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Metaphors of Globalization

This document discusses using metaphors of solids and liquids to understand the concept of globalization. It states that prior to globalization, societies and cultures were more solid and rigid, with limited movement of people, information, etc. However, it notes that globalization has made the world increasingly liquid and permeable, with easy and ongoing flows of people, goods, ideas across borders. It argues that globalization is best characterized as a process of increasing liquidity, where relationships and interactions are fluid and difficult to contain.

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Casslei Cupiado
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156 views

Metaphors of Globalization

This document discusses using metaphors of solids and liquids to understand the concept of globalization. It states that prior to globalization, societies and cultures were more solid and rigid, with limited movement of people, information, etc. However, it notes that globalization has made the world increasingly liquid and permeable, with easy and ongoing flows of people, goods, ideas across borders. It argues that globalization is best characterized as a process of increasing liquidity, where relationships and interactions are fluid and difficult to contain.

Uploaded by

Casslei Cupiado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Metaphors of

Globalization
In order for us to better understand the concept of
globalization, we will utilize metaphors. Metaphors make use of
one term to help us better understand another term. In our
case, the states of matter-solid and liquid-will be used. In
addition, other related concepts that are included in the
definition such as structures and flows will be elaborated.
Metaphor
A metaphor is a figure of speech that describes an
object or action in a way that isn't literally true.

Globalization
Globalization refers to the increasing interconnectedness,
integration, and interdependence of economies, cultures, and
societies around the world. It is a complex and multifaceted
process that involves the exchange of goods, services,
information, ideas, and technologies across national boundaries.
1. SOLID The epochs that preceded today’s
globalization paved way for people,
things, information, and places to
harden over time.
They have limited mobility (Ritzer
2015).
The social relationships and objects
remained were they were created.
It refers to barriers that preventor
make difficult the movement of
things.
Types of Solidity Interaction

NATURAL
MAN-MADE
However, they have the tendency to melt. This should
not be taken literally being like an iceberg melting.
Instead, this process involves how we can describe
what is happening to today's global world. It Is
becoming increasingly liquid.
1. LIQUID
Liquid, as a state of matter, takes the
shape of Its Container.
Liquidity, therefore, refers to the
increasing ease of movement of people,
things, Information, and places in the
contemporary world.
Zygmunt Bauman's (2000) Ideas were the ones
that have very much to say about the
characteristic of liquidity.
This means that space and time are crucial
elements of globalization.
Another characteristic of liquid phenomena
is that their movement isdifficult to stop.
LIQUID
For example, the videos being uploaded on Youtube or Facebook are hard
to halt oncethey become viral.
The so-called Internet sensations become famous not just in their
homeland but tothe entire world as well.
Finally, the forces (the liquid ones) made political boundaries more
permeableto the flow of people and things (Cartier soot).
This brings us to what Ritzer (2015: 6) regarded as themost Important
characteristic of liquid: it "tends to melt whatever stands in its path
(especially solids)."The clearest example is the decline, If not death,
of the nation-state
Liquidity and solidity are in constant interaction.
However, liquidity is the one increasing and
proliferating today.
Therefore, the metaphor that could best describe
globalization is liquidity.
Liquids do flow and this idea of flow (Appadurai,
1996; Rey and Ritzer, 2010) will be the focus of the
next discussion.
The literature on globalization makes use of the
concept of flows.

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