BUSINESS PLAN

July 9, 2022

FOR

COLOR.ME.MINE
Online store in Karachi, Pakistan
[email protected]
https://www.facebook.com/colour.me.mine4/
https://www.instagram.com/invites/contact/?i=1akxdrqn31s8w&utm_conte
nt=o6r8g1o
EXECUTIVE SUMMARY:
Color me mine is an online fashion brand that sell trendy yet fashionable clothes
that are in demand in comparatively low price. You can find us on social media
platforms like Instagram and Facebook. You can also find us on all the exhibitions
throughout Karachi.
Our specialty is our hand painted products. Our designs and cuts are trendy as well
as stylish and there is no compromise in our quality. We help you to add style,
comfort, and color to your life and closet and put efforts into making your
appearance flourish.
Our customers are our first priority we will make sure to go to extra mile to get
them satisfied when they purchase any of our product and also to become our
regular customers and ambassadors because they are the reason why we are in the
business. We provide our customer with comfort and ease. The products that are
used in our products are soft breathable and weather friendly. Our target audience
is the fashion conscious youth who are searching for trendy and unique styles. Our
products are for both men and women age range from 18-30.
Our product line consist of hand painted and tie and dye T-shirts for both men and
women. With time we also plan to add more new, super fun and trendy collections
and products in our brand as per latest trends and fashion. We will introduce more
products like handmade accessories, hand painted scarves, clothing pieces,
dupattas, trousers, and so-on.
Our main idea is to sell quality and trendy products in reasonable prices. We will
offer modern and trendy designs geared towards teens women and men.
The store is founded by a group of 5 females working day and night to make their
brand a success. Sabahat Amjad working as CEO, Noorulain as Supervisor,
Rumana Khushnood as General Manager, Rida Fatima as Marketing Manager,
Rahima Waseem as Sales Manager.
The startup cost and capitalization of our brand is 20,000. Estimated expenses are
up to 14,000. Markup is 21.42% and profit margin is 17.64%.
Like everyone else we are also in business to make profit and to give our customer
value for their money. We want to give people who patronize our product the
opportunity to be part of the success of our brand.
THE BUSINESS:
OVERVIEW:
Color me mine is an online, budget friendly clothing brand catering not only young
women but also men, teens. For these consumers seeking latest fashion trends and
style on Instagram. We at color me mine will make sure to provide you reliable
place to shop your favorite looks and styles that too online from the comfort of
your own home. You can buy super fun, stylish and trendy outfits in reasonable
rates. Your desires and demands will get a pitch and conclude that exceed your
expectations. We will add color and quality to your style and look. We will make
sure to provide our beloved customers with great care and quality that will give
them an experience for a lifetime. Our pricing will be modest, yet competitive with
any stores. As we all know that anything that is in trend is always expensive
because of their high demand in market at that time so, many people because of
this specific reason don’t buy them. Keeping this in mind our main motif is to
make our products trendy yet fashionable. We will make sure to provide best
quality product to our consumers.
Color me mine is founded by a group of 5 females. They have always had a
passion for fashion and clothing design. They don’t want to limit their concept to
just young, trendy females. They always have a sense that should also provide
fashionable choices to men also. Most of the products are unisexual.

MISSON:
Our mission is that we strive to provide quality products at low cost and reasonable
prices. To ensure the higher level of customers satisfaction.

VISION:
Our vision is to create value with our customers and build relation with customers
in order to capture value in return.

GOALS:
Our goals are:
1. To provide quality products at reasonable prices.
2. To offer hand painted products at reasonable and affordable prices.
3. To provide trendy and stylish products.
4. You demand. We create.
5. Introduce more products and collections to consumers.

