A PROJECT REPORT

On

SHREE RAM ELETRIC INDUSTRY

INDEX

PARTICULA
1.

PAGE NO.

General Information Production Department Finance Department Personal Department Marketing Department Future Plans SWOT Analysis Suggestions Conclusion Bibliography 78 80

8 20 36 45 59 72 74 76

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3.

4.

5.

6.

7.

8.

9.

10.

Index
3

Particular page no.

1.

Introduction Company profile History and development Size of unit and form of unit Location factor General organizational structure Organization chart Promoters

10 12 14 15 16 17 18 19

2.

3.

4.

5.

6.

7.

8.

1.

Introduction
Without the proper management in an organization work may be not

done in a smooth way. So, first when any ideas are produced in our mind. So, first step of management owners of the organization who think for that and how to apply their idea and how he may get success in his idea. Then after the second step of organization is that the finance may get from the various sources because without the finance nothing may be done. Then after the another step of organization is to produced the different organization is to produced the different product by using different raw material and at that time the production department may play a wider role. Then after the next step of organization is marketing. Means that when any product may be produced at that time the selling of that product. So, we can get maximum profit/benefit from this way. Then the next step is coming is that how to handle all our activities which is running in our organization. So, no any organizational which are arising from the such type of problem which are arising from various departments at that time the human resource management may use full for

that. So, we can say that all the part of organization which is vary use full for that. So, these are the various important activities for the organization.

Shree Ram electric industry is a small scale industry. It is located in Rajkot. It was established in the year 1985. It is the partnership firm and there Are two partners in the firm. Rameshbhai M. Vekaria Ratibhai P. Patel

2.

COMPANY PROFILE
Shree Ram electric industry Super, Suraj

Name: Brand name: Location: -

Shree Ram electronic industry Motor House 8-Parsana nager 50 feet Road Rajkot-360002 2363350

Phone :-

Year of Establishment: - 1985 Type of Business: Banker: Partnership firm

1. H.D.F.C. 2.Nagric Sahakari Bank H.B.Hirapara

Auditor & C.A.:-

Employees & Workers: - below 50 Size of unit: Small scale

Registered office: -Rajkot

Total area:Product:

2000 Sq.meter

Motorized air blower Hand air blower Burnel Coolant pump Bench pump Polisher or Grinder Flour mill Electric motor Welding transformer Jigsaw machine Grinding thada and service pump

Working shift:8.30 a.m. to12.30 3.00 p.m. to 7.00

Off day:-

Monday

Accounting year:01-04-2008 to 31-03-2009

Accounting system:- Desai namu

3.

HISTORY & DEVELOPMENT

No short cut for success. A good deal of time, passion & stay determination is pre requisites to be success. Each & everyone successful companies have a glorious history which always works as measurement and guide for future. Now Shree Ram electric industry is one of the best firms in the electric industry. Shree Ram Electric appliances of the initial investment were of 20 lakhs. Earlier it used to produce electric motor, and then it started other products. It has been covered Gujrat and other state also.

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4. SIZE AND FORM OF THE UNIT

According to the definition of small scale industry a companys investment does not exceed 3 corers it is known as a small scale industry investment ok GGO is less according to the definition and the workers working here are nearly about 50 organizations are divided into three scale follows 1. small scale unit 2. medium scale unit 3. large scale unit Therefore, Shree Ram electric industry is a small scale unit.

The form of a unit can be distributed in three various types. Sole proprietorship Partnership Company So, Shree Ram electric industry is a partnership.

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5. Location
The ideal location is that which permits the lowest cost in production and distribution of a product or a service -John A. Shubin When a business unit is expanding or when a new industry is to be established the main decision to be taken about location of the industry. Location of the plant is a vital factor deciding the profitability of company. There are many factors which are to be in mind while selection of the plant. It includes both internal and external factors. Even if promoters have best ability to invest and effective managerial skills but if does not take care of location. It will decline prosperity of the company. That location is the best location where we can get following things. Availability of land Facilities of transportation Easy labor resources Power supply Shree Ram electric industry is situated at Rajkot in Parsana nagar . This area is basically industrial area so; they can get labor, power, land and transportation.

