Project Report On

“Comparative analysis of Smartphone with reference to

Apple and Samsung’’

Submitted to
G.S. College of Commerce &Economics
Nagpur

In partial fulfillment for the award of the degree of

Bachelor of Business Administration

Submitted by

Amitkumar Brijlal Gupta

Under the Guidance of

Prof. Kamlesh Thote

G.S. College Of Commerce & Economics, Nagpur

AcademicYear2021–22

1
G.S. College Of Commerce & Economics , Nagpur
AcademicYear2021–22

CERTIFICATE

This is to certify that “Amitkumar Brijlal Gupta “has submitted the project report titled

“(Comparative analysis of smartphone with reference to Apple and Samsung)’’, towards partial

fulfillment of BACHELOR OF BUSINESS ADMINISTRATION degree examination. This has not

been submitted for any other examination and does not form part of any other course under gone by the candidate.

It is further certified that he has ingeniously completed his project as prescribed by Rashtrasant Tukadoji

Maharaj Nagpur University, Nagpur.

Prof. Kamlesh Thote Dr. Afsar Sheikh

(Project Guide) (Co-ordinator)

Place: Nagpur
Date:

2
G.S. College Of Commerce & Economics, Nagpur
AcademicYear2021–22

DECLARATION

I here-by declare that the project with title “Comparative analysis of smartphone

with reference to Apple and Samsung’’ has been completed by me in partial fulfillment of

BACHELOR OF BUSINESS ADMINISTRATION degree examination as prescribed by

Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur and this has not been submitted for

any other examination and does not form the part of any other course undertaken by me.

Amitkumar Brijlal Gupta

Place: Nagpur

Date:

3
G.S. College Of Commerce & Economics, Nagpur
AcademicYear2021–22

ACKNOWLEDGEMENT

With immense pride and sense of gratitude, I take this golden opportunity to
express my sincere regards to Dr.N.Y.Khandait, Principal, G.S. College of Commerce &
Economics, Nagpur.

I am extremely thankful to my Project Guide Prof. Kamlesh Thote for his guideline
throughout the project. I tender my sincere regards to Co-ordinator, Dr. Afsar Sheikh for
giving me outstanding guidance, enthusiastic suggestions and invaluable encouragement
which helped me in the completion of the project.

I will fail in my duty if I do not thank the Non-Teaching staff of the college for their Co-
operation.
I would like to thank all those who helped me in making this project complete and
successful.

Amitkumar Brijlal Gupta

Place: Nagpur
Date:

4
INDEX

PAGE
S.No. PARTICULARS
No.

1. Introduction 6

3. Research Study.

 Objectives. 10

 Scope of the study 12

 Significance of Study 14

 Limitations of Study 16

 Hypothesis 18

4. Research Methodology 20

5. Company Profile

 Apple 29

 Samsung 37

6. Data Analysis & Interpretation. 49

7. Hypothesis Testing 62

8. Findings 64

9. Recommendations 66

10. Conclusion 68

11. Bibliography 70

12. Appendices

 Questionnaire 72

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G.S. College Of Commerce and Economics, Nagpur

CHAPTER 1: INTRODUCTION

Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

INTRODUCTION

Brief of overview of study:-

CUSTOMER SATISFACTION: Customer satisfaction measures how well a company’s

products or services meet or exceed customer expectations. These expectations often reflects

many aspects of the company’s business activities including the actual product, service,

company, and how the company operates in global environment. Customer satisfaction

measures are an overall psychological evaluation that is based on the customer’s lifetime of

product and service experience.

IMPORTANCE OF CUSTOMER SATISFACTION

The importance customer satisfaction is apparent when you realize that, without

customers, you don’t have a business. A single unsatisfied customer can send more business

away from your company than 10 satisfied customers. The more focus on your customer

retention and customer support, the more long term business you’ll get. It’s worth it to focus

on customer satisfaction strategies, no matter how large or small your company is.

 Understanding the need of customer is critical.

A business relationship, just like any other relationship relationship, relies on both people

Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

getting their needs met. No matter what type of business you are in, all customers want the

same thing. They want to feel welcomed and appreciated by you and your staff. They don’t

want to get the impression that they are just being used by you for money. Small interactions

like “Thank You” and a nice smile can go a long way toward customer satisfaction.

 Make sure your employees operate with the same principles.

A big part of customer satisfaction is reliability. If customers come to expect a certain

mode of behaviour from you and your employees, you should deliver it them to each and

every time. Customers want to be able to rely on you. They expect consistent delivery times (if

applicable) and support. By training your employees to treat all customers with same respect,

your customers will all have the same experience with your company, which will increase

customer satisfaction.

 Be honest when you don’t meet expectations:

Customer satisfaction is at its most important when something goes wrong in the chain

of delivery. Whether a customer was double charged or didn’t receive what she he ordered,

your employees need to handle the situation utmost care. Your employees should apologize

and take step to rectify the situation. The phrase “the customer is always right” is at the core of

a good customer satisfaction strategy. It doesn’t matter whether or not the customer misread

the the instructions or made made the mistake; your employees should take the steps to make

the customer happy.

Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

 Customer satisfaction is the foundation of a goodbusiness.

Satisfied customers will make a great foundation for return business, and they may also

bring in their friends and associates. Remember that customers are the heart of any business.

Keep them satisfied, and encourage them to tell their friends about their experiences with your

business.

