Scribd
Upload
107 views

Digital Marketing Training Course Content

This document outlines a 40-hour digital marketing training program covering topics such as search engine optimization, social media marketing, content marketing, email marketing, pay-per-click advertising, and more. It also includes a 20-hour advanced digital marketing training on additional topics like online reputation management, Google Data Studio, live streaming, webinar marketing, and list building. The training provides information on strategy, implementation, and tools for each digital marketing channel.

Uploaded by

Nitish Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
107 views

Digital Marketing Training Course Content

This document outlines a 40-hour digital marketing training program covering topics such as search engine optimization, social media marketing, content marketing, email marketing, pay-per-click advertising, and more. It also includes a 20-hour advanced digital marketing training on additional topics like online reputation management, Google Data Studio, live streaming, webinar marketing, and list building. The training provides information on strategy, implementation, and tools for each digital marketing channel.

Uploaded by

Nitish Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

Digital Marketing

Digital Marketing Topics - Pro (40 Hrs)

• Module 1: Digital marketing Introduction


o Introduction to Digital marketing
o Comparison of Traditional and Digital Marketing
o Statistics of Digital Marketing
o Benefits of Digital marketing
o Latest Digital marketing trends
o Digital Marketing strategy for websites
o Challenges in Traditional marketing

• Module 2: Blog Marketing


o What is blog?
o Types of blogs
o Benefits of blogging
o Creating a blog
o Blog marketing

• Module 3: Website Designing with CMS


• Basic Information on Websites
• Benefits of having a website
• Steps to create a website
• Platforms available to create a website
• Create brand new website using CMS
• Web site Concepts
• Introduction to domain names
• Choosing a right hosting company and domain
• Analyzing a website
• Web site maintenance and management
• Mobile sites

www.Apponix.com
Mob: +91 8050580888 / 7338089888
Email Id: [email protected]
• Module 4: Search Engine Optimization (SEO)
• Introduction to SEO
• How Different types of Search engines work?
• Steps for SEO
• Funnel of SEO
• Understanding Google Algorithm
• Types of SEO
• On page SEO
• Off page SEO
• Managing Tags
• Website Audit
• Google Webmasters Tools (Web Console)
• Keyword Research Process
• Competition Analysis
• Google Keyword Planer
• On page Optimization strategies

Landing Page Techniques


o Elements of landing page
o Acquiring stunning landing pages
o WordPress themes & plugins
o CTA placement & optimization
o Landing page from third party sites

Off Page SEO


• Off Page Optimization Local SEO Strategies
• Benefits of Using ROBOTS.TXT
• Advantages of Sitemap
• Use of .htaccess file in SEO
• canonicalization in digital marketing
• Social Bookmarking & Social sharing.
• Blog commenting.
• Guest posting.
• Forums Submission.
• Infographics & Image submissions.
• Video Submissions.
www.Apponix.com
Mob: +91 8050580888 / 7338089888
Email Id: [email protected]
• PR (Press Release) Submissions.
• Document and PPT Submissions.
• Directory Submissions.
• Classified Submission.
• Article Submissions.

Content Marketing
o What is content marketing?
o Benefits of content marketing
o What is plagiarism?
o Content writing standards
o Social media content

• Module 5: Google My Business (GMB)


• What is GMB?
• Importance of GMB in digital marketing
• How to create a Google My Business page?
• Listing services in GMB
• Product listing in GMB
• Store location management in GMB

• Module 6: Social Media Marketing


o Basics of social media marketing
o Social Media Platforms
o Social Media Optimization
o Hashtag & Viral strategy
o Facebook page, group, events creation
o Facebook marketing
o Facebook Paid advertising
o Instagram profile creation,
o business account handling
o Running ads in Instagram
o Twitter profile creation
o Creating ads in Twitter
o LinkedIn Profile management

• WhatsApp Digital Marketing

www.Apponix.com
Mob: +91 8050580888 / 7338089888
Email Id: [email protected]
o WhatsApp marketing for business
o Communicate better using texts, images, audio, videos
o Increase audience engagement

