp your vision for the event.
Each event proposal is a distinct undertaking that outlines the specifics of a given
event through a range of useful specifics and data.

Some of the things to mention in an event proposal according to Rogers, T. (2013)


are firstly the purpose of the event, this proposal's opening paragraph should
include a brief mission or vision statement that will serve as a roadmap for the
reader as they read the rest of the proposal. By including a section on the purpose,
you may be able to show your potential customer that you are aware of their
expectations for the event and have the skills necessary to fulfill those aims.
Secondly is the people who are involved, If the event calls for vendors or other
hired staff, think about include a section listing the vendors and people you want to
employ. The client can learn more about the caliber and costs of these extra
vendors from this section.

The third point concerns the event's schedule: The timetable of the event is a
crucial component of any event proposal. To demonstrate to the prospective
customer that you are a thorough and detail-oriented planner, think about adding a
few specific specifics to your agenda. Lastly, let's talk about what makes this event
special: If you want to set your proposal apart from the competition, think about
including the particulars of the event. You might talk about include certain vendors
or event components that can make it stand out from similar events. Below is a
well formatted event proposal for the launch of Doppel beer from hils beverage
company.

Title of the event: The launch of Doppel beer

The event purpose: The purpose of this event is to is to magically launch the new
beer so called Doppel. We are thrilled to submit our application to manage the
Doppel beer launch at the Bingu International Conference Center in Lilongwe,
Malawi's capital. Our experience with the introduction of previous goods was
enjoyable, difficult, and extremely gratifying. We feel that the company is
particularly prepared to run this launching event due to our history of safe and
high-quality operations, as well as our creative capabilities. We would be
overjoyed to have the chance to come back for more product releases. You can
read our proposal, which discusses our experience, our beer's concept, and other
crucial operational information, below. We appreciate you taking the time to
consider this idea, and we eagerly await for your feedback.

Relevant experience

Company’s overview

Leading manufacturer and distributor of alcoholic and non-alcoholic beverages in


Malawi is Hils Beverage Company. The company has provided the Malawi market
with international brands as swagger Beer, kotlin beer, and other diverse minerals
for more than 20 years. It is renowned for Malawi spirits as well. The Hils
Beverage Company is well-known as Malawi's most renowned brewery, producing
beers from malted barley, hops, yeast, gluten, and water. The Samden family group
is the owner of Hils Beverage. This family is the third-largest wine producer in the
world and ranks second in Africa for beer and soft drink production (excluding
South Africa). Currently, Stevenson Greg serves as the Deputy Chairman of the
Executive Board of the Samden family group, with George Samden serving as the
Executive Board's Chairman. Grace Robert has been a member of the Samden
family group's Executive Board since 2010 till the present.

To extend its brand names to new forms, colors, sizes, ingredients, or flavors of its
existing product categories, Hils Beverage Company decided to implement line
extensions. Since each person has a particular taste and preference for beer goods,
the company has manufactured a variety of beers that are available on the market
in Malawi. They also work to introduce new flavors of beer. The business has been
able to fulfill the demands and desires of the customers by doing this. Pale lager
malt, aroma and bittering hops, and fermenting yeast are the ingredients used to
make Doppel beer. The company has introduced many beer varieties that go well
with a variety of foods, including seafood, vegetarian, cheese, and others.

Since beer is seen as a cheap commodity that consumers frequently purchase and
do not carefully compare to other beer products, Hils beverage company's beer
products have long been seen as convenience goods in consumer products. In order
to set itself apart from its rivals in the market, such as Castel Malawi and
Carlsberg, Hils Beverage Company differentiate its beer goods, develop high-
quality beers, create nice style and design, and wrap with distinctive packaging and
labels. Hils Beverage Company employs recyclable glass bottles and aluminum
cans for their packaging. The packaging's two main functions are to safeguard the
goods from harm and help retailers promote it.

The launch concepts

Event Overview

The purpose of this Doppel beer launch, as well as all significant events, is to
foster a friendly atmosphere and to raise the voice of our neighborhood. While we
constantly provide a huge selection of premium beverages, we are happy to be
place makers and give every visitor a fun and unforgettable experience. The venue
(Bingu International Conference Center) will be organized around a number of
important elements, including beer, entertainment, neighborhood and food
partners.

On Sunday, December 25, we will open the launch venue door at precisely 5
o'clock. Throughout the event, attendees are welcome to come in, buy beer and
food, and enjoy our games and seating areas. A wristband will be given to
attendees who enter with valid identification proving their age is 21 or older. The
wristband features messages that entitle the wearer to a discount at nearby partner
companies in addition to serving as a record of drink purchases. At least 4
additional beverages from the company will be provided by us.

We will open the show with our opening musical act at 5:30. The most recent
popular amapiano music and family-friendly folk are typical musical acts, but we
also hire brass bands, indie rock, country, and other genres. In order to connect
with musicians in Lilongwe and make sure they are represented among other local
performers, we teamed with Wave Zone entertainment for the Arts. The first act
will end at 6:30 p.m. For the event, we will encourage neighborhood partner
organizations to set up shop at a booth within the launch location. These
organizations include, among others, the Mystic River Conservancy, Lilongwe
Cultural District, urban Recycling Committee, and Lilongwe town Entrepreneurs.
We discover that the sizable crowds attracted to these beer launch events offer a
fantastic opportunity for neighborhood organizations to interact with their
constituents.

The Doppel beer launch will end at 11 p.m., with the final words coming at 10:30
p.m. People can take a postcard with information on upcoming product launches
and nearby companies when they pass the security desk once more as they exit the
event. Attendees of the Doppel beer launch event will receive discounts thanks to
our collaboration with neighborhood companies.

References

Rogers, T. (2013). Conferences and conventions: A global industry. Routledge.

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