Satisfaction Measurement: Affective Measure of Customer Satisfaction

A customer’s attitude (liking/disliking) towards a product information or experience

whether perceived or real. Again, it is meaningful to measure attitudes towards a product or

service that a consumer has never used, but not satisfaction.

Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 2: OBJECTIVE OF
ANALYSIS

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

OBJECTIVE OFANALYSIS

The main objectives of the present research work areas following:

 To know the level of customer satisfaction towards Apple and Samsung.

 To understand the perception of consumers towards Apple and Samsung.

 To analyze market image of Apple and Samsung.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 3: SCOPE OF THE STUDY

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

SCOPE OF THE STUDY

This study uncovers the customers' preference regarding the two leading brands of the

Smartphones industry. A special emphasis has been laid on Apple and Samsung. The project

begins with the detailed of information about both the brands considered under the study.

Further, it covers topics as data collection tools used and research methodology used for the

project. Then it gives a complete analysis of the data collected and it is then used to reach to a

conclusion. The study is useful for both the companies as they can use the recommendations

generated for the betterment of their advertisement and promotional strategy and will help

them in analyzing their strengths and weaknesses. This study will also benefit the perspective

customers as the study will provide them with the relevant comparison of the two leading

brands and will help them in choosing the best one.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 4: SIGNIFICANCE OF
THE STUDY

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

SIGNIFICANCE OF THE STUDY

 This research study would help the Apple or Samsung to improve the service.

 The study analysis the schemes employed by Apple or Samsung to influence the purchase.

 The study would help to the stores in improving the existing level of satisfaction among
customers.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 5: LIMITATIONS OF
THE STUDY

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

LIMITATIONS OF THE STUDY

The limitations of the study are:

 Time factor: The research was carried out in a short period. Therefore the sample size and the
parameters were selected accordingly so as to finish the work within the given timeframe

 Inadequate data: The data provided was not sufficient due to which the generalizations
cannot be made.

 Bias: The information given by the respondents might be biased some of them might not be
interested to give correct information.

 Lack of knowledge: Some of the respondents could not answer the questions due to lack of
knowledge.

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Amitkumar B. Gupta, BBA 3rd Year

G.S.College
G.S. CollegeOfOfCommerce
Commerceand
andEconomics,
Economics,Nagpur
Nagpur

CHAPTER 6: HYPOTHESIS

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

HYPOTHESIS

A Hypothesis is a suggested solution for an unexplained occurrence that does not fit into

current accepted scientific theory. The basic idea of a hypothesis is the there is no pre-

determined outcome.

The hypothesis or the result that we expect from the study might be-

Hypothesis 1:

H0- Apple’s smartphone don’t have higher customer Loyalty.

H1- Apple’s smartphone have high customer loyalty.

Hypothesis 2:

H0 - Samsung smartphone are not affordable.

H1- Samsung smartphone are affordable.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 7: RESEARCH
METHODOLOGY

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

RESEARCH METHODOLOGY

Research Methodology is a way to systematically solve the research problem. The

Research Methodology includes the various methods and techniques for conducting a

Research. "Marketing Research is the systematic design, collection, analysis and reporting of

data and finding relevant solution to a specific marketing situation or problem". D.

Slesinger and M. Stephenson in the encyclopedia of Social Sciences define Research as "the

manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct

or verify knowledge, whether that knowledge aids in construction of theory or in the practice

of an Research is, thus, an original contribution to the existing stock of knowledge making for

its advancement. The purpose of Research is to discover answers to the Questions through the

application of scientific procedures. Our project has a specified framework for collecting data

in an effective manner. Such framework is called "Research Design". The research process

followed by us consists of following steps:

 DescriptiveResearch:Theresearchwasadescriptiveresearchasitwasconcernedwith
specific predictions, with narration of facts and characteristics concerning individuals

specially entrepreneurs. In other words descriptive research is a research where in researcher

has no control over variable. He just presents the picture which has already studied.

 Methods of Data Collection: - Research work is descriptive in nature. Information has been
collected from both Primary and Secondary data.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

 Sample Size: Sample size is the number of elements to be included in a study.

Keeping in mind all the constraints 60 respondents was selected.

 Sampling Techniques: The sampling techniques used are convenience sampling technique
and simple random sampling technique.

 Secondary Sources:- Secondary data are those which have already been collected by
someone else which already had been passed through the statistical process. In this research

project secondary source used were books, online journals and websites.

Tools of Presentation and Analysis:

To analyze the data obtained with the help of questionnaire, following tools were used.

Tools of Presentation: It means what tools were used to present the data in a meaningful way

so that it becomes easily understandable. In this research tools used were tables and graphs.

Tools of Analysis: In this research the tools of analysis used were Percentage method.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

INDUSTRY OVERVIEW

A population of over 1 billion people and rising disposable income levels (per capita income

rose to ~Rs. 95000 or US$ 1301 in 2019 from ~Rs. 73000 or US$ 1000 in 2015) make India

one of the most lucrative markets for smartphones. The market has recorded a 10-fold

expansion from ~14.5 million shipments in 2011 to ~150 million in 2020. In 2020, the Indian

market declined by 4%, but still outperformed markets such as North America, Latin America

and Africa.

According to Counterpoint Research, smartphone shipments are estimated to reach 173

million in 2021, a ~14% increase from the 2020 figure. Buoyed by an improved economic

environment, the demand for smartphones in 2021 will be driven by elevated consumer

spending.

