Project Report

(Submitted for the Degree of B.Com. Honours in Accounting & Finance / Marketing/
under the University of Calcutta)

Title of the Project

IMPACT OF COVID-19 ON AMAZON SYPPLY CHAIN

Submitted by

Name of the Candidate: AGNEEV SAHA

Registration No.: 313-1111-0536-19

Name of the College: Gurudas College

College Roll No.: 191313-21-0004

Supervised by

Name of the Supervisor: Prof. Sumuna Lama

Name of the College: Gurudas College

Month & Year of Submission: JUNE,2022

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Annexure- IA
Supervisor's Certificate
This is to certify that Mr./Ms AGNEEV SAHA a student of B.Com. Honours in Accounting
& Finance in GURUDAS COLLEGE under the University of Calcutta has worked under my
supervision and guidance for his Project Work and prepared a Project Report with the title
IMPACT OF COVID-19 ON AMAZON SUPPLY CHAIN which he is submitting, is his
genuine and original work to the best of my knowledge.

Name: SUMUNA LAMA

Designation: SUPERVISOR
Name of the college: GURUDAS COLLEGE

Annexure- IB
Student's Declaration
I hereby declare that the Project Work with the title IMPACT OF COVID-19 ON AMAZON
SUPPLY CHAIN has been submitted by me for the partial fulfilment of the degree of
B.Com. Honours in Accounting & Finance under the University of Calcutta is my original
work and has not been submitted earlier to any other University/Institution for the
fulfilment of the requirement for any course of study.

I also declare that no chapter of this manuscript in whole or in part has been incorporated
in this report from any earlier work done by others or by me. However, extracts of any
literature which has been used for this report has been duly acknowledged providing details
of such literature in the references.

Signature:
Name: AGNEEV SAHA
Address: GURUDAS COLLEGE, PHOOLBGAN
KOLKATA 700-123
Registration No.: 313-1111-0536-19
Place: KOLKATA
Date: JUNE, 2022

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ACKNOWLEDGEMENT

It is not possible to prepare a project report without the assistance and

encouragement of other people. This one is certainly no exception.
On the very outset of this report, I will lie to extend my sincere and heartfelt
obligation towards all the personages who have helped me in this endeavour.
Without their active guidance, help, cooperation and encouragement, I would
not have made headway in the project.
I am extremely thankful and pay my gratitude to my Prof. Sumuna Lama for
her variable guidance and support on completion of this project in its
presently.
I extend gratitude to Sir Gurudas College for giving me this opportunity.
I also acknowledge with a deep sense of reverence, my gratitude towards my
parents and friends who has always supported morally and who directly or
indirectly helped me out to complete this project report.
Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanking You,
Agneev Saha

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INDEX

TABLE OF CONTENTS:

SL. NO. CONTENTS PAGE NO.

1. INTRODUCTION 5-7
BACKGROUND 5
AMAZON COMPANY 5-7
JUSTIFICATION 8
OBJECTIVES 8
REVIEW OF LITERATURE 9
RESEARCH METHODOLOGY 10-11
LIMITATIONS OF STUDY 11
2. CONCEPTUAL FRAMEWORK 12-14
NATIONAL SCENARIO 12-13
INTERNATIONAL SCENARIO 12-14
3. PRESENTATION OF DATA ANALYSIS AND FINDINGS 15-32
4. CONCLUSION AND RECOMMENDATIONS 33-34
5. BIBLIOGRAPHY AND REFERENCES 35
6. ANNEXURE- QUESTIONNAIRES 36-40

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INTRODUCTION

BACKGROUND
E-commerce includes buying and selling of raw material, products, services or any kind of
goods and services through an electronic medium by the consumer, retailer and business. E-
commerce retail is the exchange of goods and services between online retail company and
consumers. There are different types of e-commerce transactions. Amazon comes under
B2C. In which I will be going to show the company’s study.

 How COVID-19 affected the E-commerce?