• Lead generation
o How to create your ‘Bribe‘ offer
o How to create A high Converting page
o Joining give away events
o Adding your offer to Thank you page
o Ad swaps- from third party sites

• Hashtag Viral Marketing


o How to use Hashtags for your business?
o Find hashtags related to the main key-board
o Research Trending Hashtag
o Hashtags on Facebook & Twitter to generate traffic
o Tracking your Hashtag
o Tools to detect hashtag strength

• Module 7: Youtube Marketing


• Understanding Youtube marketing
• Youtube channel creation
• Youtube ads management
• Video optimization
• Promoting videos on Youtube
• Monetization in Youtube
• SEO for Youtube
• YouTube Analytics

• Module 8: Google Ad Sense


o Planning a website for AdSense
o What is Google AdSense?
o Implementing Ads in a Website
o Managing payments

• Module 9: Affiliate Marketing


• What is Affiliate Marketing?
• Types of Affiliate Marketing
• Making Money using Affiliate Marketing

www.Apponix.com
Mob: +91 8050580888 / 7338089888
Email Id: [email protected]
• Module 10: Google Analytics Topics
o Basics of Google analytics
o Tools for website analytics
o Installing Google Analytics
o Parameters of Google Analytics
o Reporting and Analysis

• Module 11: Email Marketing


o Benefits of email marketing
o Basics of Email Template Structure
o Setting up email campaigns

• Module 12: Search Engine Marketing (SEM)


o Understanding Search ads and Display ads
o Local advertising
o App install Ads

Mobile marketing
o What is mobile marketing?
o Best practices of mobile marketing
o Types of mobile marketing

PPC (Pay Per Click)


o What is Pay Per Click (PPC)?
o Importance & Benefits of PPC
o Pay -per-Click Providers
o Understanding Google AdWords
o Google Adword Structure
o Setting up PPC Campaign
o PPC campaign Navigation
o Understanding “Click-through Rates”
o Understanding impression, Cost/Conversion, Tracking code?
o Google Adword Networks
o Search Partners Networks
o The 'Powered by Google' attribution
o Network Campaigns

www.Apponix.com
Mob: +91 8050580888 / 7338089888
Email Id: [email protected]
o Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

• Module 13: Freelancing

o What is freelancing?
o How to become a freelancer?
o Freelancing websites
o Best practices in freelancing
o Registering on freelancing websites
o Forum promotions
o How to get four first freelancing project?

• Module 14: Internet Marketing Strategies


o How to start a digital marketing agency?
o Approaches and Strategies to convert your prospective leads to clients
o Target Oriented Marketing with Analytics

Module 15: Digital Marketing Certifications

• Introduction to Google Certifications


• Google analytics Certification
• Google AdWords Certification

Advanced Digital Marketing Topics - Expert (20 Hrs)


Module 1: CMS

o Basics of CMS
o Use of WordPress CMS?
o WordPress Installation
o Understanding the Dashboard
o SEO specific plugins
• Module 2: Online Reputation Management
o What is Online reputation management
o Why business needs online reputation
o Focus areas in ORM
o ORM strategy

www.Apponix.com
Mob: +91 8050580888 / 7338089888
Email Id: [email protected]
• Module 3: Google Data Studio
o What is a Heat map and its importance?
o What is a scroll map and its importance?

• Module 4: Live Streaming


o Learn to use live streaming for online branding
o Configuring broadcast settings
o Different types of broadcast
o Create a scope
o Promote & interact with your viewers

• Module 5: Webinar Marketing


o Webinar marketing & benefits
o Logistics, Direct interaction
o Launch feedbacks, webinar platforms
o Webinar tools and services
o Guidelines to a successful webinar
• Module 6: Media Buying & Selling
o Media planning & Optimization
o Programmatic Media buying
o Selling & service providers
o Media buying campaigns & steps
o 10 Do’s for a successful media campaign

• Module 7: List Building

o List Building techniques


o How to design your squeeze page for maximum conversions?
o Split testing your squeeze pages
o Setting up your Broadcast Schedule
o Launching your list building campaign

www.Apponix.com
Mob: +91 8050580888 / 7338089888
Email Id: [email protected]

You might also like