A few years ago, the market was dominated by Blackberry and Nokia. But now, the Chinese

brands, along with Samsung, have swarmed the market with cheaper smartphones. Xiaomi

holds the top position, with 28% shipment market share, followed by Samsung (18%), as of

the second quarter of 2021. A few of the notable Indian players include Micromax and Intex,

with Reliance soon launching its own androids martphone.

Trends in the Indian smartphones market Increasing sales through online

channel: With COVID-19- induced lockdowns, sale of smartphones through online channels

increased in 2020. According to IDC, online channels grew 12%YoY and contributed 48%

to the total sales in 2020. However, during the festive season (Diwali), footfalls in physical

stores picked up and offline channels clocked a 5% YoY growth in the fourth quarter of2020.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

The trend of increasing online sale is expected to continue every year from 2022, driven by

improved digital infrastructure, surging internet usage and rising acceptance of e-commerce.

Increased usage of smartphones: Following the government curbs on social distancing and

lockdown, there was a 39% rise in the average time spent by an Indian user on a smartphone.

As per a report by App Annie, India stood third (4.6 hours a day) on the list of average time

spent by an average user on smartphones, with Indonesia (5.2 hours a day) and Brazil (4.8

hours a day) taking the top two spots worldwide.

The top apps accessed in India were Zerodha (financial services), WhatsApp (communication)

and Instagram (social media).

Demand for 5G phones to grow multi-fold: 5G smartphones accounted for <3% of the

overall market in 2020. Even without the 5G network roll-out, India has already become one

of the top markets for shipment of 5G smartphones. As 5G continues to be one of the top

desired features in a smartphone, total shipments of 5G smartphones in India is estimated

between 32 million and 40 million units in 2021. The cheapest 5G smartphone available in

the Indian market is priced at Rs. 15,000–16,000 (US$ 200– 220). Cheaper chipsets and

competition among device manufacturers are expected to further drive down the prices.

Key factors driving smartphone sales The constant need to stay connected has made

smartphones the most popular device not just in India, but worldwide. Communication on-the-

go has become a norm for people, especially for people in urban areas with busy lifestyles.

With rising disposable income levels and easy financing options (such as EMI), owning a

smartphone is no longer a luxury. This is a reality for a young country, such as India, with a

large working population. In addition, fierce competition among handset manufacturers and

technological innovations keeps driving down the prices of smartphones, boosting

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affordability and sales growth.

With faster internet speed, consumption of online entertainment has skyrocketed. YouTube,

Netflix, Amazon Prime, and many others offer a host of entertainment options, which can be

easily accessed through smartphones. Not just entertainment, in a post COVID-19 era,

smartphones are being extensively used for online education and online shopping. Also, the

‘Digital India’ initiatives by the Indian government are paving the way for various mobile

apps and services. This will further spur usage and popularity of smartphones among Indians.

Major players in telecommunication with Apple and Samsung and their market share

Xiaomi

The Redmi Note 9 Series / Note 10 Series are killer phones for Xiaomi, and even the

affordable Xiaomi Redmi 9/9 prime and 9A/ 8/8A (sold more than 5 million units) is a growth

driver In the recent Quarter, there is Redmi Note 10 PRO, Redmi Note 10, and the Redmi 10

Pro Max, Mi 10i, Redmi 9 Prime j and Redmi 9 Power are fueling the growth for the brand in

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

India. Also, Mi 10T and POCO X3, M3, C3, Poco M3 Pro, X3 Pro are top-selling mobiles

from thecompany.

Samsung

Samsung has models like the M31, MS1, M21, M32, M11, M02s, Galaxy AS1, A32, A52,

A72, which are selling well in the entry and mid-range segment. While the Note 20, and the

latest S21 Senes, and the S20 series are top sellers in the higher segment.

Vivo

Vivo also is playing strong in the mid-range market with several models such as the V19, V20

Pro 5G, V21e, V21, V19, and the Y series.

Oppo

Though the report says that Oppo has an 11% market share and lags behind Vivo, but if we

include Realme, then it is even ahead of Samsung The top sellers are F17 Pro, F17, Oppo

Reno 5. Reno 5 Pro, Reno 6 Series, F19, F19 Pro, A52 A31, A74, A53)A33.

Realme

Realme is succeeding in India and now has an equivalent share to Oppo. The top sellers are

Realme 7/8, and Pro, Realme C3, C21, Narzo 50, Narzo 50A, 30 Pro and the Realme C15,

Realme C11.
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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Nokia

The company seems to be lost in the Indian market. Most phones are too expensive and lack

any differentiation in comparison to their rivals. Also, they are not aggressive in marketing or

retail.push to win the market share. Some of the top models are Nokia G20, Nokia 5.3, 3422,

C3.

Asus

The brand has not been aggressive in the market and doesn't have any budget offering but is

only pushing the Rog Phone & and the new ROG Phone 55 Pro that the brand has launched in

july 2021 However, currently, they are not refreshing the mid-range models, which can impact

sales.

OnePlus

OnePlus has about a 3% share in the overall Indian.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 8: COMPANY PROFILE

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

COMPANY PROFILE

Apple Inc.

Apple Inc. is an American multinational corporation that designs and sells

consumer electronics, computer software, and personal computers. The company’s best known

hardware products are the Macintosh line of computers, the I-Pod, the I-Phone and the I- Pad.

Its software includes the Mac OX operating system; the iTunes media browser; the I-life suite

of multimedia and creativity software; the I-Work suite of productivity software; Aperture, a

professional photography package; Final cut studio, a suite of professional audio and film-

industry software products; Logic studio, a suite of music production tools; the Safari web

browser; and IOS, a mobile operating system.