We all know that since 2020 the world has suffered from an unknown disease and still
suffering and no one knows when it will come to an end. All the businesses maybe its large
scale or small scale both have been affected by COVID-19. Still, few of the business tried to
uplift their production despite of the risk caused by the pandemic.

AMAZON COMPANY

Amazon was founded by Jeff Bezos in July 5, 1994 from his garage in Bellevue, Washington.
Amazon Inc. is an American multinational technology company which focuses on E-
commerce, cloud computing, digital streaming and artificial intelligence. Amazon went
public in May 1997. It has been referred to as “one of the most influential and economic and
cultural forces in the world”. It began selling music and videos in 1998, and began

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international operations by acquiring online sellers of books in the United Kingdom and
Germany. The next year the started selling consumer electronics, home improvement items,
software, games and toys. In 2002, it launched Amazon web-series which provided data on
website popularity and other statistics for marketers and developers. In 2006, Amazon
started Fulfilment by amazon which developed small companies and individual to sell items
through the company’s site. Amazon has earned a reputation as a disruption of well-
established industries through technological innovations and mass scale. Amazon is the
world’s largest internet company, online marketplace and AI provider. On February 2, 202,
Amazon announced that Jeff Bezos would step down as CEO to become executive chairs of
Amazon Board.

 Impact of COVID-19 on Amazon supply chain: -

The Amazon supply chain is an extremely complex machine, but the pandemic has
threatened to slow it crawl. Amazon supply chain was hit hard during pandemic resulting in
delivery delays and out of stock. After the COVID-19 pandemic, social distancing and staying
home was further expected or has been allowed to push the consumers towards online
shopping. The COVID-19 pandemic affected many B2C transactions, ex. Amazon is one of
them. Amazon experienced a drop in casual shopping, supply chain disruption and increase
in purchase of essential products. As a result, Amazon has been affected by COVID-19

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outbreak and due to the uncertainty in the supply chain and consumers demand across the
globe there an impact on base segmented products like electronics, healthcare beauty,
personal care and others. Amazon also made some heavy investments in one day shipping
that aren’t compensating off quite yet. In 2019, its net income fell by 26% and shipping cost
rose by 46%. The pandemic affected Amazon’s profits throughout the first half of 2020. In
this situation both tech and warehouse worker have united but for Amazon’s gigantic
warehouse workforce the costing has been exacerbated by higher hourly pay. While
maintaining COVID-19 measures. It is easy for amazon to recruit and get rid off warehouse
employees, especially temp workers and indeed the average turnover of staff has been
doubled over the past 10 years. Due to this pandemic the seller on Amazon have been
largely affected. It affected the smaller businesses that rely on Amazon supply chain.
On March, 2020 in response to the pandemic, Amazon made a clear decision
to temporally prioritize household staples, medical supplies and other high demand
products coming into their fulfilment so that they can quickly receive, restore and ship
products to customers. Amazon remains one of the few companies to benefit from COVID-
19 pandemic with surging online sales helping it to report records profit in July. In the
pandemic situation Amazon’s stock, up household products and groceries besides the sales
of face masks and sanitizers due to the store closure and empty shelves. As the crisis wore
on Amazon also stocked office supplies and fitness gears to adjust people to staying indoors.
According to e-commerce survey Amazon surged 862% year over year by selling cough and
cold medicines. In the 2nd quarter the online orders propelled Amazon to record sales.
Globally unemployment and economic turmoil, Amazon kept hiring. They bought 175000
new warehouses and delivery workers between March and mid-April to fulfil customer’s
orders. Bringing to its head count to 876000, Amazon’s profit increased by 34% year over
year. As a result, pandemic didn’t slow down the sales of Amazon even it fuelled growth.
According to the survey by fact set, Amazon is expected to exceed 100 billion dollars in
quarterly revenue for the first time ever in the 4 th quarter.

