Business Encyclopedia

Subjective Model Test-6

Post: Assistant Manager (Finance)
Assistant officer (Finance)
Organized By- Encyclopedia Publications
Time: 30 Minutes Total Marks: 50 Total Questions: 50
1. Recently Bangladesh Bank introduced which exchange rate system for spot purchases and
sales of US dollars at around BDT 117 per US dollar?
A. Fixed exchange rate
B. Pegged exchange rate
C. Floating exchange rate
D. Crawling Peg Ans. D
2. What is the term for a market that is defined by specific characteristics?
A. Market niche
B. Market division
C. Market characteristic
D. Market segment Ans. D
3. What is the current policy rate of Bangladesh Bank?
A. 4%
B. 10%
C. 7%
D. 8.5% Ans. D
4. What do companies that focus on filling a gap in the market engage in
A. Direct marketing
B. Traditional marketing
C. Niche marketing
D. Outbound marketing Ans. C
5. Which of the following does not form the basis of a performance indicator for a
marketing plan?
A. Competitor reaction
B. Contribution to business performance
C. Marketing effectiveness
D. Consumer reaction Ans. A
6. What is the term for the development and design of value adding products and/or
services to meet the demand characteristics of individual customers?
A. Customization
B. Personalization
C. Individualism
D. Bespoke Ans. B
7. Based on country’s creditworthiness and financial stability Standard & Poor’s (S&
P) rated Bangladesh-
A. AAA
B. AA+
C. BB+
D. BB- Ans. D

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Business Encyclopedia

8. Low consumer involvement but significant perceived brand difference is an example of -

A. Complex buying behavior
B. Habitual buying behavior
C. Variety seeking buying behavior
D. Dissonance reducing buying behavior Ans. C
9. Which of the following is NOT an element of the marketing mix?
A. Distribution
B. Product
C. Target market
D. Pricing Ans. C
10. How many international currencies have SDR facility?
B. 3
C. 4
D. 5
E. 6 Ans. C
11. Which of the following is typically NOT a result of recognizing the importance of
ethnic groups by marketers?
A. Use of an undifferentiated one-size-fits-all marketing strategy
B. Different pricing strategies for different groups
C. Variations in product offerings to suit the wants of a particular group
D. Study of ethnic buying habits to isolate market segments Ans. A
12. When companies make marketing decisions by considering consumers' wants and the
long-run interests of the company, consumer, and the general population, they are
practicing which of the following principles?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing Ans. D
13. The emotional attachment of a customer towards a brand is known as-.
A. Brand association
B. Brand equity
C. Brand loyalty
D. Brand awareness Ans. C
14. The term "marketing mix" describes:
A. A composite analysis of all environmental factors inside and outside the firm
B. A series of business decisions that aid in selling a product
C. The relationship between a firm's marketing strengths and its business weaknesses
D. A blending of four strategic elements to satisfy specific target markets Ans. A
15. A marketing philosophy summarized by the phrase "a good product will sell itself" is
characteristic of the ______________ period.
A. Production
B. Sales
C. Marketing
D. Relationship Ans. A

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Business Encyclopedia

16. Which of the following is not a component of core capital (Tire-1)?

A. Paid up capital
B. Retained earnings
C. General reserve
D. Revaluation reserve Ans. D
17. Diversification is best described as which of the following?
A. Existing products in new markets
B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets Ans. C
18. The process that turns marketing strategies and plans into marketing actions in order
to accomplish strategic marketing objectives is called ______________
A. Marketing strategy.
B. Marketing control.
C. Marketing analysis.
D. Marketing implementation Ans. D
19. Typically, profit is negative in which stage of the product life cycle?
A. Growth
B. Maturity
C. Introduction
D. Decline Ans. C
20. Segmentation is the process of:
A. Dividing the market into homogenous groups
B. Selecting one group of consumers among several other groups
C. Creating a unique space in the minds of the target consumer
D. None of these Ans. A
21. Good marketing is no accident, but a result of careful planning and _____________.
A. Execution
B. Selling.
C. Research.
D. Strategies Ans. A
22. Groups that have a direct or indirect influence on a person’s attitudes or behavior is
known as ______________.
A. Reference groups
B. Family.
C. Roles.
D. Status. Ans. A
23. Augmented product contains ______________.
A. Basic needs.
B. Functional characteristics.
C. Additional benefits.
D. Expected features. Ans. C