Apple started with manufacturing and selling personal computers but has now

expanded into many sectors. Today (October 2018) Apple is the second largest phone

manufacturer in the world after Samsung. In fact, Apple Inc is the largest IT Company in the

world (by revenue). It operates nearly 500 retail stores worldwide and employs nearly 120,000

people.

Apple may be best known as the inventor of the iPhone and iPad, but there is more to

this tech giant than meets the eye. In fact, you may be surprised by some of the inner workings

of Apple, one of the most successful and yet polarizing brands in the world.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

When Apple was founded on April 1, 1976, there was no way Steve Jobs, Steve Wozniak, and

Ronald Wayne could have envisioned just how successful the company would become. Now,

it’s a household name, with a rich and storied history.

Interesting facts about Apple:

 In early 2015, Apple became the first ever $700 billion company. More recently, Apple
overtook Google as the most valuable brand in the world.

 You might think of them only as fierce competitors, but Apple and Samsung have a different
sort of relationship. Samsung actually manufactures the retina display on the Apple iPad and a

portion of the memory chips used in the iPhone 6 (though Apple has cut back on its reliance

on Samsung).

 InJune2014,aseven-for-onestocksplittookthetradingpriceofApplefromapproximately
$645 to $94.

 One of the original Apple computers sold for more than $387,000 in 2013.

 The revenue generated by Apple is more than the GDP of many countries, including Ecuador,
Libya, and Iraq (among hundreds of others).

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

 In 2005, there were 116 Apple retail stores scattered throughout the world, with the largest
number in the United States. This total reached 317 by 2010 and 437 by 2014. The number of

Apple stores has increased each year since 2005. Want to go work at one? Good luck–you

have a better chance of getting into Harvard.

Mac and accessories

 Mac mini, consumer sub-desktop computer introduced in January2005.

 iMac, consumer all-in-one desktop computer that was first introduced by Apple in 1998.Its
popularity helped revive the company's fortunes.

 Mac Pro, workstation-class desktop computer introduced in August2006.

 MacBook, consumer notebook introduced in 2006, available in white and aluminum variants.

 MacBook Air, ultra-thin, ultra-portable notebook, introduced in January 2008.

 MacBook Pro, professional portable computer alternative to the Mac Book, introduced in January2006.
Xserve, rack mounted, dual core, dual processor 1Userver.

Apple sells a variety of computer accessories for Mac computers including the AirPort

wireless networking products, Time Capsule, Cinema Display, Mighty Mouse, the Apple

Wireless Keyboard computer keyboard, and the Apple USB Modem.


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G.S. College Of Commerce and Economics, Nagpur

Product Profile

I-Pod

On October 23, 2001, Apple introduced the iPod digital music player. It evolved to include

various models targeting the needs of different users. In 2007, the iPod was the market leader

in portable music players by a significant margin, with more than 100 million units shipped as

of April 9, 2007. In 2008 Apple sold four variants of the iPod. iPod classic (Previously named

iPod from 2001 to 2007), portable media player first introduced in 2001, with a 120 GB

capacity. iPod nano, portable media player first introduced in 2005, available in 8 and 16 GB

models. iPod shuffle, digital audio player first introduced in 2005, available in 1 and 2 GB

models. iPod touch, portable media player first introduced in September 2007, available in 8,

16, and 32 GB models.

I-Phone

The iPhone, a convergence of an Internet-enabled smartphone and iPod. went on

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G.S. College Of Commerce and Economics, Nagpur

quad band GSM and EDGE cellular phone with features found in hand held devices, running a

scaled-down versions of Apple's Mac OS X (dubbed iPhone OS), with various Mac OS X

applications such as Safari and Mail. It also included web-based and Dashboard applications

such as Google Maps and Weather. The iPhone featured a 3.5-inch (89 mm) touch screen

display, 8 or 16 GB of memory, Bluetooth, and Wi-Fi (both "b" and "g"). In 2008, the iPhone

3G added support for 3G networking and assisted-GPS navigation, with the price cut to $199

for the 8 GB version, and $299 for the 16 GB version. Along with the release of the new

iPhone Apple launched an App Store, providing applications for download that were

compatible with the iPhone; it has since surpassed one billion downloads.

I-Pad

iPad is a line of tablet computers designed, developed and marketed by Apple Inc., which run

the iOS and iPad OS mobile operating systems. The first iPad was released on April 3, 2010;

the most recent iPad models are the ninth-generation iPad, released on September 24, 2021;

the sixth-generation iPad, released on September 24th, 2021; the fourth-generation iPad Air,

released on October 23, 2020; and the third-generation 11- inch (280 mm) and fifth-generation

12.9-inch (330 mm), iPad Pro released on May 21,2021.

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Apple TV

At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the

i-TV), a set-top video device intended to bridge the sale of content from iTunes with high-

definition televisions. The device linked up to a user's TV and synchronized, either via Wi-Fi

or a wired network, with one computer's iTunes library and streams from an additional four

computers. The Apple TV originally incorporated a 40 GB hard drive for storage, included

outputs for HDMI and component video, and played video at a maximum resolution of 720p.

In May 2007, a 160 GB drive was released alongside the existing 40 GB model and in January

2008 a software update was released, which allowed media to be purchased directly from the

Apple TV.