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JUSTIFICATION
As we all know that around the World, we the people suffered from the pandemic. Which
led to many disasters around the world. Starting from the decreasing in population to
sinking of business. Pandemic affected very much around the world. As a result, the
situation pushed the consumers towards online shopping. The scope my study highlighted
the consumers taste and preferences, perception and consumption of products from
Amazon during the pandemic as compared to normal days. There are many other e-
commerce businesses available but my study is limited to one company of e-commerce
leaving behind the others.
In this research I have surveyed the Amazon’s business performance
during the pandemic and the buying behaviour of consumers towards Amazon. During this
research I have interacted with the people of ‘Kolkata’ and came to know that how they
perceived the products on the variables like price, quality, satisfaction and loyalty. And I also
came to know that which particular products were consumed during the pandemic as
compare to other products. My survey also showed why and how many people preferred
amazon as their only online shopping platform. In this report I tried to explain the entire
research and facts of whether amazon survived their business during the pandemic or not.

OBJECTIVES:
1. To understand the present status and tends of e-commerce.

2. To reveal the key variables influencing the increasing usually of e commerce.

3. To analyse the impact of covid-19 on e-commerce as compare and how it affected

the supply chain of Amazon.

4. To understand the consumers behaviour towards the e-commerce during the

pandemic situation

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REVIEW OF LITERATURE

 Tarhini et al. (2021) stated that shopping through online channels is actively
progressing due to opportunity to save time and effort. Furthermore, online
shopping varies from direct e-store and indirect e-store about their perception
against the actual experience. Developing countries still face various conflicts and
issues while promoting and utilizing e-commerce to the maximum compared with
the developed countries.

 Rossolov et al. (2021) stated that in the developing countries, the difference
between the perception and actual experience of the consumers varies when buying
from indirect e-store. On the contrary, as the world has been suffering from the
Covid-19 pandemic, it has brought drastic changes globally in many sectors, business
being one of the them.

 De Vos (2020) stated that that a large-scale lockdown was imposed worldwide to
prevent the virus from spreading.

 Nassauer, 2020; Redman, 2020 stated that to survive, switching traditional shopping
or trade toward digital was one factor that captured the attention across the globe
on a larger scale.

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RESEARCH METHODOLOGY

Research methodology is a procedure of logical and systematic of the fundamental of

science to the general and overall questions of a study and scientific technique, which
provide precise tools, specific procedure and techniques rather than philosophical means
for getting and ordering the data prior to their logical analysis and manipulation. Different
types of research are available dependent upon the nature of research project, availability
of able circumstances and situation.
The wide scope of the current study and gaps in the existing
data will necessitate a considerable amount of primary data. The approach adopted is to
select the methodological elements best suited to the existing information. These includes
analysing existing studies and data bases interviewing people and surveying the primary
data and by using graphs and charts. These tools will be used on as needed, limited basis to
address the questions for which they are best suited.

SURVEY DESIGN:

This method is often by small and large organizations to understand and analyse new
trends, market demands and opinions. Collecting information through a tactfully designed
survey research can be much more effective and productive than a casually contacted
survey.

SAMPLE SIZE AND DESIGN:

A sample of 40 people was taken on the basis of random sampling.

SAMPLE UNIT:

Target-40, Response- 40, Percentage 100%.

From seller’s and supplier’s point of view the target was 20 and response was20, Percentage
100%.

RESEARCH PERIOD:
Research work carried for 2 to 3 weeks.

RESEARCH INSTRUMENT:

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The work is carried out through self-administered questionnaires. The questions include
were open ended, dichotomous and offered multiple choice.
DATA COLLECTION:
The data is collected for the purpose of study, is divided into bases:

 Primary Data- The primary Data compromises information survey of “Impact of

COVID-19 on Amazon Supply Chain”. The data has been collected directly from
respondent with the help of structured questionnaires.

 Secondary Data- The secondary data was collected from internet.

LIMITATION OF STUDY:
In attempt to make this project authentic and reliable, every possible aspect of the topic
was kept in mind. Nevertheless, the constraints were there during the formulation of this
project. The main limitations are as follows:

 Due to limitation of time only few people were selected for the study. So, the sample
of consumers was not enough to generate findings of the study.

 The main source of data for the study was the primary data with the help of self-
administered questionnaires. Hence, the chance of unbiased information is less.

