Digital

Marketing Pro
Course
Curriculum Overview

Fundamentals of Digital Marketing

CDA ( Customer Diagnostic Assessment)

Career Tracks

Growth
Content
Social Media

Marketing Marketing Specialist

NOTE: Post the CDA you will be able to choose one track which will come with two specializations.
What is Growth Marketing?

Growth marketing involves a data-driven approach to marketing that focuses on

achieving rapid and sustainable business growth.

Unlike traditional marketing, growth marketing prioritizes measurable results and

uses tactics like SEO, social media marketing, content marketing, to optimize

campaigns and maximize growth.

What your career growth looks like:

Digital Marketer

(CTC: 4-5 LPA)

Performance Marketer SEO Executive

(CTC: 6-8 LPA) (CTC: 5-7 LPA)

Growth Marketing

SEO Specialist
Manager
(CTC:8-12 LPA) (CTC:7-10 LPA)

Sr. Growth Marketing

SEO Manager
Manager
(CTC: 12-18 LPA) (CTC: 10-15 LPA)

Head of Growth

(CTC: 18-30 LPA)

What is Content Marketing?

Content marketing involves creating and sharing valuable, relevant, and consistent

content to attract and engage a target audience.

It involves creating various types of content, such as blog posts, articles, videos,

infographics, podcasts, and social media posts, that are informative, entertaining

or educational.

What your career growth looks like:

Content Writer

(CTC: 4 LPA)

Content Strategist Jr. SEO Writer

(CTC: 5-7 LPA) (CTC: 4-6 LPA)

Content Marketing
Sr. SEO Writer
Executive

(CTC: 7-8 LPA) (CTC: 6-8 LPA)

Content Marketing
SEO Manager
Specialist

(CTC: 8-12 LPA) (CTC: 8-12 LPA)

Content Marketing
SEO Consultant
Manager
(CTC: 12-15 LPA) (CTC: 12-15 LPA)

Content Marketing Director

(CTC: 15-20 LPA)

Who is a Social Media Specialist?

A social media specialist is a marketing professional who specializes in managing and

optimizing social media platforms for businesses or brands.

Their primary focus is to create and execute effective social media strategies to build

brand awareness, engage with the target audience, and drive desired actions.

What your career growth looks like:

Social Media Executive

(CTC: 3-4 LPA)

Social Media Associate Social Media Marketer

(CTC: 4-7 LPA) (CTC: 4-5 LPA)

Social Media Manager Performance Marketer

(CTC: 7-10 LPA) (CTC: 6-8 LPA)

Social Media Strategist Sr. Performance

Marketing Manager
(CTC: 10-12 LPA) (CTC: 8-12 LPA)

Head of Social Media

(CTC: 12-15 LPA)

What is CDA?

CDA (Customer Diagnostic Assessment) is a questionnaire designed

to help you self evaluate and understand your core competencies so we

can guide you to career tracks that can maximise your chances of success.

The assessment measures the following skills:

Analytical - Data Interpretation, Analytical Aptitude

Creativity - Idea generation, originality, Writing flair

Communication : Verbal Communication, Camera Presence

Research : Information finding, Reporting

Analytical - Data Interpretation, Analytical Aptitude

Strategy : Creative Problem solving, decision making

Based on your result you will be able to choose the modules that will help you maximise

your chances of success in your chosen career field.

Duration of the assessment: 30-40 minutes

NOTE: You will be expected to take the CDA within 15 days of starting the course.
Choice of Tracks

1 GROWTH MARKETING

+ Performance

SEO
Marketing

2 CONTENT MARKETING

+ SEO
Social Media

3 SOCIAL MEDIA SPECIALIST

Performance

+
Social Media
Marketing

Note: Post the CDA our team will help you to pick one of these tracks.
01 Welcome to

Digital Marketing Pro

Topics covered
Kickstarting your Journey as a Digital Marketer

Networking & Slack Training Session

Journey Begins...

Welcome to our Digital Marketing course! Get ready to learn the latest
techniques and strategies to reach your target audience and achieve
your marketing goals in the digital world.
02 Fundamentals 6 LIVE classes


1 minor project
of Marketing

Topics covered

Business Models & Competitor Research

How to create a Customer Persona

The Basics of Brand Positioning

Marketing Funnel Basics

The Role of a Website in Marketing

Metrics and Ratios

Careers in Digital Marketing

Project Do a complete brand analysis for

Disney + Hotstar. This analysis

Break the Brand - DISNEY +
will include:
HOTSTAR
What category of business is this brand in?