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6. General organization structure

General organization structure means all the organization is all the authority and responsibility is given C.E.O. C.E.O given some authority and responsibility step by step his superior and subordinate. Because all the authority and responsibility is C.E.O. then do not work anything and not do all the work. General organization structure chart is as given below. Chief executive officer General Manager Production Manager Workers Sales Manager Salesman Finance Manager Workers Accounting Manager Workers

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7. Organization chart
Different enterprise adopts different types of organization chart according to their needs. The various types of organization charts are as follows: Line organization Functional organization Line & Staff organization Line organization:This is the simplest and oldest form of organization. It is also as military type of organization. In this organization business unit is organized not according to function but on the basis of responsibility and authority. Its peculiar feature is that authority flows from top to bottom are responsibility from bottom to top. Functional organization:General, line organization is used in small unit and function organization in used in medium and big unit. But hear in medium organization also used the line organization chart. Manager Production Manager Workers Sales Manager Salesman Finance Manager Workers

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This chart is defining Shree Ram Electric Industry organization. In the organization the main manager fewer than three managers are there the production managers, sales manager and finance manager.

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8.Prompter
Boards of directors are main top level management they are elected by the share holders and they are responsible as their agent for managing the affairs of the organization. The promoters of shree ram electric industry are as under. Mr.Ratibhai Patel Mr. Rameshbhai M. Vekariya

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Index
1.

Introduction Name of products Raw material Raw material suppliers Machinery and equipment production process Use of products

22 23 30 31 32 33 34

2.

3.

4.

5.

6.

7.

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1. Introduction
Production means conversion and transformation of raw material in to finish or semi finished goods. Production is a process by which goods and services are created- Elwood S. Buffy Production is the heart of any industry. All the activities start with production in the company. It is necessary that production department run effectively and efficiently. Because, if company runs production effectively and efficiently then company can run other activity forward. Production means creation of activities and the covers all the activities of procurement, allocation, and utilization, of material, equipments, machinery etc. to satisfy customers needs and wants and desires. Shree ram electric industry is having Its separate production department.
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2. Name of products
Hand air blower Flour mill Burnel Bench polisher Polisher or Grinder Cut off machine Electric motor Jigsaw machine Grinding thada service pump Coolant pump

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21

22

23

24

25

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3. Raw material
Raw materials are basic needs for any product produces. If raw material is easily available at nearer industrial area than the product price is law. Raw material is life blood of production department. Shree Ram Electric Industry used raw material as follow. Cast Iron Copper Aluminum Brash Stainless steel

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4. Raw material suppliers

Copper Rajkot Cast iron Steel Brash Color Rajkot -

Somnath sales company, Metal well casting, Rajkot Sudan steel company, Rajkot Gurukrupa industry,Rajkot Neha trading company, Khushi treding company,

Other materialRajkot

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5.

Machinery and Equipment

No. 1. 2. 3. 4. 5. 6. 7. Machinery Hydro lick press Lath machine Hasps machine Greel machine Bench grinder Air compression Punch machine Use Press and stamping Stamping Cutting Hole Stamping Color and finishing Hole mark

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6.Production process
Production is very important part of production department. Without it, production department is impossible. Because, production is most important process of the any business. The process is continuing of the any time and of him any industry is the minimum process of the any business. The production process is the most important process but production process is a continue process. The production process is not an any one business but the production process all over any of them business. Production process chart Raw material Cutting Assembling
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Turning Color finishing Packing

7 .Use of products
1. Hand air blower:It is used in tea-shop, gold smith and small hotel.
2.

Flour mill:It can grind different types grains, pulses and masalas.

3. Burner:It is used in bakery and heavy industry.

4. Bench polisher:Polishers are used for polishing and buffing heavy job in any industry.

5. Police cum grinder:31

It can be used as grinder or polisher. It works very smoothly and promptly.

6. Cut off machine:Machine is used to cut aluminum, wood steel and bright bar. .

1. Electric motor:Electric motors are manufacture in ultramodern plant equipped with latest machineries and pusses through.

8. Jigsaw machine:Machine is used to drill into the electric bord.

9. Grinding machine:It is specially used for cleaning and grinding.

10. Service pump:It is used for cleaning of scooter, truck and car.
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11. Coolant pump:It is designed for properly circulating lubricant and cutting liquid for all types of machine tools, grinding machine and work shop machinery.