 People were hesitant to disclose the true facts.

 The chance of biased response can’t be eliminated through all necessary steps were
taken to avoid the same

 There are many other various kinds of products, therefore I couldn’t make an all over
analysis in my project during this period.

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CONCEPTUAL FRAMEWORK

NATIONAL SCENARIO:
At a time when covid 19 caused by coronavirus pandemic has brought disruption for many
firms such as Amazon said the biggest impact on international business for the e commerce
giant has been India.
According to CFO Brian Olsavsky said that the biggest impact has been in India, where of
course, similar to other companies in India, they have fulfilled their essential goods such as
grocery. With the government allowing the opening of stand- alone shops in a bid to ease
lockdown restrictions, Amazon has urged the authorities to also let it sell non- essential
items so that millions of consumers at home can be benefitted. Amazon India said that it is
committed to serve more than 100 million Indians from the safety of their homes, reduce
the number of people who need to step out, while at the same time help hundreds of
thousands of small business partners in logistics who have been impacted due to lockdown.
In a statement, Amazon India said that through the one-time disbursement, the fund will
support the partners in multiple ways, which includes enabling them to provide financial aid
to nearly 40,000 of their staff for the month of April 2020. Additionally, the fund will help
over some critical fixed infrastructure costs, support liquidity and cash flow for these
businesses as they resume and scale their operations post lockdown.
Amazon India has extended the Amazon Relief fund to eligible delivery associates who are
part of the Delivery Partner Service Programme.

INTERNATIONAL SCENARIO:
The pandemic has already had devastating effects on much of our economy and may
accelerate long-term trends that are concentrating power in the hands of a few big tech
companies. The crisis further solidified the role of e-commerce as brick-and-mortar stores
closed and it is widely predicted that at least some of the shift towards online shopping will
become permanent, altering the urban landscape of cities and towns across the world.
Amazon’s success during the crisis meant its founder, Jeff Bezos, already the richest man on
earth, got significantly richer. During the two-week period between March 18th and June
17th his wealth increased from $113.0 billion to $156.8 billion, and then to $182.6 billion as
Amazon stock hit all-time highs in early July —making him the wealthiest person on earth by
an even greater margin than before. But Amazon did not do enough for the workers that
make Amazon run. Amazon failed to listen to workers when they spoke up out of fear for
their lives. In the United States, Amazon fired tech and warehouse workers who stood up
for safety. In Europe, workers in Spain, Italy and France were forced to either go to the
government authorities or strike to force Amazon to respect their safety. The message is

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clear: Amazon will do the right thing but only if organized workers, government and civil
society force its hand. Amazon must do better.
Primed for rapid expansion before the pandemic, Amazon has exploited its dominant
position in e-retail and web services during the crisis to become an inescapable part of
modern life in many markets. Its political and economic influence has grown as quickly as its
revenues, and the company’s ascent raises fundamental questions about how Amazon
should be structured and regulated. Amazon already controlled 50% of the U.S. e-commerce
market, but during the COVID-19 crisis, traffic on Amazon.com increased by as much as 20%,
while demand for some services, such as home grocery delivery, soared by as much as 90%
while brick and mortar stores were temporarily shuttered in many countries. Many of these
traditional retail shops will not be able to afford a multi-month closure and never re-open
again, further reducing competition for e-retailers. Third-party vendors using the Amazon
Marketplace platform were squeezed as well. Amazon temporarily halted deliveries of third-
party, non-essential products to customers but continued to ship its own non-essential
products. This move hurt the two million authorized sellers who depend on Amazon for
access to markers, but who also compete directly with the company’s products. Only sellers
who had the infrastructure and capacity to sell and deliver products outside the Amazon
marketplace were able to mitigate losses, but this category is a minority. y. In early May
2020, Amazon was reported to be considering acquiring AMC Entertainment Holdings Inc.,
the largest cinema operator in the world, giving Amazon’s studio a powerful direct channel
to reach theatregoers in the U.S. and Europe. In Europe, Amazon pays almost no taxes; on
the contrary, in the last two years Amazon Europe received tax credits for more than half a
billion euros. This behaviour has directly contributed to the structural underfinancing of
public services, including health care systems, exposed brutally during the pandemic. This
stands in stark contrast to many traditional retailers and hypermarkets that do pay their fair
share of taxes—taxes that will be critically needed as governments try to pay for
coronavirus economy recovery plans. The coronavirus crisis found Amazon in a position of
strength. For years, the e-commerce giant had been growing rapidly in terms of sales,
footprint, headcount, and stock price. The company’s impressive growth was fuelled by a
series of strategic choices that put ahead of profits and employees’ wellbeing. The
coronavirus pandemic has had devastating effects on traditional, brick and mortar retail,
pushing commerce online as non-essential shops were temporarily shuttered. In the U.S.,
more than 90 major retailers temporarily closed their stores,7 while market analysts predict

