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References

This document lists references from scholarly sources on the topic of digital marketing and customer satisfaction. Several of the references are from 2020 and 2022 and analyze the impact of digital marketing strategies and platforms on customer satisfaction, loyalty, and perceived value. The references cover topics like digital advertising, content marketing, and relationship management as they relate to customer satisfaction.

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34 views

References

This document lists references from scholarly sources on the topic of digital marketing and customer satisfaction. Several of the references are from 2020 and 2022 and analyze the impact of digital marketing strategies and platforms on customer satisfaction, loyalty, and perceived value. The references cover topics like digital advertising, content marketing, and relationship management as they relate to customer satisfaction.

Uploaded by

Lyca Dedace
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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References

Alshurideh M."The effect of digital marketing on value creation and customer satisfaction."2022

https://scholar.google.com/scholar?hl=en&as_sdt=0,5&qsp=1&q=effect+of+digital+marketing+
%22customer+satisfaction%22&qst=br#d=gs_qabs&t=1674952148440&u=%23p%3DVqr1PBevvwkJ

Mohammed Hariri Bakri. The effectiveness of Advertising in Digital Marketing towards customer
satisfaction,2020

https://scholar.google.com/scholar?
hl=en&as_sdt=0,5&qsp=1&q=digital+marketing+customer+satisfaction&qst=br#d=gs_qabs&t=16749521
05556&u=%23p%3DzRIEjnIjgN8J

Muhammad Adam. The role of digital marketing platforms on supply chain mamagement for customer
satisfaction and loyalty In small and medium enterprise (SME's) at Indonesia. 2020

https://scholar.google.com/scholar?
hl=en&as_sdt=0,5&qsp=1&q=digital+marketing+customer+satisfaction&qst=br#d=gs_qabs&t=16749520
77256&u=%23p%3DG1PLWbxFZDcJ

Nilmalarasi, Leli. A digital Marketing Strategy Based on Applications to Rise Customer Satisfaction. 2022

https://scholar.google.com/scholar?
hl=en&as_sdt=0,5&qsp=1&q=digital+marketing+customer+satisfaction&qst=br#d=gs_qabs&t=16749520
57276&u=%23p%3D7wUrGSr2Q_MJ

Ilyas, Ginawan Bata. The Influence of digital marketing and customer perceived value through customer
satisfaction on customer loyalty. January 14, 2021

https://scholar.google.com/scholar?
hl=en&as_sdt=0,5&qsp=1&q=digital+marketing+customer+satisfaction&qst=br#d=gs_qabs&t=16749520
35479&u=%23p%3DOueDMMGF24IJ

Khandelwal, Manve. To analyze consumer satisfaction level in digital content marketing emphasis on
shopping website. 2018

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+satisfaction+
+on+digital+marketing+&oq=#d=gs_qabs&t=1674951927149&u=%23p%3DYCO2pMyZnrAJ

Wang, Yi-shun. An instrument for measuring customer satisfaction toward websites that market digital
products and services. 2020

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+satisfaction+
+on+digital+marketing+&oq=#d=gs_qabs&t=1674951911066&u=%23p%3DqhKfLTMoA-wJ

Dr. Singh, Surabhi. Investigating consumer satisfaction towards mobile marketing. 2019
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+satisfaction+
+on+digital+marketing+&oq=#d=gs_qabs&t=1674951893917&u=%23p%3D2-fxPZjYIukJ

Mohammed Hariri Bakri.The effectiveness of Advertising in Digital Marketing towards Customer


satisfaction. 2020

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+satisfaction+
+on+digital+marketing+&oq=#d=gs_qabs&t=1674951880641&u=%23p%3DzRIEjnIjgN8J

Andaç, Ahmet. Cusfomer satisfaction factor in digital content marketing:Isparta province as a example.
2016

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+satisfaction+
+on+digital+marketing+&oq=#d=gs_qabs&t=1674951869302&u=%23p%3DHu8jqeJO1iEJ

Kitsios, Fotis. Digital marketing platforms and customer satisfaction: Identifying eWOM using big data
amd text mining. 2021

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+satisfaction+
+on+digital+marketing+&oq=#d=gs_qabs&t=1674951854220&u=%23p%3DOvTi7Jlx2e8J

Hasanat, WM. Effect of customer relationship management in digiyal marketing for customer
satisfaction and loyalty. 2019

https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=consumer+satisfaction+
+on+digital+marketing+&oq=#d=gs_qabs&t=1674951791515&u=%23p%3DASasXVSmh0cJ

Bozhuk, SG. Imlrovement of the consumers' satisfaction research technology in the digital environment.
2019

https://scholar.google.com/scholar?
hl=en&as_sdt=0%2C5&q=consumers+satisfaction+on+digital+marketing&oq#d=gs_qabs&t=1674951639
043&u=%23p%3DghUbvd8yRPsJ

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