What is their ToV?

What is their design language?

Who are their competitors?

What Customer Personas do they target?

Deconstruction of their marketing funnel!"

21 LIVE classes

03 Social Media
3 Placement Sessions

4 Minor Project

Marketing 1 Portfolio Project

Topics covered
Introduction to Social Media Marketing

What is a Brand and why do they need Social Media Marketing?

How to create a Content Calendar

Content Ideation for Instagram

How to create content for Instagram?

Jam Session on Creative Writing

Brand Awareness Strategies on Instagram

Funnel Building Strategies on Instagram

Introduction to LinkedIn

Content Creation for LinkedIn

Strategy session on LinkedIn

How to build your Digital marketer Resume? Portfolio Project

Plan the content calendar & strategy to

Project increase Bumble’s app downloads in tier

2 & 3 Indian cities:
Bumble
Content calendar
Content strategy
Visualize content
Design social media post
Campaign planning
Streamlining process

Note: If this specialisation is not in your track, you will get recorded classes for this.

Captains for this module:

Tanya Rozario Srilaxmi Shruti Ramesh

Founder Brand Marketing Creative Partner
E c asse
04 Search Engine
19 LIV l
1 Pl
s

acement Session

inor ro ec
Optimisation 3M P j t

ort o io ro ect
1P f l P j

Topics covered
SEO: How does the world of Search Engine work
How are websites are structured & Role of keywords in SEO
What are Keywords and how to identify them?
Creating SEO-friendly Content and How to get the best out of ChatGPT?
Introduction to On page
Website Audit for On-Page SEO with the help of a tool
Introduction to Technical SEO
Understanding Technical SEO: Part 1
Understanding Technical SEO: Part 2
Website Audit for Technical SEO with the help of a Tool
Introduction to Off-Page SEO
Explore Google Search Console and learn how to use essential SEO Tools
Important Google Updates and Case Studies
Creating SEO strategies for any website & understanding SEO metrics
Creating SEO Strategy for an E-Com Website
Creating SEO strategy for Saas Website
App Store and YouTube Optimisation

Design the website structure & make a

P j ro ect proper plan to boost organic traffic to
the website:
r ic di
O gan In a
Designing website structure
Conducting competitor research
Conducting keyword research
Preparing a sitemap
Conducting offpage research
Understanding contextual advertising

ote: If this specialisation is not in your track, you will get recorded classes for this.
N

p i s or this module:
Ca ta n f

Sreepathy A anchal S Iyer Ay an Deb

SEO Lead Performance Marketing
Growth
Analyst
33 LIVE l ss s
 c a e

05 Performance
1 l S ss n

P acement e io

j t

5 Minor Pro ec

Marketing 1 l j
Portfo io Pro ect

Topics covered

Introduction to Google Analytics

How Performance Marketers use Websites

Dashboards of Google Analytics and Tag Manager

Analysing and Interpreting Console Data

Introduction to Google Ads

Google Search Ads - Part 1

Google Search Ads - Part 2

Bidding Strategies and Optimisation

Introduction To Google Display Ads

Video Advertising - YouTube Ads

Google Ads Strategy

Budgeting, Bidding, Placement & Scheduling on Facebook Ads Manager

How to find and target the audiences on Facebook Ads?

Meta Ads Strategy

Metrics, Analytics, and Meta Storytelling

How to Pick the Right Creatives for your Ads?

z
Ama on Ads & their optimisation

z
Ama on Marketplace Strategies

Introduction to Mid Funnel - A tt

ribution and how to ace it?

E mail and SMS Automation

WhatsApp and IVR Automation

P j t
ro ec St at g z a m a lan n lu ng
r e i e edi p i c di

cam a gn ng, ta g t ng & la m nt

p i i r e i p ce e

b At
o
f G gl a :
or oo e ds

Create buyer persona

Allocate budgets

Create campaign with ob ectives j

U nderstand targeting, placements & formats

L z
earn to optimi e the campaign

P j t
ro ec St at g z a m a lan n lu ng
r e i e edi p i c di

cam a gn ng, ta g t ng & la m nt

p i i r e i p ce e

Dam E e sse nt al
i s
f M ta a :
or e ds

Create buyer persona

Allocate budgets

Create campaign with ob ectives j

U nderstand targeting, placements & formats

L z
earn to optimi e the campaign

z
Analy e conversions

Note: If this specialisation is not in your track, you will get recorded classes for this.