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than more than 15,000 stores will close in 2020, many of them for good. In most European
countries, shops selling non-essential items were ordered to shut during lockdown. On April
21, at the height of the pandemic in Europe, with orders surging, Amazon decided to slash
the affiliate commission fees it pays to third-party websites, once again unfairly disrupting
other businesses for its own benefit and demonstrating its excessive market power. On
March 17, as the epidemic emerged, Amazon announced it would temporarily stop
supplying its warehouses with non-essential goods from third-party sellers in the U.S.
Originally announced to end on April 5, the restriction was then extended to April 13. In the
United Kingdom, Amazon’s purchase of a stake in the online food-delivery company
Deliveroo had been scrutinized by the competition authority since June 2019 and a decision
was due later this year, but the regulator decided on April 17, 2020, to give the deal a green
light as business conditions have rapidly deteriorated for Deliveroo and it needed the cash
from the tech giant.76 The case of Deliveroo highlights how Amazon has strengthened
during the Coronavirus lockdown – takeover deals that otherwise were questioned by
competition authorities were facilitated by the crisis, as smaller players found it difficult to
navigate through these tough times.

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PRESENTATION OF DATA ANALYSIS
AND FINDINGS

2. Gender:
Table 2
Options Respondents

Male 16
Female 19
Others 5

chart 1
13%

40%

47%

Male Female others

Findings: According to the above chart we can see that there is more number of female
respondents then male and others respondents.

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3. Age:
Table 3:
AGE RESPONDENTS
15-25 15

25-35 10

35-45 8

45-50 7

chart 2

18%

37%

20%

25%

15-25 25-35 35-45 45-50

Findings: According to the above chart we can see that maximum respondent has been
taken from age 15-25 and after that there are certain number of people who bought items
from amazon during pandemic with minimum respondents from age 45-50

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4. How often did you purchase items from amazon before COVID-19?

Table 4:

Options Respondents
Sometimes 10
Rarely 5
Regularly 20
Not at all 5

chart 4
13%
25%

12%
50%

Sometimes Rarely Regularly Not at all

Findings: According to the above chart we can see that maximum respondents have
bought items regularly from amazon during pandemic and people with sometimes are
slightly less than regularly and few of them bought rarely with small amount of people
who didn’t bring at all.

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5. How often do you purchase items from Amazon during COVID-19?

Table 5:

Options Respondents
Sometimes 8
Rarely 10
Regularly 15
Not at all 7

chart 5

18% 20%

25%
37%

Sometimes Rarely Regularly Not at all

Findings: According to the above chart we can see that maximum respondents have
bought items regularly from amazon during pandemic and people with rarely are slightly
less than regularly and few of them bought sometimes with small amount of people who
didn’t bring at all.

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6. What type of COVID-19 essential products do you prefer to order?

Table 6:
Options Respondents
Face mask 15
Sanitizer 15
Face Shield 8
Pulse oximeter 2

chart 6
5%

20%
37%

38%

Face Mask Sanitizer Face Sheild Pulse Oximeter

Findings: According to the above chart we can see that there is equal number of
respondents between face mask and sanitizer with minimum buyers of face shield and
pulse oximeter bought from amazon during pandemic situation.