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Index
1. Introduction
2.

38 39 40 41 42 43

Sources of capital Management of fixed assets Profitability Financial planning Management of inventories

3.

4.

5.

6.

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7.

Working Capital Management

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1. Introduction

Finance is the most important for all business or industry small, medium and large scale industry. If any industry finance facility is easily available than that industry will easily developed. Finance has right been turned as the Master key providing access to sources required for running business activities. The Sanskrit saying Artuhsachivah means Finance reigns supreme speaks volume the significance of the finance function of an organization. Efficient management of every business enterprise is dosely linked with efficient management of its finance. In conduction, we can say that finances are required as The life blood of a business enterprise or Finance is the black bone of every enterprise.
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2. Sources of capital
Capital structure refers to the total proportion of deferent securities and other loan. Unsecured lone Fixed assets Current liabilities Partners capital Total

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3. Management of fixed assets

Shree Ram Electric Industrys fixed assets are land, building, machinery, etc. Shree Ram Electric Industry all the fixed assets keep 10% depreciation rate fixed assets all the industry is capital. Fixed assets are usually any other years. Fixed assets price is high and give return some time. Shree Ram Electric Industrys fixed assets are as given follow; Fixed Assets Land Building Rs. 8, 00,000 4, 00,000

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Furniture & Fixture Machinery

27,000 15,728

4. Profitability
All industries main objective is to earn maximum profit. If any industry earning more profit than the industry is running more Shree Ram Electric Industry is establish in 1985. To earn maximum profit Shree Ram Electric Industry development is high. Shree Ram Electric Industrys profit is as given below Year 2000-01 2001-02
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Profit in Rs. 1, 50,000 1, 80,000

2002-03 2003-04 2004-05 2005-06 2006-07 2007.8

2, 10,000 2, 25,000 2, 33,000 2, 50,000 2, 66,000 2, 99,000

5. FINANCIAL PLANNING
Planning is very necessary for the smooth running business. A business can not be carried out successfully without proper planning. Planning means to decide in advance, the activities to be done for the achievement of organization over the objectives. Financial planning refers to the estimation of the requirements of the fund and the sources available to affirm. A sound planning is necessary for a firm so that the funds are available at the time when it is needed. The financial manager has to take various things in mind such as past records, the position of the company and the competition etc.

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The financial planning can be classified into two ways. 1. Long term financial planning 2. Short term financial planning

6. MANAGEMENT INVENTORIES

OF

The term inventory refers to the stockpile of the product firm is offering for sale and components that make up the product. Inventory means the stock of the product of a company land components there of that make up the product includes: 1. Raw material 2. Work in progress 3. Finished goods
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Management of inventories refers to the assets which will be sold in future in narrow course of business operation. It means optimum investment in inventories. The investment should neither be too high nor two parts, to minimize investment in inventories and to meet the demand for products by efficient production and sales operation. Thus the goal of inventory management is to have a trade of cost and benefits at different levels of inventory.

7.WORKING CAPITAL MANAGEMENT

Working Capital, some times it called as net working capital. It represented by the excess of current assets over current liabilities and identifies the liquid portion of total enterprise capital, which constitutes the margin of buffer for maturing obligation within the ordinary operating cycle of business. Working Capital is most important part of every business unit. These should be enough working capital in business. Generally working capital is considered as different between current assets and current liabilities.

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In SHRI RAM ELECTRIC INDUSTRIES. They have ideal ratio of working capital as follows. Working Capital Of SHRI RAM ELECTRIC INDUSTRIES. 15 00 000

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INDEX

1. 2.

Introduction Time Keeping System Recruitment & Selection Training & Development Job Distribution Promotion & Transfer Performance Appraise System Personnel Records

47 48 49 51 53 54 56 58

3.

4.

5.

6.

7. 8. 9.

Wages & Salary Administration 57

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1. Introduction:Information regarding personnel department is as under. Personnel department plays a very important role for any organization. It is essential for each and every business because it includes all types of information regarding the whole business. The firm having all kind of effective manpower. Manpower is the most important feature of personnel department because the managing group is the heart and essence of being a manager. It concern with any active relating to human element. Thus, we can say that it covers all the aspect of personnel like requirement, training and development, wages and salary etc. The work co-ordination of resources like man, machine, material and money in an effective combination. The organization is a group of paper in which work of done for accomplishment of some specific objective.