Software

Apple develops its own operating system to run on Macs, Mac OS X (the current version is

Mac OS X v10.6 "Snow Leopard,". Apple also independently develops computer software

titles for its Mac OS X operating system. Much of the software Apple develops is bundled
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G.S. College Of Commerce and Economics, Nagpur

with its computers. An example of this is the consumer- oriented iLife software package

which includes iDVD, iMovie, iPhoto, Garage Band, and iWeb. Its productivity suite, iWork

is available, which includes the Keynote presentation software, Pages word processing

software, and Numbers spreadsheet software. iTunes, QuickTime media player, and the Safari

web browser are available as free downloads for both Mac OS X and Windows.

Apple offerers a range of professional software titles. Their range of server software

included the operating system Mac OS X Server; Apple Remote Desktop, a remote systems

management application; WebObjects, Java EE Web application server; and Xsan, a Storage

Area Network file system. For the professional creative market, there was Aperture for

professional RAW-format photo processing; Final Cut Studio, a video production suite; Logic,

a comprehensive music toolkit and Shake, an advanced effects composition program.

Apple also offers online services with iCloud (formerly MobileMe) which incorporates

personal web pages, email, Groups, i-Disk, backup, i-Sync, and Learning Center online

tutorials. iCloud is built into every Apple device, working automatically to store personal data

on an online server and thereby keep all web-connected device in sync.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

ORGANISATIONAL STRUCTURE OF APPLE

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G.S. College Of Commerce and Economics, Nagpur

Samsung group

The Samsung Group is a South Korean multinational manufacturing conglomerate

headquartered in Samsung town, Seoul, South Korea. It comprises numerous affiliated

businesses, most of them united under the Samsung brand, and is the largest South Korean

Chaebol (business conglomerate). As of 2020, Samsung has the 8th highest global brand

value. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next

three decades, the group diversified into areas including food processing, textiles, insurance,

securities, and retail.

Samsung entered the electronics industry in the late 1960s and the construction and

shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth.

Following Lee's death in 1987, Samsung was separated into five business groups

– Samsung Group, Shinsegae Group, CJ group and Hansol Group, and Joongang Group.

Notable Samsung industrial affiliates include Samsung Electronics (the world's largest

information technology company, consumer electronics maker and chipmaker measured by

2017 revenues), Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by

2010 revenues), and Samsung engineering and Samsung C&T Corporations (respectively the

world's 13th and 36th largest construction companies). Other notable subsidiaries include

Samsung Life Insurance (the world's 14th largest life insurance company), Samsung Everland

(operator of Everland Resort, the oldest the me park in South Korea) and Cheil

Worldwide(the world's15th largest advertising agency, as measured by 2012revenues).

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SAMSUNG HISTORY

Samsung India aims to be the "Best Company in India by the Year 2000. "Best Company in

terms of both the internal workplace environment as well as the external environment in which

the Company tries to operates. Samsung aims to grow in India by contributing to the Indian

economy and making the lives of its consumers simpler, easier and richer through its superior

quality products. "Our aim is to gain technological leadership in the Indian marketplace even

as our goal is to earn the love and respect of more and more of our Indian consumers.

Samsung in India

Samsung India is the hub for Samsung's South West Asia Regional operations. The South

West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka,

Bangladesh. Maldives and Bhutan besides India. Samsung India, which commenced its

operations in India in December 1995, today enjoys a sales turnover of over US$ 1Bn in just a

decade of operations in the country, 15 Headquartered in New Delhi, Samsung India has a

network of 19 Branch Offices located a II over the country. The Samsung manufacturing

complex housing manufacturing facilities for Color Televisions. Color Monitors.

Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung 'Made in India'

products like Color Televisions, Color Monitors and Refrigerators were being exported to

Middle East. CIS and SAARC countries from its Noida manufacturing complex.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

SAMSUNG GLOBAL THE DNA of Digital Innovation

Samsung Electronics is telecommunications, digital a global media leader. and in digital

semiconductors. convergence technologies with 2004 parent company sales of US$55.2Bn and

net income of USS103Bn. Employing approx. 113,000 people in over 90offices in 48

countries, the company has of 5 main business units: Digital Appliance Business, Digital

Semiconductor Media Business and Business, LCD Business. Telecommunication Network

Business. Recognized as one of the fastest growing global brands, Samsung Electronics.

Corporation is the world's largest producer of Color Monitors, Color TVs, Memory Chips and

TFTLCD's.16

Customized products for Indian Consumers

Samsung understands the local cultural sensibilities. customize its products according to

the Indian market. It has set up a "usability lab" at the Indian Institute of Technology in New

Delhi to customize Samsung products to meet the specific needs of Indian consumers. This

industry institute partnership is helping Samsung to study analyze consumer response in

aspects of product design, including aesthetics, ergonomics & interface. Through its research

done on consumer preference in India, Samsung has concludes that Indian consumers want

more sound oriented products. Thus, the Samsung televisions for India have a higher sound

capacity than their foreign counterparts. For the semi-automatic segment of Samsung washing

machines. Samsung has introduced for the first time in India a feature called Super Dry. It is

present in three of Samsung's semi automatic models and dries the clothes better than the rest.

Samsung washing machines have an additional menu that takes care of the local Indian

wardrobes. They also have a memory re-start' that takes care of the frequent. power failures in

India.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

PRODUCT PROFILE

650 Series Full HD LCD TV

Developed using our unique Crystal Design with a hint of rose- red colour accentuating a

traditional piano-black bezel frame, the 650 Series LCD TV features Auto Motion Plus

120Hz, an Ultra Clear Panel, DNI e Pro and Wide Colour Enhancer Pro to provide perfect

picturequality.