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7. How was your experience on Amazon delivery system during COVID-19?

Table 7:

Options Respondents
Very good 8
Good 18
Bad 7
Very bad 7

chart 7

18% 20%

17%

45%

Very good Good Bad Very bad

Findings: According to the above chart we can see that maximum respondent had a
good experience on amazon delivery system during COVID-19. And people with great
experience are slightly less than good and with equal number of respondents experienced
bad very bad respectively.

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8. “Amazon maintained COVID-19 protocols during deliver of products?”

Table 8:
Options Respondents
Strongly agree 13
Agree 5
Disagree 4
Strongly disagree 8
Neutral 10

chart 8

25%
32%

20%
13%
10%

Strongly agree Agree Strongly disagree

Disagree Neutral

Findings: According to the above chart we can see that maximum respondents
strongly agreed on the given statement which is slightly more than respondents
choosing neutral and respondents with agree and disagree are highly less than the
respondents choosing strongly agreed.

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9. “Return policy of Amazon during COVID-19 was as same as before?”

Table 9:
Options Respondents
Strongly agree 12
Agree 9
Disagree 8
Strongly disagree 5
Neutral 6

chart 9
15%
30%
13%

20%
22%

Strongly agree Agree Disagree Strongly Disagree Neutral

Findings: According to the above chart we can see that maximum respondents are in
favour with the previous return policy of amazon during pandemic situation with slightly
higher than the respondents who only agreed. Respondents with who are not in favour
with above statements are less than the favour ones.

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10. Choose the product types which you buy frequently during COVID-19?

Table 10:
Options Respondents
Medical products 8
Groceries 10
Electronics 8
Apparel 4
Others 8

chart 10

21% 21%

11%

26%

21%

Medical products Groceries Electronics Apparel Others

Findings: According to the above chart we can see that maximum people bought
groceries from amazon during pandemic situation and people with same number who
bought medicines, electronics and others during pandemic. And few respondents
bought apparel during pandemic.

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11. Which mode of payment you usually preferred/prefer the most during COVID-19?

Table 11:

Options Respondents
Credit card 10
Debit card 20
Cash on delivery 7
Others 3

chart 11
8%
25%
17%

50%

Credit card Debit card Cash on delivery Others

Findings: According to the above chart we can see that maximum people preferred debit
card as their mode of payment during pandemic with slightly more than the people who
used credit card. And few people chose cash on delivery.

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12. During COVID-19 did the price matter to you while purchasing products from Amazon?

Table 12:

Options Respondents
Yes 21
No 9
Not sure 10

chart 12

25%

52%

23%

Yes No Not sure

Findings: According to the above chart we can see that the price matter to the maximum
respondents while purchasing products from amazon during pandemic. And to the
respondents to whom price didn’t matter while purchasing is highly less than respondents
to whom price matter. And few people were not sure whether it matter to them or not.

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13. In what way has your purchase pattern been influenced during COVID-19?

Table 13:

Options Respondents
Increase in purchase 12
Decrease in purchase 9
Same as before 12

chart 13

30%

47%

23%

Incrase in purchase Decrease in purchase Same as before

Findings: According to the above chart we can see that there is equal number of
respondents whose purchase has been increased and whose purchase is as same as before
with slightly more than respondents whose purchase has been decreased during the
pandemic situation from amazon.

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14. Based on your overall experience, are you fully satisfied with the services, products
and other commodities of Amazon during the pandemic situation?

Table 14:
Options Respondents
Highly Satisfied 8
Satisfied 10
Dissatisfied 15
Strongly Dissatisfied 4
Neutral 3

Chart 14
8%
20%
10%

25%
37%

Highly Satisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Findings: According to the above chart we can see that maximum respondents were
dissatisfied with the products. Services and commodities compare to the respondents
who were highly satisfied, satisfied, strongly dissatisfied and neutral.

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15. “Amazon was/is worth choosing during the pandemic situation?”