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2. TIME KEEPING SYSTEM

As Time is money time keeping system because one of very important functional activity in the organization for the regulation employee and productivity it adapt each and every work is required to work in shift So for SHREE RAM ELECTRIC INDUSTRY is considered there is only one working shift. 8:30pm to 12:30pm 12:30pm to 3:00pm (lunch break) 3:00pm to 7:00pm Here the company provides residence facility to the employee and also provide lunch to the employees at the work place. It is noticed that here day start with prayer & then workers go to their respective department & surprisor takes place. Supervisor takes attendance to worker each department has its own master in which every and exist of each employee in organization is noted. Thus, there is a nice time keeping system in this unit. It produces time shower as to utilize the time in the best way is the main aim of the unit.

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3.

RECRUITMENT & SELECTION

A. RECRUITMENT

It is fact that scientific approach is essential matter of selection, training and promotion of employees. It is said A good organization structure and a good plan can be ruined by merely placing the manager is with regarded of recruitment and selection the loss would be his troubles managing manpower. Recruitment refers to attempt of getting interested applications and prospective employment so that we can select right person for right from this pool. Hence recruitment precedes the selection process. According to FLIPPO:Recruitment is process of searching for prospective element and stimulating them to apply for jobs in organization. There are two methods of recruiting the personnel. Direct Method Indirect Method

adopts different methods for recruiting personnel as per employees required for unskilled labor or workers no advertisement is given but the working workers are informed and thus they are appointed.
SHREE RAM ELECTRIC INDUSTRY
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But for recruiting skilled employees an advertisement is given. The application forms are collected and gone through and then same candidates are who are found proper are invited for interview.

B. SELECTION
Scientific selection of employees is an important function of personnel department. The objective of scientific selection is to place a job a worker who can maintain a given output with minimum, expenditure of energy and who will be best fitted to job right person for right job. Definition of selection:Selection is the negative process there you are try to eliminate the person who are not right person for the right job. In SHREE RAM ELECTRIC INDUSTRY after applications of employees are received & selection process design.

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TRAING & DEVELOPMENT

4.

There are various changes in business job changes. Changes in process method or produce, changes in technology, Changes in personal, change in volume of the business change in product etc. these changes are constantly taking place. They are also rapid. They demand modification in changes in skill, knowledge, attitude and understanding of the parts of workers and managers. In developing countries like India there are a greats and pressing demand for trained personal at the all levels.

Training:It is rightly said, Training is costly, but absence of training is even more costly. In SHREE RAM ELECTRIC INDUSTRY training is provided to unskilled workers for two to three days by departmental head when they are kept for job in firm and after words they kept in job.

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Development:Development is nothing but increasing the skill of the executive to achieve the desire objective. Development is an executive level like manager, administrative work force. This is known as conceptual training. This development through held seminar, conference, group discussion etc. In SHREE RAM ELECTRIC INDUSTRY no seminar are held to development the skill of the executives.

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5. JOB DISCRIPCTION
Job description means working condition of the workers means what type of equipment that you have to handle, what type of responsibility with you, what type of decision that you have to take, what type of risk involve with this job. This all activity known as job description. In SHREE RAM ELECTRIC INDUSTRY for the top level management its main job is administrative job. The top level management does all the decision related to this four department. For the middle level management its main job is to supervise the work. He takes proper care about the production process in production department. And for the lower level management include workers this workers do those work in production department & production.

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6.PRAMOTION TRANSFAR POLICY

&

PROMOTION:Promotion means giving high authority then that of his first authority Promotion make on the two bases. Monitory base Seniority base In monitory base company give promotion to that particular person who are doing more selling or work at some desirable level he get promotion means they decide that person who is capable to get promotion. Means they decide that person who is capable to get promotion. In seniority base promotion they give promotion to the senior employee in his organization. It is on time base. In SHREE RAM ELECTRIC INDUSTRY the promotion is done on seniority base. They give promotion to those people who work in the organization from longer period of time.

