Quantitative Analysis and Business Development (UNIT-3)
Quantitative Analysis and Business Development (UNIT-3)
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UNIT: - III
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PACE ITS
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@ Dr. B. Hari Babu
ASSISTANT PROFESSOR IN MATHEMATICS
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Decision theory
1. Management planning
2. Organizing
3. Controlling
4. Motivation process
The “Decision maker” selects one strategy (course of action) over others
depending on some criteria like utility, sales, cost or rate of return
Definition:-
The ‘Decision theory’ identifies the best alternative or course of action for
specific ‘activity’
The Decision theory provides a frame work for better understanding of the
decision situation and for evaluating alternatives, when the alternatives criteria
are not defined
Define the
Define the problems Abstraction
Types of decisions:-
1. Strategic decisions
2. Administrative decision
3. Operating decision
1. Strategic decisions:-
2. Administrative decisions:-
3. Operating Decision :-
Most obvious component is the fact that someone belonging ‘some group’
must have ‘some problem’ this individual or group is dissatisfied with some
aspect of the state of affairs and consequently wants to make a decision with
regarding to altering it, which is known as ‘decision maker’ if the ‘decision
maker’ controls the operations of an organized system of men or machines then
he is referred to as “policy maker” or “executive”.
2. Objectives
A problem cannot exist unless the ‘decision maker’ has a choice from
among at least 2 alternative courses of ‘action or policies’ A problem always
involved a question what to do this question becomes a problem only when
alternative courses of action are available
Decision Models
For a specified problem all possible course of action should be included the number of
possible courses of action may be large or small but these are under control of
decision-maker
This refers to the criteria that the decision maker uses in making a choice of the best
course of action. It could include maximization of income utility profit etc.
Example: -The conditional profit can also be of Rs 15 associated with the action of
stocking 20units of an item when the outcome is a demand of 17 units of that item.
costs can be considered as negative profits.
VII. Opportunity Loss Table :-Opportunity loss is incurred due to failure of not
adopting most favorablecourse of action or strategy the opportunity los values
are determined separately for each state of nature or outcome by 1 stfinding the
most favorable course of action for that state for nature or outcome. And then
Course of Action
States of 𝑆1 𝑆2 ………… 𝑆𝑗 ………… 𝑆𝑛
Nature
𝑂1 𝑎11 𝑎12 ………… 𝑎1𝑗 ………… 𝑎1𝑛
𝑂2 𝑎21 𝑎22 ………… 𝑎2𝑗 ………… 𝑎2𝑛
: : : ………… : …………
: : : :
𝑂𝑖 𝑎𝑖1 𝑎𝑖2 ………… 𝑎𝑖𝑗 ………… 𝑎𝑖𝑛
: : : ………… : ………… :
: : : : :
𝑂𝑚 𝑎𝑚1 𝑎𝑚2 ………… 𝑎𝑚𝑗 ………… 𝑎𝑚𝑛
The weighted profit associated with the given combination of state of nature and
course of action is obtained by multiplying the payoff the state of nature and
course of action by the probability of occurrence of the specified state of nature
The table shown in the above is one such type of pay off table in this
table ‘m’ states of nature and denoted by O, O 2 … Om with respect to ‘n’ course of
action S1 S2 …. Snfor a specified combination of state of nature and course of
action the corresponding payoff is represented by ai j.