Table 9:
Options Respondents
Strongly agree 9
Agree 16
Disagree 8
Strongly disagree 5
Neutral 2

chart 15
5%
13% 22%

20%

40%

Strongly agree Agree Disagree Strongly disagree Neutral

Findings: According to the above chart we can see that maximum respondent agreed on
choosing amazon during the pandemic situation with slightly more than the respondents
who strongly agreed and few people didn’t agree on choosing amazon during the
pandemic.

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From the seller’s point of view

16. Which sector of the Indian Economy was highly disrupted during COVID-19 pandemic?

Table 16:

Options Respondents
Primary sector 11
Secondary sector 4
Tertiary sector 3
Quaternary Sector 2

chart 16
10%

15%

55%

20%

Primary sector Secomdary sector

Tertiary sector Quaternary sector

Findings: According to the above chart we can see that during the pandemic situation
primary sector of the Indian economy was highly disrupted during the pandemic situation.
With slightly more than the secondary sector which was also highly disrupted during the
pandemic situation. Tertiary sector and quaternary sector were also disrupted but not as
the above sectors.

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17. What is the main reason for disruption in the supply chain during Covid-19 pandemic?

Table 17:

Options Respondents
Reduced productivity due 10
to labour shortage
Raw material shortage 3
Increase/Decrease in 4
demand
Shipping Delays 4

chart 17
15%

20% 50%

15%

Reduced productivity due to labour shortage

Raw material shortage
Increase/Decrease in demand
Shipping delays

Findings: According to the above chart we can see that the main reason for the
disruption in the supply chain during pandemic is the reduced productivity due to the
labour shortage and raw material shortage and few of the reasons for the disruption of
supply chain are increase/decrease in demand and shipping delays.

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18. Did Covid-19 outbreak affected your sales and profit figure?

Table 18:
Options Respondents
Yes 15
No 5

chart 18

25%

75%

Yes No

Findings: According to the above chart we can see that the pandemic has affected
maximum seller’s sales and profit figure.

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19. To what extent your sales and profits been affected by Covid-19?

Table 19:

Options Respondents
Highly affected 12
Affected 3
Somewhat affected 4
Not affected 1

chart 19
5%

20%

60%
15%

Highly affected Affected Somewhat affected Not affected

Findings: According to the above chart we can see that the pandemic has affected
maximum sellers but also highly affected many sellers which is slightly less than the only
affected sellers. And few of the sellers were somewhat and not affected at all.

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20. Sellers and suppliers imitating their opinion on the supply chain of their business during
COVID-19.

Answer- A group of sellers and suppliers said in their opinion that during COVID-19
their supply chain were affected by lack of planning, design, manufacturing, inventory,
and distribution phases required to produce and sell a company’s products, changing in
consumers attitude and difficult demand forecasting.

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CONCLUSION

A survey of the people has been conducted to know that how COVID-19 affected the
Amazon supply chain. It is observed that there no huge difference between buying of
products from amazon during and before COVID-19. People bought products regularly from
amazon. It is observed that maximum people bought face masks and hand sanitizer rather
than other COVID-19 essential products during pandemic from amazon. Maximum people
gave good feedback on amazon’s delivery system and few of them were not in favour for
amazon’s delivery system. Maximum people strongly agreed on the maintain the COVID-19
protocols during deliver of products and also return policy of amazon was as same as before
during the pandemic situation. It is also observed that maximum people bought groceries
rather than other products from amazon during pandemic. People preferred debit card
rather than cash on delivery and other mode of payments during pandemic to maintain
distance. It is also observed that while purchasing products the price matter to maximum
people, but there is equal number of people whose purchase pattern increased and was
same as before. According to the survey maximum people were dissatisfied with the
services and products from amazon with few people who were satisfied with the services
and products. It is observed that maximum people agreed on worth choosing of amazon
during pandemic. As per to seller, mainly primary sector of Indian Economy was highly
disrupted during pandemic followed by the secondary sector which was slightly less than
the primary sector. It is observed that the main reason for disruption in the supply chain
during pandemic was reduced productivity due to labour shortage and raw material.
According to the survey maximum seller’s sales and profit figure were affected by COVID-19
outbreak and as a result it affected and highly affected their sales and profit figure.
As a conclusion we can say that Amazon really suffered a lot during the
pandemic with lots of factors and condition and conditions between people and ongoing
situation.