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Business Encyclopedia

24. Which of the following is an element of BCG Matrix?

A. Barnacles
B. Cash cow
C. Stars
D. Dogs Ans. A
25. Which of the following marketing management orientation focused on consumers
wants and demands-----.
A. Product concept
B. Societal marketing concept
C. Marketing concept
D. Production concept Ans. C
26. _____________ is the most common method used for pricing.
A. Cost plus pricing.
B. Target pricing.
C. Break- even- pricing.
D. Marginal cost. Ans. A
27. ______________ goods are those which a consumer buys after comparing the
suitability, quality, Price etc. of different brands.
A. Specialty.
B. Convenience.
C. Shopping.
D. Unsought. Ans. C
28. Industrial products are ______________ products.
A. B2B.
B. B2C.
C. F M C G.
D. Convenience. Ans. A
29. When backed by buying power, wants become ______________.
A. Social needs.
B. Exchanges.
C. Demands.
D. Physical needs. Ans. C
30. Modern marketing begins and ends with the ______________.
A. Sales.
B. Products.
C. Customers.
D. Price. Ans. C
31. The four Cs are ______________.
A. Customer focus, cost, convenience and communication.
B. Convenience, control, competition and cost.
C. Customer, cost, convenience and communication.
D. Competition, cost, convenience and communication. Ans. C

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Business Encyclopedia

32. When there is a large potential market for a product, the firm will adopt:
A. Skimming price policy.
B. Penetration price policy.
C. Premium price policy.
D. None of these. Ans. B
33. Which of the following Bank first introduced mobile banking in Bangladesh?
A. BRAC Bank PLC
B. UCB Bank PLC
C. Dutch Bangla Bank PLC
D. Standard Chartered Bank PLC Ans. C
34. Ending prices with 99p is called.
A. Price lining.
B. Prestige pricing.
C. Odd-even pricing.
D. Skimming. Ans. C
35. Customer’s evaluation of the difference between all the benefits and all the costs of a
marketing offer relative to those of competing offers refers to which of the following
options?
A. Customer perceived value
B. Marketing myopia
C. Customer relationship management
D. Customer satisfaction Ans. A
36. Which of the following is not a negotiable instrument?
A. Promissory note
B. Bill of exchange
C. Share warrant
D. Share certificate Ans. D
37. How many schedule banks are operating in Bangladesh?
A. 61
B. 62
C. 59
D. 65 Ans. A
38. Individual feelings and tendencies toward an object or idea is called-
A. Perception
B. Attitude
C. Personality
D. Fad Ans. B
39. Which of the following is not a shariah based in Bangladesh?
A. Standard Bank PLC
B. Union Bank PLC
C. Bank Alfalah PLC
D. Exim Bank PLC Ans. C

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Business Encyclopedia

40. Who control the information flow in a buying center is called-----.

B. Influencer
C. Decider
D. Gate keeper
E. Information officer Ans. C
41. Which one of the following is not an off-balance sheet item of a Bank-
A. Acceptance and Endorsement
B. Letter of Guarantee
C. Revaluation surplus of government securities
D. Bills for collection Ans. C
42. Which of the following is not a Hard Currency?
A. Dollar
B. Euro
C. Zimbabwe dollar
D. Japanese yen Ans. C
43. Which of the following customer type are potentials but not loyal?
A. Strangers
B. Butterflies
C. True friends
D. Barnacles Ans. B
44. Life insurance and preplanned funeral service are example of –
A. Deficient products
B. Salutary products
C. Unsought products
D. Captive products Ans. C
45. The number of versions offered under a product line is an example of –
A. Width
B. Depth
C. Length
D. Consistency Ans. B
46. The stage is the product life cycle that focuses on expanding market and creating
product awareness and trial is the:
A. Decline stage.
B. Introduction stage.
C. Growth stage.
D. Maturity stage. Ans. B
47. What do the four 'P's' of marketing relate to?
A. Product, price, place and promotion
B. Product, price, press and promotion
C. Product, price, publicity and promotion
D. Product, price, post and promotion Ans. A

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Business Encyclopedia

48. Segmenting market based on lifestyle and personality is an example of -----.

A. Demographic segmentation
B. Psychological segmentation
C. Behavioral segmentation
D. Cross segmentation Ans. B
49. ______________ is the practice of charging a low price right down from the beginning
to stimulate the growth of the market.
A. Skimming.
B. Penetration.
C. Premium.
D. None of these. Ans. B
50. Temporary pricing products below the list price and sometimes even below cost to
increase short run sales is an example of -
A. Dynamic pricing
B. Psychological pricing
C. Advertising
D. Promotional pricing Ans. D

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