LEGAL STRUCTURE:

OWNERSHIP:
ColourMeMine is a private small scale partnership based business owned by five
partners. Since all the partners are working students, the easiest business type was
general partnership– it doesn’t require formation paperwork. Partnerships allow
their owners to participate in the business directly and allocate profits and control
according to their own wishes.
It is relatively simple because partnerships are pass-through entities, with income
passing through to partners proportionally based on share of ownership. All the
partners of Color.Me.Mine have equal shares thus the profit shall be divided
equally.
The name of partners of Color.Me.Mine are:
1. NoorUlAin
2. Rahima Waseem
3. Rida Fatima
4. Rumana Khushnood
5. Sabahat Amjad
ORGANIZATIONAL STRUCTURE:
When an entrepreneur starts a small business like ColourMeMine, it is
common to do as much as possible at the beginning. However, as our enterprise
will continue to grow, it may eventually reach a point where additional senior
management team members are required to oversee increasing demands of
differing operational aspects of the business.
Each member of the executive team must possess the skills to fit the position. A
management team is directly responsible for managing the day-to-day operations
of a company. Positions that are commonly considered to be part of that team
include the following.

MANAGEMENT TEAM OF COLOR.ME.MINE:

• Chief Executive Officer:
Ms Sabahat Amjad
CEO is the leader of the management team and is responsible for all
final decisions. She must be a strategic thinker who can predict the
future of the industry. Ms Sabahat Amjad plans routes for business
development, and take good bets with business resources. Among the
CEO’s skill-set, the most important is the ability to put the right person
in the right position, and replace those who do not deliver. In this way,
she delegates important tasks to competent people, free herself from
operational details and focus on high level business strategy.

• General Manager:
Rumana Khushnood
General Manager responsibilities include formulating overall strategy,
managing people and establishing policies. Ms Rumana Khushnood
oversees day-to-day operations of ColourMeMine, designs strategy, set
goals for growth, maintains budgets and optimize expenses. She has all
the strong leadership skills to manage resources and dynamic
organization skills to maintain daily operations Ultimately, you helps
ColourMeMine grow and thrive.

 Supervisor:
NoorUlAin
A Supervisor is responsible for managing the workflow and training new
hires on how they can best serve customers. They also create schedules
that keep everyone busy with deadlines met to prevent downtime while
giving direction about what needs improvement.
Ms NoorUlAin communicates organizational needs and oversees staff
performance to provide guidance and support for individual
development needs. She organizes workflow and ensure that employees
understand their duties and monitors employee productivity and provide
constructive feedback and coaching She also ensures adherence to legal
and company policies and procedures and undertake disciplinary actions
when the need arises.

• Marketing Manager:
Rida Fatima
General Managers have a wide range of responsibilities to ensure their employees
complete all their assignments efficiently. These duties include hiring staff,
sticking to a budget, and following marketing strategies.
Miss Rida Fatima is responsible for developing, implementing and executing
strategic marketing plans ColourMeMine in order to attract potential customers
and retain existing ones. She oversees all marketing campaigns for the company
and represent the marketing team to cross-functional groups including product
management, sales, or customer support.

• Sales Manager:
Rahima Waseem
Sales manager directs organizations' sales teams. They set sales goals, analyze
data, and develop training programs for organizations’ sales representatives. Ms
Rahima Waseem advises representatives on ways to improve their sales
performance. She analyzes sales statistics generated from staff to determine the
sales potential and inventory requirements of products and stores and to monitor
customers’ preferences.
MARKETING:

PRODUCT DESCRIPTION:

Color Me Mine is a hand-painted clothing brand. Color Me Mine introduces and

offers hand-painted quality products which are comfortable, fashionable and
breathable. Color Me Mine don’t compromise on quality. The fabric we used for
painting is 100% cotton. The fabric painting medium we used is acrylic-based
acrylic paints. It is the most popular medium of fabric paint because it achieves the
best results. It is more durable than alcohol-based ink. The brushes we used for
painting are flat brushes. The designs of the products are completely unique. Each
product has a unique design and consistently eye-catching hand-painted of the
highest quality. We guide the drawing process with only our hand, and it depends
on our observational skills. Instead of tracing the designs, or using instruments to
do it for us, we draw it by hand. Color Me Mine products are minimal yet
experimental, functional yet versatile and most importantly affordable. For fresh
aesthetics and timeless elegance. Our clothes are suitable for stylish and creative
people who want to wear exclusive designer items, but do not want to spend
3000rs on a T-shirt. Almost all things in the store are unique and exist in a single
copy. We sell our products at affordable and reasonable prices. The price of each t-
shirt is 850rs only. We are fast fashion brand that is data driven & makes designs
as per what our customers want. We focus on the future, work on expansion and
strive to be the best for you. Customer demand, we create. Launching of new
products and collection of Color Me Mine as per latest trends and fashion. In
future, for our brand expansion, we introduce more product line like hand-painted
scarfs, kurtis, jeans, dupatta, fusion frocks and so on.
INDUSTRY DESCRIPTION:

The fashion industry of Pakistan:

Lahore, Karachi, and Islamabad hold the top places in the Pakistani fashion
industry. The industry is led by collectives like the Karachi-based Fashion Pakistan
and Lahore-based Pakistan Fashion Design Council. The industry caters to the
summer season, known as the lawn season in industry terms, and the spring season.
The lawn season, which remains popular across Pakistan and South Asians in the
West, produces lightweight, breezy wear with pure cotton yarn; the products range
from salwar kameez to the airy tunic and trouser suits. Lawn season is also known
for its fashion wars wherein designers compete as the lawn market is estimated at
USD 50 billion. The big names and brands of the fashion industry include Gul
Ahmed, Maria Butt, Shamoon Sultan, Zara Shahjahan, Deepak Perwani, Sanam
Chaudhri, Khadijah Shah, Hussain Rehar, Zainab Chottan.

Growth of the fashion industry:

The fashion industry initially catered to the high-end customer base and the high
prices kept most products out of reach of the common people. However, the rise of
urban class, working women, and increased disposable income led to the expansion
of the fashion industry’s consumer base. Apart from this, by 2017, a dip in textile
exports forced the big names to bring the middle class within its fold; this has led
to increased competition and production in the lawn season, the products of which
much in demand almost throughout the year. Due to this, several textile
manufacturers launched their brands in light of the fall in exports in 2017.

Potential of Pakistan’s fashion industry:

The PBF President expressed displeasure that the industry was not exploring the
export potential of the textile sector. In April 2021, the export value of the textile
and clothing industry stood at USD 1.337 billion, reflecting an increase of 231.17
per cent from USD 403.833 million in the corresponding period the previous year.
The growth has been attributed to the Economic Coordination Committee’s
approval to import duty-free cotton yarn until the end of June 2021.
 Revenue in the Fashion segment is projected to reach US$1,439.00m in
2022.
 Revenue is expected to show an annual growth rate (CAGR 2022-2025) of
5.09%, resulting in a projected market volume of US$1,670.00m by 2025.
 With a projected market volume of US$312.20bn in 2022, most revenue is
generated in China.
 In the Fashion segment, the number of users is expected to amount to 26.3m
users by 2025.
 User penetration will be 8.4% in 2022 and is expected to hit 10.8% by 2025.
 The average revenue per user (ARPU) is expected to amount to US$74.80.