RECOMMENDATIONS AND SUGGESTIONS:

1. Amazon should make its minimum stock with genuine medical products besides
groceries, so that people can get every medical-products on their doorstep rather
than finding medicines from stores to stores.
2. Amazon should work on cash on delivery because few people may not have internet
banking or can use online mode of payment.
3. Amazon should also notice on their price of product because during pandemic the
economic conditions of people were affected, so it is recommended that amazon

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should fix such a price line on products, so that people do not hesitate o buy it. And
as a result, amazon can also attract many customers.
4. Amazon should fix some of their drawbacks like price line, availability of necessary
products to satisfy huge numbers of people who are buying products from amazon.
5. Primary sector should be speed up and revive from the situation because it includes
natural resources which is required for manufacturing many products that people
may demand from time to time.
6. It is recommended that the seller should increase their productivity and make
availability of raw material by reviving the primary ad secondary sector of Indian
economy.

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BIBLIOGRAPHY
WEBSITES:
www.google.com
www.en.wikipedia.org
www.aboutamazon.com
www.economicobservatory.com
www.razorpay.com
www.researchandmarkets.com
www.cnbc.com
www.roirevolution.com
www.amazingagency.com
www.techtarget.com
www.frontiersin.org
www.thestatesman.com

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ANNEXURE

QUESTIONNARIES:

1. NAME:

2. GENDER:

a) Male b) Female

3. AGE:

a) 15-25 b) 25-35 c) 35-45 d) 45-50

4. How often did purchase items from Amazon before COVID-19?

a) Sometimes
b) Rarely
c) Regularly
d) Not at all

5. How often do you purchase items from Amazon during COVID-19?

a) Sometimes
b) Rarely
c) Regularly
d) Not at all

6. What type of COVID-19 essential products do you prefer to order?

a) Face Mask
b) Sanitizer
c) Face Shield
d) Pulse Oximeter

7. How was your experience on Amazon delivery system during COVID-19?

a) Very good

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b) Good
c) Bad
d) Very bad

8. “Amazon maintained COVID-19 protocols during delivery of products?”

a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
e) Neutral

9. “Return Policy of Amazon during COVID-19 was as same as before?”

a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
e) Neutral

10. Choose the product types which you buy frequently during COVID-19?

a) Medical products
b) Groceries
c) Electronics
d) Apparel
e) Others

11. Which mode of payment you usually preferred/prefer the most during COVID-19?

a) Credit card
b) Debit card
c) Cash on delivery
d) Others

12. During COVID 19 did the price matter to you while purchasing products from
Amazon?

a) Yes
b) No
c) Not sure

13. In what way has your purchase pattern been influenced during COVID-19?

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a) Increase in purchase
b) Decrease in purchase
c) Same as before

14. Based on your overall experience, are you fully satisfied with the services, products
and other commodities of Amazon during the pandemic situation?

a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied

15. “Amazon was/is worth choosing during the pandemic situation?”

a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
e) Neutral

16. Which sector of the Indian Economy was highly disrupted during Covid-19
pandemic?

a) Primary Sector
b) Secondary Sector
c) Tertiary Sector
d) Quaternary Sector

17. What is the main reason for disruption in the supply chain during Covid-19
pandemic?

a) Reduced productivity due to labour shortage

b) Raw material shortage
c) Increase/Decrease in demand
d) Shipping Delays

18. Did Covid-19 outbreak affected your sales and profit figure?

a) Yes
b) No

19. To what extent your sales and profits been affected by Covid-19?

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a) Highly affected
b) Affected
c) Somewhat affected
d) Not affected

21. Sellers and suppliers imitating their opinion on the supply chain of their business during
COVID-19.

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