Wide Video MP3 Player (YP-P2)

Equipped with Bluetooth and a touch screen interface the YP-P2 lets consumers enjoy vivid

videos on a 3-inchwide LCD screen. Samsung's proprietary DNSe 2.0technology with Emo

TureTM UI enhances the ultimate multimedia experience.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

VRT Front Loading Washer

Designed with Vibration Reduction Technology TM (VRT),our washer dramatically reduces

barrel vibration even at the highest speed. It also reduces energy and water consumption to the

world's lowest levels. Further, we've enhanced washing performance and eco-friendly

performance with a diamond-shaped embossing drum.

6-in-1 Steam Oven

Simple, yet stylish, our 6-in-1 steam oven combines all of the features of a conventional oven

with advanced steam cooking technology to stimulate healthier eating. Samsung's versatile

steam cooking solution adds a steam function to the conventional oven. grill and microwave,

as well as dry heat and fermenting.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Haptic Touch Screen Phones (SC H-W420/W4200)

Built with Touch Wiz UI software, our Haptic model promises a unique user experience, one

that touches all of these. The Samsung Haptic features one-touch access a widget for creating

customized desktops and a G sensor for automatic horizontal rotation of photos and

videos. It is designed for the innovative, 'on the-go' user who demands cutting- edge

multimedia feature including web browser.

Ultra-messaging Black Jack II (SG H-1617)

Microsoft's Windows Mobile software-enabled HSDPA smart phone boasts a bigger screen

than the Black Jack I and includes a jog wheel. The phone also has cutting features such as a

touch screen, Bluetooth, GPS and wireless LAN.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Interesting Facts about Samsung:

 Samsung was never about `electronics

In the initial days of the establishment, Samsung sold noodles and other associated products.

As noodles are a traditional food in Korea, it all started from noodle production. But it was

later in the 1970s when the second thought buzzed in. In the year 1970, Samsung produced its

first electrical product, which was eventually a 12-inch of black and white TV. Hence, then

only, following the steps, the production of electronics started.

 Samsung is a Self-Dependent company

While other electrical companies depend on other brands and companies for the accessories

and supporting products. It is Samsung which is very focused on creating the most possible

equipment in-house. Therefore, working tirelessly on fulfilling this aim, in the present time,

Samsung produces almost 90% of its goods. It all gets made in the Samsung factory and other

brands also sometimes buy it from Samsung.

 Samsung has a record of Employees

As we know, Samsung is a worldwide company, so Samsung has its manufacturing and sales

branches covering all the world. Hence, to team up well and for proper functioning,

Samsung employs a huge 4,89,000 employers in over 79 countries. And this number is a

record itself. No other brand has this number of employees working all around the world.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

 What Samsung meant?

Every brand has its back story. And the back stories are really interesting. Similarly, the name

‘Samsung’ originated from a Korean word. In Korea, the word Samsung means a set of 3 stars

or ‘Tri-Star’. Defining the meaning of the 3 stars, the company explained, it means Powerful,

Big, and Gigantic. And, hopefully, they try every time to prove this in their every product.

 Samsung Love for South Korea

The relation between Samsung and South Korea is considered very strong and helpful. It is not

only like the company originated from South Korea, but it has also been fruitful to the country.

The country has gained almost 17 to 20 percent of the whole GDP, alone from this company

only. Samsung is the number one company, which earns revenue for South Korea. Hence, the

company has been a Gospel of Mammon for the country.

 Samsung's The first CDMA Phone

In this modern civilized society, high-speed networks like 4G and 5G are the only ones ruling

all over. While back in the 90s, CDMA technology was the only fastest-growing technology

available. And, it was Samsung which was the firstcompany to introduce a phone,

featuring CDMA technology. That phone was named as Samsung Stunt SCH-100 and it was

successful all the way. This phone was introduced in 1996.

 Samsung rejected Android OS

Everyone is concerned that; it is Google that owns the android at the moment. But back in the

year 2004, when Android developers were a startup, they pitched the idea to the Samsung
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G.S. College Of Commerce and Economics, Nagpur

company. But at that time, Samsung didn’t like the idea and rejected it. But the android

developers met google after 2 weeks, and google was amused by the idea. Hence google

acquired it and launched it in 2005. Hence, it might be Samsung who would have owned and

dominated the smartphone business, if they would have not rejected it.

 Samsung story behind it'slogo

When the company was first introduced, it was introduced with a specific logo, back in 1938.

But after almost 20 years, the company again reframed its logo and again in the year 1970, for

unspecified reasons. And finally, the logo of the Samsung electronics got changed in 1980,

which is used till now. But later a new logo was introduced in 1993, which is being used in the

other products, like TVs, refrigerators, and smartphones.

 Samsung has it's own Font

Not every company has its own fonts to use. Samsung owns its own font and uses it in every

device. This font is named Samsung One and was released in the year 2016. One can find this

font in every Samsung product. It may be any smartphone or monitor.

 Samsung supplies products to rivals

Samsung not only manufactures its goods but also makes products for its rival companies. It

might sound a little weird, but it is true. It is believed that Samsung produces RAM, NAND

flash, and OLED displays for one of the leading smartphone companies, the iPhone. It’s the

reason Samsung earns around 110 dollars per iPhone X production.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

 Samsung's first QLEDTV

Setting another record and benchmark, Samsung was successful in producing the world’s first

QLED TV, in February 2017. This had the quality of showing 100 percent volume of color.

