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BC-Unit 9 - Business Report 1 - Overview - Introduction Section

Here is a draft introduction for the situation: This report has been prepared in response to a request from the Marketing Department to evaluate the effectiveness of the company's current social media strategy. The report will present findings from an analysis of the company's Facebook, Twitter, Instagram and LinkedIn accounts over the past six months. It will assess key metrics such as follower growth, engagement rates, and content performance to identify strengths and weaknesses in the existing social media approach. Recommendations will then be provided on how the strategy could be improved to better achieve the department's goals of increasing brand awareness, generating new leads, and strengthening customer relationships. The report is organized into four main sections - an analysis of the current strategy, key findings from the social media

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659 views

BC-Unit 9 - Business Report 1 - Overview - Introduction Section

Here is a draft introduction for the situation: This report has been prepared in response to a request from the Marketing Department to evaluate the effectiveness of the company's current social media strategy. The report will present findings from an analysis of the company's Facebook, Twitter, Instagram and LinkedIn accounts over the past six months. It will assess key metrics such as follower growth, engagement rates, and content performance to identify strengths and weaknesses in the existing social media approach. Recommendations will then be provided on how the strategy could be improved to better achieve the department's goals of increasing brand awareness, generating new leads, and strengthening customer relationships. The report is organized into four main sections - an analysis of the current strategy, key findings from the social media

Uploaded by

Phước Lê
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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TRƯỜNG ĐẠI HỌC VĂN LANG

KHOA NGOẠI NGỮ

BUSINESS CORRESPONDENCE
Working schedule: Week 1  12
Day Lesson At home
1 Introduction to business Read TLTK1: Unit 6
correspondence Read TLTK2: Unit 1, 2, 3, 4
Unit 1: Making Enquiries
2 Unit 1: Making Enquiries Read TLTK1: Unit 6
(cont) Read TLTK2: Unit 1, 2, 3, 4

3 Unit 2: Business Prospects Read TLTK2: Unit 6, 8

4 Unit 3: Contacting
Read TLTK1: Unit 1
(Elearning) customers
5 Unit 4: When things go Read TLTK1: unit 7
wrong Read TLTK2: unit 24
Working schedule: Week 1  12
Day Lesson At home
6 Unit 5: Getting things done Read TLTK1: unit 7
(Elearning) Read TLTK2: unit 24
7 Unit 6: Maintaining contact Read TLTK1: unit 3
Read TLTK2: unit 10
8 Unit 7: Customer service Read TLTK1: unit 7
Read TLTK2: unit 24
9 Revision and Midterm Review Unit 1-7
10 Unit 8: Product promotion Read TLTK2: unit 19, 20
(Elearning)
11 Unit 8: Product promotion Read TLTK2: unit 19, 20
(cont)
Working schedule: Week 1  12
Day Lesson At home
12
 Unit 9: Report – part 1 (Use Read TLTK1: unit 4, 5
TLTK 1)
13 Unit 9: Report – part 2 (Use Read TLTK1: unit 4, 5
TLTK 1)
14 Unit 9: Report – part 3 (Use Read TLTK1: unit 10, 12
TLTK 1)
15 REVISION
Unit 9:
BUSINESS REPORTS
Contents

1. What makes a report effective


2. Structure of a report
3. The Introduction
4. The Findings
5. The Conclusion
6. The Recommendations
7. The Exclusive Summary
8. Editing and finishing the report
What makes a report effective?
Read the interview and note down 4 pieces of advice on writing effective reports
1. CONTENT  ask yourself:
- Is a report necessary?
- What is the purpose of the report?
- What are the main points you want to make?
- Does the research/evidence support these points?
- What’s new/interesting in the report?
2. CLARITY  How?
- Be as concise as possible: brief, simple and clear
- Don’t use too formal language
What makes a report effective?
Read the interview and note down 4 pieces of advice on writing effective reports
3. ‘SKIM-ABILITY’: easy for readers to get the main points Why?
- Busy managers don’t have time to read it all
4. WRITING IS A PROCESS What to do?
- Spend time
- Plan
- Write a draft
- Rewrite it
- Check it
The structure of a Business Report
What are they?

I
G
F
B
A
D
H
J
C
The structure of a Business Report
The elements in a business report The order of writing
1. Title page 1
2. Table of Content 10
3. Executive summary (abstract) 7
4. Introduction 6
5. Research (Methodology) 2
6. Findings 3
7. Conclusions 4
8. Recommendations 5
9. Appendix 9
10. Bibliography 8
The structure of a Business Report

Research Findings Conclusions

Recommendations Introduction
Conclusions
The
INTRODUCTION section
of a Business Report
The INTRODUCTION of a Business Report
Read 2 versions of an Introduction to a report. Which one do you prefer? Why?

Background: purposes

Who requests

Who carries out


The INTRODUCTION of a Business Report
What to include:
1. What the report is about
2. Why it has been written (purposes)
3. What it will include (content)
4. Who request to report/ Who report optional
5. How it is organized
NOTES:
- Be clear and concise
- May consist of 1-2 sentence in a short report
The INTRODUCTION of a Business Report
The INTRODUCTION of a Business Report

=> analyze, assess, clarify, classify, consider, define, evaluate, examine, explain,
explore, identify, investigate, present, propose, put forward, recommend,
review, set out, submit, suggest.

as to order to
The INTRODUCTION of a Business Report

report
recommends
addressing
response request
The INTRODUCTION of a Business Report
PRACTICE: Write a statement of purpose for each of the situation below
PRACTICE: Write an introduction for the situation below
PRACTICE: Write an introduction for the situation below

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