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Marketing Strategy Report

This document provides a marketing strategy report for Clean Hub Company and their new eco-friendly cleaning product called Green Clean. It includes an executive summary, company introduction, market share analysis, and proposed marketing strategies. The strategies aim to increase awareness of the product and brand through various promotional activities like discounts, buy one get one free offers, and advertising on TV and in newspapers. The overall goal is to expand the company's current 10% market share over the next ten years.

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Yi Yeshi
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124 views

Marketing Strategy Report

This document provides a marketing strategy report for Clean Hub Company and their new eco-friendly cleaning product called Green Clean. It includes an executive summary, company introduction, market share analysis, and proposed marketing strategies. The strategies aim to increase awareness of the product and brand through various promotional activities like discounts, buy one get one free offers, and advertising on TV and in newspapers. The overall goal is to expand the company's current 10% market share over the next ten years.

Uploaded by

Yi Yeshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Clean Hub Company Limited

Marketing Strategy Report of Clean Hub

Rain Lai (5C 12）


Austin Mok (5D 10）
Harry Ngai(5B 19）
Table of
Contents

1. Executive Summary

2.Company Introduction Product Review

3.Marketing Share Analysis

4.Marketing Strategies

5.Conclusion

I
Executive Summary
We gladly present you a report on the marketing plan of a new product Green
Clean. This report will be divided to product review, market share analysis

and marketing strategies. We hope that we can increase people’s awareness

of our product and enhance the sales.

1
Company Introduction

The name of our company is Cleanhub.It is a company which provides

eco-friendly cleaning products. Our company is dedicated to environmental

Protection.
Feature: Eco-friendly, All-natural, Effectively clean and disinfect the surfaces

Size:1L

Weight:1kg

Price:＄350

2
Marketing Share Analysis

Competitors：Ca, Ba,Ct

Our company only occupies 10% of the market share.


Lots of people have no awareness of our company and our product.
First,the product is facing issus as it's not gaining enough market share due to
awareness among the target
audience. For this,we have survived marketing and product strategy and create
effective plan to promote the product with selling. We have set a reasonable
price for the product so that all kinds of people can afford to buy the product.
We have followed the target costing pricing approach. We would gain a
competitive advantage,as this is a first hit in the market.
3

Marketing Strategies
1. Targeting customers

Our target customers are


eco-system. Also, our target customers include h pets, because they are
concerned with ingredients.

2. Marketing Channels

We can market our products in physical stores in Central and Western district,
for example, CitySuper, Fusion.
We can also market our products online, such as Youtube, Instragram and
Facebook.

Moreover, we can market our products in Mong Kok and Causeway Bay where
there are lots of passengers who may be our potential customers.

In addiction, we can market our products in the pet shops.

3.Promotional Activities
A.Offer discounts to new buyers
For intance, If the price reach 100HKD. Our company will
Offer 80% discounts to customers.
B. Buy one get one free

C. Advertise our products on TV or in the newspaper：

Our company will advertise on Tv or in the newspaper, the advertisement on


TV around 40 seconds.the advertisement in the newspaper.Our company will
publish our advertisement different kind of newspapers.

Conclusion
To conclusion,we are the fledging company,we dedicated to produce the

cleaning product ,which is eco-friendly and all-natural.Although, depend on

marketing research, our company market share is lowest rate in this

research.However, our company market is stillincrease every year.The future

target of CleanHub during ten years, we will improve our disadvantages and

try our best to develop the products.As our company grows , we will rush of

Asia and bring our products to the world.Thanks for your watching.

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