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TRANSFAR:Transfer policy means transfer the employee from one place to another with same salary & job. This is done only when you have more then one branch. In SHREE RAM ELECTRIC INDUSTRY there is no other branch so transfer is not made over here.

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7. PERFORMANCE APPRIASAL SYSTEM

Performance appraisal system means company appreciates that employee who achieves his target or doing good work in his department. This system can increase his moral because his appraisal is done between the all employees of the organization. In SHREE RAM ELECTRIC INDUSTRY at top level management no performance appraisal is there but for middle level or lover level employees they appraises their performance through observation by some top level manager or departmental head.

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8. WAGES AND SALARY DEVELOPMENT

Wages and salary is a regular payment to employer by the employee as for his work. Company pays the wages to its workers according to wages act, which is by Indian government. Usually, wages refers to hours rate paid to such groups of production and maintenance employees whom we call as blue collar worker while the other hand salary refers to monthly paid to clerical, administration and professional employees i.e. white collar workers. There are two systems by which to be paid to the workers. Time Wage System Piece Wage System In SHREE RAM ELECTRIC INDUSTRY time wage system is followed. The wages are given according to job
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assigned to them and salary is given on basis of experience and capabilities of employees. Salary is paid on monetary basic and wages are paid on daily basic although payment is given on end of month. Salary and wages are given on 7th of month and some advance on 22nd of every month.

9. PERSONNEL RECORDS
This is nothing but employees document file kept by the firm, which gives all the information about the employees. In SHREE RAM ELECTRIC INDUSTRY they kept employees phone number, address & other detail information related to the employees by which firm can do direct contact which the employee.

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Index
1. 2. 3. 4. 5. 6. 7.

Introduction Product Planning Market Segmentation Channel of Distribution Advertising Sales Promotion Competitors

61 62 63 64 66 67 69

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8.

Marketing Research

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1. INTRODUCTION
Marketing is nothing but to try to people make aware about our product. Marketing is social and managerial process. By which individual and group obtain what they need through marketing. The American marketing association offers the following definition Planning and executing the conception, pricing, promotion and distribution of ideas, goods and service to create exchange that satisfy individual and organizational goals

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The marketing management represents the functional areas of business management for the flow of goods and services from producer to consumer. It looks after marketing system of the enterprise. Marketing management performs all managerial function in the field of marketing. Marketing management is the art and science of choosing target market and getting keeping and growing customer through creating delivering and communicating superior customer value.

2. PRODUCT PLANNING
Product planning is nothing but which type of product you want to produce in near future & what type of changes you required in existing company. But in SHREE RAM ELECTRIC INDUSTRY at that time they dont want to introduce any new product they want to stick with their existing product. At that time they dont have any planning for nay new product.

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3. MARKET SEGMENTATION
When company serves the market it is not possible to serve the market wish the same product. Why because market that you are going to serve is compose to different in their demand no two consumers are exactly same. For any market it is not possible to serve whole market. Your market is company of heterogynous & hot homogeneous. So different types of product for different people. At that time marketer collect the group of people having same demand and then produce or sell the product. It is nothing but identification of market segmentation.
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Market segmentation:Whenever a market for a product or service consist of two or nor buyers. The market is capable of being segmented that is divided into meaningful buyers groups. The purpose of segmentation is to determine differences among buyers which may be consequent in choosing away them or marketing them. In SHREE RAM ELECTRID INDUSTRY market segmentation is done zonal voice because it produce both industrial & consumer product.

4. CHANNEL OF DISTRIBUTION
Place is a key components because without distribution one cant send the goods from the factory to consumer premises, place here means all the activities that firm undertakes to enable the product to be available to the consumers it includes retailers, wholesaler, dealers, distributors or and combination of them. Distribution channel: -

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Any sequence of institution from the producer to the consumer including one or any number or middle men is called channel of distribution. In distribution channel there is a four channel through which you can distribute your product to the final consumer. In SHREE RAM ELECTRIC INDUSTRY for cotton seed they go through one level channel means Manufacture Oil Miller Consumer. And for cotton bales they go through two level channels. I.e. Manufacture Wholesaler Retailer Consumer.

There also include the made of transport in this; there is a three type if transport. Air Transport Water Transport Road Transport In SHREE RAM ELECTRIC INDUSTRY they go for road transport. Its medium of exchange is TRUCK.