Ultimately this meant a picture which one can feel almost

Latest Inventions in Samsung

Samsung’s continued investments in innovations that adapt to evolving lifestyles

enable the company to keep pace with rapid changes. Key innovations unveiledinclude:

· Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigeratorfeatures
changeable panels that come with a choice of colors and materials that made the original a

success, allowing consumers to adjust their fridge for form and function. The new 4-Door

model, available in North America this spring, also includes a brand-new Beverage Center™,

which gives quick access to a water dispenser and an automatically-filled water pitcher.

Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which

makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for

cold beverages.

110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and

nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result

is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch

MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep

up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US
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G.S. College Of Commerce and Economics, Nagpur

consumers, more than 160 free channels1 are available through Samsung TV Plus. MICRO

LED will be rolled out globally beginning thisspring.2

· Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame,The
Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The

Premiere, a cinema-like quality 4K laser projector.

· SmartThings Cooking: A new service from Samsung SmartThings is designed to make your
culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI

recommends meals for the whole week, makes shopping lists with the ingredients you need,

and connects to grocery retailers for one-stop shopping straight from the Family Hub™

refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung

cooking devices to minimize hassles and mistakes.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

ORGANIZARIONAL STRUCTURE OF SAMSUNG

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G.S. College Of Commerce and Economics, Nagpur

CHAPTER 9: DATA ANALYSIS

AND INTERPRETATION

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

DATA ANALYSIS AND INTERPRETATION

Q1. Please mention your age group?

15-25 31.7% (19 Respondent)

25-35 28.3% (17 Respondent)

35-45 21.7% (13 Respondent)

45 and above 18.3% (11 Respondent)

Total 100% (60 Respondent)

INFERENCE

Age group between 15-25 & 25-35 uses maximum gadgets so main focus of the

company should be on this age group.

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G.S. College Of Commerce and Economics, Nagpur

Q2. What are the things that you look while purchasing a smartphone?

 More power 12.1% (7 Respondent)

 Looks 21.2% (13 Respondent)

 Low maintenance cost 5.1% (3 Respondent)

 Reliability (less chances of breakdown) 40.4% (24 Respondent)

 Low price 21.2% (13 Respondent)

Total 100% (60 Respondent)

INFERENCE

Still users prefer to purchase those smartphone which are good in reliability instead of feature

smartphone has.

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G.S. College Of Commerce and Economics, Nagpur

Q3. How did you get to know about Apple and Samsung?

Topics Apple Samsung

Family Information 15% (9 Respondent) 30% (18 Respondent)

Friend’s Recommendation 25% (15 Respondent) 25% (15 Respondent)

Dealer’s Recommendation 15% (9 Respondent) 10% (6 Respondent)

Advertisement 45% (27 Respondent) 35% (21 Respondent)

Total 100% (60 Respondent) 100% (60

Respondent)

INFERENCE

Respondents get knowledge about the Samsung through Advertisement, after that Friends

recommendations. Respondents get knowledge about the Apple through Advertisement, after

that family Recommendations.

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G.S. College Of Commerce and Economics, Nagpur

Q4. Which smartphone is more easy to use?

Apple 45% (27 Respondent)

Samsung 55% (33 Respondent)

Total=100% (60 Respondent)

INFERENCE

In this race Samsung is in a position to capture the whole market but they should also know

that apple is not far away from Samsung.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Q5. Which smartphone has more customer satisfaction level?

Apple 61% (37 Respondent)

Samsung 39% (23 Respondent)

Total=100% (60 Respondent)

INFERENCE

Apple gives more customer satisfaction level of needs than Samsung gives.

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G.S. College Of Commerce and Economics, Nagpur

Q6. Which smartphone company is better in terms of marketing?

Apple 58% (35 Respondent)

Samsung 42% (25 Respondent)

Total=100% (60 Respondent)

INFERENCE

Apple gives more marketing competition than Samsung as Apple is more creative in terms of

clever advertisements than Samsung.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Q7. Which smartphone company gives better software customization

features?

Apple 45% (27Respondent)

Samsung 55% (33Respondent)

Total=100% (60 Respondent)

INFERENCE

Samsung gives more attention towards software customization functions than Apple. As

Samsung gives more software satisfaction levels than Apple gives.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Q8.Whichcompany is better in terms of overall design architecture?

Apple 58% (34.8Respondent)

Samsung 42% (25.2Respondent)

Total=100% (60 Respondent)

INFERENCE

Apple gives better design architecture than Samsung. As Apple gives more attention towards

design aspect than Samsung.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Q9 Which company is better in terms of better software compatibility?

Apple 45% (27Respondent)

Samsung 55% (33Respondent)

Total=100% (60 Respondent)

INFERENCE

In this race software compatibility Samsung is in a position to capture the whole market but

they should also know that Apple is not far away from Samsung.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Q10. Which company provides better battery life?

Apple 58% (35 Respondent)

Samsung 42% (25 Respondent)

Total=100% (60 Respondent)

INFERENCE

Apple has better battery life than Samsung. As Apple gives more attention towards battery

performance than Samsung.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 10: HYPOTHESIS

TESTING

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

Hypothesis Testing:

Hypothesis 1:

H0- Apple’s smartphone don’t have higher customer Loyalty.

H1- Apple’s smartphone have high customer loyalty

Hypothesis 2:

H0 - Samsung smartphone are not affordable.

H1- Samsung smartphone are affordable.