Textile Dyes Market Outlook - 2026

The global textile dyes market was valued at $9.4 billion in 2018 and is projected
to reach $15.5 billion by 2026, growing at a CAGR of 6.3% from 2019 to 2026.
Textile dyes are the coloring agents or pigments that are used to give a certain look
to textiles. The textiles such as denim, polyester, wool, cotton, acrylics fur, nylon,
silk, and many others are colored through the use of dyes. Dyes are textile
colorants produced through a mixture of various chemicals to obtain the desired
color. Direct, reactive, VAT, basic, acid, and disperse are the types of dyes used
for textile. Textile dyes market growth is driven by consumer demand for textiles
in various applications. Moreover, the lower cost of manufacturing owing to
availability of raw material and labor at cheaper rates also drives textile dyes
growth. The global textile dyes market is segmented into dye type, fiber type, and
region. Depending on dye type, the market is classified into direct, reactive, VAT,
basic, acid, disperse, and others. The disperse segment was the highest contributor
to the market. It is one of the highly adopted types of dyes owing to significant
benefits over other types of dyes such as high light fastness than most reactive
dyes, ease of use, overall low cost, less water requirement water, and others.
Hence, it is used increasingly to dye textiles.
Key Benefits for Stakeholders:
 The report outlines current textile dyes market trends and future scenario of
the textile dyes market size from 2018 to 2026 to understand the prevailing
opportunities and potential investment pockets.
 Porter’s five forces analysis helps to analyze the potential of buyers &
suppliers and the competitive scenario of the industry for strategy building.
 Major countries in the region have been mapped according to their individual
revenue contribution in the textile dyes market analysis at the regional and
country-level market.
 The key drivers, restraints, and textile dyes market opportunities and their
detailed impact analyses are elucidated in the study.
 The profiles of key players along with their key strategic developments are
enlisted in the report.
 Textile dyes market forecast is studied from 2019-2026.
Key Market Segments
By Dye Type
 Direct
 Reactive
 VAT
 Basic
 Acid
 Disperse
By Fiber Type
 Wool
 Polyester
 Acrylic
 Others
By Region
 North America
 U.S.
 Canada
 Mexico
Europe
 Germany
 France
 UK
 Italy
 Russia
 Rest of Europe
Asia-Pacific
 China
 Japan
 India
 South Korea
 Thailand
 Pakistan
 Rest of Asia-Pacific
LAMEA
 Brazil
 Saudi Arabia
 Rest of LAMEA
COLOR ME MINE:
Introduction:
COLOR ME MINE is a brand which is participating in this rich fashion industry of
Pakistan by making wonderful and unique hand-painted and tie & dye T-shirts,
because it’s a small business so it’s just starting with one product but it is willing
to maximize its product line by adding hand painted scarfs, kurties, jeans, duppatta,
fusion frocks and so on. Is that we want to satisfy our consumers by providing
quality products that are affordable to the target audience which is working men
and women. Our vision is so broad that we want to create value customers and
build good relations with them by satisfying them in order to capture value in
return. The target Market we have set for the first product by which we have
started is our youth people between (18-30) years. We want to make our product
with such colors and designs that our customers needed for their daily wear.

E-Commerce Market:
Our platform for selling our products is social media via Facebook and Instagram
through this we are also participating in the ecommerce market of Pakistan.
The eCommerce market segment Fashion encompasses the commercial (B2C) sale
of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers,
luxury footwear, as well as textile and other footwear), luggage and bags (e.g.,
suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps,
watches and jewelry) via a digital channel. The main sales channels in this market
segment include internet retailers (e.g., amazon.com) and online fashion retailers
(e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags,
zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel,
outdoor and sports footwear, as well as baby’s clothes are not included in this
segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion
articles are also not included in this market segment. All monetary figures refer to
the annual gross revenue and do not factor in shipping costs.

COMPETITIVE ADVANTAGE:
Color Me Mine is providing hand painted designs clothes which are trendy and
fashionable at affordable prices. Our hand painted designs includes stencil
designing, tie &dye and much more. Some other brands sell hand-painted t-shirts
at such prices that an individual consider it as high and the quality of the products
our competitor provides is not good enough as compared to their prices. Our
competitors sell their product at price skimming strategy. The competitive
advantage of Color Me mine is that we sell our products at penetration pricing
strategy. Color Me Mine have beautifully designed hand-painted products that are
unique and trendy as well. The raw material we use is soft, comfortable and have
good quality and the best thing is that the material we use is weather friendly. Most
of customers come to Color Me Mine because of the reasonable prices, high
fashion clothing sector with good quality. They can easily find trendy item. The
brand also serves fashion-savvy audiences. Color Me Mine changes customers'
behavior by creating an exciting and interesting shopping experience when the
brand restocks its online inventory daily. Therefore, customers always want to
come back and expect there are new deals every day. The uniqueness of our Brand
is that we provide customization to our loyal customers. We respect our loyal
customers. Color Me Mine manages to keep their online pages intriguing for its
customers and get them return more often. Customers choose Color Me Mine
because it is a better fit for their needs and provide good material at good price.
Color Me Mine maintains awareness of customer feedbacks on product and desire
improvement, therefore, we keep tailoring products to fit the strongest desire of our
target audience which will create more marketable product concept. To maintain a
steady flow of customers, Color Me Mine offers a wide range of fashionable hand
painted collections which are renewed frequently with attractive and reasonable
prices.