Types of Environment
Decision theory helps the decision maker in selecting the best course of
action from the available course of action. The decision models are classified such that
the type of information which is given about the occurrence of the various state of
nature as well as depending upon the decision environment basically there are 4
different states of decision environment
This is all easiest form of ‘decision making’ the outcome resulting from
the selecting of a particular course of action given with certainty. There is just one
state of nature for each course of action and has probability ‘I’ we are given
complete and accurate knowledge of the consequence of each choice. Since the
decision maker has perfect knowledge of the future and the outcome, he simply
selects that course of action for which the payoff is optimum
Example
Where the information regarding costs and profits is given with respect to volume of
sales. Similarly in L.P.P the amount of resources required and the corresponding unit
profit (cost) is given with certainty the other techniques used for solving problems
under certainty are
Types of criteria
1. Optimism Criterion:-
Step-2 Select an alternative with best anticipated payoff value (maximum for profit)
and minimum for cost)
Since in this criterion the decision-maker selects an alternative with largest (or
lowest) possible payoff value, It is also called an “optimistic decision criterion”
2. Pessimism Criterion
Step-1 Locate the minimum (or maximum in the case of profit). Payoff value in the
case of loss data corresponding to each alternative.
Step-2 Select an alternative with the best anticipated pay off value (maximum for
profit and minimum for loss)
3. Laplace Criterion
Since the probabilities of states of nature are not known, it is assumed that all states
of a nature will occur with equal probability .i.e. each state of nature is assigned an
equal probability. As states of nature are mutually exclusive and collectively
1
exhaustive, so the probability of each of these must be (𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑠𝑡𝑎𝑡𝑒𝑠 𝑜𝑓 𝑛𝑎𝑡𝑢𝑟𝑒) the
working method is summarized as follows.
Step-1 Assign equal probability value to each state of nature by using formula
1
(𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑠𝑡𝑎𝑡𝑒𝑠 𝑜𝑓 𝑛𝑎𝑡𝑢𝑟𝑒)
Step -2 Compute the expected (average) pay off for each alternative by adding all the
payoffs and dividing by the number of possible states of nature by applying the
formula ⟹ ( Probability of state of nature ) X
(Payoff value for the combinations of alternative ‘i’ and state of nature ‘j’)
This criterion is also known as the criterion of “insufficient reason” this is because
except in a few cases, some information of the likelihood of occurrence of states of
nature is available
4. Hurwitz Criterion:
The Hurwitz approach suggests that the decision-maker must select alternative that
maximizes
Step-1 Decide the coefficient of optimism. And the coefficient of pessimism (1-𝛼 )
Step-2 For each alternative select the largest and lowest pay off value and multiply
these with and (1-𝛼 ) values respectively. Then calculate the weighted average H by
using above formula
Step-3 Select the course of action with the smallest anticipated opportunity loss value
Step-3 Select an alternative with best anticipated weighted average payoff value.
5. Regret Criterion
Step-2 For each course of action identify the worst or maximum regret value record
this number in a new row
Step -3 Select the course of action with the smallest anticipated opportunity loss
value
Problem -1
The marketing department of the company worked out of payoffs in terms of yearly net
profits for each of the strategies of ‘3’ events this is presented in the following table
N1 N2 N3
S2 5,00,000 4,50,000 0
I. Maximum criterion
II. Maximax criterion
III. Minimax criterion
IV. Laplace criterion
S1 S2 S3
N3 1,50,000 0 3,00,000
1,50,000 0 3,00,000
Column Minimum
The maximum of column minima is 3,00,000. Hence, the company should adopt
strategy S3
S1 S2 S3
N 1,50,000 0 3,00,000
The maximum of column maxima is 7, 00,000. Hence the company should adopt
strategy S1
S1 S2 S3
Since we do not know the probabilities of states of nature, assume that they
1
are equal. For example we should assume that state of nature has probability of
3
occurrence. Thus
S1 (7,00,000+3,00,000+1,50,000)/3 = 3,83,333.33
S2 (5,00,000+4,50,000+0)/3= 3,16,666.66
S3 (3,00,000+3,00,000+3,00,000)/3= 3,00,000
Since the largest expected return is from strategy S1 then the executive most select
strategy S1
Problem-2
Solution :-
S1 S2
N1 -3,000 -4,000
N2 -3,000 -1,000
The maximum of column minimum is -3,000. Hence the manufacture should adopt
the action ‘S1’
S1 S2
Then according to Hurwitz, select course of action that optimizes (maximum for
profit and minimum for loss) the payoff value.