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5. ADVERTISING
Advertising is tool used to makes rise in sales of company. This activity forms very crucial for sales in the firm. In modern world there are different modes of advertisement. For preceding their products the first step is media selection. There is a three media i.e. News paper Magazine Yellow Pages

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SHREE RAM ELECTRIC INDUSTRY

is promoting

their product by advertisement in Newspapers. The company does not go for heavy advertising. As it believes in providing quality at reasonable price. Thus the company spends 2% to 3% on its advertisement. The company believes in Quality Speaks for Itself.

6. SALE PROMOTION
Modern marketing calls for more then developing a goods product. Prancing into attracting and marketing it accessible to target Customer Company must communicate with their present and potential customers every company is inevitably cast into the role of communicator and promoter. Modern company managers have a complex marketing communication system. The main business today
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TO WHATEVER YOU CAN SELL.

So communication mix is

very important it includes. Advertising Sales promotion Publicity Personal Personal selling In this competitive era SHREE RAM ELECTRIC INDUSTRY also need to have sty Strong communication network is used to add value to customer and ultimately to add value to customer and ultimately to provide value to its treasure. It has strong promotion network. In sales promotion two promotion scheme are include i.e. Dealer promotion Consumer promotion But in SHREE RAM ELECTRIC INDUSTRY doesnt offer any dealer promotion To the dealer & no consumer promotion to the consumer. Because it is a basic need & its demand is also in increasing rate so, they dont go for sales promotion.

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6. COMPETITOR OF THE COMPANY

Each and every company has their competitors in the market. Every company has to make strong strategies to fight with their competitors. All marketing mix is helpful to fight against your competitors. Company tries to improve his image in the market they become more prestigious than their competitors.
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SHREE RAM ELECTRIC INDUSTRYS main competitor is the whole industry.

7. MARKETING RESERCH
Marketing research may be define as the scientific and controlled process of gathering of non rating marketing information helping management to solve marketing problem. Marketing research concentrate on the study of product, planning department, pricing policy, effectiveness of the personal selling advertising and sales promotion, distribution structure, marketing strategy,

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market competition buyer behavior and attitude in the market place. Marketing research as recorded first growth and development with the emergency of growth and development with the emergency of the marketing concept that is consumer oriented marketing approach marketing management build up its marketing plans and programs around the customer needs and desire marketing information print research have become over key research to accomplish. The train objective customer satisfaction and profitability. Thus, marketing research has become vital management tool for business decision making.

Definition of Research:Research is the process of gathering recording & analysis of article & relevant about any problem. doesnt go for marketing research & they dont have appointed any marketing representative.
SHREE RAM ECECTRIC INDUSTRY

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FUTURE PLAN
Future plan means activity wants to do its near future. SHREE RAM ELECTRIC INDUSTRY dont want to introduce any new product but they want to increase its productivity & want to open his new branch in other city. In last, company wants to earn more and more prestige with the expending company.

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SWOT analysis
1. Strength
The compqnys main strength is that ISO 9002 certifies it. The company is very much financially sound. Management workers relationship is very good. Professional handle all theoperation.

3.Weakness
The main weak point of the companys that it advertises its product very less through media.

3. Opportunities
Company has opportunity to produce submersible pumps.
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4. Threats
Recession in the economy may result in affecting indirectly to buyers possibility of less ordering .

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SUGGESTION
SHREE RAM ELECTRIC INDUSTRY is well developing company and it is doing its job very well but after visiting turbo bearing. I would like to say something for the turbo bearing. Company should focus on new product. Company should provide canteen facility.

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CONCLUSION
The company which I have taken training is shree ram electronic industry. It is manufacturing electronic product. I get all the information related to the project by the company. During the training period, I got full co-operation of the staff of the company. They have provided me all the information & knowledge regarding the Production, Personnel, Marketing & Finance department. At last but not the least it can be concluded that the future of this company is very bright. Its demand will be more than its supply and even face competition. But the company will be able to win the faith and trust of its consumer.

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BIBLIOGRAPHY
Marketing management -Philip kotler Principle and practice of management -L.M. prasad Financial management -khan & Jain

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