MARKETING MIX 4P’S:

PRODUCT STRATEGY:
COLOR ME MINE is a hand-painted clothing brand that sells finest products. It
has 100% cotton products and pays utmost care to not let be the designs and make
of the product easily imitable. COLOR ME MINE has consciously chosen to only
make hand painted products and not make printed-made products. The brand has
great team workers which ensures that the product is completely unique. Each
product has a unique design which are completely trendy, stylish and consistently
eye-catching hand-painted of the highest quality. Our brand makes designs as per
what our customers demand. Color Me Mine make hand-painted designs, product-
line includes, t-shirts for both men and women. The brand market products through
its own online store, which make it easier for the brand to control its quality and
price.

PRICING STRATEGY:
Below is the pricing strategy in Color
Me Mine marketing strategy:
Hand-painted items should be priced,
first and foremost, to cover the costs
associated with making our products
and running our business (including
our hourly wage). Then, we are going
to add profits to our prices, and then
add a markup to allow for wholesale
pricing, customer discounts, or to help
cover incidentals. Color Me Mine uses
value based pricing in its marketing
mix for its products.
As the brand’s products are high in
value but affordable in prices, the customers are willing to purchase. Color Me
Mine pays special attention to the quality of the material, the designs and make of
the products. But even though, the cost price of the product remains cheap. Since
the target customers of the brand are youngsters and middle class customers, Color
Me Mine uses average pricing policy to price its products. The brand and its
product are a style statement and hence customers easily pay the reasonable prices.
As our core product from which we are starting the brand is Hand-painted T-shirts
for both men and women so we are going to sell one T-shirt for only Rs 850.

PLACEMENT STRATEGY:
Product placement is a modern merchandising strategy for brands to reach their
target audience without using over traditional advertising. Product placement and
its effectiveness continues to triumph in the marketing world and this is especially
turn in the realm of fashion.
Since Color Me Mine is a small company, the placement strategy is to showcase
our product on online pages like Facebook and Instagram because our target
audience is young people, and today's young people are very active in these types
of social platforms and we also want to take our brand in exhibitions and, over
time, create our own website (SEO) so that or customers can represent themselves
according to their choices. Color Me Mine placement strategy is based on direct
distribution channel because we want to establish good relationships with our
customers and always consider their feedback a top priority. Color Me Mine strives
to provide the highest quality at a competitive price.
Color Me Mine foster a culture where the people are determined to deliver with
excellence at the highest integrity and optimum service standard.

PROMOTION STRATEGY
You can have stunning product and still get nowhere without good promotions.
That’s where Color Me Mine promotion/advertising strategy comes in.
Following are the platforms we intend leveraging on to promote and advertise
Color Me Mine.
1. Promotion through exhibitions: We promote our brand Color Me Mine
through exhibitions and shows. Brand presence at exhibitions gives promotional
opportunities to attract business and communicate a consistent image/message to
your audience.
2. Send welcome emails: Welcome emails are a great way to build relationship
with the audience. We add an option on our checkout page where customers can
give us their email address and opt in to future messages. Get a welcome message
from a brand, leaves good first impression to the new customers.
3. Introductory offers: We promote our brand through sales promotion. We offer
bundle product to our costumer on the combination of same product or different
products that shoppers can't buy individually. Product bundling allows us to boost
sales, and improve your customer’s average order value (AOV).
4. Limited time offer: The phenomenon we use to promote our brand is
psychological phenomenon called FOMO. When consumers realize an offer is
limited, they hurry to buy products while available. Limited time offer makes
people act fast in fear of missing out on a good deal.
5. Social media Ads: Advertising helps us to increase our brand awareness. We
can run direct sales ads on Instagram warm up our target market. People start to
associate our brand with the clothes they like after seeing our online store’s
multiple ads. They may not buy from us instantly, but they may bookmark our
store and return to it later once they’re ready to make a purchase.