Hypothesis 1 Testing:-

From above study it is found that Hypothesis Number. H1-“Apple’s smartphone have high

customer loyalty” is found to be true so it is accepted and alternate hypothesis that is H0-

Apple’s smartphone don’t have higher customer Loyalty is to be rejected.

Hypothesis 2 Testing:-

From the said research study it is found that hypothesis number H1-Samsung

smartphone are affordable. From hypothesis 2 that is “Samsung smartphone are affordable”

is accepted. And hypothesis number H0 - Samsung smartphone are not affordable. that is

alternate hypothesis is being rejected.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 11: FINDINGS

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G.S. College Of Commerce and Economics, Nagpur

FINDINGS

 Samsung is the company which basically knows the mind-set of maximum citizen & they
know which product is helpful for Increasing sales.

 It's water tight pack department competition between two Giant Companies Apple &
Samsung.

 It shows that there is very high competition between two giant organizations named APPLE &
SAMSUNG

 In this race Samsung is in a position to capture the whole market but they should also know
that Apple is not far away from Samsung.

 Still Users prefer to purchase those cells which are good in looks instead of features that cell
has.

 In this race Samsung is in a position to capture the whole market but they should also know
that Apple is not far away from Samsung.

Apple gives more customer satisfaction level of needs than Samsung gives.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 12:
RECOMMENDATIONS

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

RECOMMENDATIONS

 Apple has good brand image in the field of MP3/PVP. But Apple is not popular in Laptops
and Pcs. Company should also promote these products and utilize its brand image.

 Apple is not advertising much for its product frequently in television channel etc. advertising
should be made frequent to let the people remembered the name of Apple.

 Relation between the customer and company is the base of growth for any company.

 Company should maintain good relationship with its big customers such as institution,
corporate, school, colleges and should also have good relation with the end users.

 Company can send cards and invitation to the customer from time to time or on certain
occasion.

 Hoarding of company product should be kept at prime location where maximum people can
see it.

 Until and unless after sale service of the company is not good, it is not possible for the
company to increase the sale.

 Apple though has very efficient and effective after sale service but there are areas
of improvement.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 13: CONCLUSION

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CONCLUSION

SAMSUNG: To compete with Apple, Samsung should focus on increase its value proposition

in the smart phone market. Samsung could develop new products having stylish and modern

design in order to attract buyers who expect stylish, trendy and fashionable smart phones On

the other hand. Samsung should keep on producing the existing models of smart phones which

are relatively less costly to tap the middle class and lower upper class of population. A strong

focus on R&D and taking advantage of being the first mover in launching. As a result, the

market share of Samsung would increase and has more strength in the competition with Apple.

APPLE: From the result of the statistic tests, many Apple's user are trendy and some of them

are short-term user. In order to keep these customers. Apple should always produce new

products to avoid losing them.

Beside the result reveal that there is a relationship between age group of the interviewer and

the reasonable price they think. The lower age group of the reasonable price of a smart phone

they think Apple could attract young buyer by lowering its price for instance. Apple can

produce new smart phones with lower cost and hence to lower the price. As a result

Apple could increase its market share, even attract the users of different brands of smart

phone.

Apple's product line has grown rapidly in the past few years. What we have found to be

the most interesting about Apple is how they are very innovative and early adapters. Samsung

stands on the pillars of innovation and excellent customers services. Samsung and Apple have

a good market share but they have change their strategies for more coverage of market share.

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

CHAPTER 14: BIBLIOGRAPHY

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Amitkumar B. Gupta, BBA 3rd Year

G.S. College Of Commerce and Economics, Nagpur

BIBLIOGRAPHY

Books Referred:

o Kotler P. (2004) Marketing Management

o Samsung Rising by Geoffrey Cain

o Small Fry by Lisa Brennan-Jobs

Websites Referred

o www.samsung.com/in/

o www.apple.com/in/

o www.wikipedia.com

Newspaper & Magazines

o Financial express newspaper

o Times of India

o The Hitavada

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G.S. College Of Commerce and Economics, Nagpur

CHAPTER 15: APPENDICES

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G.S. College Of Commerce and Economics, Nagpur
1
2 Questionnaire
3
4
5
6
7
8 Questionnaire on Samsung & Apple Smartphones
9
0
1

2 Name:
3
4
5 Address:
6
7
8 Gender:
9
0
1
2
3

4 Q1. Please mention your age group?

5
6
7 15-25 25-35
8
9
0 35-45 45 and above
1
2
3
4

5 Q2. What are the things that you look while purchasing smartphone?

6 More power saver Looks

7 Low maintenance cost Low price

8
9

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G.S. College Of Commerce and Economics, Nagpur
2

3 Q3. Which smartphone is more easy to use?

5 Apple Samsung

6
7 Q4. How did you get to know about Samsung and Apple?
8

Topic Samsung Apple

Family Information

Friend’s

Recommendation

Dealer’s

Recommendation

Advertisement

9
0
1

2 Q5. Which smartphone has more satisfaction level?

3 Apple Samsung

4
5

6 Q6. Which smartphone company is better in terms of marketing?

7 Apple Samsung

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G.S. College Of Commerce and Economics, Nagpur
8
9
0
1 Q8. Which company is better in terms of overall designarchitecture?

2 Apple Samsung

3
4

5 Q9 Which company is better in terms of better software compatibility?

6 Apple Samsung

7
8

9 Q10. Which company provides better battery life?

0 Apple Samsung

1
2

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