C pa ta n f th m ul :
i s or is od e

l
Nikhi Kumar S arthak Rohi a ll s
A hi Goya l
Performance Marketing Product Specialist Performance Marketing
Manager

Ex-
Captains you’ll learn from

Ashi Goyal Ayan Deb Sarthak Rohilla Nikhil Kumar

Performance Marketing Product Specialist Performance Marketing
Manager Growth

Ex-

Divya Bharathi Sachin Singania

Shashank
Srilaxmi Digital Marketer Knowledge Analyst
Shekhar Brand Marketing
Growth

Aanchal S Iyer Rahil Shah Sreepathy

Performance Marketing
Tanya Rozario SEO Lead
Analyst Youtube Specialist Founder

Yamina Sayed Shruti Ramesh Arya Gupta Devika Bade

Founder Co-founder
Creative Partner Digital Marketing Lead
Tools you will learn

SOCIAL MEDIA

FB Creator

Studio

SEO

PERFORMANCE MARKETING

Ad

Manager
Success Stories

An Engineering Student turned herself into a marketer in

one of the biggest startups!

Sahana K
CTC: 5 LPA

From being stuck in an unsatisfied job to upskilling

himself to land a job of his dreams.

Akash Poojary
CTC: 4.5 LPA

An Engineering Student transformed her career from

Sales to Marketing!

Mahima Mutnuru
CTC: 5 LPA

From Hospitality management to being placed as a

Digital Marketing Sr. Associate, Nidhishri started her

dream career!

Nidhishri Kanamadi
CTC: 7.25 LPA

An Engineering Student turned herself into a marketer in

From being a cabin attendant to find a place in influencer
one of the biggest startups!

marketing, Kriti found her calling!

Sahana K
Kriti Verma
CTC:
CTC: 5 LPA
5.5LPA
Success Stories

Aditya's passion for business helped him take his first

steps into the world of digital marketing.

Aditya Yadav
CTC: 4.2 LPA

Joice transformed his career from Sales

to Marketing.

Joice George P
CTC: 6 LPA

Swethaa quit her banking job and switched to a career

in digital marketing to keep her creativity alive.

Swethaa R
CTC: 4.9 LPA

A trek leader who founder her true calling in digital

marketing.

Mayuri Bade
CTC: 4.5 LPA

An Engineering Student turned herself into a marketer in

From being a confused college graduate to becoming a
one of the biggest startups!

successful digital marketer, Divya found her true passion.

Sahana K
Divya Gajbhiye
CTC:
CTC: 5 LPA
4.5LPA
Career Transformations

Mahima Mutrunu

Before After

Senior Process Campaign Analyst

Executive, Cognizant

CTC: 5.75 LPA

Ankita Ramesh

Before After

Business Analyst, Digital Marketing

Mahindra Consulting
Strategyt
Engineers Ltd

CTC: 7.5 LPA

Ayushi Verma

Before After

Senior solutions Digital Marketing

Manager.,

Strategy
Sure about Sho

CTC:6.6 LPA

Sonakshi Arora

Before After

Influencer Marketing Digital Marketing

Intern, Eleve Media
Specialist

CTC: 5.6 LPA

Career Transformations

Sai Jaganath

Before After

Business Marketing Consultant

Development

Executive, Text

Mercato Solutions

Private Limited CTC: 5.6 LPA

Ishant Bhatia

Before After

Sales Executive, Digital Marketer

Galaxy Auto Works

CTC: 6 LPA

Mahima Jaiswal

Before After

Digital Marketing SEO Specialist

Specialist, RLT

Groups of

Companies

CTC:6.6 LPA

Gokul

Before After

Digital Marketing Marketing - Demand

Specialist, RLT
Generation
Groups of

Companies

CTC: 7.5 LPA

Our Hiring Partners
Adwords sample
Certificate

HubSpot sample
Certificate
Hootsuite Social
Marketing Certificate

HubSpot Content

Marketing Certificate
Semrush SEO Toolkit

Course Certificate

Priya Dogra

HubSpot Inbound
Marketing Certificate
Quintly Social Media
Analytics Course

Priya Dogra

Facebook Blueprint
Certificate
Youtube Certificate

Google Analytics

IQ Certificate
MyCaptain Graduation
sample certificate