SEGMENTING AND TARGET MARKETING:

Color Me Mine started out with providing qualitative products exclusively for the
teenagers of the society. Although times have changed and the market for
fashionable products has increased enormously, Color Me Mine still targets the
youngsters. The creativity, exclusivity, hand work , precision, high quality,
innovation and average pricing are product attributes that not only give the
consumer the satisfaction of owning reasonable items, but the extra-added
psychological benefits like prestige and a sense of high status that reminds them
and others that they belong to an exclusive group of a selected few.

TARGET MARKET:
Color Me Mine is targeting those customers who are more interested into READY
TO WEAR clothes. These consumers include mostly the young men and women.
Youngsters are mostly like to be with the trend.
Color Me Mine is targeting
 Women who wants breathable yet stylish T-shirts
 Men who wants trendy and fashionable T-shirts
DIFFERENTIATED MARKET:
Color Me Mine is using differentiated marketing techniques because it is targeting
specific segment that have income group more than lower class in the society. We
are offering the products that can be afforded by middle class or upper class.

NICHE MARKETING:
Color Me Mine has started its business by targeting only a niche that was office
and university going men and women but with the passage of time it wants to enter
many markets and capture a large market share.

MICRO MARKETING:
Color Me Mine has been doing individual marketing by posting on the facebook
and Instagram pages and sending messages to its customers regarding new
collections, sales , discount offers etc.

MARKET SEGMENTATION:
Color Me Mine has segmented the market geographically, demographically and
psychologically and behaviorally. Color Me Mine is basically using hybrid
segmentation.

DEMOGRAPHIC SEGMENTATION:
Color Me Mine has segmented the market demographically by offering its product
to youngsters (18-30). Color Me Mine is offering its collection to both genders
male and female. Color Me Mine is delivering High Quality products in reasonable
price. So middle class can easily afford our products.
GEOGRAPHIC SEGMENTATION:
Color Me Mine has started from online facebook and Instagram pages in Karachi,
Pakistan. But Color Me Mine is willing to spread its roots in different cities of
Pakistan and will have its own store soon.

PSYCHOGRAPHIC SEGMENTATION:
In psychographic segmentation, market is segmented on the basis of social classes
of the society which is usually divided on the basis of income
Color Me Mine is targeting people who are interested in fashion and are always
seeking new trends. We are giving our customers a sentimental comfort zone.

BEHAVIORAL SEGMENTATION:
Color Me Mine is offering its products based on different occasions like 14 th
august, formal events, Eid functions etc. We want to extend our product line to
Color Me Mine home accessories, and bags on the basis of loyalty and usage rate
of our target audience.

SALE FORECAST:
PRODUCT
T-shirts
Months MARCH APRIL JUNE JULY Total

Numbers 8 10 9 13 40
of units
sold

Price per Rs 850 Rs 850 Rs 850 Rs 850

unit

Total sales Rs 6,800 Rs 8,500 Rs 7,650 Rs 11,050 Rs 34,000

Percent of 20% 25% 23% 33% 100%
total
FINANCIAL DATA:

1) Start-up cost and capitalization:

Rs.20,000
Estimated Expenses: Rs.14,000

2) Equipment List:
 T-shirts
 Fabric Paints
 Paint brushes
 Tags
 Packaging bags
 Stickers
 Stencils
 Office supplies

3) Sources & Application of Funds:

1. Sources of Fund: All 5 business partners contributed equal amount if Rs.4000

to raise startup cost of Rs.20,000.
2. Application of Funds:

ITEMS COST

T- shirts Rs 3000

Fabric paints Rs 1000

Paint brushes Rs 500

Packaging bags Rs 1000

Tags Rs 500

Stickers Rs 500

Stencils Rs 500

Marketing Rs 5000

Office supplies Rs 2000

TOTAL COST Rs 14,000

PROJECTED CASH FLOW:
ETHICAL CONSIDERATIONS:

1) HONESTY:
Ethical executives are honest and truthful in all their dealings and they do not
deliberately mislead or deceive others by misrepresentations, overstatements,
partial truths, selective omissions, or any other means.