S1 S2
N1 -3,000 -4,000
N 2 -3,000 -1,000
Since course of action S2 has the least cost (maximum profit) = Rs 2,800. The
manufacturer should adopt strategy ‘S2’
Problem-1
You are given the following estimates concerning a and development programmer
Probability of
Decision Di decision (Di) Outcome Probability of Pay off value of
given (R) P given research outcome Xi (Rs’
(Di/R) (R) P(Xi/Di) 000)
1 0.6 600
0.5
Develop 2 0.3 -100
3 0.1 0
1 0.0 600
0.5
Do not develop 2 0.0 -100
3 1.0 0
D1 P(x 2/di)
1 4
Develop 0.3
D(x 3/Di)
5
=0.1
P(x i/D2)
6
=0
Do not
develop D(x 2/D2)
2 7
D2 =0
P(x3/D2)
8
=1.0
Construct and evaluate the decision tree diagram for the above data. Show working for
evaluation
Solution The “decision tree” of the given problem along with necessary calculations is
shown in the following diagram
Total 165
Total 0
Problem -2
8,000
2.STOP 0
3,6000/-
2.STOP 0
10,160
24000+8000=
2.ACCEPT B SUCCESS/ 0.4 32000 ×(0.4) 12800
6,800
2 RS/-20000 10
EMV=6,800 RS/-24000 ACCEPT A
7 -19000
SUCCESS EMV=8000 11 0.4 × -10,000 = -4000
FAILURE (0.4)
(0.4) D3
RS/-0
RS/-8000 12
Example
Mr. Ran has won Rs 1,000 in a quiz programme. In the last round he is asked
either to complete or quit now he has alternatives.
Take a least chance in which he has 50.50 chance of winning Rs 4,000 or nothing
The question now is: what should he do? On EMV basis he has
The amount is twice what he was already won. But would he really give up Rs
1,000 for 50-50 chance or Rs 4,000 or nothing? Many individuals would not
because they would think of all the alternatives they could do with Rs 1,000 and
how they would regret it if they end up with nothing hence a new payoff measure
utility reflecting the decision- makers attitude and preference has to be introduced.
Utility function
Example
Utility Curve
A utility curve that relates utility values to rupee value is construction such a curve
is usually obtained by placing the decision maker in various hypothetical decision
situations and plotting the decision makers pattern of choices in terms of risk and
utilities.
Suppose the relationship between monetary gains, losses and utilities for gains and
for small negative losses is established. The following diagram shows that if the curve
is bent down non- linearly then we assign, to large losses a disproportionately large
negative utility. It is important not to make the curve bend down too steeply or to start
the bending too quickly since this could lead individuals into a situation where they
attach such a heavy to the possibility of loss they never take any risk and tell us never
masse any gains
Once the +ve side of the curve, it is usual for the curve to eventually
bend away from the straight line. This indicates that increasing units of money are
resulting in smaller additional gains in utility
𝑈𝑀𝐴𝑋
A manager must choose between 2 investments A&B that are calculated to yield net
profit of Rs 1,200 and Rs 1,600 respectively. With probabilities subjectively estimated
at 0.75 and 0.60. Assume the manager’s utility function reveals that utilities for Rs
1,200 and Rs 1,600 are 45 and 50 units respectively what is the best choice on the
basis of the expected utility value (EUV)?
Solution
EUV = ∑𝑚
𝑖=1 𝑢𝑖 𝑝𝑖 where 𝑢𝑖 = utility value of state of nature i
𝑝𝑖 = probability value of state of nature i
EUV (A) = (𝑈𝐴 ) (𝑝𝐴 ) = (0.75) (45) =33.75 = EUV (A) =33.75 utilities
EUV (B) = (𝑈𝐵 ) (𝑝𝐵 ) = (0.60) (50) =30.00 = EUV (B) =30 utilities ⟹ 30< 33.75
Problem 2
Mr. X has an after –tax annual of Rs 90,000 and is considering to buy accident
insurance for his car. The probability of accident during the year is 0% (Assume that
at most one accident will occur) in which case the damage to the car will be Rs 11,600
which a utility function U(x)=√𝑥 , what is the insurance premium he will be willing to
pay?