2) INTEGRITY:
Ethical executives demonstrate personal integrity and the courage of their
convictions by doing what they think is right even when there is great pressure to
do otherwise; they are principled, honorable and upright; they will fight for their
beliefs. They will not sacrifice principle for expediency, be hypocritical, or
unscrupulous.

3) PROMISE-KEEPING & TRUSTWORTHINESS:

Ethical executives are worthy of trust. They are candid and forthcoming in
supplying relevant information and correcting misapprehensions of fact,
and they make every reasonable effort to fulfill the letter and spirit of their
promises and commitments. They do not interpret agreements in an unreasonably
technical or legalistic manner in order to rationalize noncompliance or create
justifications for escaping their commitments.

4) LOYALTY:
Ethical executives are worthy of trust, demonstrate fidelity and loyalty to persons
and institutions by friendship in adversity, support and devotion to duty; they do
not use or disclose information learned in confidence for personal advantage. They
safeguard the ability to make independent professional judgments by scrupulously
avoiding undue influences and conflicts of interest. They are loyal to their
companies and colleagues and if they decide to accept other employment, they
provide reasonable notice, respect the proprietary information of their former
employer, and refuse to engage in any activities that take undue advantage of their
previous positions.

5) FAIRNESS:
Ethical executives and fair and just in all dealings; they do not exercise power
arbitrarily, and do not use overreaching nor indecent means to gain or maintain any
advantage nor take undue advantage of another’s mistakes or difficulties. Fair
persons manifest a commitment to justice, the equal treatment of individuals,
tolerance for and acceptance of diversity, the they are open-minded; they are
willing to admit they are wrong and, where appropriate, change their positions and
beliefs.

6) CONCERN FOR OTHERS:

Ethical executives are caring, compassionate, benevolent and kind; they like the
Golden Rule, help those in need, and seek to accomplish their business objectives
in a manner that causes the least harm and the greatest positive good.

7) RESPECT FOR OTHERS:

Ethical executives demonstrate respect for the human dignity, autonomy, privacy,
rights, and interests of all those who have a stake in their decisions; they are
courteous and treat all people with equal respect and dignity regardless of sex, race
or national origin.

8) LAW ABIDING:
Ethical executives abide by laws, rules and regulations relating to their business
activities.
9) COMMITMENT TO EXCELLENCE:
Ethical executives pursue excellence in performing their duties, are well informed
and prepared, and constantly endeavor to increase their proficiency in all areas of
responsibility.

10) LEADERSHIP:
Ethical executives are conscious of the responsibilities and opportunities of their
position of leadership and seek to be positive ethical role models by their own
conduct and by helping to create an environment in which principled reasoning and
ethical decision making are highly prized.

11) REPUTATION AND MORALE:

Ethical executives seek to protect and build the company’s good reputation and the
morale of its employees by engaging in no conduct that might undermine respect
and by taking whatever actions are necessary to correct or prevent inappropriate
conduct of others.

12) ACCOUNTABILITY:
Ethical executives acknowledge and accept personal accountability for the ethical
quality of their decisions and omissions to themselves, their colleagues, their
companies, and their communities.
SUBMITTED BY:

1. RIDA FATIMA ( EH 2172080 )

2. RUMANA KHUSHNOOD ( EH 2172085 )

3. RAHIMA WASEEM ( EH 2172078 )

4. SABAHAT AMJAD ( EH 2172088 )

5. NOOR UL AIN ( EH 2172074 )