Solution: Let A = Venture when Mr. X does not buy the accident insurance for his
car. Then in that case of accident he would spend Rs. 11,600 on damages and will be
left with Rs. 78,400. In the case for no accident he retains Rs. 90,000. Then we have
U (x) = 𝑈𝑋 = √𝑋 →2
Thus Mr. X will be indifferent to an amount of Rs.88, 804 with certainty and the
venture A. The amount he is willing to pay as car premium would be
The expected (average) payoff of an alternative is the sum of all possible payoffs of
that alternative, weight by the probabilities of the occurrence of those payoffs.
The most widely used criterion for evaluating various course of action (alternatives)
under risk is the “expected monetary value (EMV)” or “expected utility”
The expected monetary value (EMV) for a given course of action is the
weighted sum of possible payoffs for each alternative. The expected value is the long-
run average value that would result if the decision were repeated a large number of
times. Mathematically EMV is stated as follows.
1. Construct of payoff matrix listing all possible courses of action and states of
nature. Enter the conditional payoff values associated with each possible
combination of courses of action and state of nature along with the probabilities
of the occurrence of each state of nature
The expected value of perfect information (EVPI) may now be defined as the maximum
amount one would be willing to pay to obtain perfect information about the state of
nature that would be willing to pay to obtain perfect information about the state of
nature that would occur. EMV Represents the maximum attainable expected monetary
value given only the prior outcome probabilities with no information as to which state
of nature will actually occur. Therefore perfect information would increase profit from
EMV up to the value of EPPI. This increased amount is termed as EVPI.
Another useful way of maximizing monetary value is to minimize the expected loss
or expected value of regret. The conditional opportunity los (COL) or regret function for
a particular course of action is determined by taking the difference between payoff
values of the most favourable course of action. And some other course of action
.Which may be considered as loss due to loosing the opportunity of choosing the most
favourable course of action, thus opportunity loss can be obtained separately for each
course of action by 1St obtaining the best state of nature for the prescribed course of
action and then taking the difference between that best outcome and each outcome for
those courses of action. The opportunity loss for each course of action is known as the
conditional opportunity loss
After calculating the opportunity loss value for each course of action,
In other words EOL denotes the expected difference between the payoff of right
Problem-1
A modern home appliances dealer finds that the cost of holding a mini cooking
borrowed capital, etc) customer who cannot obtain a working range immediately tends
to go to other dealer and he estimates that for every customer who cannot get
0,1,2,3,4,5 mini cooking ranges in a month are 0.05, 0.10, 0.20, 0.30, 0.20, 0.15
respectively determine the optimum stock level of consuming rangers. Also find EVPI
Solution:
Demanded
0 1 2 3 4 5 0 1 2 3 4 5
(D)
3 0.30 1500 1000 500 0 200 400 450 300 200 100 0 40
4 0.20 2000 1500 1000 500 0 200 400 300 200 100 0 40
5 0.15 2500 2000 1500 1000 500 0 375 300 225 150 7 50
Since the expected cost is minimum if 4 cooking ranges are stocked each month.
Problem -2
newspapers on the buses during of peak hours. The vendor can purchase the
of 40 paise. Unsold copies are however a dead loss. A vendor has estimated the
No of copies demanded 15 16 17 18 19 20
How many copies should he order so that his expected profit will be maximum?
Solution:-
The vendor does not purchase less than 15 copies or more than 20 copies
The vendor would loss 25 paise on each copy in case of demand is less than ‘n’
otherwise , if the demand is more than or equal to ‘n’ then he would gain 15 paise on
The incremental profit =( Excepted profit –Expected loss), for each value on ‘n’ is